SAP Build Work Zone Drives Employee Learning at Laing O’Rourke

With the SAP Build Work Zone technology, Laing O’Rourke has transformed its employee learning program and improved the professional growth of over 5,500 global workers in the engineering and construction industries. Laing O’Rourke has launched LOR Learn, a platform that is powered by SAP Build Work Zone. This is a part of their strategic plan […]

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Zespri Enhances SAP S/4HANA Digital Core for Transformation

Zespri, the largest kiwifruit marketer globally, has moved to the next stage of its digital transformation journey by upgrading its SAP S/4HANA digital core as part of its ongoing Horizon transformation program. Zespri’s partnership with SAP has been pivotal in enhancing the company’s operational efficiency and sustainability. The collaboration began in 2021 when Zespri initially […]

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SAP Order Management Services Integrate with ChannelEngine

The integration of ChannelEngine with SAP Order Management Services (OMS) highlights how businesses can leverage advanced solutions to optimize their eCommerce operations across a vast array of marketplaces. SAP Order Management is an integral component of SAP’s business applications, streamlining the entire order-to-cash process by centralizing order handling across multiple channels. This system allows organizations […]

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Continued Growth and Innovation Distinguishes SAP as a Leader in 2024 Fosway 9-Grid™ for Cloud HR

SAP has once again been named a Strategic Leader in the 2024 Fosway 9-Grid™ for Cloud HR. The report provides a multi-dimensional model to help organizations compare and choose the best cloud HR and learning tech provider in the European market to meet their business needs.

Vendors named Strategic Leaders have strong market performance and customer advocacy, provide a rich suite of capability across a broad scope of features, and have the sophistication to meet the needs of complex enterprise-scale customers.   

“Optimizing people processes at scale is more critical than ever for a modern business. Skills, employee experience, and talent agility all represent significant challenges for HR, and now AI is redefining how HR works and enables them. With its continued innovation, as well as global reach and market presence, SAP continues to maintain its position as a Strategic Leader in the 2024 Fosway 9-Grid™ for Cloud HR.”

David Wilson, founder and CEO, Fosway Group

Learn more: 2024 Fosway 9-Grid for Cloud HR

This recognition reflects SAP’s commitment to continuous innovation for our customers of all sizes. As change and innovation surge across industries, organizations today face a myriad of HR-related challenges, such as growing skill gaps and talent shortages, changing regulations and compliance risks, evolving employee expectations, and more.

SAP is helping customers stay ahead of the curve and address these challenges head-on by leveraging AI to drive organizational agility at scale and lead with an employee-first mindset.   

The SAP SuccessFactors HCM suite provides global HR cloud software with powerful AI capabilities to help organizations meet the business demands of today and innovate for tomorrow. More than 10,000 customers worldwide — from startups and midmarket companies to large enterprises — use our solutions to elevate every experience, guide every people decision, and connect HR across every aspect of the business.

Customers like Helvetia, STADA, and Gestamp Servicios S.A. are leveraging SAP SuccessFactors solutions to drive their HR transformations and are realizing the value of SAP solutions across their workforces and organizations.  

Helvetia

With more than 12,000 employees across six countries, talent management posed a challenge for Helvetia. By replacing disparate systems with a single HR portal based on SAP SuccessFactors solutions, the company is increasing transparency, boosting efficiency, and improving the employee experience.

“With unified, digital HR processes in place, we’re transforming the way we engage with our people, delivering an experience that meets their needs and expectations,” said Jochen Hübner, head of HR Operations, Helvetia Switzerland. 

STADA

STADA recognized that it needed to transform to a more centralized operating structure. Putting its people at the heart of this transformation, the company decided to prioritize the implementation of a new global HR system built on SAP SuccessFactors solutions. The global implementation of SAP SuccessFactors began delivering value for STADA almost immediately. Within four months of the introduction of SAP SuccessFactors Employee Central in 45 countries and 16 languages, STADA’s leadership team already regarded it as a vital decision-making tool.

“Our standard report on employee numbers versus our staffing plans comes directly from Employee Central,” said Dr. Thomas Mattes, head of Global Culture & People Analytics and Digital Experience, STADA. “Those numbers drive our business decisions because we know they are correct.” 

Gestamp Servicios S.A.

By replacing 200 HR systems with SAP SuccessFactors software, Gestamp’s entire business, not just HR, has access to one global system of record for employee data. Management can quickly consult more-detailed organizational charts and gain a comprehensive view of employees’ locations, skills, and performance.

“SAP SuccessFactors Employee Central is the heart of talent management at Gestamp,” shared María José de Francisco, HRIS Manager, Gestamp. “Having one source of core employee data lets us unleash the capabilities of our talent solutions to help our people thrive.” 

Looking ahead, we are continuing to invest in critical areas like AI, skills, learning and talent development, and core HR and payroll to help customers solve some of their biggest challenges and stay at the forefront of their industries.

We look forward to announcing more exciting innovations across the SAP SuccessFactors HCM suite at SuccessConnect, being held in Lisbon and virtually October 28-30, 2024.


Lara Albert is global vice president of Product Marketing for SAP SuccessFactors at SAP.

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SAP CX LIVE in 2024: AI-Driven Success with SAP

Since last year’s SAP Customer Experience LIVE event, we’ve introduced over 600 features, driving AI innovation and long-lasting success for our customers. At this year’s event, our customers shared their AI and CX success stories, showcasing how they’re winning customer loyalty in today’s competitive market.

While we have more exciting innovations to share, we’ve dedicated this event to celebrating our customers’ achievements.

AI Meets CX: Personalized, Engaging Experiences

In a fast-paced market, delivering the right message at the right time is crucial. When AI meets CX, businesses can create personalized, engaging experiences at every touchpoint. But these seamless experiences require a blend of people, processes, and technology, supported by integrated data.

Intelligent Customer Journeys with Business AI

At SAP CX LIVE in 2024, Christian Klein, CEO and member of the Executive Board of SAP SE, emphasized the transformation of customer experience through business AI, moving from reactive to proactive engagement and AI-driven insights. Companies like the San Jose Sharks are leveraging AI to drive personalized experiences and exceptional customer value.

San Jose Sharks: MVP Experiences

The San Jose Sharks are embracing digitalization and AI to create MVP experiences throughout the customer journey. By integrating vast amounts of data from various sources such as hockey games, concerts, food, and merchandising, they form a holistic view of their customers. The Sharks’ use of SAP CX solutions, including SAP Emarsys Customer Engagement, SAP Sales Cloud, SAP CX AI Toolkit, SAP Customer Data Platform, and SAP Customer Data Cloud, significantly enhanced customer engagement. This strategic approach led to impressive results, with season membership renewal rates increasing to 87% and open rates soaring from 26% to 80%.

Online Metals: AI as a Game Changer

Greg Raece, president of Online Metals, believes that AI will revolutionize the company’s sales approach. With a diverse customer base ranging from hobbyists to Fortune 500 companies, Online Metals is constantly evolving to meet emerging trends and ensure customers receive the right materials quickly and hassle-free. Raece firmly believes that AI will change the way Online Metals sells to customers. To better engage customers and enhance its online merchandising and sales strategies, Online Metals has joined forces with SAP. Using SAP Commerce Cloud and SAP Emarsys Customer Enagement, it successfully increased conversions, average order value, and website traffic.

The Pillars of Intelligent CX

SAP prioritizes responsible innovation, especially in handling customer data and interactions. Our AI solutions are built on trust, privacy, ethics, and security, helping to ensure businesses can confidently leverage these tools to their full potential. These are the four key pillars of intelligent CX:

  • Connected: Seamlessly unite operational and experience data to deliver delightful experiences across the back and front office while safeguarding your TCO. 
  • Insightful: Turn data into proactive and contextual insights that drive real business outcomes with meaningful generative AI capabilities. 
  • Adaptive: Experiment with agility using our hybrid composability approach and extend SAP’s core capabilities with pre-integrated, certified partner solutions. 
  • Industry-Tailored: Apply deep industry context and knowledge coupled with our rich partner ecosystem to tailor SAP CX solutions to your industry’s unique needs. 

Unleash Potential with a Harmonized Suite

Captivating customer experiences require visibility into the back office, front office, and everywhere in between. Companies like Universal Destinations & Experiences benefit from the seamless integration of SAP CX solutions with existing ERP systems, helping to enhance overall customer experience.

Universal Destinations & Experiences: Omnichannel Excellence

For Universal Destinations & Experiences, making people happy is priority number one.
When planning its new resort in Beijing, China, Universal wanted to focus on the full guest journey – before, during, and after their visit. It needed a scalable platform with true omnichannel capabilities to support its diverse business, including theme parks, food, and retail. By leveraging SAP S/4HANA with SAP Commerce Cloud, Universal is creating a seamless and immersive experience for millions of guests, allowing them to live out their movie dreams.

Nokia: Elevating Wireless Technology

Nokia, once known for its iconic phones, now leads in telecommunications innovation and is partnering with NASA to further advance wireless technology. To ensure efficiency and accuracy in delivering complex solutions, Nokia digitized its order management processes. By integrating SAP S/4HANA with SAP Commerce Cloud and SAP Order Management Services, Nokia achieved faster deliveries, precise invoicing, and seamless billing, securing a competitive edge and driving ongoing success.

MACO Group: Efficient Sales Transformation

With thousands of global customers and 25,000 products associated with 40,000 components, door and window seller MACO Group has a wealth of data. The construction industry has been disrupted by global events, prompting MACO to digitize its operations for more efficient and effective sales. MACO’s transformation involved combining its SAP S/4HANA and CRM capabilities with SAP Sales Cloud, enabling it to move faster and with greater accuracy.

As of July 15, new customers can get 15 licenses to accelerate sales processes and drive growth with AI-driven CX

New Strategic Partnerships

SAP CX solutions continue to help add value and bring business AI to life through innovative collaboration and integration. At SAP CX LIVE in 2024, we announced two new partnerships with Gainsight and ChannelEngine.

By integrating SAP Sales Cloud with Gainsight, companies can unify data and intelligence for a comprehensive customer view and a seamless journey. With human-first AI capabilities, automation, and standardized workflows, Gainsight and SAP customers can dedicate more time to clients and less to administrative tasks. Learn more.

The integration between ChannelEngine and SAP Order Management Services can enable merchants to increase revenue and profitability by automating and optimizing third-party marketplace operations. SAP users can now effortlessly activate over 950 new sales channels and expand into global markets. Learn more.

A Future-Ready CX with SAP

SAP customers are rapidly leveraging AI-powered solutions to create superior customer experiences, improve operational efficiency, and drive business growth. By integrating SAP into their operations, they are driving innovation and achieving measurable success. 

Our approach is simple yet powerful: connected, insightful, adaptive, and industry-tailored. By prioritizing responsible innovation, especially in handling customer data and interactions, we can ensure our AI solutions are built on trust, privacy, ethics, and security. I’m proud that SAP is integral to our customers’ achievements, and the SAP CX team remains committed to delivering products and features that drive outcomes and delightful customer experiences.

I invite you to view the full SAP CX LIVE in 2024 event and stay tuned for more innovations.


Ritu Bhargava is president and chief product officer for SAP Industries and Customer Experience.

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How the Newly Updated SAP AI Ethics Handbook Helps Create Ethical AI at SAP

The latest version of the SAP AI Ethics Handbook is the one-stop shop for applying the SAP Global AI Ethics policy and creating ethical AI solutions that support our commitment to deliver relevant, reliable, and responsible AI.

The updated handbook now contains information about generative and other types of AI and how to apply SAP’s updated ethical AI guiding principles. Here is a brief introduction to the handbook and how you can use it to apply SAP’s AI ethics policy to your work.

SAP’s Guiding Principles on AI Ethics

Principles 1-7 are applicable for teams involved in creating AI systems; principles 8-10 are for governance requirements.

  1. Proportionality and Do Not Harm
  2. Safety and Security
  3. Fairness and Non-Discrimination
  4. Sustainability
  5. Right to Privacy and Data Protection
  6. Human Oversight and Determination
  7. Transparency and Explainability
  8. Responsibility and Accountability
  9. Awareness and Literacy
  10. Multistakeholder and Adaptive Governance and Collaboration

Who Is the Target Audience for This Handbook?

In a nutshell – everyone developing and implementing AI.

This handbook is for everyone who wants to give users confidence in the SAP AI ethics processes and confidence that humans are at the core of SAP’s AI processes. In short, it’s for everyone who wants help create a human-centered AI culture. Specifically, principles 1-7 apply to teams creating AI solutions, while principles 8-10 apply to governance teams.

The handbook explains how human-centered AI is achieved with tools like user research, design thinking, and user stories. These tools help create products that are closely aligned to the needs of SAP’s target groups, increasing benefits and mitigating the risk of unintended harm in SAP AI use cases.

What Is an AI Use Case at SAP?

An AI use case means that the AI system is built either on symbolic AI, traditional/narrow AI, or generative AI. This handbook is applicable to all three types of AI use cases.

How Do You Determine an AI Use Case?

In the handbook, there is an ideation checklist that guides you through the process to determine the type of use case – red line, high-risk, or standard. The handbook also has detailed checklists for validation, realization, productization, and operation.

What Is a Red Line Use Case?

Red line cases are AI use cases that are prohibited because they undermine personal freedom, undermine society, and/or cause intentional damage to the environment.

What Is High-Risk Use Case?

An AI use case that meets one of the high-risk criteria listed below is a high-risk use case:

  • Personal data is processed.
  • Sensitive personal data is processed.
  • It could negatively affect the well-being of individuals or groups, such as social, safety, financial, and/or physical harm.
  • It has automated decision-making.
  • It is a high-risk sector, like HR, healthcare, law enforcement, or democratic processes.

What Happens with High-Risk Use Cases?

The use case classification is checked by the SAP Global AI Ethics organization. If the organization agrees that the high-risk classification is correct, the SAP Global AI Ethics steering committee will review the case and recommend what, if any, further action needs to be taken.

Additional Information

Information about AI ethics is available at:

Guiding Principles That Resonate

Hear what guiding principles resonate the most with some of our in-house AI ethics experts:

“The guiding principle Safety and Security resonates with me because it covers everything that we need to take care of: AI security to ensure our systems are robust and work as designed and AI safety for protecting individuals, society, and the environment from harm done by AI systems. The guiding principle Transparency and Explainability resonates with me because it describes critical prerequisites to ensure human oversight – for humans on the loop like technical experts as well as humans in the loop such as business experts. Additionally, my cognitive scientist self is intrigued by the challenge to make AI output understandable for humans.”

– Bettina Laugwitz, Director, AI Ethics & Responsible AI

“The guiding principle Fairness and Non-Discrimination resonates with me because I believe this is currently the biggest gap in the development of AI and the reason why AI has the potential to harm human rights. Many AI scandals to date have been violations of this principle, including discrimination against women in finances and HR, to name but a few. AI cannot grow without the co-creation of, for example, minorities, the Global South, and women. The guiding principle Sustainability may be my biggest concern about AI, but it is also our biggest innovation possibility. Indigenous rights, co-creation, protection, and understanding how to protect fragile ecosystems parallel to the exploration and development of AI is crucial. SAP has the potential to explore how to become ‘green’ on this topic. This principle should be a priority for designing for future generations.”

– Camila Lombana Diaz, AI Ethics Expert and Researcher

“I am convinced the guiding principle Responsibility and Accountability gets to the heart of something very important: no matter how human AI appears to us, it cannot and should not be held morally accountable for its actions. AI is built and used by humans – and therefore responsibility and liability for all decisions and actions taken by AI must be assigned to human actors in order to ensure effective protection for those affected by AI. The guiding principle Fairness and Non-Discrimination in the development of AI makes a significant contribution to protecting human rights; it is difficult, however, to standardize processes to ensure fairness and many case-by-case decisions need to be made, which can be a challenge for those developing AI. Nevertheless, compliance with this principle is non-negotiable, which is why I am committed to supporting developers building fair AI.”

– Saskia Welsch, AI Ethics and Responsible AI Team Member

Alexa MacDonald is a senior editor for SAP News.

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SAP Intelligent CX Boosts Enterprise Success with Gainsight

In order to enhance revenue growth and customer retention while fortifying SAP intelligent CX, the German enterprise software giant is incorporating Gainsight’s customer success solutions into its SAP Sales Cloud platform. The goal of SAP and Gainsight’s partnership is to use intelligent customer experience (CX) strategies to better coordinate sales and customer success initiatives. This […]

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SAP Garden: Where Innovation Unites Sports, Talent, and Technology

In the heart of Munich Olympic Park, SAP Garden is making its debut as the new home of the Red Bull Munich Ice Hockey Club.

This modern venue adds a fresh landmark to a thriving culture and promises to influence the sports-enthusiastic city for decades to come. Located in one of Europe’s key technology hubs, SAP Garden strengthens the company’s presence with customers and partners. It also provides a creative space for employees and future talent at the nearby SAP Labs Munich location, situated on the grounds of the Technical University of Munich (TUM).

Navigating the Path to Decent Work and Reducing Youth Unemployment

The global education goal, part of the United Nations’ Sustainable Development Goals (SDGs), remains significantly off track. Various reports, including from UNESCO and UN news, highlight the concerning trend that unless drastic changes occur the world will not meet its commitments to ensure inclusive and equitable quality education by 2030.

The world today is grappling with a polycrisis – a complex set of interconnected global challenges that impact economies, industries, and job markets simultaneously. From climate change and geopolitical tensions to technological disruptions and economic instability, these crises are reshaping the landscape of work, especially for young people. While youth unemployment remains high, employers worldwide are also struggling to fill critical roles, highlighting a significant skills gap.

According to the International Labour Organization (ILO), global youth unemployment was 13% in 2023, with many young people facing limited prospects for stable and decent work. On the flip side, the World Economic Forum (WEF) found that 44% of businesses report difficulties in finding talent with the right skills to fill jobs. This contrast reflects a deepening mismatch between the supply of young job seekers and the demand for skilled talent, which, if left unaddressed, will exacerbate both unemployment and the talent shortage.

To tackle this challenge, we must take a comprehensive, systems-based approach, focusing on five interconnected elements: economy, education, employability, equality, and the ecosystem. Together, these factors can help close the skills gap, reduce youth unemployment, and create pathways to decent work for all.

Economy: Growing Jobs and Funding

Economic growth remains a critical driver of job creation, but the quality and inclusivity of that growth matter. In many parts of the world, jobless growth has become a pressing concern, as economies expand without generating enough formal employment opportunities for young people. Youth unemployment continues to rise even in nations with positive GDP growth, indicating that inclusive economic policies and investment in key sectors are lacking (ILO, 2024).

Moreover, the alignment between economic growth and investment in education is critical. The Global Education Monitoring Report 2023 highlights that national budgets for education often fall short of the recommended 4%-6% of GDP that UNESCO advocates. Without adequate financial support, education systems cannot provide the skills and competencies needed to prepare young people for modern job markets, leaving many young workers without the necessary tools to succeed.

Education: Providing the Foundation for Lifelong Learning

Education systems need to evolve to meet the changing demands of the workforce. The OECD – OCDE emphasizes the importance of embedding skills, knowledge, attitudes, and values into education systems to ensure that young people are prepared for lifelong learning. In particular, stackable credentials – modular qualifications that allow learners to build expertise over time – are becoming an essential component of successful education-to-employment transitions.

Despite the need for adaptable learning pathways, many education systems remain rigid and slow to adopt these models. However, countries that have embraced flexible learning, such as Germany with its robust vocational education and training (VET) programs, have been able to reduce youth unemployment significantly. The integration of industry-specialized learning and competency-based education is critical for preparing young people to thrive in an evolving workforce, particularly in sectors like technology and sustainability.

Employability: Training the Right Skills for Employment or Entrepreneurial Success

One of the most significant barriers to reducing youth unemployment is the skills mismatch – the gap between what young people learn and what employers need. The World Economic Forum’s Future of Jobs Report 2023 projects that 50% of employees will need reskilling by 2025 due to rapid technological advancements. Yet, traditional education systems are often not aligned with industry needs, leaving many young workers without the skills required for high-growth sectors.

Governments and businesses must collaborate to ensure that training programs are directly linked to market demand. Public-private partnerships, such as apprenticeship programs and industry-led training initiatives, can play a pivotal role in closing the skills gap. For example, in Switzerland, where education and training are tightly integrated with the labor market, youth unemployment is among the lowest in the world. Building a system that continually adapts to changing workforce needs is essential for improving youth employability.

SAP is driving long-term social impact

Recent trends show that many young people increasingly prefer entrepreneurship over traditional employment, driven by the desire for independence and the ability to create change. A 2019 study by Deloitte found that 76% of millennials view entrepreneurship as a key vehicle for driving social impact. However, research highlights the need for robust support systems to help these young entrepreneurs succeed. The 2021 Global Entrepreneurship Monitor emphasizes that access to entrepreneurial education, mentorship, and skill development is critical for youth to thrive in their ventures.

Equality: Ensuring an Inclusive and Diverse Talent Pipeline

Any strategy to reduce youth unemployment must prioritize equality, ensuring that opportunities are equally accessible to all young people, regardless of their background, gender, or location. Despite advances in education, women and marginalized communities continue to face barriers to entry in high-growth industries, particularly in STEM fields. According to UNESCO, only 35% of STEM graduates are women, highlighting the gender gap in science, technology, engineering, and mathematics.

Programs that specifically target underrepresented groups – such as mentorships and women-in-tech initiatives – can help diversify the talent pipeline. Furthermore, companies that emphasize inclusive hiring practices, gender parity, and equity in leadership are not only contributing to social justice but also benefiting from a more innovative and dynamic workforce. The data is clear: promoting diversity is a strategic advantage in the modern economy.

Ecosystem: Aligning Stakeholders for Maximum Impact

A thriving job market requires more than just a functioning economy and well-prepared workers – it needs a cohesive ecosystem where governments, businesses, educational institutions, and civil society work together efficiently. The OECD underscores the importance of synergy across the value chain, ensuring that all stakeholders are aligned toward the goal of reducing unemployment and fostering decent work.

Successful models of ecosystem collaboration, like those seen in Singapore, offer valuable lessons for other nations. In these countries, the government plays a central role in orchestrating cooperation between educational institutions and industries to ensure that young people are being trained in fields that are projected to grow. Such synergies foster an environment where young people can transition smoothly from education to employment and where employers can easily find the talent they need.

As respective leaders, SAP and UNICEF join forces to create innovative solutions to global skilling and workforce challenges with an aim to help young people transition to earning. Together, we’re generating inclusive opportunities for underserved young people worldwide, preparing them for decent work with the skills that employers need.

We expanded our partnership in 2022, with a three-year investment focused on impacting youth in Kenya, Nigeria, and South Africa through a new program that supports learning to earning pathways in growing digital and green economies. The program helps equip youth with the essential skills they need to flourish – wherever they may see their future. Further, it builds on UNICEF’s Generation Unlimited (GenU) signature program, Youth Agency Marketplace (YOMA), a platform developed by young Africans to tackle labor market challenges and increase youth agency across the globe. By the end of the first year, SAP and UNICEF’s GenU reached more than 600,000 youth, granting them access to foundational and digital skills opportunities that help young people unlock opportunities in the changing global economy.

One of the learn to earn pathways on YOMA is the SAP Educate to Employ initiative designed by SAP to help equip beneficiaries with essential competencies for the digital economy. The free initiative, implemented by the local non-profit UMUZI, focuses on developing skills, knowledge, attitudes, and values to help prepare candidates for employment. It also aims to assist employers in accessing diverse and certified talent, thereby accelerating digital transformation in each country through a skilled talent pipeline. More than 1,000 learners completed one or more foundational skills courses, while 165 learners completed over 400 hours of critical skills development training and achieved an SAP certification for technology consultant beginners. Additionally, 100 learners have completed their intermediate training on the SAP Learning site and are preparing for SAP-certified associate exams.

This multistakeholder approach underscores the power of partnership in addressing complex social challenges. By pooling expertise and resources, SAP, UNICEF’s GenU, and UMUZI are collectively ensuring that youth not only gain relevant skills but also access meaningful pathways to employment. These partnerships exemplify the collaborative frameworks needed to drive sustainable impact on a global scale. As digital and green economies continue to reshape the future of work, partnerships that unite private, public, and civil society actors will remain crucial in ensuring that marginalized youth are not left behind.

A Path Forward

The polycrisis we face today demands multidimensional solutions that address both the supply and demand sides of the labor market. By focusing on the interconnected elements of economy, education, employability, equality, and ecosystem, we can create a comprehensive strategy to reduce youth unemployment and foster decent work for all.

Policymakers, business leaders, and educators must come together to close the skills gap, promote inclusive growth, and build resilient labor markets. The challenges are great, but so are the opportunities. With coordinated effort and sustained investment, we can build a future where young people have the skills, opportunities, and support they need to thrive in the global economy.

For more information on how SAP is helping the world run better and improving people’s lives all year round, visit sap.com/csr.


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