SAP Garden: Where Innovation Unites Sports, Talent, and Technology

In the heart of Munich Olympic Park, SAP Garden is making its debut as the new home of the Red Bull Munich Ice Hockey Club.

This modern venue adds a fresh landmark to a thriving culture and promises to influence the sports-enthusiastic city for decades to come. Located in one of Europe’s key technology hubs, SAP Garden strengthens the company’s presence with customers and partners. It also provides a creative space for employees and future talent at the nearby SAP Labs Munich location, situated on the grounds of the Technical University of Munich (TUM).

Navigating the Path to Decent Work and Reducing Youth Unemployment

The global education goal, part of the United Nations’ Sustainable Development Goals (SDGs), remains significantly off track. Various reports, including from UNESCO and UN news, highlight the concerning trend that unless drastic changes occur the world will not meet its commitments to ensure inclusive and equitable quality education by 2030.

The world today is grappling with a polycrisis – a complex set of interconnected global challenges that impact economies, industries, and job markets simultaneously. From climate change and geopolitical tensions to technological disruptions and economic instability, these crises are reshaping the landscape of work, especially for young people. While youth unemployment remains high, employers worldwide are also struggling to fill critical roles, highlighting a significant skills gap.

According to the International Labour Organization (ILO), global youth unemployment was 13% in 2023, with many young people facing limited prospects for stable and decent work. On the flip side, the World Economic Forum (WEF) found that 44% of businesses report difficulties in finding talent with the right skills to fill jobs. This contrast reflects a deepening mismatch between the supply of young job seekers and the demand for skilled talent, which, if left unaddressed, will exacerbate both unemployment and the talent shortage.

To tackle this challenge, we must take a comprehensive, systems-based approach, focusing on five interconnected elements: economy, education, employability, equality, and the ecosystem. Together, these factors can help close the skills gap, reduce youth unemployment, and create pathways to decent work for all.

Economy: Growing Jobs and Funding

Economic growth remains a critical driver of job creation, but the quality and inclusivity of that growth matter. In many parts of the world, jobless growth has become a pressing concern, as economies expand without generating enough formal employment opportunities for young people. Youth unemployment continues to rise even in nations with positive GDP growth, indicating that inclusive economic policies and investment in key sectors are lacking (ILO, 2024).

Moreover, the alignment between economic growth and investment in education is critical. The Global Education Monitoring Report 2023 highlights that national budgets for education often fall short of the recommended 4%-6% of GDP that UNESCO advocates. Without adequate financial support, education systems cannot provide the skills and competencies needed to prepare young people for modern job markets, leaving many young workers without the necessary tools to succeed.

Education: Providing the Foundation for Lifelong Learning

Education systems need to evolve to meet the changing demands of the workforce. The OECD – OCDE emphasizes the importance of embedding skills, knowledge, attitudes, and values into education systems to ensure that young people are prepared for lifelong learning. In particular, stackable credentials – modular qualifications that allow learners to build expertise over time – are becoming an essential component of successful education-to-employment transitions.

Despite the need for adaptable learning pathways, many education systems remain rigid and slow to adopt these models. However, countries that have embraced flexible learning, such as Germany with its robust vocational education and training (VET) programs, have been able to reduce youth unemployment significantly. The integration of industry-specialized learning and competency-based education is critical for preparing young people to thrive in an evolving workforce, particularly in sectors like technology and sustainability.

Employability: Training the Right Skills for Employment or Entrepreneurial Success

One of the most significant barriers to reducing youth unemployment is the skills mismatch – the gap between what young people learn and what employers need. The World Economic Forum’s Future of Jobs Report 2023 projects that 50% of employees will need reskilling by 2025 due to rapid technological advancements. Yet, traditional education systems are often not aligned with industry needs, leaving many young workers without the skills required for high-growth sectors.

Governments and businesses must collaborate to ensure that training programs are directly linked to market demand. Public-private partnerships, such as apprenticeship programs and industry-led training initiatives, can play a pivotal role in closing the skills gap. For example, in Switzerland, where education and training are tightly integrated with the labor market, youth unemployment is among the lowest in the world. Building a system that continually adapts to changing workforce needs is essential for improving youth employability.

SAP is driving long-term social impact

Recent trends show that many young people increasingly prefer entrepreneurship over traditional employment, driven by the desire for independence and the ability to create change. A 2019 study by Deloitte found that 76% of millennials view entrepreneurship as a key vehicle for driving social impact. However, research highlights the need for robust support systems to help these young entrepreneurs succeed. The 2021 Global Entrepreneurship Monitor emphasizes that access to entrepreneurial education, mentorship, and skill development is critical for youth to thrive in their ventures.

Equality: Ensuring an Inclusive and Diverse Talent Pipeline

Any strategy to reduce youth unemployment must prioritize equality, ensuring that opportunities are equally accessible to all young people, regardless of their background, gender, or location. Despite advances in education, women and marginalized communities continue to face barriers to entry in high-growth industries, particularly in STEM fields. According to UNESCO, only 35% of STEM graduates are women, highlighting the gender gap in science, technology, engineering, and mathematics.

Programs that specifically target underrepresented groups – such as mentorships and women-in-tech initiatives – can help diversify the talent pipeline. Furthermore, companies that emphasize inclusive hiring practices, gender parity, and equity in leadership are not only contributing to social justice but also benefiting from a more innovative and dynamic workforce. The data is clear: promoting diversity is a strategic advantage in the modern economy.

Ecosystem: Aligning Stakeholders for Maximum Impact

A thriving job market requires more than just a functioning economy and well-prepared workers – it needs a cohesive ecosystem where governments, businesses, educational institutions, and civil society work together efficiently. The OECD underscores the importance of synergy across the value chain, ensuring that all stakeholders are aligned toward the goal of reducing unemployment and fostering decent work.

Successful models of ecosystem collaboration, like those seen in Singapore, offer valuable lessons for other nations. In these countries, the government plays a central role in orchestrating cooperation between educational institutions and industries to ensure that young people are being trained in fields that are projected to grow. Such synergies foster an environment where young people can transition smoothly from education to employment and where employers can easily find the talent they need.

As respective leaders, SAP and UNICEF join forces to create innovative solutions to global skilling and workforce challenges with an aim to help young people transition to earning. Together, we’re generating inclusive opportunities for underserved young people worldwide, preparing them for decent work with the skills that employers need.

We expanded our partnership in 2022, with a three-year investment focused on impacting youth in Kenya, Nigeria, and South Africa through a new program that supports learning to earning pathways in growing digital and green economies. The program helps equip youth with the essential skills they need to flourish – wherever they may see their future. Further, it builds on UNICEF’s Generation Unlimited (GenU) signature program, Youth Agency Marketplace (YOMA), a platform developed by young Africans to tackle labor market challenges and increase youth agency across the globe. By the end of the first year, SAP and UNICEF’s GenU reached more than 600,000 youth, granting them access to foundational and digital skills opportunities that help young people unlock opportunities in the changing global economy.

One of the learn to earn pathways on YOMA is the SAP Educate to Employ initiative designed by SAP to help equip beneficiaries with essential competencies for the digital economy. The free initiative, implemented by the local non-profit UMUZI, focuses on developing skills, knowledge, attitudes, and values to help prepare candidates for employment. It also aims to assist employers in accessing diverse and certified talent, thereby accelerating digital transformation in each country through a skilled talent pipeline. More than 1,000 learners completed one or more foundational skills courses, while 165 learners completed over 400 hours of critical skills development training and achieved an SAP certification for technology consultant beginners. Additionally, 100 learners have completed their intermediate training on the SAP Learning site and are preparing for SAP-certified associate exams.

This multistakeholder approach underscores the power of partnership in addressing complex social challenges. By pooling expertise and resources, SAP, UNICEF’s GenU, and UMUZI are collectively ensuring that youth not only gain relevant skills but also access meaningful pathways to employment. These partnerships exemplify the collaborative frameworks needed to drive sustainable impact on a global scale. As digital and green economies continue to reshape the future of work, partnerships that unite private, public, and civil society actors will remain crucial in ensuring that marginalized youth are not left behind.

A Path Forward

The polycrisis we face today demands multidimensional solutions that address both the supply and demand sides of the labor market. By focusing on the interconnected elements of economy, education, employability, equality, and ecosystem, we can create a comprehensive strategy to reduce youth unemployment and foster decent work for all.

Policymakers, business leaders, and educators must come together to close the skills gap, promote inclusive growth, and build resilient labor markets. The challenges are great, but so are the opportunities. With coordinated effort and sustained investment, we can build a future where young people have the skills, opportunities, and support they need to thrive in the global economy.

For more information on how SAP is helping the world run better and improving people’s lives all year round, visit sap.com/csr.


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SAP Partner K2 University Expands Learning Classes to North America, Providing Greater Opportunity and Flexibility for Enablement

With businesses continuing to transition to the cloud and new technologies reshaping the job landscape, the demand for future-focused, cloud-first SAP skills remains high. And it comes as no surprise that AI and cloud computing are among the fastest growing, highest demand emerging skills, as a recent report from the World Economic Forum states.

In response to this trend, SAP is lowering access to acquiring these critical skills with an expanded partnership with SAP PartnerEdge member K2 Partnering Solutions and its education brand K2 University. K2 University is expanding its portfolio further, offering instructor-led training for SAP solutions in the United States and Canada. Bringing high-quality and vetted SAP learning content, methodology, and system access to even more people, this strategic move aims to provide individuals with the opportunity to deepen their SAP knowledge through scheduled, live, instructor-led courses guided by experienced trainers – and to bring SAP solutions to life.  

Breaking down barriers and providing future-focused education to a broader audience, this collaboration is a testament to our commitment to empower individuals through accessible learning opportunities. Hearing that SAP professionals like Beau van den Berg, a recent university graduate, can access amazing job opportunities thanks to their SAP skills, underscores the importance of those learning programs. Beau knew that tech, and specifically SAP, was in increased demand. And while his story is inspiring, there are many more.  

SAP Sustainability Solutions Support Net Zero Efforts with Ambipar

As part of a new partnership with Ambipar, SAP sustainability solutions are at the forefront of helping companies lower their carbon footprint and get closer to net zero goals. A step toward improving carbon management through technology is the collaboration between SAP and Ambipar, a business known for its environmental solutions. SAP’s partnership with Ambipar […]

The post SAP Sustainability Solutions Support Net Zero Efforts with Ambipar appeared first on InsideSAP.

SAP Net-Zero Strategy Expands Beyond Carbon Neutrality

With its ongoing commitment to sustainability, the German enterprise software giant will be investing more in climate projects and environmental conservation beginning in 2024 as part of the SAP net-zero strategy. The SAP net-zero strategy aims to balance the amount of greenhouse gases entering the atmosphere with the amount being removed, which is in line with the Science […]

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Ecosystem Matters: Lessons Learned from 14 Years of Driving Social Impact

After 14 years of championing social entrepreneurship and social innovation, we’ve learned a few things. But one stands out above the rest: ecosystem development is everything. So why are so few investing in it?

It’s easy to pour funds into the next big idea, but without a robust ecosystem to support these innovations even the most groundbreaking social enterprises struggle to scale their impact. That’s why at SAP we’re putting our money where others won’t – into unrestricted funding for organizations such as the Global Alliance for Social Entrepreneurship, Catalyst2030, or the Social Enterprise World Forum (SEWF). These organizations are the backbone of social innovation yet often operate on shoestring budgets and tight resources. It’s high time we all recognize that building ecosystems isn’t an overhead, but essential infrastructure.

Ecosystem development isn’t just another way of funding organizations. Think of it as creating interconnected pathways that enable social enterprises to thrive. Over the years, we’ve discovered three critical areas where focused efforts can make a transformative difference: integrating social enterprises into supply chains, fostering radical collaboration, and empowering social entrepreneurs worldwide, especially the next generation.

Integration into Supply Chains: A Game Changer and the Biggest Lever

Integrating social enterprises into mainstream supply chains is our biggest lever. Through SAP Business Network, SAP runs the world’s largest B2B marketplace, where more than US$5.3 trillion in annual commerce is transacted across 190 countries. If SAP can help its customers shift a small percentage of that spending to impact business suppliers, we can create a significant financial investment in sustainable development.

As of November 2023, SAP Business Network recognizes verified social enterprises, and in less than a year the number of verified social enterprises on SAP Business Network has surged from 1,200 to over 4,400. Beyond the numbers, this growth is about creating real opportunities for businesses that prioritize social and environmental impact. By enabling these enterprises to identify themselves as potential sellers, we provide them with access to B2B opportunities, allowing them to scale their operations and increase their influence on global supply chains. In addition, we support a unified standard for social enterprises called the “People and Planet First Verification” in partnership with the Social Enterprise World Forum, which reaches social enterprise suppliers in more than 120 countries.

Frankly, this is not an altruistic move, but fulfills the cliché of a win-win situation. We’ve learned that by opening doors for impact-driven businesses to compete on a level playing field, we’re enriching the entire supply chain with innovation, sustainability, and social value. To help prepare markets for these kinds of trading relationships, we are hosting social procurement roundtables in multi-stakeholder settings and are also integrating social procurement into more customer-facing events and campaigns, helping to ensure our customers have the tools and resources to prioritize sustainability in their purchasing decisions.

Ultimately, when social enterprises succeed, we all win. Integrating them into supply chains transforms their businesses and ours, fundamentally changing the procurement system.

The Urgent Need for Radical Collaboration

Integrating social enterprises into supply chains is just one piece of the puzzle. Today, offerings to social enterprises are too fragmented. Non-profits, private sector initiatives, and governmental programs often operate in silos, duplicating efforts and diluting impact. Radical collaboration is something that’s needed on all ends.

SAP is powering equitable access to economic opportunity, education and employment, and the circular economy

That’s why, for example, we collaborate with Unilever, EY, and MovingWorlds to run the TRANSFORM Support Hub – an on-demand acceleration platform that provides personalized guidance, access to consultants, mentors, and coaches, and introductions to sales and partnership opportunities. We’re collecting and summarizing the offerings, breaking down barriers, and creating a location for unified support.

Just last year, 120 SAP employees completed 51 projects via the TRANSFORM Support Hub, providing pro-bono consulting to social enterprises and generating an in-kind contribution of $458,835. One of these employees was David Elliott, a senior user assistance developer who collaborated with Faces Up Uganda, a youth development NGO that uses arts and crafts education to help young people overcome psychosocial challenges and develop essential personal and professional skills. He leveraged his expertise to review the organization’s website and strategic plan, enhancing the communication of its vision, mission, and values, and wrote grant applications to help secure funding.

But collaboration must go beyond platforms. It requires a collective shift in mindset. It’s time we stop asking, “What new thing can I create?” and start asking “What can we achieve together?” and “What is already out there?”

To sum it up with a fact: 70.6% of young social entrepreneurs believe access to relevant global connections is critical to their work while 94.1% believe increasing collaboration with other organizations is important. So, corporations should start to open their networks and resources to connect industry experts with social entrepreneurs to foster the entire social innovation ecosystem.

Empowering the Next Generation of Social Entrepreneurs

While we are already talking about young social entrepreneurs, let’s not overlook them, as they are the future of this movement. They face unique barriers – limited access to funding, mentorship, and networks – that can stifle their potential before it even takes root.

We’re investing in programs that provide tailored support to young innovators. Through mentorship opportunities, capacity-building workshops, and access to our global networks, we’re leveling the playing field. Collaborations with organizations like Social Impact Award, We Are Family Foundation, and initiatives like Africa Forward can ensure that the next generation doesn’t just have a seat at the table, but is helping to set the agenda.

Let’s talk about Africa Forward, a critical step in our strategy to empower the next generation of African social entrepreneurs. Co-created by African members of Catalyst2030, this initiative is designed to advance progress on the UN Sustainable Development Goals and address the continent’s most pressing challenges through a partnership-driven approach.

This is about investing in long-term solutions by building a Pan-African data platform, promoting policy reform, and facilitating leadership training. Africa Forward is helping to create an ecosystem where social businesses can thrive. The goal is to enable a new wave of innovators, giving them the tools and opportunities they need to scale their impact. By focusing on capacity-building, youth training, and financial development, we’re laying a foundation for lasting change in Sub-Saharan Africa.

A Call to Action

So, after 14 years, what’s our biggest takeaway? Real change doesn’t happen in isolation. It happens when we invest in the connective tissue – the ecosystems – that empower social enterprises to scale and succeed. I’m challenging corporations, investors, and policymakers to rethink their approach. Don’t just fund the next shiny project; invest in the infrastructure that supports them all.

Why are so few willing to invest in ecosystem development? Perhaps it’s not as immediately gratifying as funding a new app or launching a big campaign to reach a big number of people. But if we truly want to tackle systemic issues – poverty, inequality, climate change – we need to dig deeper. We need to build the foundations that allow solutions to grow sustainably.

We’d like to invite you to join us. Let’s pool our resources, break down the silos, and build an ecosystem that accelerates social impact on a global scale. Together, we can transform not just businesses but entire industries.

So, here’s the question: Are you ready to invest where it counts? Are you ready to invest in social entrepreneurship ecosystems?


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SAP Increases Innovation Footprint in Silicon Valley

From flying cars to robotic concierges and even the quest for longevity, artificial intelligence (AI) promises to transform our work and personal lives, like never before.

SAP AppHaus: Humanize business software and make innovation real

AI is pushing the boundaries of every realm, as we inch ever-closer to science fiction becoming reality. While the global AI market is rightfully expected to skyrocket and touch US$2.7 trillion, it is equally important for organizations to rapidly move beyond the exploratory phases to scaling enterprise-wide solutions that deliver tangible impact. Only then will we unlock the full potential of AI and drive the next wave of innovation.

To help customers keep pace with AI and other technology innovations, SAP continues to invest in its SAP AppHaus Network. SAP AppHaus empowers customers by turning cutting edge technology into real, tangible business value for organizations.

As an example, SAP recently created a “Business AI Explore Workshop,” which serves as a blueprint for organizations to go beyond the AI hype and determine how generative AI can deliver business value for them and their customers. It is available now and provides templates, collaborative tools, and step-by-step guidelines to help organizations define the best use cases for AI to drive impact and make a list of actionable steps to get started. 

As part of SAP’s ongoing investment in the Silicon Valley, the company has built a new, enlarged SAP AppHaus at its Palo Alto campus. The space will host customer-facing activities that leverage SAP Business AI, SAP Business Technology Platform (SAP BTP), and other SAP technologies.

Opening today, SAP AppHaus Palo Alto is co-located with the SAP Experience Center, providing a holistic engagement space for customers and partners.

Unique Method for Sustainable Co-Innovation

SAP AppHaus differentiates itself through its human-centered approach to innovation. By combining design thinking and enterprise architecture, SAP AppHaus supports customers through the entire journey — from ideation to deployment — and ensures a sustainable implementation of innovation in customers’ landscape.

SAP AppHaus is not simply a showcase for technology, but a creative space where SAP collaborates with customers to develop solutions that address their most pressing business problems. Using methodologies and tools that democratize human-centered design, SAP AppHaus network delivers ground-breaking solutions into the hands of people.  All solutions are built on SAP BTP, allowing customers to easily take advantage of the platform’s best-in-class capabilities around automation, data and analytics, integration, and developer tools .

The newly renovated SAP AppHaus is part of a global network that consists of 24 SAP AppHaus locations: three run by SAP — in Palo Alto, Berlin, and Heidelberg — and the rest by partners around the world. The renewed Silicon Valley site is just the latest chapter in SAP AppHaus’ 10-year history of helping customers find the most compelling, sustainable value in new technology.

As technology writer Steven Johnson said,” If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.” Now Silicon Valley has a brand new space where inventors and business leaders can generate the next big thing.

Celebrating a Decade of Customer Co-Innovation

Last year marked the 10th anniversary of SAP AppHaus, celebrating a decade of successful co-innovation with customers. In honor of this milestone, Tim Brown, chair of IDEO and a pioneer of design thinking in business, said, “Congratulations to 10 years of SAP AppHaus! It is remarkable what you achieved. All your competitors tried it, but you succeeded.”


Kulmeet Bawa is chief revenue officer for SAP Business Technology Platform at SAP.

SAP’s Partnership with ChannelEngine, the Leader in Marketplace Integration

When it comes to customer experience (CX), brands must invest in an end-to-end, industry-specific platform that is informed by data. These deep connections enable business AI to come to life and ensure the agility and flexibility to innovate based on consumer demand and market needs.

That is why SAP is always developing new partnerships and integrations to continue providing value to CX customers. 

CRM and CX from SAP: Deploy industry-tailored solutions that are connected, insightful, and adaptive

The integration between SAP Order Management Services and ChannelEngine, a global leader in marketplace integration and management software, is the next step in this journey.

By leveraging SAP Order Management Services, a central hub for unified customer transactions, and incorporating AI-enhanced integrations, ChannelEngine is enabling merchants to augment the order and inventory management process for third-party marketplace selling. This enables merchants to automate and optimize third-party marketplace operations, increasing their revenue and profitability. 

What does this mean for SAP customers?

“Our direct integration allows SAP Order Management Services users to seamlessly activate over 950 new sales channels and reach international markets,” said Jorrit Steinz, CEO of ChannelEngine. “By incorporating AI-driven automation into our platform, we’ve taken a pivotal step toward simplifying global unified e-commerce. This collaboration enables merchants to harness the immense potential of third-party online marketplaces, driving efficiency and scaling opportunities while capitalizing on the built-in trust and vast customer base of these platforms.” 

By having a centralized view of e-commerce operations across first- and third-party channels through reporting, analytics, and insights into sales performance and marketplace KPIs, merchants can target consumers with precision and drive customer loyalty. Additionally, this integration enables merchants to streamline their e-commerce operations, accelerate time-to-market, and participate in a broader range of marketplaces. 

Analysts also understand this need to align inventory management and marketplace connectivity due to an increasingly fragmented e-commerce environment.

“The fusion of order management technology with third-party marketplace integration solutions marks a strategic move for enterprises seeking to optimize operational efficiency and expand their market presence,” explained Heather Hershey, Research Director for IDC. “This approach enables businesses to manage complex sales channels while leveraging the advantages of AI-driven insights to better meet customer demands.” 

The ChannelEngine marketplace integration platform is now available on SAP Store, the online marketplace for SAP and partner offerings.


Ritu Bhargava is president and chief product Officer of SAP CX and Industries.

SAP CX LIVE: Watch customer spotlight sessions, product demos, and product direction videos on demand

SAP Enhances SAP Sales Cloud Journey with Gainsight for Increased Retention and Revenue Growth

The sales journey is never over, and organizations focused on customer success understand this need to constantly deliver on customer expectations while highlighting new innovative opportunities to drive growth. This is a key element of our strategy for SAP Sales Cloud, which is why SAP is partnering with Gainsight.

As a leader in customer success and product experience software, Gainsight enables SAP customers to align sales and customer success efforts, delivering a seamless customer experience that boosts retention and drives revenue growth.

By integrating SAP Sales Cloud and Gainsight Customer Success, organizations can orchestrate connected customer journeys, leverage AI-powered automation, standardize workflows, and enhance strategic account planning, among other benefits. 

Truly understand your customers to improve sales engagements and build lasting relationships

This partnership seeks to redefine and enhance enterprise customer success strategies while reinforcing SAP’s commitment to intelligent CX.

To develop an effective customer program, organizations need the capability to integrate relevant data and intelligence. With a composable, plug-and-play framework approach in SAP Sales Cloud, organizations can seamlessly access and integrate Gainsight data within the SAP Sales Cloud solution, harmonized with the data and intelligence.  

What does this partnership mean from Gainsight’s perspective?

“Gainsight has helped more than 2,000 companies, including many of the world’s top brands across industries, transform their operations and prioritize customer retention and growth,” said Chuck Ganapathi, COO and President at Gainsight. “Now, by delivering Gainsight’s unique human-first AI capabilities to SAP Sales Cloud, we’re empowering our joint customers to spend less time on administrative work and more time focusing on their clients. And this is just the beginning — we’re looking forward to deepening our collaboration with SAP and driving even more innovation together.” 

The integration offers comprehensive insights into the customer journey, accessible to both sales and customer success teams within a single platform. A 360-degree customer view along with real-time data analysis and automated workflows and playbooks enable teams to proactively act on customer risks and expansion opportunities. It empowers the sales team to enhance and expedite the sales cycle, while enabling the customer success team to expand post-sale engagement strategies.  

It’s also important to myself and my team to have a pulse check on the market, collaborating and validating with our user community, partners and industry analysts.

“Customer success is a strategy that requires data, intelligence and analytics to be successful,” explained Liz Miller, vice president and principal analyst at Constellation Research. “SAP and Gainsight are bridging the gaps that can form across the customer, revenue, and success ecosystem by intentionally bringing success data together with market intelligence to accelerate decision velocity and action. This partnership is focused on centering success on the customer by expanding the scope and scale of intelligence where sellers and successful leaders work.”  

To put this all into context, let’s say a manufacturing company wants to increase customer retention and capture untapped revenue opportunities. Through this partnership, customer success managers can develop and align tailored customer goals and success plans with customized engagement and support strategies, expanding upsell and cross-sell opportunities. At the same time, sales reps can utilize in-depth data, such as customer satisfaction levels, and product usage patterns to refine and improve ongoing and future sales cycles.   

The SAP and Gainsight integration is now available on SAP Store.


Ritu Bhargava is president and chief product Officer of SAP CX and Industries.

SAP CX LIVE: Watch customer spotlight sessions, product demos, and product direction videos on demand

Elevating the Power of Procurement Through Innovation

The 2024 Economist Impact report “Across the procurement-verse: Changing trends in the procurement function” highlights the trends transforming the role of procurement, from the evolving influence of procurement to driving sustainability and managing risk.

The SAP-sponsored report offers insights from more than 2,300 C-suite executives spanning multiple countries, regions and industries and examines the pressures facing today’s procurement teams. As these teams manage risks like geopolitical shifts, supplier threats, and liquidity risks, the surveyed executives emphasize an urgent motivation to improve their procurement operations through agile, innovative, and fast-paced solutions.

Today’s complex and uncertain business environment has pushed procurement teams to take matters into their own hands. Not only are they accelerating digitalization by adopting emerging technologies like AI, they are driving it by searching for ways to change the procurement operating model.

Automate spending processes and actively manage more spend for better control, greater value, and more savings with SAP

As Always, It’s All About Innovation

Procurement officers view driving innovation as one of their function’s chief objectives. Doing so will help them navigate risks and respond to an evolving consumer environment.

When procurement is truly influential, it is proactive. Teams that understand digitalization and the technologies being acquired have more impact in this area than those that are reactive. Over two-thirds (70%) of the survey respondents agree that procurement is actively involved in developing their wider organization’s digital transformation strategy — though whether this is true in the day-to-day may vary from business to business.

If procurement is to play a more integral role in businesses, changes to the function’s operating model are likely for some organizations, which is why the research also shows that procurement is accelerating its digitalization, including through the adoption of emerging technologies. Approximately 84% of executives are confident in their procurement team’s ability to apply technology successfully to automate some processes and shift attention to more strategic and complex tasks.

This ability to seamlessly integrate and adopt new solutions will be critical as

procurement teams work to balance capabilities, know-how, and expertise from suppliers to achieve the best possible results.

Digitalization Remains a Top Priority

While innovation is at the core of many companies’ priorities, C-suite leaders are laser-focused on the solutions that enable their teams to be more efficient, cost-effective, and risk-averse.

More than half (57%) of the C-suite cite digitalization as the top strategic priority for their procurement teams. This emphasis may be fueled by recent advances in generative AI, which is the top technology trend (34%) executives plan to implement in the next 12 to 18 months.

Digitalization efforts can offer real-time capabilities that better address dynamic market challenges and make existing procurement processes more efficient. Data-driven insights allow for more actionable outputs in strategic decision-making and can even impact procurement’s role in engaging contingent labor. Augmented with AI, they can easily manage contingent labor by streamlining and standardizing recruiting processes like job advertising, resume scanning, expediting background checks, and more.

More efficient intake management also goes hand-in-hand with digitalization. While generative AI occupies the highest priority, intake management is only one percentage point behind it, making it the second-most likely tech trend to be piloted or implemented. 

Value of Multi-Sourcing and Supplier Diversity

The top organizational risk for procurement was monetary uncertainty (49%), as macroeconomic risks can have a large impact on operational external risk. This is a potential factor as to why procurement teams are focused on risk as a longer-term priority.

SAP Business Network: Connect, transact, and partner on shared processes and information

Updates here can create opportunities like multi-sourcing, which can improve risk reduction and resilience amid growing external threats, and supplier diversity — driving market expansion through a more diverse supplier base. This can also reduce single-sourcing dependencies to mitigate risks against potential disruptions.

These possibilities prove how companies must make it a mission to improve the quality of data and the models needed to effectively analyze it. Subpar data directly hinders procurement’s ability to make good decisions, undermining its overall effectiveness and derailing successful digitalization before it takes hold.

Executives Agree: Time to Go All-In on AI

No other strategic priority attracts nearly as many responses as a priority across all industries as digitalization. However, respondents also agreed on one other key topic: the role that AI will take in the digitalization journey.

Adoption of an AI strategy stands at the joint top of executives’ list of digitalization priorities for procurement, alongside spend analytics, both cited by 44%. Almost half (48%) of executives aim to use AI to improve procurement processes through source-to-pay and AI-enabled spend management and decision support.

As the main drivers for digital transformation in procurement, these two objectives are complementary. AI tools can read a contract to evaluate clauses and suggest how they can be improved. It can also enhance data management, streamlining the processes needed to make key procurement decisions.

Fully digitalizing procurement operations has been on the function’s agenda for several years, but it is a continuous challenge. It is a process that does not have an endpoint, particularly as technologies advance quickly. The leading technologies from just three years ago pale in comparison to what can be accomplished today, which require knowledge across software development, APIs, and AI.

Therefore, success in building a thorough and adaptable AI strategy requires top-level expertise. Acquiring the necessary skills could entail considerable organizational and cultural change in procurement and across the business — extending beyond the structural shifts and developing new ways of working to build these skills.

The Start of a Procurement Renaissance

Across industries, procurement is already finding new ways to add value to the organization. But now that chief procurement officers and their teams are more consistently gaining a seat at the decision table, the challenge is to keep it.

The ongoing state of disruption offers ample opportunity for procurement teams to continue evolving and demonstrate their worth. Above all, improving collaboration with other business stakeholders will be the key to strengthening procurement’s role within the organization. Today’s technology-driven initiatives are as much a human challenge as they are a technology one, and when organizations are planning these initiatives it is clear that they need to consider people, process, and technology in equal measure to ensure success.

For more about the findings from this year’s Economist Impact report, tune in to this podcast hosted by Art of Procurement: What the Research Foretells About Procurement’s Vision, Priorities, and Opportunities.


Gordon Donovan is global vice president of Research, Procurement, and External Workforce at SAP.

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