Norsk Hydro Empowers Talent with AI Capabilities on Journey to Become a Skills-Based Organization

Business leaders are increasingly making skills a top priority for their organizations as they strive for agility in a complex world. However, many are running up against a looming skills gap that threatens to undermine business continuity. In fact, the World Economic Forum predicts that 44% of workers’ skills globally will be disrupted in the next five years. Organizations cannot afford to simply wait and see how their industries will be affected; the risk of being left behind in the marketplace is too great. SAP SuccessFactors’ 2024 HR Trends research reveals the costly choices that organizations must now navigate to acquire new skills – whether to build, borrow, buy, or bot. 

Norsk Hydro, a global aluminum and renewable energy company based in Norway with 33,000 employees in 40 countries, is one example of an enterprise that is on a journey towards becoming a skills-based organization. Jeanine Fremstad, Norsk Hydro’s global lead for Skills and Learning, explains why the company is taking a proactive approach to skills development and learning: “We need to keep up with the evolving landscape of workforce skills to remain competitive and at the forefront of our industry.” 

Upholding a long-standing tradition of sustainable industrial development, Norsk Hydro has ambitions to pioneer the transition to “green aluminum” powered by renewable energy by the end of the decade. To get there, the organization decided to take a structured approach to skills and learning by undertaking a pilot project using SAP SuccessFactors solutions.

Fremstad says the initiative is essential to Norsk Hydro’s business strategy and to attract and retain people. “We need to know what skills we already have in the company in order to know what skills we need to attract. We also need to know what skills we need to develop,” she says. “Being able to offer attractive learning and development opportunities is key to retaining people.”

She offers a straightforward assessment of where the organization stands and why change is necessary: “Our internal research shows that one in three employees are unsatisfied with the opportunities for professional development, future careers, and equal opportunities. And we just think that’s not good enough; therefore, we started on a skills transition journey.”

Selecting a Trusted Partner for AI-Driven Skills and Learning

In April 2024, Norsk Hydro began a pilot to offer its workforce access to AI-driven skills and learning recommendations for their professional development. With 100 employee participants in various countries, the company’s HR team has purposefully set the bar for success high. “We believe that for Hydro as an organization, success will mean we will see improved employee experience and engagement, reduced attrition, and that we will have better insights from data for workforce planning,” Fremstad says.

Unlock the potential of your people and your organization with SAP SuccessFactors

Norsk Hydro selected SAP as its trusted technology partner and joined the SAP Early Adopter Care program because of a shared vision for people-centric skills and AI-enabled learning. It is working closely on the project with SAP partner TalenTeam, taking advantage of its Skills Transformation Suite to speed innovation.

Transitioning to a Skills-Based Organization

The first step in Norsk Hydro’s skills journey was to build the company’s skills library based on a curated skills library from an external provider. The AI-assisted curation process analyzed Norsk Hydro’s job architecture and 33,000 job titles and identified likely relevant skills from the external skills library. As a result, approximately 4,000 skills relevant to Norsk Hydro were mapped against job families. The central project team is working to validate and refine these results.

Next, Norsk Hydro used SAP SuccessFactors talent intelligence hub to help gain the power and simplicity of a single skills model from recruiting, onboarding, learning, and development through to performance and succession. The talent intelligence hub can connect skills, attributes, strengths, and preferences to both people and experiences throughout SAP SuccessFactors solutions. Each employee has a growth portfolio of skills, which helps empower them to own their learning and career development. Employees can also manually add role-specific skills and skills of interest for their development. Norsk Hydro is applying a trust-based approach that allows employees to maintain their skills profiles and build their development plans based on their prioritized skills. While certain skills may need to be validated and assessed for legal compliance requirements, the employee generally may decide their proficiency levels for most skills.

As a third deliverable in the project, Norsk Hydro updated its internal development process to ensure that skills are an integral part of the leader-employee dialogue. It aims to tighten the connection between skills, goals, performance, and learning.

Also, Norsk Hydro recently implemented the new integrated learning experience from SAP SuccessFactors Learning. Embedded AI can enhance the employee’s experience with relevant skills-focused learning recommendations that are unique to each employee based on their needs and interests. Norsk Hydro’s offering of learning opportunities comprises a broad set of both internal and third-party channels. On the organization’s new learning homepage, all courses are now automatically tagged utilizing TalenTeam’s Skills Transformation Suite, so that relevant learning to close skills gaps is easy for employees to find and access.

The project team has taken away some good learnings on the journey to becoming a skills-based organization. For example, Fremstad recommends taking the time to validate the skills library to ensure the correct level of granularity for skills and establishing only one skills library to make certain each employee has a single skills profile. Different vendors use different skills taxonomies, which can cause problems when integrating them. She underscores that it’s important to constantly work towards delivering the best user experience possible.

A key element to the success of the pilot is continuously testing and collecting feedback from users, she says. Pending a successful pilot, Norsk Hydro’s long-term ambition is to implement the SAP SuccessFactors Opportunity Marketplace solution – offering AI-driven recommendations to help match employees with assignments, career opportunities, and mentors – and a broader rollout of the talent intelligence hub to all employees. Employees will benefit from having a “single pane of glass” overview for all learning and development opportunities across the organization.

Elevating Skills as the Red Thread in HR

Norsk Hydro is building a skills-based organization rooted in a learning culture that will ultimately deliver benefits to employees and leaders alike. Employees will gain the autonomy, leadership support, and growth mindset to set them on a path of lifelong learning and development, so that they have the skills they need to build their careers and ensure future employability. Leaders will benefit from having data-driven insights that support workforce planning and match the right people with the right task to achieve business goals. They will also be able to attract and develop talent by offering a more compelling career proposition that includes skills growth and re-skilling.

“We believe by doing this,” Fremstad says, “we are creating the foundation for a skills-based organization by starting with learning and development. Long term, we would like to see skills as the red thread throughout our HR processes.”

Find out about talent management with SAP SuccessFactors solutions and the integrated learning experience from SAP SuccessFactors Learning.


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BayWa’s Green Revolution: SAP-Powered Transformation

Founded in Munich in 1923, BayWa AG has long been committed to meeting the essential needs of society, whether through food, warmth, housing, or mobility. In recent years, BayWa has also emerged as a leader in the renewable energy sector, showcasing the company’s broad scope and commitment to sustainable business practices.

Its efforts didn’t go unnoticed: in 2021, the United Nations and Bloomberg named BayWa one of the “50 Sustainability and Climate Leaders” worldwide, thanks largely to the company’s big push into renewable energies, which now make up more than half of BayWa’s annual earnings.

The Challenge of Transformation

BayWa’s journey with SAP began in 2000 when the company implemented the on-premise ERP system, SAP ERP Central Component (SAP ECC). However, as the business evolved it became apparent that their processes and technology could no longer keep pace. BayWa’s four business units operated in silos, which became unfeasible for a company striving to become more streamlined.

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Equinor Boosts Asset Performance with Condition-Based Maintenance Enabled by SAP Asset Performance Management

Present in 30 countries and the largest energy company in Norway, Equinor provides energy for 170 million people daily and operates the world’s largest integrated offshore pipeline system. It is the No. 1 pipeline gas supplier in Europe and the third-largest net seller of crude oil in the world. In 2022, the company celebrated 50 years of turning natural resources into energy for people and progress for society.

From Manual to Machine-Driven Processes

In the past, Equinor had relied on manual processes for decision-making in asset management, but as the company expanded, it began embracing a data-driven approach, using automated dashboards. However, its decision-makers recognized the need for further advancements and envisioned adopting condition-based maintenance (CBM).

SAP Asset Performance Management: Optimize asset health, performance, and risk

This transformation would allow for a more autonomous, machine-led, and data-driven approach to asset management, freeing up valuable internal resources and enabling team members to handle multiple cases simultaneously.

“Equinor wanted to progress from condition monitoring to condition-based maintenance,” Tom Naastad Svennevig, lead engineer at Equinor, explained. “For the past eight or nine years, we have operated a monitoring center where a few equipment groups are being monitored by use of home-grown dashboards as well as third-party expert systems. However, as the number of plants onboarded to the center increased, it required more and more resources. We believe that applying condition-based maintenance on equipment where it is possible to connect a remedial action to a degradation mechanism will relieve the resources working in the monitoring center.”

CBM is paradigm shift in asset management, allowing companies to move from traditional calendar-based maintenance schedules to a proactive approach powered by data-driven insights. While traditional maintenance strategies often lead to unplanned downtime, CBM empowers operators make informed decisions based on real-time equipment condition, mitigating disruptions and maximizing asset reliability.

“The primary purpose of condition-based maintenance for us is to provide confidence for continued safe operation and avoid disruption,” Svennevig added. “We believe that several degradation mechanisms we had in the past can be detected automatically, and actions being taken without human intervention.”

Benefits of an Integrated Solution

For Equinor, SAP Asset Performance Management stood out as a superior choice, offering a range of tangible benefits, particularly, according the Equinor manager: “In contrast to third-party solutions that require data migration, SAP Asset Performance Management seamlessly integrates with existing SAP systems, eliminating the need for redundant data entry and ensuring data accuracy across all platforms.”

Other benefits that Equinor perceives include:

  • Reduced administrative burdens and increased overall efficiency
  • Automatic updating of asset information across all relevant components
  • Importing equipment condition status from third-party expert systems
  • Storing evidence for safe operation and triggering actions for degraded conditions
  • Generating notifications based on condition monitoring rules for prompt responses to potential equipment issues
  • Seamless ingestion of sensor data from field systems into SAP Asset Performance Management
  • Pre-assigning tasks to maintenance notifications based on asset strategies and failure modes
  • Empowering maintenance teams to act swiftly and effectively, minimizing downtime and preventing potential equipment failures Seamless scaling to accommodate additional equipment and assets

Optimizing Asset Status Visualization with SAP Asset Performance Management

Effectively visualizing asset status is crucial for making timely and well-informed decisions, which is why SAP Asset Performance Management offers comprehensive dashboarding capabilities through embedded SAP Analytics Cloud. This allows users to select specific assets or entire fleets for a detailed overview in a centralized view, which enables quick identification of potential issues and facilitates proactive maintenance interventions.

The dashboard utilizes clear, intuitive labels to indicate asset health status, ranging from “excellent” to “unacceptable,” which streamlines decision-making. Critical alerts are prominently displayed in orange, immediately grabbing the attention of maintenance personnel, and providing necessary context and guidance, ensuring that timely and appropriate actions are taken.

Additionally, the dashboard seamlessly integrates with Equinor’s wider SAP ecosystem, enabling real-time data exchange and integration with existing maintenance processes.

Effective Change Management: Important for CBM Implementation

Equinor has implemented a CBM-driven maintenance approach. CBM is running in production. The job to roll out the solution has started. The process of change management is main focus going forward.

“We will achieve this through clear leadership commitment, comprehensive communication, a pilot project for proof of concept, streamlined data smoothing for accurate monitoring, role redefinition for CBM management, establishment of KPIs for continuous improvement, and employee empowerment through involvement,” the Equinor manager explained. “Our objective is that this will result in transitioning to a proactive maintenance approach for 40% of our equipment and significant reductions in maintenance costs and asset downtime.”

“SAP Asset Performance Management helps us streamlining maintenance processes and facilitating proactive preventive maintenance,” Svennevig concluded.


Karin Fent is senior director of Global Customer Success Digital Supply Chain at SAP.

Top image courtesy of Equinor | Ole Jørgen Bratland © Equinor

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Monzo Expands Growth with SAP ERP Solutions

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Elevating Procurement’s Role in Risk Management and Sustainability

The 2024 Economist Impact report highlights the strategic importance of procurement in managing risk and driving sustainability. As previously reported, procurement is gaining prominence in the C-suite, and it can play a critical role in driving resilience, including with environmental, social, and governance (ESG) objectives.

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In the Economist Impact report, titled “Across the procurement-verse: Changing trends in the procurement function” and sponsored by SAP, surveyed executives share increased confidence in procurement to deliver against risk-mitigation objectives. Particularly when it comes to internal risk, which involves stakeholder management and strategic alignment, confidence levels rose to 83% this year, from 64% last year. This illustrates that procurement is becoming more aligned with key stakeholders across the organization.

However, a “state of permanent crisis” has shaken executives’ confidence in procurement’s ability to manage external risks such as geopolitical shifts, supplier threats, and liquidity risks.

Procurement’s role in business strategies is ever-growing, but it is imperative to maintain agility.

Heightened Attention to Risk Management

Ongoing inflation, global conflicts, and fluctuating commodity prices have placed risk management at the center of business strategies. Procurement plays a pivotal role in this effort by identifying high-quality alternative products and services while limiting costs.

Yet, respondents noted concerns over procurement’s ability to manage external risk factors, as only 41% of respondents said they are highly confident in its ability to control vulnerabilities. Comparatively, in 2023, 62% of business leaders expressed assurance in procurement’s handling of these factors, like supplier shortages, market fluctuations, and supply chain disruptions. Several drivers are pushing this trend, as the report notes that organizations experience four supply chain disruptions every day. Also, inflation continues to influence organizational decision-making, as monetary uncertainty was listed as the top organizational risk priority for procurement. Additional key external factors impacting organizational strategy over the next 12 to 18 months are macroeconomic (71%) and legal and regulatory risks (70%).

Diversifying Supplier Relationships

Businesses have looked to ease fears of shortages by moving away from sole sourcing suppliers. According to the survey, 40% of executives aim to prioritize supply chain diversification to build trusted and long-lasting relationships. In fact, three of the top five strategies listed in the survey are focused on mitigating risk, including reshoring/nearshoring and multi-sourcing.

Visibility has also been listed as one of the highest two priorities for a second consecutive year, proof that it is an urgent need for organizations to invest in technology that increases access to supply chain metrics, develops connections with suppliers, and identifies alternative sellers. Platforms that utilize automation, AI, and advanced analytics are another way to enable procurement teams to make data-driven decisions that improve efficiency and reduce risk.

Sustainability: Procurement’s Green Thumb

ESG ranked second on the list of priorities for the next 12 to 18 months, an increase from fifth in 2023.

“Procurement’s work at the convergence between the business and wider supply-chain ecosystem thus offers it a unique strategic opportunity to lead the sustainability agenda,” the report states. By engaging with sourcing and suppliers, two critical stakeholders in achieving sustainability KPIs, procurement can use its role to translate companies’ green ambitions into tangible results.

New regulations such as the European Sustainability Reporting Standards (ESRS) and Corporate Sustainability Reporting Directive (CSRD) have driven companies to enhance their sustainability practices.  According to the Economist Impact report, procurement has capitalized on this opportunity to gain the confidence of executives across the C-suite, with 68% of business leaders expressing belief in procurement’s abilities to deliver against ESG objectives. This is an increase from 49% in 2023, signaling that procurement’s remit has expanded beyond cost management.

Sustainability has also become a critical risk category, as 39% of respondents listed compliance as a driver to becoming greener. A failure to conform to governmental policy can lead to penalties and fines that limit growth.

SAP recently hosted a webinar to discuss strategies that leading companies are using to develop sustainable supply. The discussion also includes insights into how procurement can add value to ESG initiatives beyond compliance and reporting.

Leveraging Technology for Sustainable Sourcing

Procurement’s role in engaging buyers and suppliers to drive sustainability is pivotal. CPOs can set standards for sustainable sourcing and supplier practices, reducing carbon footprints and helping reach ESG benchmarks.

The increasing alignment of procurement with C-suite priorities is seen through the increased focus on sustainability and risk management. The shift in reporting lines toward COOs and the greater involvement in strategic discussions highlight the growing influence of procurement in organizational decision-making.

The expanded role of procurement has placed it at an inflection point, with heightened expectations to deliver results beyond cost mitigation. How will procurement leaders meet these new demands? Investing in technology offers a solution for uncovering valuable insights that to demonstrate procurement’s value. Coupled with developing people and processes, this approach allows procurement leaders to successfully fulfill their increasing remit.

Utilizing SAP Business Network for Strategic Priorities

Business leaders should look for a platform to bridge the gap between companies and buyers and suppliers, enhancing visibility, collaboration, efficiency, and compliance. By leveraging such a comprehensive solution, companies can streamline their procurement processes, reduce silos, mitigate risk, and achieve substantial time and cost savings.

SAP Business Network can align these benefits with the strategic priorities of risk management and sustainability. The technology has facilitated 780 million B2B transactions and $5.8 trillion in annual commerce, highlighting its vast influence across 190 countries. There has also been a 13% growth in transacting relationships and a 7.3% increase in B2B transactions over the past 12 months, a testament to our growing global community.

Embracing the Future of Procurement

With growing confidence from executives and risk-focused strategies, procurement is well-positioned to lead organizations through today’s complex business environment. The Economist Impact report underscores this belief, but procurement teams must aim to ensure long-term success by leveraging digital transformation.

Through in-depth interviews and targeted research, the Economist Impact report provides a broad analysis of the state of procurement.

View the infographic and download the report.


Gordon Donovan is global vice president of Research, Procurement & External Workforce at SAP.

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