CERATIZIT and Soley Embrace SAP Technology for Sustainable Product Portfolio Management

Soley GmbH and its customer CERATIZIT Group, nominees for this year’s SAP Innovation Awards and winners of the Supply & Demand Chain Executive award earlier this year alongside SAP, have demonstrated a groundbreaking approach to sustainable product portfolio optimization.

Through their innovative implementation of Soley’s Product Mining Platform with SAP’s supply chain management technologies, they prove that sustainability and profitability can go hand in hand.

The challenge: managing complex product portfolios at scale

CERATIZIT Group, a leading provider of hard material solutions for machining and wear protection, faced a challenge common to many modern manufacturing companies: managing a complex product portfolio with over 65,000 products. The company’s Cutting Tool Solutions division needed a solution to balance economic and ecological objectives while maintaining competitive advantage.

Klaus Lupfer, product lifecycle manager at CERATIZIT Deutschland GmbH, explains the company’s motivation: “In addition to the economic perspective on the product portfolio, the ecological aspect was equally important when partnering with Soley. As a company committed to sustainability for years, we are especially excited about the opportunities that the expansion of product carbon footprint data offers.”

Equip your team with AI-enabled supply chain management software

The challenge was not just the product portfolio’s size but also the lack of transparency regarding product performance and sustainability metrics. Employees spent considerable time compiling reports rather than making strategic decisions, while limited insights into critical materials and suppliers prevented efficient phaseout of high-emission products.

AI-powered product portfolio analysis

Munich-based Soley GmbH, a past participant in the SAP.iO program, SAP’s former startup accelerator designed to foster and integrate innovative solutions into the SAP ecosystem, developed an innovative response to this challenge. The Soley Product Mining Platform, available as part of SAP’s extension and add-on solutions, transforms complex product data into actionable insights through three core, AI-driven innovations that enable faster, smarter, and more impactful business decisions.

  • AI Advisor uses AI to recommend precise actions—for example, suggesting which products should be phased out to minimize carbon footprint without sacrificing margins.
  • AI Assistant provides an intuitive, natural-language interface that allows users to effortlessly interact with Soley, without requiring deep technical expertise.
  • AI Detective analyzes data to uncover hidden dependencies and reveal strategic opportunities, such as identifying which configuration options should be eliminated to optimize both profitability and sustainability.

The Soley Product Mining Platform draws data from SAP S/4HANA and SAP Business Warehouse, utilizing SAP Business Technology Platform (SAP BTP) as the service layer. SAP Datasphere helps consolidate SAP data and analytics, while SAP Analytics Cloud provides the analytics that form the core of the AI model. This technical architecture enables intelligent data extraction and transformation through SAP Databricks, while massive graph analytics enable complex dependency analysis.

“With these SAP solutions, we’re delivering a true game changer for the sustainability of the high tech and manufacturing industries,” says Ephraim Triemer, shareholder and advisor of Enterprise Accounts at Soley. “For the first time, our customers can go beyond ESG reporting and take real action—driving sustainability while staying laser focused on profitability.”

Seamless SAP integration creates value

By combining CERATIZIT’s Product Carbon Footprint (PCF) data with financial metrics, the Soley Product Mining Platform creates a digital twin that uncovers opportunities, identifies risks, and analyzes product hierarchies, bills of materials, and carbon footprints. With AI-driven intelligence guidance, Soley developers ensure the platform’s capabilities enable decisions and outcomes that improve both profitability and environmental stewardship.

Earlier this year, Dominik Metzger was appointed as president and Chief Product Officer of SAP Supply Chain Management, bringing a renewed focus on resilience, sustainability, and intelligent automation.

“My chief priority is to ensure that we help customers not only respond to disruptions but also proactively prepare and act,” Metzger said. “We can do so by leveraging AI, generative AI, real-time data, and predictive analytics with the power of SAP’s technology. Our vision is to build an autonomous supply chain—connected, contextualized, and collaborative.”

SAP SCM leadership driving transformation

The implementation delivered impressive, measurable results that demonstrate the power of combining AI-driven analytics with SAP technologies. CERATIZIT achieved an 87% implementation rate of suggested measures, driving product sustainability and supply chain optimization. Simultaneously, the company realized a reduction of over 30% in end-of-life “ballast” products with negative carbon footprints while creating 100% transparency in sustainability data across all elements, product sets, and aggregation levels.

The business impact was equally impressive: CERATIZIT recorded a 10% increase in its Earnings Before Interest and Taxes (EBIT) through optimized working capital, a 75% improvement in delivery reliability and resilience, and a 40% inventory reduction within nine months. Return on investment was achieved in less than 12 months.

Alexander Springer, CEO of Soley GmbH, explains the strategic significance: “If you know which products are the most critical to the overall success of your business, you can focus on safeguarding the value chain for those products, taking proactive steps to avoid any potential supply risks.”

A model for sustainable digital transformation

The successful partnership between CERATIZIT, Soley, and SAP demonstrates how modern companies can achieve both economic and ecological goals through intelligent use of data and AI. The combination of proven SAP technologies and innovative analytics solutions creates measurable value for companies of all sizes. For other SAP customers and partners, this example shows that sustainability and profitability need not be opposing forces—with the right technologies and partners, both objectives can be achieved simultaneously.

Learn more about the latest updates to SAP supply chain management. The Soley Product Mining Platform is available on SAP Store.


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2023 Ryder Cup - Singles Matches

SAP Swings Into the 2025 Ryder Cup

Every two years, the Ryder Cup captivates sports fans worldwide. Unlike any other golf tournament, the biennial event transforms an individual sport into a team competition, as the top 12 players from the United States and Europe face off in a head-to-head match play competition.

This weekend, the golf drama will unfold at the storied Bethpage Black Course in New York, as rivalry and camaraderie collide. For the first time, SAP will be at the heart of the action as a Worldwide Partner of the 2025 and 2027 Ryder Cup.

Transforming the Ryder Cup fan experience

Since its inception in 1927, the Ryder Cup has united millions of fans around unforgettable moments. Yet behind the emotion and spectacle lies immense complexity. Two distinct organizations, the PGA of America and Ryder Cup Europe, must come together every two years to deliver a seamless tournament experience.

Going into the 2025 event, the Ryder Cup turned to SAP for help in transforming what it means to engage fans across the two organizations. With a goal of moving beyond a “one-day” experience to building an “everyday” connection, the Ryder Cup wanted to ensure every fan — whether onsite or halfway across the world — feels immersed in the tournament, experiencing the excitement, emotion, and strategy as if they were on the course.

ROME, ITALY – OCTOBER 01: Viktor Hovland of Team Europe tees off on the first hole during the Sunday singles matches of the 2023 Ryder Cup at Marco Simone Golf Club on October 01, 2023 in Rome, Italy. (Photo by Mike Ehrmann/Getty Images)

This partnership will allow the Ryder Cup to benefit from using SAP technologies to further enhance the experience for fans. SAP Customer Data Platform will unify fan data from multiple sources, creating a single, comprehensive profile for each fan. SAP Emarsys will then use that data to deliver personalized content across marketing channels. SAP Datasphere will harmonize customer and business data and help identify insightful correlations, making it ready for visualization in SAP Analytics Cloud, where insights can be turned into action. SAP Datasphere and SAP Analytics Cloud are part of SAP Business Data Cloud.

Together, these solutions will help the Ryder Cup gain a deeper understanding of audience behavior, drive engagement, and deliver personalized experiences at scale, while paving the way for future AI-driven innovation and a globally connected fan journey. Beyond tournament week, this 360-degree view of each fan will provide insights that benefit both organizations year-round, improving planning, marketing, and engagement that can be scaled across other professional tournaments.

Shared values in action

The Ryder Cup is more than a sporting event. It is a showcase of teamwork, resilience, and strategy — qualities that are equally essential in business. At its core, every Ryder Cup moment is defined by a challenge that demands a solution, whether it’s a player navigating tough conditions, making a critical decision under pressure, or leading a team to victory.

Through this partnership, SAP highlights the performance and collaboration that drive success, inspiring organizations and individuals to bring out their best on the course and in business.

FARMINGDALE, NY – SEPTEMBER 20: A view of the Ryder Cup trophy nearby the first hole of the future site of the 2025 Ryder Cup at Bethpage Black Course on September 20, 2022. (Photo by Gary Kellner/PGA of America)

Looking ahead

As anticipation builds for Bethpage Black this weekend, fans will see and feel SAP’s presence throughout the tournament, from on-course signage to coverage on TV, online, and social channels.

Beyond the event, SAP and the Ryder Cup are laying the foundation for a new era of fan engagement, connecting millions of fans around the world and helping to create moments that will be remembered long after the final putt.

SAP empowers athletes, performers, teams, leagues, and venues with cloud solutions, embedded AI, and industry expertise

Closeup mid adult man portrait looking at neon light billboard at night at the city street

AI Is Everywhere. CX Is Everything. But Neither Can Succeed Without a Solid Data Foundation

From boardrooms to shop floors, companies are moving quickly to embed AI into their operations. The goals are clear: drive efficiencies, reduce costs, and deliver smarter, faster, more personal customer experiences.

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This makes a lot of sense given that today 89% of businesses are expected to compete primarily on CX. However, the results aren’t always matching the hype.

A recent Gartner study found that while enterprise AI adoption is rising, real impact is often elusive. The reason? Many businesses are still operating with disconnected systems and disjointed data. Without a strong foundation, AI can’t deliver what it promises.

Siloed systems aren’t just a technology problem—they’re a business barrier.

The CX Disconnect: When Fragmentation Undermines Intelligence

Too many organizations still rely on a patchwork of tools for customer experience, supply chain, finance, and HR. While these point solutions solve individual challenges, they create friction and disconnect across the business. In an AI-powered world, friction is the enemy.

AI thrives on complete, clean, and contextualized data to function effectively. If your marketing, sales, service, and fulfillment teams cannot see the same data in real time, or trust that it’s accurate, your AI strategy will not be set up to succeed.

With the best intentions to embrace AI in an effort to achieve incredible efficiency, instead, customers will still lose valuable time on manual integration, inconsistent customer experiences, and AI outputs that are only as good as the (fragmented) data feeding them. The delightful experience aspirations turn into trust lost and frustration all around.

Modular Innovation, Meet Enterprise Intelligence 

SAP has reimagined enterprise management with SAP Business Suite, representing a fundamental shift from traditional ERP systems to a modular, composable architecture that integrates AI, data, and applications into a unified platform.  

Grounded in harmonized, semantically rich data, this architecture allows businesses to make sense of data that has traditionally been scattered across systems and trapped in silos, so AI has the comprehensive data it needs to quickly generate meaningful insights.

SAP Business Data Cloud (SAP BDC) with native integration of SAP Databricks, serves as a data backbone for business AI. It seamlessly connects all SAP data and third-party data and provides integrated governance to enable real-time AI-driven decision making.  

Companies do not lose precious time locating and preparing data for AI. AI systems work on trusted, contextualized data, not just generic data. This produces accurate, reliable, and actionable AI recommendations that enable organizations to scale AI innovation rapidly across business domains. 

SAP BDC is the foundation for Joule, SAP’s AI copilot that acts as an intelligent orchestrator across the entire business suite. SAP BDC ensures that Joule has structured business context for natural language processing and that its outputs are accurate so that Joule can provide always-on assistance to break down silos between business operations. 

For example, when a customer service or sales representative handles a complex order issue, Joule can: 

  • Check real-time supply chain constraints
  • Respond to RFPs faster
  • Personalize the response by pulling in relevant customer history from CRM systems
  • Speed response with automated case routing and research

The results are faster resolutions, happier customers, empowered employees, and incredible business outcomes with less effort and overhead.

CX + AI + ERP = Real Results

Integrating CX AI with core ERP systems enables end-to-end process optimization that was previously impossible with fragmented systems. When CX systems connect natively to back-office systems, organizations gain: 

  • Real-time personalization powered by operational data
  • Intelligent workflows that prioritize high-value customers
  • Predictive insights that help teams act before issues arise

The numbers speak for themselves. According to an Enterprise Strategy Group report, customers using this approach reported these benefits:

  • Up to 60% reduction in the number of issues service and support teams deal with due to fewer manual errors, automated self-service support functions, automated self-service, and AI chatbots
  • 25% to 50% improvement in time to resolution for issues that did require service or support resources
  • 25% to 70% improvement in productivity of digital marketing and customer operations teams
  • 50% to 90% improvements in sales team productivity by offloading smaller transactional sales, faster quote generation, and streamlined order management
  • 20% to 40% increase in productivity of business operations due to less time spent on invoices, payments, shipments, and returns and more informed decision-making

This is not just incremental change; it’s enterprise transformation, driven by customer needs and powered by AI.

The Future of Intelligent Enterprise Operations 

Embedded CX AI within a composable business suite represents a bright future that takes the possibility of AI and makes it a reality. 

  • Businesses can seamlessly orchestrate intelligence across all functions, delivering experiences that feel effortless to customers while optimizing operations behind the scenes. 
  • Artificial intelligence won’t just automate individual tasks, but also orchestrate entire business ecosystems to deliver superior outcomes.  
  • Maintaining enterprise-grade reliability and enabling modular innovation will allow organizations to adapt to changing market conditions while creating competitive advantages. 

With the rise of AI, businesses face a pivotal moment in time. Taking advantage of all that technology has to offer demands more than point solutions and departmental optimizations; it requires unified platforms, complete clean underlying data, and a clear unified strategy.


Jessica Keehn is chief marketing officer of SAP Customer Experience.

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Turbulence Ahead: Annual Study Reveals Five Topics Dividing Business Travel Stakeholders in 2025

Business travel is up in the air. The toss-up between cost-savings, employee safety, and the value of in-person interaction is an ongoing boardroom debate. In the age of virtual calls, many employees are desperate to hit the road, while others prefer to conduct their business via digital channels.

Whichever side of the fence you fall on, business travel remains vital to build working relationships and drive growth. Yet, there are certain topics relating to company travel initiatives that don’t have full stakeholder agreement. To understand the perspectives, challenges, and opportunities, it’s vital that leaders know where the disconnects lie.

The seventh annual SAP Concur Global Business Travel Survey asked 3,750 business travelers, 700 travel managers, and 600 chief financial officers (CFOs) about friction points in business travel. These are the main areas where we found some disagreement.

Read this year’s SAP Concur Global Business Travel Survey

The need for business travel

The overwhelming majority (94%) of business travelers believe travel is helpful, if not essential, to success in their roles. Yet, 43% of CFOs say more than half of their company’s business travel could effectively be replaced by teleconferencing or other communication methods that don’t require travel. A third (33%) of travel managers view the tilt towards virtual meeting options as a direct threat to their company’s business travel.

Employee willingness to travel

There’s a disconnect over a perceived lack of enthusiasm to travel. Seventy percent of business travelers are very willing to travel over the next 12 months, marking an increase from 67% in 2023. Yet, this optimism is not universally shared within organizations. Thirty-five percent of travel managers view employees’ unwillingness as a potential threat to business travel and nearly half (45%) of CFOs believe employee reluctance or refusal to travel could negatively impact company health within the next year. While many employees are very willing to hit the road, concerns remain among CFOs and travel managers about whether travel enthusiasm is widespread enough to fully support business goals.

Changes in travel budgets

Each role has a different view on how travel budgets are evolving. Nearly half (48%) of business travelers are worried that their company’s travel budgets will remain stagnant or decrease this year. On the bright side, only 24% of CFOs and 22% of travel managers say budgets will be reduced or stay the same—suggesting a disconnect between employee fears and management’s financial outlook.

The roles that hold the most influence

There’s a perception gap over who influences business travel decision-making. Business travelers believe travel managers (37%) and CFOs (36%) have similar influence, significantly ahead of their own at 28%. However, travel managers are broadly aligned in feeling they (43%) have nearly the same amount of influence as CFOs (41%), compared to only 16% for business travelers. CFOs strongly disagree, with 69% believing they are the most influential decision-makers, significantly ahead of travel managers (21%) and travelers (9%).

The impact of budget limitations

Although they see travel as critical to their roles, two-thirds (66%) of business travelers say important trips have been curtailed due to costs. In alignment, 69% of travel managers believe their company travel budget fails to reflect the importance of business travel to their organization’s success. And whilst CFOs acknowledge the problem, there’s dissent in the ranks. Fifty-one percent of CFOs somewhat agree that budget limitations stop employees from traveling as much as they need to do their jobs well, while just 29% strongly agree.

How data can help to solve the business travel debate

These findings highlight the different perceptions between travelers, travel managers, and CFOs, for the first time in our SAP Concur Global Business Travel Survey. To empower employees to develop professionally and create new opportunities on the road, it’s vital that every role in the organization aligns on common goals.

Bridging these gaps requires more than dialogue—it demands visibility. Organizations need a shared source of truth to understand behaviors, align priorities, and make informed decisions. Integrated travel and expense solutions offer companies the data and insights they need to steer their travel programs and budgets in a complex multi-stakeholder environment. SAP Concur solutions can help analyze employee spend, drive cost-savings, and ensure efficient business travel.

Explore more insights in the seventh annual SAP Concur Global Business Travel Survey.


Charlie Sultan is president of Concur Travel at SAP Concur.

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The SAP Concur Global Business Traveler Survey was conducted by Wakefield Research between April 30 and May 12, 2025, among 3,750 business travelers in 24 markets: U.S., Canada, UK, Germany, France, Benelux (Belgium, Netherlands, Luxembourg), Sweden, Denmark, Norway, Finland, Italy, Spain, ANZ (Australia, New Zealand), Middle East (UAE, Saudi Arabia), Japan, Korea, India, Mexico, Brazil, SEA (Singapore, Malaysia), South Africa, Portugal, Switzerland, and Austria.
The SAP Concur Global Travel Manager Survey was conducted by Wakefield Research between April 30 and May 12, 2025, among 700 travel managers, defined as those who direct or administer travel programs for businesses, across seven markets: Germany, Italy, Canada, Japan, ANZ (Australia, New Zealand), UK, and U.S.
The SAP Concur Global CFO Survey was conducted by Wakefield Research between April 30 and May 12, 2025, among 600 CFOs across six markets: Germany, Canada, Japan, ANZ (Australia, New Zealand), UK, and U.S. 

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