MADRID— SAP SE (NYSE: SAP) announced that Amer Sports, a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Peak Performance, Atomic and Armada, has embarked on the RISE with SAP journey to accelerate digital transformation.
Newly unveiled innovations and partnerships revolutionize the way work gets done
Recognizing the limitations of on-premises legacy systems, Amer Sports moved its Arc’teryx brand to the SAP S/4HANA Cloud Private Edition, fashion and vertical business solution, establishing a scalable and future-ready digital core. Amer Sports wanted a solution that would offer cost predictability with a subscription model, regular technological upgrades and access to innovative technologies such as artificial intelligence, sustainability tracking and advanced analytics.
“SAP S/4HANA Cloud is the ideal entry point into our cloud enterprise resource planning era,” said Stefan Schubert, senior vice president and CIO of group IT, Amer Sports. “Moving to the cloud is more than just upgrading our technology landscape. For us, moving to a clean, standardized ERP environment unlocks the potential of future innovations and enables our brands to innovate faster and operate with greater agility.”
With operations in over 40 countries and more than 13,000 employees, Amer Sports is one of the first customers to implement the solution. As part of its broader transformation journey, the company already has kicked off the migration of its global system built on SAP ERP Central Component and is actively working with SAP on several AI use cases.
Additionally, Amer Sports is a beta client for the SAP Business Data Cloud solution, providing feedback on the recently launched software-as-a-service solution that unifies and governs diverse SAP data and smoothly connects with third-party data.
“Operating in an industry where supply chain agility, data insights, security and business continuity are mission critical, we are proud to be partnering to provide these advanced capabilities,” said Manos Raptopoulos, chief revenue officer for APAC, EMEA and MEE at SAP. “This enables a global leader like Amer Sports to innovate faster, optimize its operations and deliver exceptional experiences to its vast community of athletes and outdoor adventurers.”
MADRID— SAP SE (NYSE: SAP) today announced that CAF, a global leader in urban rail and bus systems, has successfully migrated to SAP S/4HANA Cloud Private Edition.
Newly unveiled innovations and partnerships revolutionize the way work gets done
This milestone marks the first step in CAF’s digital transformation journey to a sustainable and efficient manufacturing process.
Moving from a heavily customized on-premises landscape to a standardized one in the cloud, Beasain, Spain-based CAF has smoothly integrated SAP solutions into core business functions including master data management, record to report, source to pay, sales and transport, engineering to stock (including manufacturing) and workforce management.
“CAF is now set for future success, as our new technology landscape allows us to better comply with business requirements in a complex and fast-changing market,” said Guillermo Apellániz, CAF’s digital transformation director. “Additionally, we’re now able to leverage other technologies or capabilities such as AI with a focus on company efficiency.”
Continuing on its digital transformation journey, CAF is looking to enhance the integration of its data with the SAP Business Data Cloud (SAP BDC) and SAP Datasphere solutions. This will reduce time to market of analytical requests, enabling CAF to make data-driven decisions more efficiently. CAF will also tap into the SAP Databricks capability in SAP BDC to help it manage data from its various product lines of buses and trains. This will open new possibilities for integrating business and product data, with the potential to leverage artificial intelligence.
“SAP solutions are empowering CAF to focus on sustainability by manufacturing high-speed trains, commuter trains, metros and buses with low or zero emissions,” said José Vallés, managing director of SAP Spain. “The complexity of CAF’s projects and demanding supply chains require robust and flexible solutions, which SAP is proud to provide.”
We believe this prestigious recognition is a testament to our continued innovation, robust capabilities, and customer-centric approach. In our opinion, it also reinforces SAP Integration Suite as a trusted solution for organizations seeking to standardize on a single integration technology for unifying business processes and applications across systems – SAP and non-SAP.
Recognition in iPaaS
The Gartner Magic Quadrant provides an overview of the technology vendors in the iPaaS market and positions them according to their Ability to Execute and Completeness of Vision. SAP is positioned as the highest in the Ability to Execute category.
As the key integration technology of SAP Business Suite, SAP Integration Suite empowers organizations to seamlessly and natively connect applications, APIs, events, business processes, and data across hybrid environments – within SAP and non-SAP ecosystems – without disruption. Its AI-assisted features, extensive library of proven and maintained cross line of business integrations, and user-friendly interface enables rapid and reliable integration.
Comprehensive integration, powered by AI
AI is transforming how business connect systems, automate workflows, and unlock real-time insights across cloud, on-premises, and hybrid environments. By embedding AI functionality directly into SAP Integration Suite, organizations can move beyond static connections to dynamic, self-optimizing ecosystems that adapt, learn, and evolve with the business.
For example, SAP last year introduced groundbreaking generative AI and machine learning capabilities that help business users and developers generate and automate integration workflows, detect API anomalies, and streamline data validation, transformation, and mapping. These capabilities boost developer efficiency, lower operational costs, and ensure data consistency and integrity across connected systems.
Our commitment to AI-driven innovation for integration is unwavering. At SAP Sapphire Orlando, we announced several exciting capabilities, including third-party adapters for non-SAP application connectivity, an AI adaptor that connects workflows with all large language models (SAP and non-SAP owned), and AI-powered API trends and predictions. These new features empower organizations to build more efficient and secure workflows, backed by FedRAMP certification, which ensures compliance for regulated industries. Looking ahead, we have a complete road map of cutting-edge AI features that will continue to be incorporated into SAP Integration Suite.
Pre-built integrations and industry accelerators
A key strength of SAP Integration Suite is its extensive library of over 10,500 pre-built integration artifacts and more than 250 third-party adapters available through SAP Business Accelerator Hub.
With access to pre-built integration flows, APIs, and connectors, organizations can quickly implement best-practice integrations tailored to their industry needs, reducing implementation effort and cost by up to a factor of 10. This content is regularly updated and fully maintained by SAP, ensuring customers always have access to the latest solutions.
Easy user experience and customer trust
Our commitment to customer success is reflected in high satisfaction ratings: 95 percent of customers recommend SAP Integration Suite on Gartner Peer Insights™. Its easy user experience is designed for all user personas, with integration specialists reporting the highest satisfaction scores. Another 78 percent percent customers surveyed on Gartner Peer Insights reported choosing SAP Integration Suite due to its product functionality and performance.
Endress+Hauser, for example, uses SAP Integration Suite to ensure its business is future proof. A global leader in measurement instrumentation, services, and solutions for industrial process engineering, Endress+Hauser helps more than 100,000 customers worldwide operate process applications and plants safely, reliably, efficiently, and sustainably. In an interview, Juergen Schrempp, director of Applications, said: “With SAP Integration Suite, we are well prepared for the future. Whatever will come — new business models, AI — we can react quickly and are flexible, and that counts in the end.”
Shimano Europe uses SAP Integration Suite to improve its customers’ experiences. Established in 1921, Shimano continues to supply captivating products that help promote cycling, fishing, and rowing cultures. In an interview, Fernanda Ribeiro, IT application architect, said: “To accelerate the go-to-market process, we provided an effective and efficient integration platform with SAP Integration Suite, a future-proof and scalable solution that improves our customers’ experiences.”
CONA Services LLC, a premium provider of IT services for the largest North American Coca-Cola bottlers, uses SAP Integration Suite to reduce the cost and complexity integration. Supporting multiple integration platforms was costly, requiring different skill sets for development and support, so CONA minimized integration costs and complexity by standardizing on SAP Integration Suite to connect multiple SAP solutions and third-party applications. Umesh Borikar, director of Middleware and Integration, said: “We consider the adoption of SAP Integration Suite on SAP BTP an important step in our digital transformation, helping us significantly reduce the cost and complexity of supporting multiple integrations.”
Looking ahead
We are very grateful for this fifth consecutive Gartner Magic Quadrant Leader recognition. Thank you to our customers, partners, and analyst community for the vote of confidence.
SAP Integration Suite continues to set the standard for enterprise integration with ongoing investments in AI, packaged content, and premium user experience. We are energized to deliver more innovations and will remain committed to ensuring SAP customers are well equipped to meet the demands of digital transformation — today and into the future.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose
MADRID— SAP SE (NYSE: SAP) today announced that it has entered into a strategic partnership with Alibaba Group (NYSE: BABA and HKEX: 9988) to accelerate cloud transformation.
Newly unveiled innovations and partnerships revolutionize the way work gets done
As part of the collaboration, Alibaba Group will leverage SAP Cloud ERP Private for its enterprise infrastructure, as well as a joint go-to-market strategy aimed at delivering accelerated value for customers worldwide.
Alibaba, the Chinese multinational technology company focused on e-commerce and cloud computing, will leverage SAP Business Suite for faster maintenance, smooth upgrades and easier integration of artificial intelligence (AI) capabilities into core business processes. Alibaba Group also plans to deploy SAP Business AI, SAP Business Technology Platform, and SAP Ariba, SAP Integrated Business Planning, SAP SuccessFactors, SAP Concur, and SAP Emarsys solutions to further optimize its technological backbone, enabling greater agility and resilience in serving its vast ecosystem of businesses and consumers.
“Our collaboration with SAP reinforces our commitment to empowering global businesses with world-class technologies,” Alibaba Group Chairman Joe Tsai said. “By combining SAP’s enterprise software with Alibaba Cloud’s robust infrastructure and AI capabilities, we can help customers build smarter, more agile operations.”
The collaboration marks the next chapter in Alibaba’s and SAP’s longstanding partnership focused on enhancing operational efficiency and accelerating innovation for joint customers. A core component of this strategic alliance is a joint go-to-market initiative.
Under the collaboration initially focused on the China market, enterprises will be able to implement SAP Integrated Business Planning and embark on the RISE with SAP and GROW with SAP journeys. It is also planned to be rolled out in Southeast Asia, the Middle East and Africa. With Alibaba Group as a certified hyperscaler for SAP software workloads, Chinese enterprises will also be able to deploy SAP Cloud ERP and SAP Cloud ERP Private solutions, empowering them with scalable, more secure and intelligent solutions tailored to local business needs. Marking a significant step in enterprise AI integration, SAP is also exploring the integration of Alibaba’s large language model, Qwen, to the generative AI hub in SAP AI Core in China to enable enterprise users to access localized generative AI capabilities within SAP software applications and Custom AI applications. In parallel, SAP is exploring the deployment of its AI Foundation on Alibaba Cloud to bring powerful, scalable AI tools to customers operating in China. Alibaba also will be part of the latest infrastructure-as-a-service certification program to support customers running SAP’s enterprise solutions.
“Our collaboration with Alibaba Group is a testament to the power and flexibility of SAP’s cloud solutions,” SAP CEO Christian Klein said. “Our joint go-to-market strategy can unlock new opportunities for enterprises by providing them with access to a comprehensive suite of tools and services. Together, we can help our joint customers drive innovation, improve operational performance and create new competitive advantages. We look forward to working with Alibaba to shape the future of cloud-powered digital transformation.”
MADRID— SAP SE (NYSE: SAP) today announced that BASF, the world’s leading chemical company, has begun its transformation based on SAP S/4HANA Cloud Private Edition.
Newly unveiled innovations and partnerships revolutionize the way work gets done
A longtime SAP customer, BASF adopted a hybrid system landscape to integrate SAP S/4HANA Cloud into BASF’s vast system and reduce the complexity of on-premises management. With a clean core strategy in place, any new customizations and functional extensions will be cloud ready, allowing simplified system maintenance and operations in the long run.
BASF turned to SAP S/4HANA Cloud to leverage the latest innovations in artificial intelligence and sustainability solutions. The first of its new systems on SAP S/4HANA Cloud is already live. Once the rest are fully implemented, BASF will benefit from streamlined operations, real-time data insights, improved decision-making capabilities and the flexibility to adapt quickly to evolving market demands. Having recently activated the Joule copilot for first use cases in SAP SuccessFactors solutions, BASF is evaluating other use cases for its core processes.
“We are proud to partner with BASF on this transformative journey,” said Thomas Saueressig, member of the Executive Board of SAP SE, Customer Services & Delivery. “By choosing SAP S/4HANA Cloud, BASF is laying a strong foundation for future growth and innovation. The ability to leverage a clean core and standardized processes will provide BASF with the agility and resilience needed to thrive in today’s dynamic business environment.”
SAP is excited to introduce SAP Business Suite Acceleration Program with Microsoft Cloud, which provides customers with a smooth path to next-generation SAP Cloud ERP solutions delivered through our global partner ecosystem.
The comprehensive program is built specifically for digitally ambitious, cloud-forward companies to help them achieve faster time-to-value through partner expertise, AI innovations, and collaborative integrations delivered by SAP and Microsoft.
Newly unveiled innovations and partnerships revolutionize the way work gets done
The program is designed to bring together the SAP and Microsoft partner ecosystems and provide the following key benefits to customers:
Faster time-to-value: Customers can benefit from connected processes and smooth integrations across SAP and Microsoft, including the Joule copilot and Microsoft 365 Copilot, SAP Business Technology Platform and Azure AI, and Microsoft Teams integrations
Partner expertise: Our partner ecosystem is connected to each step of the journey, bringing critical market insights, industry-specific expertise, and customer proximity to drive faster adoption and lasting success
Built-in AI: AI innovations delivered by SAP and Microsoft unlock business insights users can act on, boosting productivity and collaboration across business functions
For those customers that are on the RISE with SAP journey, SAP Cloud ERP Private on Microsoft Azure now offers a 99.95% SLA, providing trusted enterprise-grade reliability
Partnership strength
“At SAP, we are deeply committed to empowering our partner ecosystem through collaboration with Microsoft, our longtime partner,” said Karl Fahrbach, chief partner officer of SAP. “By combining forces, we provide partners with proven frameworks, shared resources, and scalable tools that address complex challenges. Together, we simplify operations, accelerate digital transformation, and unlock new growth opportunities, helping ensure our partners can thrive in a competitive and ever-evolving landscape.”
Next-generation innovation
“The integration between SAP Business Suite and Microsoft Cloud marks a significant milestone in innovation, where agentic AI is transforming the way businesses operate,” said Ralph Haupter, president of Global Small, Medium, Enterprise and Channel at Microsoft. “Together, we are unlocking unparalleled possibilities for organizations of all sizes to drive efficiency, foster collaboration, and achieve groundbreaking advancements in their digital transformation journey.”
Availability
SAP Business Suite Acceleration Program with Microsoft Cloud is available in the U.S., with the EU and countries in Asia, Australia, and New Zealand coming later this year. Select SAP Cloud ERP offerings are planned to be available for Microsoft Azure customers through the Microsoft Azure Marketplace in the U.S. SAP’s extended portfolio is available globally through joint partners of SAP and Microsoft.
MADRID— SAP SE (NYSE: SAP) today announced that Team Liquid, one of the most decorated organizations in competitive gaming, is tapping into Joule Agents for instant access to game statistics, player performance trends and strategic comparisons using natural language.
Newly unveiled innovations and partnerships revolutionize the way work gets done
Unlike traditional AI models, AI agents are designed to perceive their environment, set goals and take actions autonomously to achieve those objectives.
Team Liquid runs its data analysis through its “Next Level Esports Center” dashboard, built entirely on SAP Business Technology Platform. Team Liquid’s analysts rely on the dashboard to equip coaches and players with insights about upcoming opponents, managing high-pressure situations under short turnaround times and frequent data requests between games.
Instead of relying solely on technical analysts, players, coaches and marketing teams can ask the Joule copilot for player or team insights, tapping into more than 1.6 TB of data from 10 million games to find the right answer and uncover strategic advantages. This shift eliminates the need for manual data retrieval, empowering diverse users to make data-driven decisions at game speed.
“Thanks to the Joule copilot and Joule Agents, what once took hours of manual work is now available instantly, driving our strategies and enhancing team performance,” said Victor Goossens, co-CEO and founder of Team Liquid. “This partnership is changing the way we utilize our extensive database, proving that AI and data integration are becoming a vital part of our game preparation and success in esports.”
By smoothly integrating SAP HANA Cloud and the SAP Analytics Cloud solution, Team Liquid gains a robust and scalable data infrastructure, enabling fast, actionable insights. Joule helps users instantly access game statistics, player performance trends and strategic comparisons, making critical information available within seconds.
AI-powered chat agents change the game:
Faster data access: Data can be retrieved and analyzed instantly. With easier access to insights, different departments—performance teams, marketing and communications—can make real-time, data-driven decisions.
Empowered users: Regardless of function and technical knowledge, users can intuitively access insights through AI-driven queries.
Enhanced strategy: Real-time data comparisons enable precise, data-backed decisions, giving Team Liquid a competitive edge in one of the most dynamic gaming environments.
Proactive pattern recognition: The agent uncovers patterns in large datasets that might not have been discovered through manual data analysis.
Philipp Herzig, chief technology officer and chief AI officer, SAP, said: “Team Liquid’s use of Joule Agents is a compelling example of how AI can reduce the workload on analysts, allowing them to focus on high-impact tasks in a fast-paced environment. These agents don’t just automate through insights about gaming — they actually reason by understanding the context and then they act, enabling smarter, faster decision-making.”
MADRID— SAP SE (NYSE: SAP) today announced that Heineken, one of the world’s largest brewers, has introduced an internal artificial intelligence (AI) chatbot, “Hoppy,” to enhance business processes and offer real-time data access.
Newly unveiled innovations and partnerships revolutionize the way work gets done
With operations in over 70 countries and more than 165 breweries worldwide, Heineken was looking to streamline data access so business users could quickly find and analyze data in their preferred language. Hoppy, an AI-driven chatbot that runs on SAP Business Technology Platform (SAP BTP), represents a significant leap forward in Heineken’s commitment to streamlining internal processes and empowering its workforce.
By leveraging advanced natural language processing with data across multiple systems, Hoppy eliminates the need for time-consuming manual searches and allows business users to focus on more strategic and impactful tasks.
With the SAP Datasphere solution, the company now has a unified data model for improved data access and scalability. Additionally, with the generative AI hub capability integrated with SAP BTP, Hoppy enables natural language querying, visualization and more secure data access.
Andre van Schuijlenburg, director of global process management at Heineken, commented: “Building and integrating agents is not always an easy journey. There is still a lot to be discovered. But as we say in the team: ‘Don’t worry, be Hoppy!’”
Since Hoppy was introduced within platforms like Microsoft Teams, Heineken has seen the time knowledge workers need to retrieve information fall to one minute from 15 minutes. With SAP Business AI capabilities at Hoppy’s core, Heineken also is exploring automating repetitive tasks to enhance business processes and streamline communications and decision-making. Additionally, with a unified view across its data, Hoppy can now flag missing cost center information in purchase orders, promoting efficiency and accuracy.
“Heineken’s decision to leverage SAP Business AI for its internal chatbot exemplifies an innovative approach to reimagining operational efficiency and employee empowerment,” said Manos Raptopoulos, chief revenue officer for APAC, EMEA and MEE at SAP. “We’re proud to see our technology facilitating smooth internal communication and knowledge sharing for such an iconic global brand.”
Every customer interaction is a chance to win loyalty and drive growth. Companies that prioritize customer experience can stand out with seamless, high-quality interactions that build lasting connections.
Newly unveiled innovations and partnerships revolutionize the way work gets done
In the AI era, relying on standalone line-of-business applications limits growth. To unlock their full potential, businesses need a connected business suite, a unified data strategy, and a powerful data foundation — forming an integrated system that breaks down silos, empowers teams, and enables personalized engagement.
Foundation for intelligent growth
With more than 50 years of expertise in managing critical business data, SAP helps companies unlock AI that is relevant, reliable, and responsible. This year at SAP Sapphire, we announced innovations for customer-centric, AI-powered growth — whether paired with SAP or non-SAP solutions. These innovations build on the three critical growth drivers:
SAP Business Suite delivers real-time insights and connections across systems and data. With built-in AI, it transforms complexity into clarity and enables fast, agile action.
SAP Business Data Cloud centralizes trusted internal and external data, breaking down silos to deliver real-time visibility and insights for personalized experiences.
SAP Customer Experience (SAP CX), is central to this growth strategy and brings AI into every interaction — from marketing to service — tapping into business-critical data to deliver seamless, context-rich experiences, while maximizing the value of existing SAP investments.
This integrated approach enables smarter decisions, more responsive service, and long-term loyalty.
Our latest innovations expand upon this growth engine, helping companies stand out.
AI-driven automation for accelerated impact
Our expanding Joule Agent portfolio bridges the gap between intelligence and automation. These ready-to-use AI agents automate routine tasks deliver value quickly with minimal configuration. New agents include:
Working seamlessly within existing SAP CX environments, Joule Agents preserve human judgment where it matters most while automating the rest, freeing teams to focus on growth.
Quote Creation Agent: Automated quote drafts from customer email requests
Connections that drive efficiency and growth
SAP Enterprise Service Management unifies service delivery across sales, marketing, HR, finance, procurement, and more, powered by AI and embedded across SAP Business Suite. With its unique focus on user experience, it boosts productivity and operational excellence.
For SAP CX users, it centralizes processes for sales inquiries and support, accelerating close rates and shortening deal cycles. This unified approach turns fragmented service into seamless, AI-powered orchestration.
Key capabilities across the SAP portfolio include:
Human Capital Management: Self-service and AI routing of complex issues frees HR teams for strategic priorities
Finance: Automates accounts receivable/payable inquiries, disputes, and discrepancies to improve accuracy, shorten AR turnover, and accelerate cash flow
Customer Experience: Centralized, AI-driven sales inquiries and support, improves response times and boosts close rates
Automation and unified systems help streamline operations and strengthen customer relationships, fueling satisfaction and growth.
Centralized, AI-powered case summaries, timelines, recommended answers
Smarter revenue management for maximized growth
Launching in the third quarter 2025, SAP Revenue Growth Management helps consumer packaged goods companies optimize promotions, budgets, and ROI with AI insights and real-time financial data. Public cloud integration helps prevent overspend and supports SAP Sales and Operations Planning with SAP Integrated Business Planning.
Key enhancements include:
Visibility into revenue, margin, ROI, volume, and profit and loss data for account performance insights and better trade promotion decisions
Promotion spend insights via integrated SAP Cloud ERP
More accurate forecasting with SAP Integrated Business Planning and streamlined budget planning with SAP Analytics Cloud
Improved trade promotion budget management at customer and product levels, aligned to financial plans
By turning promotion data into demand signals, companies can optimize promotion strategies, reduce overspend, and deliver personalized, data-driven interactions at scale.
Insights into investments and account potential for key account managers
Scalable success: from self-service insights to full B2B commerce
SAP B2B Self-Service Portal, a powerful SAP Cloud ERP add-on, gives B2B customers secure, 24/7 access to real-time order data from all sales channels. Designed for digital-first buyers, it reduces support workload and creates a solid foundation to scale and expand into full B2B e-commerce.
Key capabilities include:
Native SAP Cloud ERP integration for real-time order and invoice data across channels with no middleware or data duplication
Omnichannel visibility — EDI, email, phone, fax, direct sales, e-commerce — for one-stop customer order data access
Rapid time to value with preconfigured data models, UI templates, and our vetted partner ecosystem
Faster issue resolution with user emulation, allowing support teams to see what the buyer sees
Future-ready scalability that easily extends to full B2B e-commerce without re-platforming
With low TCO and deployable in just weeks, the portal supports digital-first convenience and long-term growth.
Real-time order status, delivery estimates, and payment updates across channels
Easy, adaptable, future-ready payments
While SAP B2B Self-Service Portal empowers B2B customers with real-time access to orders and transactions, SAP Commerce Cloud, open payment framework modernizes payments. Its no-code, low-code architecture enables flexible support for methods like buy now, pay later and a wide range of third-party payment service providers, including Stripe, Adyen, Worldpay, and Airwallex. Announced in the first quarter, the solution allows rapid deployment and customized payment solutions.
Benefits include:
Rapid customization of payment experiences for seamless experiences
Flexibility to meet evolving buyer needs
Seamless scalability while ensuring compliance and security
Reduced complexity and time to value
Together, these capabilities form the foundation for long-term growth.
Real-time data intelligence for seamless experiences
As businesses gain control over payment experiences, they also need real-time visibility into the transactions driving their operations. Customers expect consistent, personalized experiences across channels, from in-store to mobile to online, at every touchpoint.
SAP Order Management Services, a modular, cloud-native solution bundle, unifies point-of-sale and digital order data, processes high-volume transactions in real time, and ensures accurate inventory availability across locations. It supports flexible fulfillment and returns, such as buy online, pick up in-store (BOPIS), and return anywhere, and enables more intelligent inventory planning, sourcing, and channel-aware promotional planning.
These capabilities reduce operational friction, increase loyalty, and help businesses scale profitably and sustainably.
Turning customer experience into competitive advantage
These innovations enable a growth strategy that transforms customer experience into a powerful competitive advantage. By connecting data, processes, and interactions with AI-driven insights, businesses can deliver proactive, tailored experiences that foster loyalty and fuel growth.
SAP is committed to helping customers harness the power of customer experience. These innovations reflect our focus on delivering real-world value and unlocking new growth opportunities.
Learn more about our SAP CX innovations and how they can help your business grow.
Balaji Balasubramanian is president and chief product officer for SAP Customer Experience.
Get the latest news and stories from SAP Sapphire in 2025
Global economic shifts and a surge in AI adoption are driving a dramatic increase in change and uncertainty. While we have long talked about the ways AI can augment jobs and the need for a deeper understanding of skills, this is no longer something that is coming in the future.
Newly unveiled innovations and partnerships revolutionize the way work gets done
It is happening right now, and employees are feeling the impact. They are being asked to learn new skills and work differently, all while managing return to office and intensified geopolitics.
HR is at the center of it all – from responding to changing regulations in order to maintain compliance, to forecasting workforce needs and new skills gaps, to helping employees learn how to integrate AI into their roles. The reality is that HR is being asked to make informed and strategic decisions quickly and all employees are expected to work smarter and faster.
At SAP Sapphire, we announced several new SAP SuccessFactors innovations to support organizations in navigating this rapid change. These innovations leverage the power of SAP Business Suite – including our unmatched business data and AI – to further strengthen our global reach and connection across the enterprise that only SAP can provide.
Unrivaled AI to boost employee productivity and engagement
SAP is leading the market with groundbreaking agentic AI advances, helping organizations accelerate business outcomes and deliver best-in-class employee experiences. Within SAP SuccessFactors HCM, AI is embedded across every product. Additionally, SAP’s AI copilot Joule is available on mobile and Joule understands more than 10 languages. Customers are already seeing incredible results.
At SAP Sapphire, we introduced the first of our HR agents, the Performance and Goals Agent, to give managers critical insights and drive more productive conversations with their employees. To put this into perspective, imagine you are a people manager. The Performance Agent, via Joule, can alert you that you have a performance review with one of your employees coming up but that they do not have any peer feedback. The agent can work on your behalf to collect feedback from your employee’s peers, summarize that feedback, and prepare you before your conversation.
With many more agents coming, these will collectively work together to reason and execute cross-functional, end-to-end processes.
Unmatched data to take the doubt out of decision-making
Geopolitical instability is making workforce planning more challenging and unpredictable. Whether it’s in response to tariffs, regulations, or shifting business priorities, HR leaders need the ability to quickly access data and insights to make strategic recommendations.
People Intelligence in SAP Business Data Cloud is a new solution that transforms people, skills, finance, and other business data into readily available, AI-driven workforce insights. For example, HR and business leaders can ask questions like “Do we have the right mix of employees and contractors?” or “Which skills will be in high demand based on upcoming business initiatives?” With these insights, they can make proactive, informed decisions to take more strategic actions, drive higher employee engagement, and ensure compliance.
People Intelligence in SAP Business Data Cloud
More efficient workflows to drive employee productivity
If the demand from employees and leaders alike is to facilitate ways for employees to work smarter and faster, automation and built-in guidance is key to helping them adopt new tools.
With WalkMe for SAP Successfactors HCM, we are helping organizations speed up adoption of SAP SuccessFactors solutions. Employees can receive contextual guidance and automation for critical HR workflows. At the same time, HR leaders can access insights on how employees are using these tools to understand where there may be gaps or challenges. No-code content creation tools make it easy to customize in-app guidance and optimize workflows, helping employees quickly adapt. This means more productivity, reduced training costs, and maximized investments – all in the flow of work.
We have also introduced a new HR service delivery solution, SAP SuccessFactors Enterprise Service Management, to accelerate ticket case resolutions. Employees can access more self-service tools to quickly get answers and resolutions. AI-driven case management tools, powered by core HR data, enable service reps to work faster and smarter — guiding them through complex scenarios with automation, dynamic forms, AI-generated case summaries, and email drafts — boosting efficiency, compliance, and resolution speed.
SAP SuccessFactors Enterprise Service Management
Helping HR lead through change
These new innovations are strengthening the entire SAP SuccessFactors HCM portfolio. AI is embedded, ubiquitous, and in almost all cases, accessible via Joule.
By combining business, HR, and skills data with unrivaled AI and fully integrated analytics, SAP is giving our customers the tools they need to keep up with the rapid pace of change. The impact? Employees and leaders can be more productive, make more informed decisions, and deliver more value.
Learn how to simplify your journey with the new SAP Business Suite packages for core HR, talent acquisition, pay for performance, and learning and career development.
Dan Beck is president and chief product officer for SAP SuccessFactors.
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