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SAP and Accenture Collaborate on Getting to Value Faster with SAP Business AI

Generative AI is the number one driver of transformation today. While it may not be the only or final technological breakthrough, embracing generative AI requires both a multi-year change agenda and a continuous transformation program.

SAP Sapphire: Taking Business to the Next Level in the Era of AI

And it all starts with value and elevating IT for the AI era with a strong and secure digital core. This includes emphasis on adopting ready-to-scale AI models, a modern data foundation, and a flexible AI architecture that supports the use of multiple foundation models to future-proof organizations from the evolution of technology and model changes.  

According to Accenture research, 40% of C-suite leaders believe their organization will fully scale generative AI enterprise-wide in six to 12 months. Currently organizations are scaling generative AI in select business areas either extensively (56%) or in a limited way (nearly 30%). Only 10% say they have scaled generative AI with extensive adoption across their entire enterprise, and just 13% are “extremely confident” they have the right data strategy and core digital capabilities in place to effectively leverage generative AI.  

That’s why organizations are increasingly turning to SAP and its partners to help them completely transform their business, and why SAP and Accenture are working together to help their customers make SAP Business AI and data their number one competitive advantage.

Accenture: The Impact of Generative AI on Business

Accenture Embraces SAP Business AI to Advance Business Outcomes

By Marc-Oliver Klein and Stephanie Guimbellot

SAP and Accenture have been collaborating and working with customers on technology evolution for over 40 years, using their unique strengths to help industries transform and lead in the market.

As AI is integrated into business applications, it is unleashing new levels of productivity and creativity while forging a path to the future that is different and faster than any previous technology wave.

For many clients, 2023 was a year of experimentation with generative AI. In 2024, we’re focusing on helping clients realize value at scale by going after the business potential in enterprise data with AI, strengthening digital core with embedded AI capabilities, enhancing business functions with AI insights, and accelerating revenue growth with SAP Business AI offerings like Joule, generative AI hub, SAP Datasphere, and SAP HANA Cloud vector engine.

“In partnership with SAP and its customers, we’re emphasizing must-dos for the C-suite,” said Lan Guan, chief AI officer at Accenture. “That includes leading with value, investing in a digital core, nurturing talent, practicing responsible AI, and committing to continuous reinvention. This is how you capitalize on AI’s inflection moment strategically.”

And with Joule, business process reinvention and change adoption in cloud ERP just got easier through new capabilities to boost IT and business user experiences. Accenture plans to embrace the consulting capability for Joule and ABAP code generation in compressed cloud ERP transformations and will collaborate on the consulting capability for Joule with a team of AI experts and prompt designers to facilitate relevant user responses aligned with SAP industry best practices and clean core strategies.

“Our ecosystem plays a critical role in helping our customers adopt SAP Business AI to get immediate value from these exciting new technologies and solutions,” said SAP Chief AI Officer Philipp Herzig. “We very much value our long-standing partnership with Accenture. They have long been an important partner in the industry for bringing innovation to our joint customers, now also by activating SAP’s embedded AI capabilities, including Joule, and building customer use cases on SAP Business Technology Platform with SAP AI Core and generative AI hub. I look forward to our continued collaboration and the outcomes that generative AI will deliver in both business transformations and operations for our customers.”

Accenture is already working on various use cases that leverage SAP Business AI offerings, and the company continues to take an early leadership position in SAP Business AI.

  • Accenture’s financial advisor, an SAP 2024 Innovation award winner, uses SAP AI core and large language models (LLMs) to deliver untapped financial value in financial ledgers and transactions. It is helping Accenture business and finance leaders reduce decision-making time by 15%, reduce financial narrative efforts by 60%, and mitigate risks with real-time financial data insights, including 13,000+ user alerts per month.
  • Accenture’s supply chain nerve center uses AI models to enable intelligent, responsive, and risk-resilient supply chains to help clients manage disruptions, identify improvements, and resolve issues. The nerve center uses SAP’s generative AI hub and SAP Business Technology Platform, which connects to an LLM fully integrated with SAP S/4HANA Cloud, SAP Integrated Business Planning, and SAP Intelligent Asset Management.

Accenture is also evolving its assets and platforms including GenWizard, SynOpps, and AI Navigator for Enterprise to help clients move to cloud ERP faster and achieve earlier business outcomes.


Make Decisions Easier with SAP Business Transformation Solutions and Large Process Models

By Hartmut Poppinga and José Morán Moya

SAP and Accenture are teaming on SAP Signavio and SAP LeanIX solutions to help customers with the quantitative insights they need to get alignment and buy-in on cloud ERP and the foundation to tap into the full value of generative AI.

The combined power of SAP and Accenture is helping customers examine business processes at every level of the organization, establish what works, discard what doesn’t and use their own data to create a business case and measure success and value over time. SAP is helping with foundational implementation and Accenture teams are providing analysis, insights, advisory and process modeling. This collaboration is significantly reducing the time it takes clients to complete current state and gap analysis to get to value faster.

“The long-standing partnership between Accenture and SAP is characterized by delivering successful transformation outcomes to our mutual customers,” said Mani Pirouz, chief business officer of SAP Signavio and LeanIX. “Through our joint offerings we help companies become agile, resilient, and intelligent enterprises. SAP Signavio plays a crucial role in transformations by providing insights, collaboration, governance, and execution capabilities for continuous process improvements. These allow companies to unlock business value above and beyond their technical road maps.”

SAP and Accenture’s focus is grounded in a value-led method, cloud ERP business case, and road map that takes a holistic approach to an organization’s full value chain and helps customers:

  • Understand the potential to reinvent the value chain and develop end-to-end capabilities powered by generative AI and new ways of working
  • Be value-led in every business capability chosen to reinvent with generative AI
  • Identify strategic bets where the technology creates differentiated sources of value that cannot be easily captured by competitors
  • Reorient the organization from siloed functions to end-to-end business capabilities and decision-making through a unified data architecture and cross-functional teams

“Combining Accenture’s deep industry expertise with SAP solutions helps clients define and realize value in a systematic way,” said Caspar Borggreve, senior managing director and lead of Accenture SAP Business Group. “This is about shifting the focus from siloed use cases to a holistic look at industry value chains to prioritize investments, achieve efficiencies, benefit from generative AI, and scale competitiveness.”

Learn more about Accenture + SAP

Get the latest news and coverage from SAP Sapphire in 2024

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SAP Expands Business AI Portfolio with Meta Open-Source Models

As part of its business AI strategy, SAP provides access to AI models through the generative AI hub in SAP AI Core on SAP Business Technology Platform (SAP BTP). By integrating advanced AI capabilities into the business context of organizations, customers benefit from solutions that are relevant, reliable, and responsible.

SAP Sapphire: Taking Business to the Next Level in the Era of AI

Grounded in an AI ethics framework, SAP collaborates with partners to create insights from industry-specific data and deep process knowledge, driving exponential value for businesses. By fostering a multi-partner approach, SAP ensures flexibility and prevents vendor lock-in, empowering customers and partners to navigate the AI landscape effectively. 

As a next step in that journey, SAP is integrating the Meta Llama 2 and Meta Llama 3 models into the generative AI hub to enable customers to create dashboards based on rich content with Llama qualitative conversational outputs, and to explore use cases built with Meta Llama 3.  

The SAP Business AI white paper provides an overview of SAP’s business AI strategy, highlighting the unparalleled opportunity for the SAP ecosystem to build an array of solutions with generative AI capabilities and extensions on SAP BTP. 

SAP Analytics Cloud AI Portfolio Expansion 

SAP will make Joule available in SAP Analytics Cloud to let planning and analytics users get work done faster and drive better business outcomes in a secure and compliant way. The wide range of capabilities offered by Meta Llama 3 will enable Joule users to get assistance with key activities, including the auto-generation of custom scripts to extend dashboards, as well as delivery of the most accurate scripts directly in SAP Analytics Cloud.  

The goal is to integrate generative AI into major workflows of SAP Analytics Cloud. Transforming these workflows will unlock innovative possibilities for distinct planning and analytics roles that are common in organizations globally. More information on how SAP Analytics Cloud with Joule will help planning and analytics users get work done more efficiently is available here

Availability of Meta Llama 3 on Generative AI Hub 

SAP will make Llama 3 available in Q2 2024 in the generative AI hub in SAP AI Core given customer interest in Llama 3. The generative AI hub makes it simple to build generative AI use cases for SAP applications, thanks to its value-adding features around SAP integration and the ability to orchestrate language model interactions.

Adding Meta Llama 3 to the generative AI hub allows developers in the SAP ecosystem to leverage its value-adding features. The 70B variant of Meta Llama 3 will be the largest open-source model available on the generative AI hub. 

SAP SuccessFactors Text-to-Image Generation Requirements 

SAP customers are exploring ways to enhance the visual appeal and relevance of images within the SAP SuccessFactors HCM suite. The current process of curating and uploading images can be time-consuming and costly, often resulting in generic images that only partially cater to specific scenarios while also incurring expenses associated with stock image licensing.

Integrating the latest iteration of Meta’s open-source large language model (LLM) offers numerous benefits. Creative features from models such as Llama 3 come into play in a scenario like this, empowering users to generate custom images that better meet their needs within SAP SuccessFactors software. Whether it is customizable course content thumbnails and banners for learning, tailored images for assignments in SAP SuccessFactors Opportunity Marketplace, unique images for different themes on the home page, or personalized profile and banner images on people profile, the impact will be far reaching. 

By streamlining the image creation process, reducing costs, and ensuring that every image is suited to its context, this feature will undoubtedly improve user engagement and the overall platform experience. SAP customers should get ready to explore a new world of custom imagery tailored to their exact specifications, sparkling excitement and intrigue among stakeholders.


Walter Sun is senior vice president and global head of AI at SAP SE.

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Joule to Integrate with Microsoft Copilot for a Unified Work Experience

Today at SAP Sapphire, we announced plans to bring our generative AI copilot Joule together with Microsoft Copilot for Microsoft 365.

SAP Sapphire: Taking Business to the Next Level in the Era of AI

The deep bi-directional integration will allow employees to get more done in the flow of their work through seamless access to information from interactions with business applications in SAP, as well as Microsoft 365.

I often get asked the question, “How many copilots do I need for my business?”

The answer is not about how many, but which you use when.

By integrating two of the leading generative AI copilots for business, users can use both simultaneously to get work done. And future plans for bi-directional integration will allow users to benefit from one experience, no matter which copilot they use.

“Unlocking the massive potential AI has to offer requires capabilities that are high value, reliable, and available in-context in the applications that people use today,” said Muhammad Alam, member of the Executive Board of SAP SE and head of SAP Product Engineering. With the bi-directional integration of Joule and Copilot for Microsoft 365, we’re enabling employees to get more done in the flow of their work through seamless access to information from business applications in SAP as well as Microsoft 365.” 

“Microsoft and SAP are committed to providing world-class solutions to help our customers solve their most fundamental business challenges,” said Scott Guthrie, executive vice president of Cloud + AI at Microsoft. “The integration of Microsoft Copilot and Joule brings together the power of generative AI to unlock greater employee productivity and will enable enterprises to accelerate customer-centric innovation in a unified experience.”

SAP and Microsoft will start integrating their Joule and Copilot for Microsoft 365 later this year, combining enterprise data residing in SAP with contextual knowledge from Microsoft 365, including Microsoft Teams, Microsoft Outlook, Microsoft Word, and more, delivering richer insights for better decision-making. 

With this integration, SAP and Microsoft are creating entirely new ways to boost productivity.

For example, by bringing Copilot for Microsoft 365 into Joule, a user can book a flight using SAP Concur and Joule, and Joule can block their calendar in Microsoft Outlook.

Or, consider a product manager working on a new product launch with a cross-functional team: they have regular meetings on Microsoft Teams and collaborate with Microsoft 365. Joule can connect to the team’s individual skill profiles stored in SAP SuccessFactors software and core business information that resides in SAP S/4HANA Cloud. The new integration enables product managers to coordinate business activities with the team, simply by using a few queries.

Today’s collaboration, as well as the three new AI SAP BTP regions announced last week, is the next step in a long-standing partnership between SAP and Microsoft, using the latest in enterprise-ready generative AI innovation to help solve customers’ most fundamental business challenges.


Philipp Herzig is chief artificial intelligence officer of SAP.

Get the latest news and coverage from SAP Sapphire in 2024

Qatari Investors Group Accelerates SAP Transition to Cloud

In a significant move towards digital transformation, Qatari Investors Group Q.P.S.C. (QIG), a diversified conglomerate listed on the Qatar Stock Exchange, has entered into a partnership agreement with global technology company SAP SE. This collaboration will enable QIG to leverage the benefits of SAP’s cloud ERP solution, SAP S/4HANA Cloud, with data securely hosted in […]

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Intelliwave Announces SiteSense Integration with SAP S/4HANA

Intelliwave Technologies has announced the availability of its SiteSense Mobile Materials Management solution on the SAP Store, offering customers a powerful tool for managing construction materials and inventory. The integration with SAP S/4HANA enables seamless synchronization of procurement data and goods movement transactions, empowering field teams to efficiently handle materials, inventory, and warehouse management tasks […]

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AWS and SAP Unlock New Innovation with Generative AI

Generative AI hub in SAP AI Core integrates with foundation models in Amazon Bedrock to deliver generative AI-driven insights and streamline manual processes for enterprise customers


SEATTLE and WALLDORF — Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), and SAP SE (NYSE: SAP) today announced an expanded, strategic collaboration to transform modern cloud enterprise resource planning (ERP) experiences and help enterprises drive new capabilities and efficiencies with generative artificial intelligence (AI).

Together, AWS and SAP are striving to make it easier for customers to adopt the RISE with SAP solution on AWS, to improve the performance and efficiency of SAP workloads running in the cloud and to embed generative AI into an enterprise’s entire portfolio of business-critical applications.

“AWS was the first cloud provider certified to support the SAP portfolio and today, thousands of enterprise companies run SAP solutions on AWS to get the most out of their mission-critical applications,” said Matt Garman incoming CEO at AWS. “Now, AWS and SAP are making it faster and easier for companies to apply generative AI to their core business data to become more efficient, responsive and sustainable.”

“Partnerships like this collaboration with AWS are critical as we embed generative AI solutions across our ERP applications so that customers can drive innovation at an accelerated pace,” said Christian Klein, Chief Executive Officer of SAP SE. “In addition to delivering modern cloud ERP to our joint customers, we are excited to support Amazon on their own transformation journey as they adopt RISE with SAP for pioneering areas such as Project Kuiper, Amazon’s satellite initiative intended to increase global broadband access.”

Generative AI Models from Amazon Bedrock Available on the Generative AI Hub in SAP AI Core

The generative AI hub in SAP AI Core infrastructure provides customers with secure access to a broad range of large language models (LLMs) that can easily be integrated into SAP business applications. With the integration of generative AI models from Amazon Bedrock such as the Anthropic Claude 3 model family and Amazon Titan, SAP customers will be able to access high-performing LLMs and other foundation models (FMs) to build applications customized with their own data. Tens of thousands of customers use Amazon Bedrock to easily, quickly and securely build and scale generative AI applications using FMs from leading AI companies such as AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI and Amazon.

With this integration, SAP customers may accelerate the adoption of generative AI and modernize key business processes built on SAP solutions. These innovations can be used in embedded use cases within RISE with SAP and the intelligent scenario lifecycle management functionality as an integration component or side-by-side directly on SAP Business Technology Platform (SAP BTP). SAP and AWS plan to expand the use of Bedrock capabilities in the generative AI hub to further enable embedded AI functionality within SAP’s portfolio of cloud solutions and applications. This includes additional use cases across finance and product lifecycle management.

SAP to Use AWS Chips to Train and Deploy Future SAP Business AI Offerings

SAP’s use of AWS Graviton3 chips to support SAP HANA Cloud helps to deliver performance gains, cost savings and energy efficiency to SAP. By using Graviton3-based Amazon Elastic Compute Cloud (EC2) instances, SAP has realized up to 30% better compute for analytical workloads and an estimated 45% reduction in carbon footprint for SAP HANA Cloud. Now SAP and AWS are collaborating on the next generation of Graviton4 for SAP HANA Cloud and additional SAP applications to continue to improve performance and efficiency. Based on the success of running SAP HANA Cloud on AWS Graviton, SAP plans to use AWS Graviton to support SAP solutions and applications such as SAP BTP, SAP Datasphere, SAP Analytics Cloud and the SAP Cloud ALM solution.

SAP plans to use AWS Trainium and AWS Inferentia chips, purpose built for AI and machine learning (ML) workloads, for training and deploying future SAP Business AI offerings. Using Trainium and Inferentia2-based instances in a proof of concept, SAP engineers trained and fine-tuned generative AI LLMs in two days versus 23 days with comparable Amazon EC2 instances. By leveraging Trainium’s specialized architecture designed for efficient ML model training, SAP can accelerate the development process while maintaining high levels of accuracy and reliability.

Increased Performance for RISE with SAP on AWS

Thousands of customers have selected RISE with SAP on AWS to run their largest, most complex, global SAP solution implementations. Now generally available, the next-generation Amazon EC2 High Memory U7i instances offer up to 32TiB of memory in a single instance and provide customers the memory and flexibility they need to support expanding SAP HANA database requirements. Amazon EC2 High Memory U7i instances are the first DDR5 memory-based 8-socket offering by a leading cloud provider to improve the performance of memory-intensive applications such as SAP S/4HANA Cloud as part of RISE with SAP.

Amazon’s Project Kuiper Selects RISE with SAP

Amazon companies, including Twitch, Zappos.com and Zoox Inc., already use SAP software on AWS to support their operations. And now Project Kuiper—Amazon’s satellite broadband network—is deploying RISE with SAP to support its complex supply chain and manufacturing operations and get the best performance and most value out of its mission-critical SAP software. Running SAP solutions on AWS allows Kuiper to take advantage of the latest SAP capabilities embedded in RISE with SAP to help drive impactful transformation, accelerating company decisions and enhancing overall performance and productivity.

Hundreds of millions of people lack adequate internet access and Project Kuiper’s goal is to help close the digital divide by delivering fast, affordable broadband to a wide variety of customers operating in places without reliable internet connections. Delivering on that vision requires Kuiper to build satellites at an unprecedented rate. RISE with SAP allows the Project Kuiper team to leverage the most reliable and scalable infrastructure to run a modern, cloud ERP as a managed service, so they can focus on innovation instead of IT management.

To learn more about the SAP and AWS partnership, tune in to the SAP Sapphire conference, June 3-5, in Orlando.

Join experts, speakers and peers at SAP Sapphire in 2024

Visit the SAP News Center. Follow SAP at @SAPNews.

About Amazon Web Services

Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

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