Sainsbury’s Transformation Fueled by SAP Collaboration

UK supermarket chain J Sainsbury plc (Sainsbury’s) aims to further its Next Level Sainsbury’s plans and improve its commercial systems through a recently announced SAP collaboration. A new path for the retailer is established by the strategic partnership between SAP and Sainsbury’s, which focuses on modernizing commercial operations and boosting business flexibility. Sainsbury’s current systems […]

The post Sainsbury’s Transformation Fueled by SAP Collaboration appeared first on InsideSAP.

SAP Receives 2024 ASP Best Support Websites Award for Digital Customer Support Experience

SAP’s digital customer support experience is ahead of the competition. For the second time since 2018, SAP received external confirmation of this, with SAP for Me winning the Best Support Websites Award from the Association of Support Professionals (ASP). With many innovations and AI-driven services, it is a great proof point for SAP’s consistent path towards assisting customers to get the maximum business value from their SAP solutions.

ASP is an international membership organization for customer support managers and professionals and has held this title for over 20 years. SAP’s Customer Support & Cloud Lifecycle Management team and Corporate Processes & Information Technology (CPIT) teams are proud to get this honor for the second time, building on the 2018 ASP award win for the SAP Support Portal.

This year’s evaluation criteria covered site user experience, content offering, content engagement and interaction, site improvement process, and site measurement process. Created to become a unified meeting point for information about administrative, commercial, and technical SAP solutions, SAP for Me implemented new features that focus on self-service and AI-enhanced search. The ASP award demonstrates the team effort to deliver these improvements for functional dashboards, user-friendly navigation, and an integrated portal for post-sale customer communication.

Four Questions to the Experts

Dr. Benjamin Blau, chief process & information officer and head of Corporate Processes & Information Technology, and Stefan Steinle, EVP and head of Customer Support, answered some questions related to the ASP award.

Q: What role did Corporate Processes & Information Technology play in achieving this award?

Explore services and support offerings on SAP for Me

Blau: Let me start by giving a shout-out to our Corporate Processes & Information Technology teams for all their hard work in developing the amazing platform, SAP for Me. By leveraging SAP’s own technology stack, we were able to enable seamless integration, high performance, and scalability. Through the fantastic collaborative effort between our IT and process teams and support functions, we were able to create a personalized and user-friendly experience that the judges recognized as industry leading. I am proud of what we were able to achieve together.

Q: The award is a great proof point in delighting customers. What do customers find most useful when seeking support from SAP and what role does AI play in it?

Steinle: This award reconfirms the direction SAP support is heading and our customers’ needs are the driving force behind. Customers value how predictive support, efficient self-service, and real-time channels can reduce the effort of resolving software issues. AI plays an important role in this. With the SAP for Me site’s AI-powered self-service capabilities and search tools, we can provide efficient and personalized support. Customers can get targeted and relevant results that consider the user and product context. Moreover, AI also helps categorize issues, identify and recommend the best suited solutions through Incident Solution Matching, and find the most appropriate interaction channel.

Q: How do you see the future of SAP for Me evolving, and what role will SAP’s technology play in its continued success?

Blau: The future of SAP for Me is incredibly bright! We’re thrilled about our plans to enhance key areas like contracts and billing, system management, reporting, and support. We’re also going to dive into emerging SAP technologies such as AI-driven insights, machine learning, and predictive analytics to personalize and optimize the customer experience. Our goal is to help customers anticipate their needs, automate routine tasks, and gain greater insight into their SAP landscape. By staying ahead in technology, we’re not just maintaining our leadership in customer support but also setting new industry benchmarks. We’re excited to continue improving and evolving to better serve our customers.

Q: The customer support experience is constantly being innovated. What can customers look forward to from SAP support?

Steinle: To start, it would be evolving and growing personalization. We’re dedicated to strengthening predictive and preventative support, proactively identifying and anticipating potential issues. Customers can also expect our continued focus on bi-directional support, including real-time assistance. We’ll continue to optimize our real-time support channels to help further reduce our customers’ effort to resolve software issues. We’ll significantly increase the use of AI, particularly generative AI, to analyze and classify reported issues, enhance search results, and improve recommendations. We actively listen to customer feedback and continuously improve usability, supportability, and product quality. This helps ensure a smooth and effortless experience.

More Information

The constant innovations and leveraging AI for a further improved customer support experience and this recognition reconfirm SAP’s continued focus to bring out the best in every business. SAP for Me is one of the three key access points for customers, together with SAP.com and SAP Community. Read more about SAP for Me and support from SAP.

Follow Dr. Benjamin Blau and Stefan Steinle and on LinkedIn.


Get weekly news highlights from the SAP News Center

SAP Goes Beyond Net Zero with Contributions to Global Climate Projects

Starting in 2024, SAP is doubling down on its net-zero strategy by expanding its commitment to nature conservation and making financial contributions to climate projects.

The financial contribution will support carbon removal and carbon reduction projects:

  • Carbon removal projects: These projects remove carbon emissions from the atmosphere and store them for decades – in an ideal scenario, the storage is permanent. Examples include nature-based and technical solutions such as reforestation, where trees store carbon emissions in their biomass as well as direct air capture and storage technologies.
  • Carbon reduction projects: Also known as carbon avoidance projects, these projects prevent additional carbon emissions from entering the atmosphere, reducing the overall amount of carbon emitted. Examples include avoided deforestation or energy efficiency projects.

This doubling down on its net-zero strategy follows SAP’s successful delivery on its pledge to become carbon neutral in its own operations in 2023 by balancing out unavoidable emissions with carefully selected carbon credits. While the company’s use of the statement “carbon-neutrality” will be discontinued, the dedication to reduce its carbon footprint and finance climate action beyond its own value chain remains strong.

Net zero is a state where the greenhouse gases going into the atmosphere are balanced by removal out of the atmosphere. There are a number of definitions of net zero and how companies can achieve it. SAP follows the Science Based Targets initiative’s (SBTi) Net-Zero Standard. Achieving net-zero emissions across our entire value chain means that all our emissions across all emission sources need to be either eliminated or, up to certain limits, compensated for. These emission areas, known as scopes, include those from our own operations, those generated by the energy we purchase to run operations, and finally, the largest area, external emissions such as those incurred by employee travel, items procured, and customer data center use.

SAP Is On Track to Plant 21 Million Trees and Plans More

SAP is on track to meet its 2025 goal of planting 21 million trees and has now raised its reforestation commitment.

By 2030, SAP will support trusted partners and communities to plant and protect a total of 25 million trees helping to conserve diverse forests. Furthermore, SAP will fund the conservation and rewetting of coastal and inland wetlands such as bogs and mangrove swamps. With these conservation initiatives and the increased reforestation pledge, SAP’s goal is to conserve more land than its offices and owned data centers occupy worldwide.

To ensure that selected projects deliver a positive outcome, SAP will continue to apply the rigorous and robust due diligence that has previously informed the selection of successful climate investments such as SAP’s long partnership with Livelihood Carbon Funds (LCF), where SAP has funded the planting of trees in Senegal, Rwanda, India, Indonesia, Guatemala, and Mexico.

SAP’s Climate Finance Contribution on the Path to Net Zero

Click to enlarge

Bridging the Gap

SAP firmly believes that financing climate projects beyond a company’s value chain should be an item on every corporate sustainability agenda. As long as it does not undermine current corporate decarbonization programs, the financial muscle of corporations can bridge the gap in parts of the world where fiscal finances are not robust enough to restore ecosystems and build resilient low carbon economies and livelihoods.

This financial contribution will provide quantifiable benefits to mitigate the effects of climate change beyond SAP’s own value chain with investments in projects that deliver a positive impact for the climate, for local and global populations, and for biodiversity.

The level of the financial contribution is determined by SAP’s own emissions in a given year and is disclosed in terms of carbon emissions, since costs for carbon projects can be subject to change. 

With this financial contribution and increased commitment to land conservation and reforestation, SAP continues its journey to introduce meaningful measures to achieve net-zero in 2030, 20 years earlier than originally planned.

Financing climate projects at the same time as pursuing its corporate net-zero agenda allows SAP to take responsibility for emissions that cannot be avoided and actively mitigate climate change on a global level. Furthermore, the financial contribution will enable positive climate action on a far greater scale than SAP could achieve alone.

Shifting Perceptions

In the last 15 years, corporate sustainability at SAP has shifted perceptions on how corporations manage their own carbon emissions and how corporate sustainability agendas must be as actionable as they are accountable.

Since 2012, the SAP Integrated Report has shared information on SAP’s annual environmental performance and progress on corporate sustainability targets. SAP has led the way in showing that corporate sustainability is an integral part of business – not just an add-on to strategy or operations.

SAP’s carbon impact is one of the sustainability KPIs that are indicators of future performance and form the basis of compensation elements for members of the Executive Board of SAP SE. Today, sustainability is deeply embedded in SAP’s vision to bring out the best in every business. With its extensive portfolio of sustainability solutions, sustainability is anchored in SAP’s purpose to make the world run better and improve people’s lives.


Connect with SAP News on LinkedIn to stay up-to-date

RISE with SAP Program Drives City of London’s Transformation

With the help of the RISE with SAP program, the City of London Corporation is modernizing its operations through a digital transformation initiative. SAP’s all-inclusive offering for businesses and public sector organizations looking to migrate to the cloud is called RISE with SAP. Organizations can support long-term objectives like sustainability, improve data insights, and increase […]

The post RISE with SAP Program Drives City of London’s Transformation appeared first on InsideSAP.

SAP, Vonage Boost Enterprise Intelligence with SAP Business AI

Through their recently announced partnership, Vonage and SAP aim to transform enterprise intelligence and provide better digital experiences by utilizing SAP Business AI in conjunction with Vonage’s communication APIs. The goal of the partnership between SAP SE and Vonage, a multinational provider of cloud communications, is to combine Vonage’s network APIs with SAP Business AI. By […]

The post SAP, Vonage Boost Enterprise Intelligence with SAP Business AI appeared first on InsideSAP.

SAP

The post SAP appeared first on InsideSAP.

Winning the Race for Skills with Skills-Based Hiring

Skills have become the cornerstone of many human resources practices—and one of the top HR trends in 2024. SAP’s HR researchers explored why both employees and organizations value a skills-based approach to people practices such as hiring.

According to findings from over five years of global research conducted by SAP SuccessFactors HR research scientists, 88% of employees would feel positively about skills-based people decisions in their organization. Along with employee satisfaction, HR and talent acquisition leaders see many potential benefits of the skills-based approach. For example, a focus on skills can support internal mobility, help realize employee potential, and make recruitment faster, easier, and more transparent.

So, what does “skills-based” mean? With a skills-based approach to human resource management, work is organized entirely around skills, from hiring and compensation to workforce planning, reskilling, and upskilling. Decisions are made based on skills and capabilities rather than traditional criteria like education or job experience.

Of course, there’s no universal blueprint that works for every scenario: there are multiple approaches to prioritizing skills in an organization. How skills-based practices are implemented depends on organizational culture, industry, labor regulations, and many other factors, but a great place to start is with skills-based hiring.

What Is Skills-Based Hiring?

Skills-based hiring is an approach to recruiting new employees based on their skills and ability to perform a job instead of the formal qualifications listed on their resume or curriculum vitae (CV), such as education or previous job titles.

Benefits of Skills-Based Hiring for Talent Acquisition

To understand why skills-based hiring works well for talent acquisition, we must consider the question what is talent acquisition? At its core, talent acquisition aims to address not just the current talent needs but also the long-term, strategic workforce plans. It can do so by predicting what skills the organization will require in the future to stay competitive, grow, and scale to future needs. Skills-based hiring can support a future-oriented talent acquisition strategy, thanks to:

  • Productivity: People with the right skills for the job can be more effective in their roles.
  • Diverse talent pools: A skills-based approach helps find qualified talent that wouldn’t be found otherwise, expands talent pools, and increases workforce diversity.
  • Transparency: Skills-based talent decisions can be more equitable, fair, and legally defensible while also helping candidates get clarity and more agency over their careers.
  • Efficiency: Skills-based practices enable faster talent decisions, which, in turn, accelerate the entire recruitment process, reducing time to hire and productivity.
  • Strategic hiring: A skills-based approach helps organizations understand the skills they will need in the future and hire talent to fill those gaps.
  • Approach validation: Skills-based hiring is a great way to demonstrate the value of prioritizing skills—before implementing the approach across other HR practices.

Considerations for Adopting Skills-Based Hiring: Exceptions, Misconceptions, and Challenges

Of course, there are still barriers to adopting the skills-based approach to hiring and recruitment. Sometimes, traditional criteria are necessary, such as when hiring for roles that require a specific degree or certification, like lawyers, doctors, and pilots. Candidates’ backgrounds and experience can also be crucial. Senior leaders may be chosen in part due to their industry or market experience; public relations leaders may be hired for their network and media contacts.  

There are also many misconceptions about skills-based hiring. For instance, some believe that resumes are unsuitable for skills-based hiring because they’re structured around traditional criteria, such as education and past job titles. In reality, candidates can focus their CVs more on skills, and organizations can use applicant tracking systems and other recruitment software to analyze resumes and screen for the best applicants. In fact, thanks to the use of AI-enabled recruiting tools, skills can even be inferred from experience listed on resumes.

Talent intelligence solutions help source the right skills needed for the future

Finally, a widespread concern among talent acquisition leaders is how to make skills-based decisions equitably and efficiently. To do it fairly and thoroughly, they may need to research which skills are relevant for each role, devise custom skill assessments, and prepare job-specific interview questions rooted in the relevant skills. However, the recruitment process also needs to move along quickly, yield good results, and create a smooth candidate experience. So, although mindsets about skills-based hiring are changing, many talent acquisition leaders are still concerned about the efficiency of this approach. Thankfully, this is where technology can make a crucial difference.

Removing Barriers to Skills-Based Hiring

Skills-enabling technologies have long been used in HR practices: online learning systems to help employees develop new skills and complete required training, job architectures that help define roles and the skills needed for them, and skill assessments to help understand the capabilities and skill proficiencies that people have. While some potential barriers to adopting a fully skills-based approach may exist for certain roles, AI can help empower organizations to hire the best talent with the skills needed to succeed. Using SAP Business AI for HR and SAP SuccessFactors solutions can provide organizations with multiple approaches to adopting skills that may fit their unique workforce and hiring needs.

Using AI to Fuel Your Skills-Based Hiring Approach

The widespread adoption of AI in HR has opened up new capabilities in talent acquisition software while also optimizing existing functions. For example, with the SAP SuccessFactors Recruiting solution, talent acquisition teams can leverage AI to help them adopt skills-based hiring practices:

  • Skills Framework: The SAP SuccessFactors talent intelligence hub offers an AI-enabled skills framework that can allow organizations to consolidate skills data from multiple sources for a comprehensive view of their workforce. AI-driven capabilities within the skills framework can allow organizations to align skills to job roles to better understand and address skills gaps.
  • Job descriptions: AI-assisted content generation allows recruiters to quickly create and enhance compelling skills-based job descriptions to attract diverse candidates with the right skill sets.
  • Improved candidate experience: When candidates upload their resumes during the application process, AI-driven skills extraction allows them to view, validate, and manage skills on their profiles.
  • Job recommendations: Upcoming innovations include the ability for candidates to use AI to help them find the best opportunity for them based on skills extracted from their resume.
  • Resume analysis: Using AI-driven skill inference, recruiters can quickly analyze applicants’ resumes and compare best-matched candidates based on skills.
  • Interview questions: With insights from skills data, AI can recommend relevant skills-based interview questions to ensure interviewers are prepared to fully engage with top candidates.
  • Skills evaluations: Using AI-recommended interview questions, interviewers can effectively assess candidates and provide evaluations based on the skills needed for a role.
  • Equitable decision-making: AI-assisted applicant screening helps recruiters make bias-free, skills-based hiring decisions quickly and confidently.

AI can be a true catalyst to an organization’s hiring potential, and many of our customers are already leveraging AI-enabled capabilities. If you’re curious how works, check out this FC Bayern customer story.

Skills-based hiring is an excellent way to recruit the talent your organization needs to thrive and stay competitive—today and into the future. The right recruitment software can make skills-based hiring intuitive, equitable, and efficient.  

For a deep dive into our skills research, get the full report on making skills a reality in your organization and explore SAP SuccessFactors Recruiting.


Receive weekly news highlights from the SAP News Center

Implement Your Carbon Management Strategy with SAP Sustainability Solutions

A company with a sustainability strategy that lacks a sustainability management system is akin to a rowing boat attempting to travel upriver without a paddle. Without the right data, tools, and a structured approach to environmental, social, and economic decision-making, the company risks being carried downstream.

There are two major drivers behind the need for companies to implement a robust sustainability management system. The first is the need to future proof their business to ensure a resilient value chain and secure a competitive advantage over their peers.

The second is to transition from voluntary to regulatory reporting and comply with the torrent of new regulations. Regulations like the Corporate Sustainability Reporting Directive (CSRD) or standards like IFRS require companies to report on, and respond to, a wide variety of environmental and social sustainability topics. Some sources say there are more than 600 regulations, sustainability reporting standards, and frameworks around the world, with more coming down the pipeline every year.

What Is a Sustainability Management System?

Drive scalability, standardization, and trust in carbon data exchange across your supply chain

A sustainability management system allows companies to calculate and track metrics and targets and disclose their risk management, strategy, and governance policies. It is also a valuable tool for providing a robust and holistic view for sustainability decision-making. With carbon emissions data a central element to any sustainability strategy, SAP has created a suite of cloud-based solutions to enable companies to both respond to regulation and advance their own ambitions.

SAP’s End-to-End Approach to Carbon Management

So how does SAP provide a sustainability management system to tackle the carbon topic and its drivers end-to-end? We can enable customers to implement five key principles with the help of our modular and integrated family of sustainability software-as-a-service (SaaS) solutions.

1. Use a Reliable Foundation and Reuse Your ERP Data

SAP embraces an ERP-centric approach, using integrated sustainability data from cloud ERP business processes supported by AI technology. We can bring together different types of business data and levels of data granularity, as required, to enable the transition from voluntary to regulated carbon management. It is a flexible but robust approach with high data quality and reliability at its core.

2. Get a Complete View for Regulatory Reporting with Reasonable Effort

SAP Sustainability Control Tower can provide an easy-to-use data collection system that helps enable a holistic and complete calculation of the carbon footprint at the corporate level. As of now, customers can also generate an automated environmental, social, and governance (ESG) report based on AI and natively available ESG data.

Screenshot showing greenhouse gas emissions dashboard
Click to enlarge

3. Go Deep Where It Matters Most

For a deeper perspective that is informed by the corporate overview, customers can use the integration with SAP Sustainability Footprint Management to help enable additional automated and in-depth calculations. Emissions can be tracked at the company, operational, and product level. The ERP-centric approach uses transaction data directly from SAP S/4HANA Cloud to help calculate a consistent carbon footprint at the corporate and product level on one data foundation. AI comes into play when emission factors from standard databases are needed. With the intelligent mapping feature, customers can leverage AI to help automatically provide mapping suggestions. This feature can save significant time by replacing a tedious and manual process while being robust enough to help inform final decision-making.

WITTE Automotive, a customer already using SAP Sustainability Footprint Management as well as SAP Sustainability Data Exchange said:

“By leveraging SAP Sustainability solutions, WITTE AUTOMOTIVE is now able to calculate carbon footprints of the product portfolio in compliance with the Catena-X Rulebook and share it in a standardized way.”

– Michael Tworek, Head of Digital Innovations, WITTE Automotive GmbH.

4. Exchange Actuals with Your Suppliers and Customers

SAP Sustainability Data Exchange helps handle the exchange of relevant data across the supply chain. Customers like WITTE Automotive can therefore request missing data and exchange sustainability data such as the carbon footprint of products with their network. The usage of WBCSD PACT and Catena-X standards in the product can enable consistent and open communication and processing of data.

5. Drive Transformation in Operational Business Processes and Transition to Carbon Accounting in the Financial Sense

The flexibility of SAP Sustainability and the ERP-centric approach means it can meet corporate requirements providing the granularity, accuracy, and auditability needed. Calculated product carbon footprints can be used for financial decision-making thanks to its integration with SAP Green Ledger, which can enable companies to determine carbon emissions versus profitability. All this is done using the same rigorous accounting principles and practices that are used in finance. It can provide a trusted data foundation that can go beyond compliance and help improve business performance management through the integration of trusted carbon data into business processes that matter.

Product carbon footprints can also be integrated into SAP Spend Control Tower, for example. With Scope 3 emissions being the largest proportion of carbon emissions for most businesses, procurement processes become a key lever in decarbonization efforts. The integrated solution can help to analyze and manage the carbon impact of a company’s spend to identify emission hot spots to inform a data-driven Scope 3 decarbonization strategy.

Are You Ready to Adopt a Carbon Management System?

Wherever a company is on their sustainability journey, SAP’s end-to-end carbon management solutions can allow it to go all in on sustainability and build resilient, future-proof operations. This allows them to streamline reporting and meet compliance requirements while benefiting the environment and their bottom line.

SAP Sustainability solutions can do more for you beyond carbon management and ESG-related disclosures. Check out our sustainability page to learn more about the support for operational compliance and material transition.


Gunther Rothermel is chief product officer and co-GM for SAP Sustainability.

Get the latest SAP news delivered to your inbox once a week

SAP History: IDES – The Model Company

In a July 1995 e-mail announcing SAP’s International Demonstration and Education System (IDES), a demo system for the SAP R/3 client-server software (release 3.0 and later), project manager Dietmar Pfaehler asked employees not to expect miracles of the new system and acknowledged that it was not yet error-free. “The data is far from perfect,” and “the new help scripts are not yet available,” he wrote. Nevertheless, the project team had “reached its first milestone in terms of providing a system that contained plenty of realistic data.” Adding that there was “enormous demand for a fairly stable 3.0 system that people could work with,” he commented that “many of us will certainly find it helpful to have a well-maintained 3.0 system to play around with and test.”

IDES was initially modeled on an international company with multiple subsidiaries. Complete with a demo guide, it helped users familiarize themselves with SAP R/3 functions and with the organizational and integrated process structures that the SAP R/3 system covered. With data being added all the time, the IDES model companies felt very lifelike, and users had plenty of scope to test the various application areas.

“IDES wasn’t just a system, it was a new philosophy – a revolution in demo and training,” says Marcelo Cura Daball, who joined the team in late 1995 and played a key role in shaping the development of IDES. “The system behaved like a real customer system. It looked like a real customer system. That was new, and the customers loved it,” he recalls.

SAP built IDES to provide its developers with a test environment that would double as a basis for international training systems, customer workshops, and prototyping. “The basic idea,” Cura Daball explains, “was that our salespeople, in presales for example, would give a demo in the same system SAP used for customer training. And that, after a training course, customers could go home and repeat the training exercises with the same data they had used in their course.”

We’ve been building a track record of innovation for more than 50 years

Customers Provide Real-Life Data

Pfaehler was the mastermind behind IDES and is credited with developing the business concept for the new system. A seasoned sales professional, he was an institution at SAP, says Cura Daball, and had connections across the globe. While the content for IDES was developed at company headquarters in Walldorf, Germany, Pfaehler also received support from colleagues all over the world; the system was then translated and made available to the local subsidiaries. Many customers provided real business data – such as BOMs – for the system, and the team worked with genuine, albeit anonymized, addresses.

But getting the system up and running was by no means a walk in the park. Time and again, Pfaehler had to ask for more specialists and more support from SAP’s subsidiaries. He argued that “at the very least” he needed a team of 12 developers, plus another two employees to continuously add and manage data and to update the IDES system. He also needed access to additional employees from SAP subsidiaries on a project basis, as he explained in a September 1995 letter to the Executive Board of SAP SE, in which he put forth the case for getting the staffing he required: “The IDES team could potentially become a training ground for the next generation at SAP, a place for our people to gain specialist business expertise and learn how to model customer scenarios and implement SAP systems as part of our project business. Employees of this kind are few and far between at SAP, but demand for them will grow in the future.”

The IDES team at a meeting in 2003 (from left): Jochen Rothermel, Gerhard van der Beck, Wolfgang Deventer, Peter Mierzwa, Martin Rupp, Bernd Hess, Wolfgang Müller, Volker Rein, Sergio Marcelo Cura Daball, Ashraf Hamed. Rothermel, van der Beck, Hess, Müller, Cura Daball, and Hamed still work at SAP. 
Dietmar Pfaehler in conversation with Angela Merkel, then chairperson of the CDU, at CeBIT in 2001.

IDES was shipped to the first customers in the spring of 1996 and was soon able to simulate the more than 1,000 business processes that could be mapped in SAP R/3. Initially, the focus was on finance, materials management, and sales. IDES allowed users to learn about the system in their own familiar working environment, using examples that were specific to their company. The IDES team grew, and it was not long before they were building around 800 customer-specific demos – per week – as Gerhard van der Beck says. During this period, Training, Demo, Consulting (TDC), a dedicated IT team responsible for making system copies and handling the technical maintenance of the IDES systems, was also set up. Having established IDES and seen it through to its initial milestones, Pfaehler left SAP (although he rejoined the company at a later date) and van der Beck, ably supported by Cura Daball, took over as head of the IDES team.

The Internet: A New Opportunity

SAP co-founder Hasso Plattner liked the IDES idea – even more so when Cura Daball and van der Beck suggested putting the system outside the firewall and using it to demonstrate that SAP software could run on the Internet. “To do this, we had to reduce the complexity and radically streamline the system,” van der Beck says. “Hasso was thrilled when we managed to reduce highly complex transactions involving multiple screens and subscreens down to the bare minimum. Now, for the first time, SAP users could create an order by navigating two screens and making just a few clicks,” Cura Daball adds.

“Customers who purchased an SAP license could install an IDES system free of charge,” says Jan Krell, who, with Thomas Habersack, was responsible for delivering the system. However, the team’s main clients remained Sales and Presales, who used IDES to show customers what SAP could do.

IDES continued to evolve over the years. As the Internet’s popularity increased, the system’s name changed slightly – from “International Demonstration and Evaluation System” to “Internet Demonstration and Evaluation System” and, starting in 1999, it gave customers, partners, and prospects a way of trying out mySAP.com online. According to SAP’s 1999 Annual Report, IDES was also expected to “reduce sales and marketing costs in the medium term.”

Because the IDES team relied on specialists from other departments and on instructors and students to enter, manage, and update the IDES data and to test the system after each update, it remained relatively small, never numbering more than 30-35 members. “At times, our colleagues were amazed at what we managed to do with so few people,” says Thomas Schulze, who was responsible for IDES documentation. “Being able to say you’d spent six months on the IDES team testing and learning the applications was a real door-opener. You learned so much on that team, and it was a real advantage when applying for positions within SAP. Many of those who worked on IDES in the early days stayed at SAP and built a career here,” he adds. Proof enough that Pfaehler’s wish for IDES to become a “training ground for the next SAP generation” came true.

“Proud of IDES”

“As a long-serving sales and presales employee and – more particularly – as a former SAP customer, I’ve always understood the importance of having examples that are clear and easy to follow. The IDES project gave us our first-ever opportunity to provide those examples to all our employees – and later also to our customers – to explain how the system’s complex processes worked and make them simpler to learn and understand.

Even now, many years later, it still feels great to know that so many different people from our vast SAP family came together to create IDES, and that an amazing team was there to take up the reins and continue the work we started.

I’m proud of SAP and IDES and of everything we achieved with it. And I’m grateful to everyone who worked on it and enhanced it over the years.”

Dietmar Pfaehler

Growing Complexity

As the 1990s drew to an end, a new level of complexity was emerging, driven largely by the arrival of SAP’s New Dimension products – CRM, SCM, business intelligence, and others. With SAP transforming into a multi-product company, even the IDES team was stretched to its limits. “As a demo team, we had to cover the entire product portfolio, which meant dividing topics between us and specializing,” Krell says. But, as Schulze adds, “There was simply no way that we could maintain that level of complexity in the long term,” .

At the same time, SAP’s new head of marketing Marty Homlish, who joined the company in 2000, was pushing – with Plattner’s backing – for “our demo system to be better and more appealing,” van der Beck says.

CD cover, 1998.

And despite efforts to meet customer expectations for a simple and fast way of testing SAP software over the Internet by inviting them to “Test-Drive Your Solution Online,” it became clear that IDES had had its day. “The performance wasn’t good enough; the technology – the Internet Transaction Server – was not as stable as we had hoped,” van der Beck says.

IDES gradually became less and less relevant. Yet the team, now called Solution & Innovation Experience (SIX) DID (Demo Infrastructure Delivery), still exists today – and operates the SAP Demo and Education Cloud environment, which contains systems used by SAP’s presales and sales personnel to demo software for customers. Nowadays, Krell and his colleagues refer customers who want to download a test package to the SAP S/4HANA fully-activated appliance.

While Pfaehler has long since retired, and recently ended an eight-year stint managing Dietmar Hopp’s Anpfiff ins Leben non-profit organization, Cura Daball and van der Beck are still at SAP – having served for 36 and 30 years respectively. They and their colleagues built IDES as an innovative demo system that still has its supporters today, such as SAP University Alliances. van der Beck now contributes his expertise to the Customer Adoption team, and Cura Daball works in the Customer Services & Delivery Board area, where he develops automation tools for demo and training system landscapes. Both still have a great deal to give to the company that means so much to them.


Stay updated on all things SAP by following SAP News on LinkedIn

Previous Next
Close
Test Caption
Test Description goes like this