Accenture and SAP Accelerate Business Transformation with AI

Accenture and SAP are collaborating to harness the power of generative AI and drive business transformation. This partnership aims to enhance productivity, foster innovation, and provide a competitive edge by leveraging AI technologies within SAP solutions. Accenture and SAP have a long-standing partnership, spanning over four decades. This collaboration has consistently pushed the boundaries of […]

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German National Team Relies on SAP Technology at the European Championship

After intensive preparation, 24 European national soccer teams will be presenting themselves at the upcoming European Championship. Besides concentrating on training and match practice, they’ll be analyzing their opponents and discussing tactics and game plans. Germany’s coaching team is relying on technology-driven support from the sports management solution SAP Sports One.

Sights Set on the European Championship

SAP Sports One enables us to efficiently share tactical insights and key information about our next opponents with our players. And by accessing the software on a tablet, we can even give them the latest updates in the changing room shortly before kickoff or at half time,” says Benjamin Glück, assistant coach to the German national A-team.

“SAP’s sports management suite is very important to the national soccer team as a central platform for collecting and analyzing data and for presenting the insights gained from that data to our players,” explains Glück. “We use the video and visualization functions in SAP Sports One to help us illustrate findings about our opponents and their key players. These features make conveying tactics and preparing for specific matches much easier and clearer.” The German team also uses analytical insights to prepare for penalty scenarios. In SAP Penalty Insights, goalkeepers can study the behavior of potential penalty-takers, such as which area of the goal they usually aim for and even how these preferences change under pressure. Conversely, penalty-takers can gain insights into the tactics of their opponents’ goalkeepers.

The coaches and analysts of the German Football Association (Deutscher Fußball-Bund, or DFB) work with data created within SAP Sports One as well as data and analyses from third-party sources. The SAP solution serves as the central platform for consolidating and analyzing all the data.

An SAP App for All Players

Germany’s national players stay in close contact with their coaches and analysts through the SAP Sports One messaging app – SAP Team One – which they have on their phones. Among other things, the mobile app is used to pass on match preparation information, such as opponent analyses, annotated clips, and videos.

Take professional sports team management to a new level

The players also use the mobile app to share information about themselves. For example, they complete questionnaires about how intense they perceived the last training session or match, how well they slept, and how they are feeling overall. Their responses are used to generate an RPE (rating of perceived exertion) value. By gauging each player’s general health and well-being in this way, coaches can manage intensity levels according to each individual’s situation. Both the DFB and the player’s home club monitor this RPE value to guard against overtraining and injury. SAP Analytics Cloud can draw on data from SAP Sports One to create player-specific reports that are forwarded to the player’s home club after courses, tournaments, and matches the German team takes part in.

DFB and SAP: An Established Partnership

The DFB is a familiar name around the globe. With almost 7 million members spread across more than 25,000 clubs, it is the world’s largest national sports federation. At the World Cup in Brazil in 2014, which Germany won, the country’s national team was already using SAP Match Insights, a prototype of the solution that is now part of SAP Sports One. This prototype helped the DFB evaluate large volumes of data for match analysis for the first time.

Today, more than 1,000 DFB users – players and the “teams behind the teams” – work with SAP Sports One. “Our successful collaboration with the German national team was a key factor in SAP’s decision to turn the prototype we developed for the DFB into a standard product. Now, clubs and associations in 19 countries are using SAP Sports One,” says Fadi Naoum, senior vice president and head of Development, SAP Sports One. More joint projects followed, including the development of SAP Penalty Insights and SAP Challenger Insights, a mobile app that helps teams prepare for upcoming matches. On the horizon of this co-innovation partnership are plans to leverage the power of AI to make the functions in SAP Sports One even more efficient.

Shaping the Future

In addition to Germany’s national men’s and women’s soccer A-teams, the DFB manages 12 junior and U21 teams, too. “The challenge for us is to keep a close eye on the pool of talented young players we have and to help them reach their full potential,” says Christofer Clemens, the DFB’s head of Scouting, Match Analysis, and Diagnosis. “Our coaching teams watch an average of 1,500 games every season and identify a large number of gifted talents in the process. To qualify these players, the coaching teams compile a huge volume of scouting reports, which we manage in SAP Sports One. These qualitative insights are vital for us. However, at the moment, the task of judging the development of a player or comparing individual players based on that information is time-consuming,” says Clemens. “We’re hoping that AI will make the complex task of analyzing these vast amounts of data much simpler for us.” Alongside scouting reports, the DFB plans to use publicly available data sources and match statistics to complete player profiles.

“Another area where the DFB sees enormous potential for AI is in analyzing opponents before international matches,” says Martin Vogelbein, a member of the DFB’s Scouting, Match Analysis, and Diagnosis team and project lead in managing the SAP Sports One solution. SAP Sports One is already helping the DFB prepare for big games, he explains, but the plan is to go a step further and use AI to automatically analyze insights from opponents’ past matches.

“We are hoping that SAP’s AI copilot, Joule, will bring enormous benefits in terms of consolidating match reports. That would minimize the manual tasks our match analysts need to complete and reduce the time it takes to get answers to a range of key questions we have when preparing for games,” says Vogelbein. Typical questions are: What patterns are visible in the opposing team in different phases of the match? What does this tell us about the team’s strengths, weaknesses, and about the options we have? “We already have a huge amount of information – particularly qualitative data – available to us before games. SAP Challenger Insights, a component of SAP Sports One, allows us to visualize insights from that information and discuss them with the team. But, looking ahead, AI-driven analyses could help us prepare key background information for our players even more easily,” says Vogelbein.

Clemens and Vogelbein are very pleased with the results so far. “We see enormous potential in our work with SAP on the AI-driven evaluation of information that is relevant for scouting and match analysis. The prototypes SAP has presented to the DFB look very promising, and we are looking forward to using them live soon.”


Top image courtesy of Thomas Böcker

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RHI Magnesita Refines Technology Landscape with RISE with SAP

BARCELONA — SAP SE (NYSE: SAP) announced that RHI Magnesita (LSE: RHIM), has chosen the RISE with SAP solution to rebuild and streamline its technology infrastructure for continued growth in the refractory industry.

SAP Sapphire: Taking Business to the Next Level in the Era of AI

A global leader in refractories, RHI Magnesita provides essential parts of the infrastructure that we use and need in our everyday lives. Supplying high-grade refractory products, systems and solutions, RHI Magnesita has 47 main production sites across the world, and ships its products to more than 100 countries.

With its vision to sustainably manage heat to build a better world, RHI Magnesita needed a technology foundation that would allow end-to-end interaction across its customers, suppliers and business partners across all geographies, end markets and product lines. Choosing to implement a multi-tier landscape consisting of both SAP S/4HANA Cloud Private Edition and SAP S/4HANA Cloud Public Edition, RHI Magnesita is now equipped to redefine all its technology processes and landscape.

Ticiana Kobel, Executive VP Legal & Digital Transformation at RHI Magnesita, stated, “With the revamped digital landscape that we will shape together with SAP, RHI Magnesita will transform into a digitally fortified company, centered around our customers and driven by data. The transition to SAP S/4HANA Cloud marks a pivotal moment in RHI Magnesita’s journey toward unparalleled efficiency, agility, and innovation which will enable us to unlock real-time insights, streamline operations, and enhance decision-making across our global network.”

With SAP S/4HANA Cloud, RHI Magnesita will have one unified view of its operations and supply chain, reducing its infrastructure footprint, and poises itself for better integration of future acquisitions while delivering cost savings. 

“RHI Magnesita is embarking on a true digital transformation that will see the streamlining of several landscapes that will allow it to leverage the cost savings, scalability and flexibility that comes with moving to the cloud,” said Alexander Klaeger, President of SAP MEE. “Already a leader in the industry, I’m excited to see RHI Magnesita use SAP S/4HANA Cloud to sustainably provide infrastructure the world needs.”

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2023 Annual Report on Form 20-F.
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SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Game On: Business Builders Prepares Future Business Leaders for a Data-Driven World

Imagine entering a virtual classroom where students tackle dynamic, interactive challenges that mirror the complexities of the business world, powered by cutting-edge technology. The Business Builders game, a result of a longstanding partnership between SAP University Alliances and HEC Montréal, is where education meets real-world needs.

SAP Sapphire: Taking Business to the Next Level in the Era of AI

The innovative gaming platform is designed to redefine educational experiences and equip students with the skills they need for a successful career start.

To engage with the platform, users need to be enrolled students or active professors. By offering challenges designed to allow students to experience, analyze, and respond to business scenarios in a safe and controlled environment, the platform aims to enhance their analytical, data storytelling, and decision-making skills. The initiative reflects a shared vision for future-ready education, aligning with the World Economic Forum’s recognition of analytical thinking as a core skill for the future workforce.

“Data visualization is one of the most sought-after skills in the current job market, and our gaming platform equips students with a competitive edge,” shared Karina Montilla Edmonds, global head of Academies and SAP University Alliances at SAP. “By merging learning with gaming, we are driving student engagement while building career-relevant skills. It’s a win-win.”

Gamifying Learning Experience to Shape Future Professionals

Business Builders offers students hands-on experience with SAP Analytics Cloud through immersive, data-driven business challenges that mimic real-world business scenarios. It welcomes learners at all levels of familiarity with SAP, including those with no prior knowledge of data science and programming.

SAP’s “Source from Ukraine” Initiative Boosts Business and Social Responsibility

SAP’s “Source from Ukraine” initiative, launched in March 2023, has a clear goal: to increase spending with Ukrainian companies while also generating business benefits for SAP. This shows SAP’s deep understanding of social responsibility as an integral part of its commitment to a sustainable future.

The initiative aims to activate procurement spend as a means to support Ukrainian suppliers in rebuilding their businesses. Beyond sourcing for quality goods and services, SAP has a focus on integrating ESG (environmental, social, and governance) principles into decision-making as is standard with its procurement policy.

It highlights SAP’s commitment not only to sourcing products from Ukraine, but also to promoting social change.

Built-In Sustainability 

In implementing the initiative to attract more suppliers from Ukraine, SAP initially focused on the IT sector and conducted a rigorous selection process. So far, suppliers, including industry leaders like Softserve, Unicsoft, and Luxoft, have been selected. SAP’s commitment extends beyond services to include product areas, where notable Ukrainian companies producing innovative environmentally sustainable products have been discovered.

SAP is powering equitable access to economic opportunity, education and employment, and the circular economy

At SAP Spend Connect Live in Vienna, Austria, held in October 2023, Ukrainian manufacturers Rekava, Mol’far Tea, and Releaf Paper showcased their sustainable and innovative products. Rekava, for example, specializes in producing biodegradable candles made from recycled coffee grounds, while Mol’far focuses on minimalism and ethical environmental practices in tea production. Releaf Paper is the world’s first manufacturer of paper made from fallen leaves, promoting sustainable products such as paper bags. By supporting these unique Ukrainian companies, SAP is not only contributing to the economic reconstruction of the country, but also sustainability efforts.

One of SAP’s tier one suppliers, ABC Premium, has taken an important step by offering Rekava candles within its purchasing catalog, available to SAP employees on the SAP Ariba Buying solution.

Strong Alliances for Reconstruction

At the outset of the project, the NGO Impact Ukraine helped SAP connect with Ukrainian suppliers. It focuses on microfinance, procurement, and recruitment from Ukraine. The collaboration is facilitated by the voluntary engagement of professionals from the technology, healthcare, and finance sectors. With Impact Ukraine’s support, SAP and other organizations can further advance their goals regarding procurement from Ukraine.

SAP’s commitment to promoting innovation, sustainability, and economic growth through partnerships with Ukrainian companies not only fulfills its aspirations for procurement with purpose, but also contributes to making the world a better place.

Helping the World Run Better 

The “Source for Ukraine” initiative builds on global efforts to integrate social enterprises and diverse suppliers into SAP purchasing opportunities. Beyond SAP’s own internal purchasing efforts, the SAP Corporate Social Responsibility (SAP CSR) team is also investing in social and sustainable procurement ecosystems alongside public, private, and social sector partners like the European Commission, Deloitte, World Economic Forum’s Global Alliance for Social Entrepreneurship, and Social Enterprise World Forum’s People and Planet First verification.

Consider that US$5.3 trillion in annual commerce is transacted on SAP Business Network. If we can help create a small shift in procurement spend to organizations prioritizing people and planet like Releaf Paper, we could collectively increase investment in sustainable development in a way that is not possible through corporate philanthropy alone. To join our efforts, please e-mail: csr-global@sap.com.


Elena Parker is chief revenue officer for Intelligent Spend and Business Network, MEE, at SAP.

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Meta Models Boost SAP AI Strategy for Better Business Insights

The SAP AI strategy is evolving, providing businesses with robust AI solutions through the generative AI hub in SAP AI Core on the SAP Business Technology Platform (SAP BTP). This strategy aims to deliver AI capabilities that are not only advanced but also tailored to meet the specific needs of businesses. By integrating Meta’s Llama […]

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Bonprix Catwalks Onto Business Intelligence with SAP

BARCELONA SAP SE (NYSE: SAP) today announced Otto Group’s Bonprix, a leading international fashion company, has successfully completed its implementation of the SAP BW/4HANA and SAP Datasphere solutions.

SAP Sapphire: Taking Business to the Next Level in the Era of AI

One of Germany’s top four online fashion shops, Bonprix now operates a dynamic multi-cloud data landscape that enables it to integrate both on-premise and cloud data sources in one single platform.

Based in Hamburg, Germany, Bonprix has over 16 million active customers in more than 25 countries. The company looked to SAP solutions for a simplified IT architecture, a faster time-to-market in business decision-making process and a self-service-enabled semantic layer to respond to market changes and ensure customers have access to the latest catwalk trends.

Supported by SAP services and partners, including Beratungscontor, Bonprix implemented its analytics stack on SAP Datasphere and the SAP Business Warehouse application. By deploying SAP Datasphere as a cloud-based data platform to SAP BW4/HANA, Bonprix gains access to a powerful analytical platform that  bridges data across finance, sales, logistics and customer relationship management between transactional SAP data and end users.

“The Bonprix business intelligence data based on SAP solutions is adeptly designed for the future, leveraging the robust capabilities of SAP BW/4HANA at its core to manage and efficiently process vast volumes of data,” said Sergio Lopez Nunez, Bonprix senior BI engineer. “When paired with SAP Datasphere, which offers extensive multi-cloud access, it enables the seamless integration of data from diverse sources. In essence, the Bonprix BI data platform is not only a cornerstone in daily operations but also a strategic asset in the relentless pace of technological change, ensuring that Bonprix is well-equipped to continue promoting responsible trade that inspires, now and into the future.”

Having already implemented SAP Business AI solutions – specifically, the Document Information Extraction business service – Bonprix already has experienced significant efficiency gains by automatically extracting relevant data from incoming invoices, reducing manual data entry errors and accelerating the overall invoice processing workflow.

“As one of Germany’s top online fashion shops, Bonprix’s digital transformation journey is impressive as they continue to make millions of customers happy,” said Sven Mulder, managing director of SAP Germany. “The adoption of SAP Datasphere and SAP BW/4HANA marks the beginning of Bonprix’s successful cloud journey. They’re now empowered to make real-time, data-driven decisions, positioning the brand to expand into new markets with style.”

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Roca Group Looks to the Future Through RISE with SAP

BARCELONA SAP SE (NYSE: SAP) today announced that Roca Group, one of the world’s leading bathroom fixtures and design companies has selected SAP S/4HANA and the RISE with SAP solution as it embarks on its next phase of digital transformation, focused on integrating and standardizing its IT systems.

SAP Sapphire: Taking Business to the Next Level in the Era of AI

A family-owned business with over 100 years of heritage, a presence in 170 markets, and more than 21,500 employees and nearly 80 factories globally, Roca Group  had embraced digitalization to remain competitive and relevant in the dynamic sanitary industry. Having made several acquisitions over the years, Roca Group saw RISE with SAP as the ideal solution to consolidate various IT systems into one IT landscape. Roca’s decision in choosing SAP S/4HANA Cloud was driven by the desire to increase efficiency and the ability to make informed, real-time, data-driven business decisions.

“Roca Group’s strategy is based on a long-term future vision supported by innovation, technology and sustainability,” said Albert Magrans, CEO of Roca Group. “Moving to SAP S/4HANA enables Roca to leverage the last technology and innovations of SAP software to boost our digital transformation. We are looking forward to faster execution speed, the enhancement of functionality with the Joule copilot, real-time analytics and further innovations from SAP and its ecosystem.”

“Roca Group and SAP have collaborated closely for a number of years, with Roca trusting SAP with multiple SAP implementations,” said Manos Raptopoulos, VP of SAP Europe, Middle East and Africa. “Roca’s IT strategy is fully aligned with its business transformation with SAP solutions as an integral part of this strategy. Our close partnership allows our teams to have real-time insight into their business transformation, allowing for seamless integration of SAP solutions as they embark on their SAP S/4HANA Cloud journey.”

In choosing SAP S/4HANA Cloud and various cloud solutions from SAP, such as SAP Customer Experience, SAP Ariba and SAP SuccessFactors solutions, Roca Group continues to be well-positioned to leverage SAP’s integrated suite of solutions that will enhance customer experience and potentially open up new business opportunities. In adopting a clean core approach, the group will have a single platform for its production centers and logistics platforms, tapping onto the SAP Integrated Business Planning for Supply Chain solution for demand and production planning, and the SAP Transportation Management application for transport management. With these solutions implemented, the operations already using them have seen a cubic capacity of their transports rise by 10%.

Additionally, Roca plans to use SAP SuccessFactors to improve learning programs, manage global payroll and enhance the employee self-service portal through SAP’s suite of solutions in addition to travel expense management with SAP Concur solutions.

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Media Contacts:
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2023 Annual Report on Form 20-F.
© 2024 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

New Supply Chain and External Workforce Innovations Reduce Organizational Inefficiencies

To increase visibility for organizations and enable more accurate data and insights, we introduced updates to our procurement, business network, and external workforce platforms at SAP Sapphire Orlando last week.

With new integrations for SAP Ariba solutions, SAP Business Network, and SAP Fieldglass solutions, as well as the incorporation of new generative AI features, we aim to automate and streamline procurement, supply chain, and external workforce management processes. These innovations will help empower organizations to access real-time spend data and focus on proactive decision-making, ultimately increasing their visibility and effectiveness.

As businesses continue to embrace advanced technologies, the integration of responsible, relevant, and reliable business AI and Joule, SAP’s natural language, generative AI copilot, into the SAP suite of solutions represents a significant leap forward in optimizing business processes and accelerating strategic initiatives. By harnessing the power of supply chain data alongside business AI and generative AI, we are setting the stage for practical procurement and workforce scenarios to thrive.

Taking Business to the Next Level in the Era of AI

Joule Combined with SAP Ariba and SAP Analytics Cloud Can Improve Procurement Processes and Supply Chain Planning

Digital transformation has brought on endless potential for procurement teams, as embedded generative AI and increased access to data across the supply chain can lead to better visibility into spend. That is why we’re announcing further integration of Joule into our procurement solutions.

Later this year, Joule will be generally available in SAP Ariba solutions. Through this update, sourcing managers can utilize intelligent product and supplier recommendations to develop proposal requests. The combined platform will consider cost-effectiveness, sustainability ramifications, compliance regulations, and previous transactions.

Another new generative AI-based feature in SAP Ariba solutions will migrate data from SAP S/4HANA Cloud Public Edition to help provide customers with a 360-degree buying user experience to enable a simple, agile, and collaborative process to identify products and skills in the same purchase order, otherwise known as spend bundling. Buyers can describe their purchasing needs with natural language prompts, and the system will deliver intelligent and personalized recommendations. This will help increase flexibility for buying materials and services, creating a collaborative and straightforward process from searching for products and services through order fulfillment.

To this end, we revealed a version of our generative AI-powered SAP Spend Control Tower during a session with Blackstone at SAP Sapphire. The command center, which can provide a single location for enterprise-wide spend analytics, can identify tail spend, improve compliance, and constantly identify rapidly increasing costs. This will help create meaningful value for organizations by increasing end-to-end visibility to drive efficient spend performance. Find out how to take advantage of the solution’s native connections to other SAP applications and improved insight to action here in this video.

Optimizing SAP Fieldglass with Generative AI to Mitigate Risk

HR departments and procurement teams often struggle to collaborate, creating silos that limit the ability to identify proper external candidates who can fill skills gaps in organizations. The latest update to SAP Fieldglass solutions will introduce embedded AI to help reduce risk and increase the value of the external workforce.

We are leveraging generative AI to produce scope of work (SOW) descriptions, job descriptions, and job description translations for external workers, automatically identifying the required skills and qualifications for each organization. This will help remove data silos to enable total workforce management, an organizational strategy to provide visibility into all temporary and permanent employees.

Additionally, SAP Fieldglass solutions enhanced with generative AI can rank candidates based on salary preference, skills, and experience. Procurement teams can then identify the best candidates in an unbiased manner to reduce the time to hire, ultimately accelerating strategic decision-making. These added facets will help enhance planning and preparation for all external talent scenarios.

Introducing New Enhancements to SAP Business Network

One of the highest priorities for any supply chain professional is to ensure their people, processes, and technology are resilient. Supply chain resilience extends beyond being able to withstand disruptions – it includes visibility into all activity and agility to react quickly to find and secure alternative sources of supply.

In fact, SAP was recognized as a Leader in the IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2023 Vendor Assessment* and by TrustRadius as a top supply chain software for visibility.

Our latest modernization of SAP Business Network helps enhance customers’ communication channels with trading partners for increased visibility and agility. Improved integrations between SAP Business Network Supply Chain Collaboration and SAP Business Network Material Traceability can allow suppliers to share product genealogy data to help ensure full traceability and compliance across the supply chain. Additional links between SAP Business Network Supply Chain Collaboration and SAP Business Network Freight Collaboration will help automate updates for inbound deliveries, simplifying management of carrier appointments and shipments.

Enhancements to the SAP Business Network Asset Collaboration solution will help increase access to millions of supplier profiles from whom alternative products can be found. These new features across SAP Business Network solutions will work to reduce silos between and within organizations, resulting in significant time and cost savings with fewer manual steps in processing work orders.

Strategic Investment Across the SAP Suite of Solutions

SAP has augmented integrations across its entire portfolio of spend management and business network solutions, aiming to improve efficiency. By investing in technology that provides catered and end-to-end solutions, customers can have all-encompassing visibility to all business processes, from procurement of raw materials to delivery of the final product.

What we shared at SAP Sapphire will only improve relationships between buyers, suppliers, logistics providers, and service providers across the supply chain, developing a larger view of all functions and employees. This will lead to better decision-making, increased productivity, and improved agility.


Manoj Swaminathan is chief product and technology officer for Intelligent Spend and Business Network at SAP.

*Source: “IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2023 Vendor Assessment,” #US49948423, December 2023.

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Powering the AI Revolution with New Learning, Certifications, and Simplified Access to Talent

Artificial intelligence (AI) is currently forcing the technology industry to undergo a paradigm shift, further accelerating the upheaval in business and society. We see AI embedded in tools we have been using for years, and we see software finding its way into every aspect of competition today. Against this background, it comes as no surprise that 94% of business leaders see AI as critical to success over the next five years. However, many report the lack of resources and talent to drive competitiveness with these new tools.

Taking Business to the Next Level in the Era of AI

To make it easier to develop relevant skills and secure business success in such a volatile environment, we embarked on a journey to upskill millions of people worldwide in search of opportunity. After launching a digital skills initiative for those underserved in tech, forging new partnerships, offering the first role-based certifications to help meet real-life business needs, and making future-focused learning resources available to all, we are now taking our efforts to an even higher level – with more free, self-paced learning and engagement opportunities, new solution demos to experience the latest innovations in SAP Business AI, cloud ERP, and SAP Business Technology Platform (SAP BTP), among others, a full portfolio of role-based certifications and a new certification model, as well as an extended digital skills initiative.

More Than 250 Free Online Courses Now Available for All

From global talent shortages and changing job profiles to the digitalization of entire economies, many organizations see the gaps between skill supply and demand grow wider and wider while searching for ways to adapt to a business landscape where advancements like AI, machine learning, and a new era of Big Data come into play. In this ever-changing atmosphere, tens of thousands of organizations have deployed SAP solutions to support them on their path to bring out their best, leading to skyrocketing demand for SAP talent.

To help meet the increasing demand, we recently launched more than 50 new free, self-paced learning journeys – many of them touching on AI features embedded in our software – bringing the total number of digital courses on the SAP Learning site to more than 250. By allowing everyone with an Internet connection to quickly learn a new skill for free, keep up with the latest innovations, and prepare for an in-demand SAP Certification, more professionals can advance in the competitive technology labor market, while customers can draw on a deeper bench of skills to accelerate digital transformation.

Launching Role-Based Certifications for All Key Roles

As organizations need to be more adaptive and dynamic, traditional university degrees become less important and skills-based hiring is on the rise when trying to fill positions. In fact, recent reports show that up to 52% of job postings in the U.S. in the beginning of the year did not state an educational requirement. Instead, role-based certifications and practical experience have become more determining factors for career paths and hiring.

Recognizing the advantages role-based certifications can offer both individuals and organizations, we have further enhanced our certification program to better align with real-life business needs, now offering role-based certification for all key roles, including consultants, analysts, and architects. These role-based certifications come with a clear career path for individuals. Together with a new model to get and stay certified with continuous assessments, this is our way to help ensure skill sets are sharp, focused on core competencies, and more sustainable and valid for longer periods of time.

With these enhancements, we believe we have now taken an important next step to support professionals and organizations in the SAP ecosystem to bring out their best with ongoing and up-to-date knowledge of the latest skills, helping to maximize the ROI of SAP software, shorten deployment times, lower costs, speed innovation, and increase employee retention and satisfaction.

Simplified Access to Pre-Trained SAP Talent

However, we recognize that many people considered underrepresented in tech still do not have access to future-focused educational resources and with it, fulfilling careers. Launched in late 2022, SAP’s digital skills initiative was intended to equip 10,000 people from underrepresented and underserved groups for a career in the tech industry with free, self-paced learning resources and a free certification exam attempt to obtain an in-demand SAP Certification to show their expertise. Ever since its launch, the initiative has grown – and contributed to amazing success stories.

Hearing that SAP professionals like Lin Fan, a Chinese immigrant to Germany, could overcome gender bias because of our digital skills initiative, makes me proud. “[The digital skills initiative and SAP Certification] indeed opened new doors and helped me get noticed by recruiters,” Fan said. “I got several interviews from major SAP consulting firms shortly after handing in my application. In the interviews, I highlighted what I learned and expressed my confidence in accepting challenges for rolling out SAP S/4HANA. In the end, I got an offer and gladly started a junior role at a consulting firm that actively implements SAP S/4HANA projects.”

While Fan’s path is inspiring, she is not the only one who turned their life around with the help of SAP. Given the expectation-exceeding demand of now more than 14,500 candidates, we are overwhelmed by the positive uptake of the initiative. One of our recent graduates, Chelcie Scott, agreed to tell her story on camera and shared how intimidating the tech industry appeared to the single mother at first. Thanks to her willpower and commitment, plus a little help from the digital skills initiative, she recently got certified and hired by an SAP partner. And as organizations are still struggling to find skilled employees, we have decided to extend SAP’s digital skills initiative, bringing candidates and organizations together. With simplified access to SAP-trained talent, we are helping customers and partners to recruit talent and expand their workforce faster while also allowing for greater diversity and innovation.

At SAP, we recognize the challenges and opportunities that lie ahead for customers, partners, and individual learners within and outside of the SAP ecosystem. With these enhancements, we have taken the next step to help organizations equip their existing workforce with the right tools and resources to future-proof their skill set while also paving career growth for those who do not have a seat at the table yet but can bring a fresh set of perspectives to it.

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