SAP and Google Cloud have a long history of empowering global enterprises to transform critical business data into powerful insights that optimize operations across finance, supply chains, and more.

In 2023, Google Cloud and SAP established a strategic partnership, which continues to deliver significant value for enterprises seeking to maximize insights from their data. Building upon that foundation, the partnership is now evolving to focus on SAP Business Data Cloud, a fully managed SaaS solution that unifies and governs all SAP data and seamlessly connects with third-party data.

By connecting BigQuery, Google’s autonomous data to AI platform with agentic capabilities powered by Gemini, and SAP Business Data Cloud, Google Cloud and SAP aim to help enterprises of all sizes gain insights across their enterprise data landscape and unlock new generative AI capabilities.   

Strong analytics partnership foundation

SAP and Google Cloud have enabled integration between SAP Datasphere and BigQuery, which remains a cornerstone of the evolution of the partnership with SAP Business Data Cloud. The collaboration aims to help customers access BigQuery data in SAP Business Data Cloud and vice versa. Expanding the two-way data federation capabilities first pioneered with SAP Datasphere will enable customers to join diverse datasets and obtain deep comprehensive insights without building and managing complex ETL pipelines.

Our objective is to enable all enterprises to streamline data integration and data science, enhance their analytical workflows, and accelerate their transformation into an AI-driven enterprise. By using the combined strengths of Google Cloud and SAP, customers can gain faster, more accurate, and actionable insights, augmented by intelligent automation and novel content generation. 

Innovating with data unified across SAP Business Data Cloud and BigQuery

A cornerstone of this collaboration is seamless connectivity between SAP data solutions and Google Cloud’s powerful data platform. With the existing integration of SAP Business Data Cloud and BigQuery, customers can facilitate business analysis across their entire data estates, providing enterprises the ability to unify SAP and non-SAP data to create powerful insights and innovate faster with generative AI.

Key features include:

• Seamless data federation: Directly integrate enterprise data warehouse data in BigQuery with SAP data in SAP Datasphere. Federation from SAP Datasphere to BigQuery is in preview, enabling similar integration into broader data strategies. 
• Efficient bi-directional replication: Smoothly replicate data between SAP systems and BigQuery using replication flows from SAP, enhancing performance and mitigating query bottlenecks. 

SAP Business Data Cloud is planned to be available in three Google Cloud regions in Q2 2025, including India, Frankfurt, and Iowa, with more to follow over the coming year

Success stories: Realizing value today  

Joint Google Cloud and SAP customers are already benefiting from the seamless integration between SAP Datasphere and BigQuery.

Power International, a major consumer electronics company, leveraged the integrated solutions to help modernize its sales reporting process. Using SAP Datasphere, BigQuery, and Dataform for sales pipeline automation, the company built a real-time sales reporting and analytical solution, which replaced static PDF reports. Power International now enjoys deeper, dynamic, and more actionable business insights, available on demand, which in turn drive improvements in sales performance. 

Driving future integration and innovation 

Building on the existing partnership between SAP and Google Cloud and extending our collaboration in the context of SAP Business Data Cloud will allow us to enrich analytics and AI capabilities for our joint customers. This approach will allow customers to tap into the comprehensive suite of SAP data solutions and integrate with the extensive data sets in BigQuery whether they are private, shared, or public. 

Customers can also complement the AI capabilities available in SAP Business Data Cloud with AI applications built on Google Cloud, powered by Google’s industry-leading Gemini model and third-party AI models available in Vertex AI. This initiative aims to provide pre-packaged, intelligent data products that accelerate time to value for common business scenarios, leveraging the strengths of both platforms. 

To learn more about the SAP and Google Cloud partnership, visit booth 301 at SAP Sapphire Orlando, taking place May 19-21, 2025.

Irfan Khan is president and chief product officer of Data and Analytics at SAP.
Andi Gutmans is vice president and general manager of Data Cloud at Google Cloud.

AI Innovations Aim to Boost Business Productivity by up to 30 Percent;
Partnerships with Perplexity and Palantir Bring out Customers’ Best

ORLANDO — At its annual SAP Sapphire conference, SAP SE (NYSE: SAP) unveiled innovations and partnerships that put the power of Business AI in every user’s hands, revolutionizing the way work gets done.

From a virtually omnipresent Joule assistant to an expanded network of Joule Agents that work across systems and lines of business, SAP heralds a new era that democratizes access to Business AI and can drive productivity gains of up to 30 percent.

“SAP combines the world’s most powerful suite of business applications with uniquely rich data and the latest AI innovations to create a flywheel of customer value,” said SAP CEO Christian Klein. “With the expansion of Joule, our partnerships with leading AI pioneers, and advancements in SAP Business Data Cloud, we’re delivering on the promise of Business AI as we drive digital transformations that help customers thrive in an increasingly unpredictable world.”

AI that boosts productivity

SAP’s generative AI assistant Joule can be everywhere you work, delivering personalized answers on everything you need to be more productive.

Joule can accompany business users throughout their day, in and out of the SAP application universe, to find data, surface real-time insights and streamline workflows. Joule’s new ubiquity includes an action bar powered by WalkMe that studies user behavior across applications, turning the assistant into an always-available, proactive AI that can anticipate users’ needs before they arise — always adhering to SAP’s strict ethical AI guidelines.

A collaboration with Perplexity, an AI-powered answer engine company, enhances Joule’s ability to draw on structured and unstructured data to solve complex business problems. Powered by Perplexity and the SAP Knowledge Graph, Joule now instantly answers questions with structured, visual answers — such as charts and graphs — grounded in real-time business data within SAP workflows. For example, a user could ask the tool how recent external events might impact their business and get a forecast based on both current events and the company’s own business data.

SAP also unveiled an expanded library of Joule Agents that reimagine business processes and workflows from the ground up. Fueled by the world’s most powerful real-time business data and orchestrated by Joule, these AI agents work across systems and lines of business to anticipate, adapt and act autonomously so organizations can stay agile in a rapidly changing world. Partnering with industry leaders, SAP offers an ecosystem of interoperable agents that can execute end-to-end processes. The new agents span customer experience, supply chain management, spend management, finance, and human capital management.

Finally, SAP introduced an operating system for AI development that transforms how enterprises build, deploy and scale AI solutions. AI Foundation gives developers a single entry point for building, extending and running custom AI solutions at scale, making it the first real operating system for Business AI. A new prompt optimizer, designed collaboratively with the frontier AI lab Not Diamond, also helps developers create more effective AI prompts quickly, reducing work on complex use cases from days to minutes.

Data that drives smarter decisions

SAP also introduced new intelligent applications in SAP Business Data Cloud, each built for a specific line of business. These applications can continuously learn, simulate outcomes and guide actions using business-critical data, detecting changes to optimize processes, anticipate needs, and collaborate with both human and artificial thinkers to drive meaningful impact. The People Intelligence application, for instance, optimizes team performance by transforming people and skills data into workforce insights and AI-driven recommendations.

Additionally, SAP and Palantir are partnering to facilitate joint customers’ cloud migration journey and modernization programs. Seamless connectivity between Palantir and SAP Business Data Cloud will enable customers to build a harmonized data foundation across their enterprise landscape. Together the companies will responsibly deliver essential outcomes and support customers, including the U.S. government, to quickly adapt to changes and disruptions.

Applications that accelerate cloud adoption

The company also announced SAP Business Suite packages, which are designed for customers to simplify the adoption of SAP cloud solutions that address their specific business challenges. SAP Build is embedded in these packages, so organizations can customize applications to meet their unique needs.

Finally, SAP unveiled a new solution that helps customers transition to the cloud faster. With Joule as the entry point and drawing on insights from SAP solutions including SAP Signavio and SAP LeanIX, the solution delivers personalized guidance and actionable recommendations tailored to an organization’s transformation objectives and can help deliver up to 35 percent faster time to value.

Learn more in the 2025 SAP Sapphire Innovation Guide.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

Note to editors:
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Innovations boost business productivity while partnerships bring out our customers’ best

• SAP Business Suite enables industry-leading enterprise functions and connected intelligence with AI-driven insights
• Packaged service offerings from Accenture are rightsized for speed and ease to help customers quickly grow and secure their businesses

NEW YORK and ORLANDO — Through a strategic expansion of their longstanding partnership, Accenture (NYSE: ACN) and SAP SE (NYSE: SAP) have launched ADVANCE.

For the first time, the two companies have worked together to create a pathway to the cloud for organizations pursuing high growth with annual revenue of up to US$5 billion to help create more connected, intelligent and responsive enterprises.

Drawing on more than four decades of learnings from working with the world’s largest organizations, Accenture and SAP are applying their expertise and breakthrough innovations to help fast-track business transformation with streamlined finance, procurement, supply chain and workforce management, delivered through preconfigured services. The ADVANCE offerings leverage the power of SAP Business Suite — which brings together business applications, data and AI capabilities — combined with Accenture’s industry, innovation, implementation, delivery and operations expertise to provide connected experiences across the enterprise while building resilience and enabling sustainable, top-line growth. 

Available in ready-to-consume, rightsized packages, the solutions leverage AI to help companies modernize faster, in as few as six to twelve months, while providing contextual data insights and achieving predictable outcomes. Tailored by industry and function, they provide a smooth service experience, from contracting to continuous innovation.

“This expansion of our longstanding partnership with SAP will tailor leading technologies, industry insights and innovation to meet the specific demands of high-growth companies to help them reinvent, thrive and grow,” said Julie Sweet, chair and CEO, Accenture. “By bringing together the very best of Accenture and SAP, ADVANCE can help growing companies gain the speed, agility and resilience they need to meet the challenges and seize the opportunities of today’s dynamic business environment.” 

“To drive real transformation, companies need technology and services that help them move faster, operate more efficiently and scale with confidence,” said Christian Klein, CEO of SAP SE. “ADVANCE brings the full strength of SAP Business Suite with Accenture’s business transformation services to a new generation of businesses, helping them grow quickly and respond with agility to new opportunities and challenges.”

To support the unique needs of this customer segment, Accenture will invest in a dedicated practice of go-to-market and SAP-certified SaaS professionals, who will collaborate closely with SAP product specialists to deliver these packages. The purpose-built packages are focused on the following principles:

• Simple: Streamlined systems and process complexity. Preconfigured industry processes and best practices improve workflows and lower costs. 
• Secure: Reliable and secure business operations with strong encryption, access controls and centralized data management to help improve integrity and compliance.
• Fast: Rightsized solutions with transparent pricing can be implemented quickly, achieving business outcomes in months. Industry-tailored accelerators speed time to value and measurable business outcomes, from simplifying financial complexities to supply chain planning.
• Future-ready: Respond to changing market conditions faster, while leveraging continuous innovations, including AI agents. Enhance decision-making with data and AI for better customer experience and resilience.

Additional SAP Business Suite offerings and Accenture services are also available, including change readiness, business process management, cybersecurity, AI agents and more.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 801,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
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SAP Press Room; press@sap.com
Hannah Unkefer, Accenture, +1 (206) 839-2172, hannah.m.unkefer@accenture.com, EST
Denise Berard, Accenture, +1 (617) 488-361, denise.berard@accenture.com, EST

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
Please consider our privacy policy. If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line. 

Today at SAP Sapphire, Amazon Web Services, Inc. and SAP announced the launch of a new AI Co-Innovation Program to help partners build generative artificial intelligence applications and agents that help customers rapidly solve real-time business challenges.

Many organizations recognize generative AI’s potential to transform their business, but don’t know where to start. By combining advanced generative AI technologies with enterprise resource planning (ERP) data from critical systems, companies can unlock significant enterprise value: for example, optimizing delivery routes, anticipating potential impacts to supply chain operations, or developing precise financial outlooks.

The AI Co-Innovation Program represents the two companies’ shared vision to help partners define, build, and deploy generative AI applications tailored to their ERP workloads. The program brings together enterprise technology from SAP and generative AI services from AWS with professional expertise from both parties — including teams of AI experts, professional services consultants, and solutions architects — to help support customers in their implementation journeys.

The program will include dedicated technical resources, cloud credits, and more to support the development, testing, and deployment of industry-specific applications.

“AWS and SAP’s long-standing partnership has helped customers accelerate their cloud journey and unlock more value from their business data,” said Ruba Borno, vice president of Specialists and Partners at AWS. “Our AI Co-Innovation Program is a significant next step that will give organizations the security and flexibility to build generative AI applications with Amazon Bedrock that can analyze and act on their most critical SAP data. This will help customers transform decades of business information into actionable insights while accelerating their path to becoming more agile, data-driven organizations.”

“Through the AI Co-Innovation Program with AWS, we’re enabling businesses to solve their most complex operational challenges with precision and speed,” said Philipp Herzig, CTO and chief AI officer at SAP. “By combining the power of our fully integrated platform with SAP BTP and our deep business process expertise with AWS’s comprehensive generative AI capabilities, partners can now create purpose-built AI agents that solve their most pressing challenges — identifying financial anomalies in real time to automatically optimizing supply chains during disruptions.”

The program also allows partners to rapidly build and scale generative AI applications using the latest generative AI tools and services from Amazon Bedrock, including large language models (LLMs) such as Amazon Nova and Anthropic Claude in AI Foundation on SAP Business Technology Platform (SAP BTP).

This announcement expands on the work AWS and SAP are doing to help customers — including Hyundai Motor Group, Moderna, and Zurich Insurance Group — modernize and move SAP workloads to AWS, realizing the availability, flexibility, and scalability of the cloud. Running SAP workloads on AWS allows customers to then combine their data with generative AI solutions. Partners including Accenture and Deloitte are among the first to work with AWS and SAP through the program, helping them accelerate the development and deployment of generative AI solutions to solve complex challenges.

“The AWS and SAP AI Co-Innovation Program brings together AWS cloud infrastructure and SAP enterprise software experience. Combined with Accenture’s AI transformation expertise and industry knowledge, we can show companies exactly how to integrate generative AI services with their most critical business workloads,” said Caspar Borggreve, senior managing director and SAP Business Group lead at Accenture. “For example, together with AWS and SAP, we are working with a utilities client to build a natural disaster asset resiliency capability to anticipate and respond to environmental challenges, protecting asset-intensive landscapes and maintaining service continuity for its customers.”

“This AI Co-Innovation Program combines cutting-edge generative AI capabilities from AWS and SAP with Deloitte’s deep industry experience and technology capabilities to deliver transformative solutions for our customers,” said Nishita Henry, AWS global chief commercial officer at Deloitte Consulting LLP. “Through the program, we are building a finance solution powered by Amazon Bedrock to help healthcare and life sciences companies optimize their product mix, improve forecast accuracy, and maintain competitive pricing, even during uncertain market conditions.”

For more details on the AWS SAP AI Co-Innovation Program, visit aws.amazon.com/sap/ai.

Kai Muehlbauer is head of AI Product and Partner Management at SAP.
Sara Alligood is global AWS head of SAP at Amazon Web Services.

Generative AI is reshaping the enterprise: transforming how work gets done, how decisions are made, and how value is created. But as businesses move beyond experimentation, the stakes increase. Enterprise adoption requires more than powerful models; it demands trust, scale, and real-world applicability.

That is why SAP is excited to announce our expanded partnership with Cohere, a leader in secure, enterprise-grade AI.

Together, we plan to bring Cohere’s powerful generative and advanced retrieval models to the SAP ecosystem, starting with its Rerank model, and extending evaluations with Command, Embed to enrich our product suite, playing an important role in powering agentic AI experiences.

These models are planned to be available alongside other leading AI models from SAP as well as third parties in the generative AI hub in SAP AI Core, with the intent to give customers more choice to build AI-powered solutions that meet their unique business needs.

Expanding SAP’s trusted AI model portfolio

SAP Business AI is rooted in trust. Our customers expect and deserve AI that respects their data privacy, that it fits within their operational workflows, and that it understands the context and complexity of their industries. Cohere’s focus on security, efficiency, and enterprise applicability aligns perfectly with SAP’s approach to business AI and our generative AI hub.

Cohere Command models are lightweight, high-performing language models tailored for complex business tasks, with support for agentic workflows and multilingual operations. The Embed and Rerank models enable powerful enterprise search and retrieval capabilities, helping customers build accurate, context-aware RAG pipelines across structured and unstructured data.

Cohere models are designed to perform in production environments while respecting enterprise privacy requirements and compute constraints. And because Cohere shares our commitment to privacy-first design, these capabilities are built to serve even the most regulated industries, such as finance, healthcare, and the public sector.

SAP: Launch partner for Cohere’s reasoning model

As part of the partnership, SAP plans to be one of the first partners to offer Cohere’s upcoming reasoning model, a purpose-built, high-efficiency model designed to power agentic use cases.

We see enormous potential here. SAP’s vision for collaborative AI agents — capable of automating complex, multi-step tasks across systems — requires not just scale, but reasoning. Whether it’s helping consultants configure a system or enabling customer service to resolve cross-system issues, this next generation of AI requires models that can reason, plan, and act securely. Cohere’s reasoning model is built for exactly that.

We’re excited to partner with SAP and bring its enterprise customers the latest security-first models and solutions from Cohere. We’re especially excited that SAP will be one of the first partners to offer our upcoming reasoning model. SAP and Cohere share a vision for practical AI innovation, and our collaboration marks an exciting milestone as we unlock new efficiencies and growth for global enterprises.

Martin Kon, President and COO, Cohere

Powering real-world applications across industries

With this collaboration, SAP customers will be able to use Cohere models to solve pressing business challenges across industries, such as:

• Agentic task automation: Enable AI assistants that can take actions across enterprise tools and systems
• Multilingual RAG applications: Retrieve, rank, and summarize data from global policy manuals, compliance documents, or internal knowledge bases
• Secure document analysis: Understand long, structured, multimodal files like financial disclosures, M&A reports, technical manuals, or medical imaging
• Context-aware enterprise search: Improve search accuracy across unstructured content like emails, tables, or contracts

Customers will be able to easily access, test, and scale these models in production within SAP’s generative AI hub.

Expanding choice without compromise

With our partnership with Cohere, we are continuing to expand a growing ecosystem of AI capabilities that are open, secure, and business-ready. This partnership helps ensure that customers can choose the right model for their use case, while trusting that it meets SAP’s standards for quality, reliability, and compliance.

Together, SAP and Cohere are enabling enterprises to harness generative AI with confidence, whether they’re building knowledge assistants, automating processes, or delivering new intelligent services to users.

To learn more about our approach to enterprise-ready AI, visit sap.com/ai.

Walter Sun is senior vice president and head of AI at SAP.

WALLDORF — SAP SE (NYSE: SAP) today announced that it has adjusted the company’s non-financial key performance indicators (KPIs), which are a component of the Executive Board’s compensation.

With this, SAP also adjusts its non-financial guidance. The guidance for Women in Executive Roles will be replaced with the Business Health Culture Index (BHCI). SAP has measured and reported the BHCI, which is based on the results of the company’s employee engagement surveys, since 2009. In 2025, SAP expects a BHCI score in the range of 80% to 82%.

The other non-financial KPIs remain unchanged. In 2025, SAP continues to expect:

• A Customer Net Promoter Score of 12 to 16.
• The Employee Engagement Index to be in a range of 74% to 78%.
• To steadily decrease carbon emissions across the relevant value chain.

SAP remains committed to creating an inclusive workplace where all employees have equal opportunities, so that the company fully complies with the legal requirements in every country in which it operates.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

Media Contacts:
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SAP Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

For the 12^th consecutive year, SAP has been recognized as a Leader in the Gartner Magic Quadrant for Warehouse Management Systems (WMS). WMS vendors compete to address market demands like cost reduction, automation and robotics support, and cloud deployment. Gartner says that Leaders execute well against their current vision and are well positioned for tomorrow. A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. 

SAP’s positioning as a Leader is based on our ability to execute and the completeness of our supply chain vision. We believe this recognition represents our ongoing commitment to developing best-in-class warehouse management technology that can help organizations withstand the ever-shifting landscape of logistics operations.

Building on strength

Every day, supply chain managers are tasked with adapting to rapidly evolving technology, unprecedented disruptions, and increasing demand for faster delivery. These challenges are driving shippers toward implementing intelligent and agile technologies that make them more flexible and responsive.

However, that’s not enough. Now, integrated logistics processes are the new standard—allowing businesses to automate, optimize, and improve productivity across their entire warehouse and logistics operation.

SAP Extended Warehouse Management (SAP EWM) is a flexible, modern application that helps businesses manage a high volume of goods and run sustainable, digitalized, and risk-resilient operations with cloud-based warehouse processes. From simple warehouses to high-volume and automated distribution facilities, SAP EWM can integrate supply chain logistics with warehouse and distribution processes, helping to deliver the visibility and control organizations need.

• Logistics process orchestration: SAP EWM offers integrations with SAP ERP Central Component (SAP ECC) and SAP S/4HANA and components like transportation management, global trade compliance, plant maintenance, and manufacturing integration capabilities. With harmonized data and business objects, organizations can have fewer silos between warehousing and transportation with advanced shipping and receiving (ASR) to manufacture and distribute products more efficiently.
• AI applications: SAP EWM offers AI and machine learning capabilities to help streamline warehouse operations, such as slotting to optimize storage and predictive labor demand planning to address the pressing challenges in executing warehouse operations that companies face due to labor shortages and increased order volumes.
• Robotic-powered smart warehousing: SAP EWM customers can quickly onboard multiple robotics vendors to enable collaborative and efficient warehouse task operations. Customers have a choice of specialized SAP partners on SAP Store for faster adoption of robots in their warehouses. This scalable integration offers flexibility and can ultimately drive innovation by helping to lower costs, increase accuracy, and enhance capacity.

Why companies choose SAP

Companies worldwide, across diverse industries, rely on SAP Extended Warehouse Management to help optimize their warehouse operations and enhance supply chain efficiency.

• The largest WMS customer base: With thousands of SAP EWM customers in 75 countries and 24 industries, our best-in-class deployment capabilities make us the preferred choice for businesses globally.
• Comprehensive ecosystem: Our offerings encompass implementation, consulting, insights, and various other functions, enabling SAP EWM customers to manage their warehouse operations seamlessly within the SAP environment. Customers can access additional extensions through SAP Store, and future releases will foster further integration within the larger SAP ecosystem.

Recent innovations in extended warehouse management innovations

The latest releases of SAP Extended Warehouse Management include several key benefits:

• Enhanced logistics process orchestration: Deep integration with SAP S/4HANA capabilities in transportation, production, and quality management
• AI-assisted warehouse operations: Streamlined processes through artificial intelligence
• Efficient goods management: Improved planning and execution of movement and storage processes
• Optimized warehouse automation: Better management of diverse automation landscapes
• Flexible deployment options: Cloud-based solutions for adaptable implementation
• Process optimization: Integration with SAP Signavio solutions for enhanced efficiency

These innovations can provide a comprehensive approach to modern warehouse management, combining advanced technology with practical operational improvements. 

Read the full Magic Quadrant report from Gartner and learn more about the capabilities of SAP Extended Warehouse Management.

Till Dengel is global head of Product Marketing for Logistics and Asset & Service Management at SAP.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Today we can finally see the consumer version of what futurists, writers, and filmmakers have been conceptualizing for long: AI that can predict events and outcomes even before they happen. When Isaac Asimov foresaw cars with “robot brains,” he described a fictional technology that would fuel such an invention. Seven decades later, autonomous cars are a reality because of AI’s ability to analyze vast amounts of data from sensors, cameras, and other sources. And these proactive, predictive, and preventative capabilities of AI are equally applicable in almost any industry today, for example in healthcare with AI-powered wearables, retail with optimization of inventory for high-volume sales, or manufacturing with maintenance through anomaly detection.

When it comes to customer support, these capabilities are game-changing not only for current applications but also for future implications. The way businesses deliver support is improving every day, thanks to the rapidly evolving framework: technological breakthroughs, business innovations, and process agility. Here are six key methods that can transform the delivery of customer support.

1. Real-time monitoring

With AI-infused features in diagnostics, an electric car can detect potential malfunctions and schedule its own service appointment automatically, preventing issues like battery depletion or tire pressure drops before they become critical.

How does real-time monitoring play out in the world of business software? SAP Cloud ALM provides a feature-rich observability platform that can collect telemetry data, like metrics, logs, and traces, from applications and their supporting infrastructure, allowing support teams to review the health of these systems. By providing real-time analytics and a centralized dashboard, SAP Cloud ALM helps empower IT teams to quickly respond and fix issues, so the business remains operational with minimal interruptions. Additionally, the use of OpenTelemetry standardizes observability within a modern customer landscape.

“The SAP Cloud ALM solution has been instrumental for our IT operations. It offers real-time insights and seamless integration across all our enterprise applications, making everything run more smoothly. It’s like having a bird’s-eye view of our operations, ensuring efficiency and helping us stay proactive rather than reactive.”

Omprakash H, Senior Director, Blueprint Technologies Pvt. Ltd.

2. Proactive resolution

Customer feedback loops play an important role in improving products and services and refining customer relationships. Repeat requests, in customer and user feedback, help service providers identify critical needs and also prioritize features to be delivered.

For example, users within SAP Business Network and SAP Ariba solutions go to the help center for self-service or case assistance 10.8 times less than they did years ago. These drop-in, end-user support sessions are the result of features that have been built into the product, based on customer feedback.

AI-enabled outbreak detection is another significant process in proactive resolution that allows support teams to address unexpected increases in anomalies, customer complaints, or issues.

“We continuously identify the reasons for frequent customer demands and challenges from inquiries raised to SAP support. This allows SAP to proactively deliver the most impactful product changes before they become a challenge for more customers. This way, we improve our products while also focusing on key product capabilities used by our customers today.”

Alexey Ukrainsky, Solution Support Architect, SAP MCC

3. Predictive analytics

In the retail industry, predictive analytics is used effectively for proactive and preventative support. One prominent example is SAP’s holiday season readiness program, which helps position SAP as a front-runner in AI-driven, predictive, and proactive support solutions. With the goal of issue prevention at its core, the program can provide a comprehensive, 360-degree customer support profile, helping to accelerate issue detection and anticipate potential problems with AI-driven features like a virtual support assistant, resource prediction, web traffic prediction, a recommendation engine, case history analysis, issue correlation, and pattern recognition.

“During Cyber Week 2024, SAP’s holiday reason readiness program equipped our support and ops teams to achieve 100% uptime for our customers with the predictive, proactive, and bi-directional support model implemented by the program.”

Tarun Luthra, Head of Support, I&CX Solutions

4. Customer journey mapping

SAP Signavio solutions can help businesses visualize the end-to-end customer journey, tracking interactions across different touchpoints. This enables companies to identify areas of improvement in their customer support processes, leading to more personalized and effective interactions.

With the help of SAP Signavio Process Intelligence, SAP can successfully map support processes to help implement AI improvements for optimizing our services. The result: a 100% increase reported in customer value.

For example, a business that struggles with connecting customer experience data and operational data can take advantage of the SAP Signavio Journey-to-Process Analytics solution to help reduce time to insight and uncover anomalies and trends.

“The challenge in increasing our customer experience lies in the direct link between process and journey activities. I see SAP Signavio solutions as the perfect tools for consolidating these two perspectives to develop operational excellence in step with customer experience.”

Stefan Gammel, Business Process Consultant, Hilti Group

5. In-app support

Seamlessly integrating support features in a product, service, or system gives users easy access to directly request assistance within the interface, without needing to contact a support team or leave the platform. Built-In Support can include contextual, AI-assisted, self-service options like help application-specific documentation, troubleshooting tools, knowledge bases, and FAQs or real-time options like live chats with support engineers.

For example, WalkMe solutions and Built-In Support—layered over multiple applications in a business workflow—can provide real-time, proactive, in-app guidance to users, helping to significantly reduce the need for live assistance or support tickets.

“Context significantly enhances the quality of support. Built-In Support works like a pit stop at a racetrack. The repair crew is right where the action is. The interruption is brief and far less disruptive than taking your car to the workshop, ensuring a smoother return to your activities. In the context of your company, this helps you win your business race.” 

Wilhelm Jütte, Chief Product Owner, Customer Support, SAP

6. Proactive mindset

None of the tools and processes that we deploy to implement a proactive and preventative support strategy are sustainable if our teams are not tuned to a proactive mindset. I believe high-performing support teams deliver the best results with a combination of human-machine collaboration, in a culture that promotes a forward-thinking, outcome-driven, service-oriented, and data-driven mindset. 

At the end of the day, the best issue is the issue that we can prevent. Proactive and preventative support is not just about solving problems, but about creating peace of mind for end users, customers, partners, and support engineers so every customer receives custom care, even before they need help.

“Knowledge management within support is not just about enabling self-service through portals to deflect incoming tickets, but about eliminating the need to come to the support portal in the first place.”

Derek Matthews, Technical Support – Procurement Chief Innovation Officer, SAP

Stefan Steinle is executive vice president and head of Customer Support & Cloud Lifecycle Management at SAP.

Artificial intelligence (AI) has become the new catalyst of enterprise innovation. Yet, as AI becomes more embedded in core business processes, one thing is becoming clear: generic, out-of-the-box solutions alone cannot meet the complex, evolving demands of modern enterprises.

Customers don’t seek off-the-shelf AI, they seek outcomes. They demand solutions tailored to their industry, aligned with strategic goals, and built to drive real results.

That is where customer-specific AI solutions add depth — not just as a technical enhancement, but as a strategic lever to unlock transformative business value.

According to McKinsey’s State of AI 2024, 72 percent of companies use AI in at least one business function, but only 23 percent report a significant impact on their bottom line. Why? Because many AI projects lack the contextual depth to solve the real industry-specific challenges businesses face.

Similarly, a 2024 IDC study shows that while 80 percent of enterprise leaders plan to increase AI investments, nearly half say the absence of domain-tailored solutions is a barrier to ROI. While foundational AI models provide broad capabilities, true business value comes from solutions tailored to each customer. These targeted applications ensure that innovation aligns with specific regulatory demands, operational realities, and customer requirements.

These custom solutions leverage proprietary data; they are designed for specific business processes and are co-developed with stakeholders who understand the operational heartbeat of the enterprise. The result is measurable business impact, as well as faster deployment and better performance.

At SAP, we see AI’s true potential in enhancing human decisions, simplifying complexity, and transforming customer experiences. But this potential is only realized when AI is deeply grounded in each customer’s business context. That is why our approach to customer-specific AI is built on three core principles:

• Context-rich insights: With unmatched access to enterprise data from across industries and business functions, SAP is uniquely positioned to deliver AI that understands how real businesses run.
• Trust and transparency: From model explainability to data privacy, AI from SAP is built on a foundation of enterprise-grade governance and responsible AI standards.
• Co-innovation at scale: SAP partners closely with customers to develop differentiated AI solutions that solve their unique challenges.

Real outcomes with real customers

To address the complexity of managing nearly a million annual invoices across more than 40,000 contracts, Accenture partnered with SAP to simplify its fragmented, manual billing process. Using SAP Business Technology Platform and generative AI, the company built an intuitive, compliant application that empowers account executives to use AI for specific rate cards and contract terms, managing invoicing independently, and reducing reliance on specialist teams. The result was faster, more accurate billing, a better user experience, and major time savings, freeing commercial teams to focus on clients. By year-end, billing efficiency is expected to improve by 32 percent, with setup times cut in half and manual work replaced by an intuitive, automated platform.

Similarly, a global chemical and consumer goods company recently partnered with SAP to embed AI into its dispute management process, automating document indexing and classification. This customer-specific AI solution reduced manual effort, sped up resolution times, and boosted user productivity, showing how business-specific AI can streamline workflows and elevate customer experience at scale. The result was efficiency gains of up to 1,000 hours a month, reduced manual effort by over 500 hours/month, and improved accuracy and faster turnaround time for document-driven workflows.

These examples highlight a clear trend: customers want to co-create AI tailored to their needs, not just adopt a one-size-fits-all solution. Customer-specific AI solutions empower them to embed intelligence into the very workflows that define their competitive advantage, whether it’s last-mile logistics in retail, claims processing in insurance, or energy optimization in utilities.

In the coming years, enterprises will not differentiate by whether they use AI, but by how effectively they align AI to their business. Customer-specific AI solutions make this alignment possible. They bridge the gap between technology potential and business reality. They transform AI from a generic tool into a strategic advantage, enabling businesses to move faster, think smarter, and lead with purpose.

As more organizations navigate the complexities of digital transformation, those that embed AI into the heart of their unique processes will be the ones to redefine what is possible.

The future belongs to businesses that don’t just adopt AI, but shape it to fit their vision, values, and velocity.

Thomas Saueressig is a member of the Executive Board of SAP SE, Customer Services & Delivery.
Sindhu Gangadharan is head of Customer Innovation Services at SAP and managing director of SAP Labs India.