In today’s volatile supply chain landscape, businesses face mounting challenges in meeting customer commitments while managing supply constraints.

For the 11th consecutive year, SAP has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Transportation Management Systems.

We believe this recognition represents SAP’s unwavering commitment to building sustainable, risk-resilient supply chains capable of withstanding the ever-shifting landscape of logistics operations.

A Gartner Magic Quadrant is a culmination of research in a specific market, offering a wide-angle view of the relative positions of the market’s competitors. SAP’s positioning as a Leader is based on our ability to execute and completeness of vision.

Our winning strategy

As global logistics continues to face complex and volatile conditions, companies require a 360-degree view of their operational processes. Businesses are now managing more data and disruptions than ever before while simultaneously striving to meet sustainability goals. At SAP, we understand the critical need for greater visibility to effectively manage demand shifts, evolving consumer expectations, and local regulations. Our transportation management strategy takes into account key trends affecting businesses, enabling us to deliver innovative solutions tailored to their needs.

SAP Transportation Management is a holistic, end-to-end solution that empowers businesses to efficiently manage their transportation operations. In an environment where many factors are beyond your control, you need a solution that can adapt to changes in routes, carriers, or demand, putting the power back in your hands. To achieve this level of control and agility, SAP Transportation Management leverages AI and a single-view, panoramic platform.

Innovative AI use cases
Data-driven insights, powered by AI, lead to faster decision-making and increased efficiency. Our AI-first strategy helps businesses remain responsive and proactive, ensuring a smooth flow of goods even — and especially — in the face of disruption. From automated goods receipts processing to conversational planning, AI drives new avenues for growth while providing improved productivity for transportation operations.

Supply chain convergence strategy
SAP’s logistics portfolio orchestrates processes between SAP Transportation Management, SAP Extended Warehouse Management, SAP Yard Logistics, and SAP Business Network for Logistics on a cohesive cloud platform. This single view across the logistics function helps eliminate blind spots and reduce complexity. With the power of SAP Business Network, businesses can maintain a constant understanding of the operational landscape and collaborate with carriers in real time. 

Why companies choose SAP

Today, companies worldwide and in dozens of industries trust SAP Transportation Management to enhance their logistics management strategy.

Unparalleled partner ecosystem
Digital collaboration is key to building relationships with implementation and technology partners. Our unmatched partner ecosystem enables point-to-point connection at every step. The ecosystem includes implementation and technology partners in every region of the world, providing support for SAP Transportation Management customers. Furthermore, SAP Business Network for Logistics allows businesses to transact on a continuously expanding network of partners, tapping into collective expertise and resources to ensure on-time delivery of goods while meeting sustainability goals. The true power of the network lies in streamlined communication and collaboration.

End-to-end visibility
Risk identification and mitigation is only possible with a comprehensive view across every point of the supply chain. SAP Transportation Management provides crucial data to other parts of the organization, from warehousing to customer service and accounting. Its planning capabilities allow organizations to promptly respond to disruptions such as production delays, carrier shortage, or delays at suppliers. Additionally, organizations can model constraints to ensure that transportation operations adhere to relevant laws and regulations, from customs to environmental regulations. Lastly, in combination with SAP Business Network, SAP Transportation Management includes visibility to goods in transit, providing stakeholders the necessary information to drive performance and customer satisfaction.

Recent innovations

The latest releases of SAP Transportation Management include new capabilities, such as:

• Generative AI in the transportation cockpit, leveraging natural language for conversational planning, providing more human-centric work environment, and adapting to individual user needs
• AI-assisted goods receipt analysis for faster freight receiving, reducing manual efforts and waiting times and improving productivity
• Freight planning based on not just cost or time constraints, but also on minimizing CO2 emissions with the ability to allocate CO2 data down to the item level
• Expanded 3D load planning capabilities
• Continued enhancement of advanced shipping and receiving, orchestrating communication between SAP Transportation Management and SAP Extended Warehouse Management
• Industry-specific innovations expanding on integration for just-in-time (JIT) and just-in-sequence (JIS) processes

Learn more about transportation management solutions from SAP.

Till Dengel is global head of Product Marketing for Logistics and Asset & Service Management at SAP.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

At SAP, we care deeply about AI’s impact on people’s well-being, the health of our customers’ businesses, and society and economies. We address bias and discrimination concerns when designing AI into our applications and work to be transparent and explainable. We uphold our highest standards with respect to data privacy, data protection, and cybersecurity.

Building on the fundamental dedication to responsible AI that we started back in 2018, we are proud to further our commitment by affirming the 10 guiding principles of the UNESCO Recommendation on the Ethics of Artificial Intelligence. These principles cover proportionality, safety, fairness, sustainability, privacy, human oversight, transparency, responsibility, awareness, and multi-stakeholder collaboration, ensuring that AI solutions respect human rights and contribute to sustainable development.

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NEWTOWN SQUARE, Pa. — Generative AI is increasingly influencing decision-making at the highest levels of business. SAP SE (NYSE: SAP) today announced new research that reveals 44 percent of C-suite executives would override a decision they had already planned to make based on AI insights. Another 38 percent would trust AI to make business decisions on their behalf.

The “AI Has a Seat in the C-Suite” survey, conducted by Wakefield Research and sponsored by SAP, polled 300 C-Level executives at companies with at least $1 billion in annual revenue in the United States. Additional findings included:

• 74 percent of executives place more confidence in AI for advice over their family and friends.
• 55 percent of executives work at firms where AI-driven insights have replaced or frequently bypass traditional decision-making. This is especially true for companies with $5 billion or more in revenue.
• 48 percent of executives use generative AI tools daily; 15 percent use AI multiple times per day.

“Most executive decisions are based on a combination of the data, how they feel and discussions they’ve had with people they trust,” said Jared Coyle, chief AI officer for SAP North America. “What this data tells us is that AI is part of that trusted inner circle.”

For a majority of the executives surveyed (52 percent), AI is trusted most to analyze data and make recommendations for decision-making. Executives also have confidence in AI to spot risks or issues they hadn’t previously considered (48 percent) and to offer alternate plans (47 percent). They’re also using AI in a multitude of other ways, including: enhancing product development (40 percent); supporting budget planning (40 percent); and performing market research (40 percent).

And the benefits of AI extend beyond the office: 39 percent of executives feel they experience a better work-life balance because of AI; 38 percent report improved mental well-being; and another 31 percent claim to experience reduced stress.

Coyle noted that many businesses still struggle with building a foundation of reliable data critical for this kind of trust because of misalignment between IT and business functions, integration challenges across systems or even concerns with the quality of the data itself.

“The only way to ensure reliable business data for AI is to have one common semantical data layer for your business,” he said.

To that end, Coyle points to the SAP Business Data Cloud solution, the company’s latest fully managed SaaS data management solution that unifies all SAP and third-party data throughout an organization. By connecting data from every part of the business and harmonizing it more easily and quickly than ever before, SAP Business Data Cloud can help customers make more impactful decisions faster and fuel reliable AI.

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Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
SAP Press Room, press@sap.com

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