How will AI transform creativity, leadership, and the future of work? SAP’s Gina Vargiu-Breuer and futurist Ian Beacraft share their vision.

At SAP Connect 2025, Gina Vargiu-Breuer, Chief People Officer of SAP, joins Ian Beacraft, CEO of Signal and Cipher, for a dynamic conversation on how artificial intelligence is reshaping the future of work. Together, they explore what it means to lead, create, and collaborate in an age of intelligent technology, where human ingenuity and machine learning intersect.

00:00 – Introduction
00:35 – Gina Vargiu-Breuer on People, Purpose, and Transformation
02:20 – Ian Beacraft on the Human Side of AI
04:05 – How AI Is Redefining Work and Creativity
06:15 – Leadership and Empathy in the Age of Automation
08:30 – Collaboration Between Humans and Machines
09:45 – Closing Thoughts on the Future of Work

Vargiu-Breuer shares how SAP is empowering its people and customers to thrive in this new era, emphasizing trust, purpose, and continuous learning as the foundation of innovation. Beacraft brings an external futurist’s perspective on how generative AI and automation are redefining creativity, productivity, and the human experience at work.

As AI continues to transform industries, SAP’s intelligent technologies—powered by SAP Business AI, SAP Business Technology Platform, and SAP S/4HANA Cloud—enable organizations to embed intelligence into every process. This keynote inspires leaders to reimagine how people and technology can work together to build resilient, adaptive, and human-centered enterprises.

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6052AqsDY

#SAPConnect #FutureOfWork #AI

What drives resilience in today’s volatile economy? SAP CFO Dominik Asam and UC Berkeley’s Ulrike Malmendier share insights on leadership and agility.

In this SAP Connect 2025 segment, Dominik Asam, Chief Financial Officer of SAP, joins Professor Ulrike Malmendier from the Haas School of Business, University of California, Berkeley, to explore how finance leaders can navigate uncertainty and foster sustainable growth.

00:00 – Introduction
00:42 – The Role of CFOs in Economic Uncertainty
02:10 – Insights from Behavioral Economics with Ulrike Malmendier
04:05 – Technology’s Role in Financial Resilience
06:20 – How SAP Empowers Data-Driven Decision Making
08:00 – Leadership in Times of Change
09:15 – Closing Reflections

Together, they discuss the real-world challenges businesses face amid global volatility—from inflationary pressures and regulatory shifts to digital transformation imperatives. Drawing on SAP’s experience supporting over 400,000 enterprises worldwide, Asam shares how integrated financial systems, data transparency, and automation help organizations make better, faster decisions.

The conversation highlights how behavioral economics and technology innovation intersect to drive business resilience. From leveraging SAP S/4HANA Cloud and SAP Analytics Cloud for real-time visibility to empowering CFOs with data-driven forecasting through SAP Business Technology Platform, this dialogue provides pragmatic takeaways for leaders focused on long-term value creation.

Watch the full Opening Keynote: https://sap.to/6050AqSno
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6050AqSnI

#SAPConnect #SAPBusinessSuite #AI

In our second SAP Connect keynote, we explore how AI, data, and innovation accelerate enterprise transformation, helping every business move faster.

After redefining enterprise AI in the opening keynote, SAP Connect 2025’s second keynote focuses on turning vision into execution. As industries evolve at unprecedented speed, SAP leaders share how organizations can seize tomorrow’s opportunities before competitors even see them coming—powered by a unified foundation that connects every process, every dataset, and every person.

00:00 – Welcome and Recap – From Vision to Execution
05:15 – Anja Schneider: From Potential to Performance
13:40 – Todd Inlander: A Customer Perspective on Transformation
23:50 – SAP Leadership Panel – Turning Ideas into Action
36:25 – Irfan Khan and Michael Ameling: AI and Data Without Boundaries
47:10 – Brenda Bown and Etosha Thurman: Elevating Experiences with Business AI
55:00 – Hagen Heubach and Jessica Keehn: The Future of Connected Innovation
1:00:15 – Closing – Seizing the Opportunities of Tomorrow

Anja Schneider, Senior Vice President and Global Head of Premium Engagement and Advisory, opens the session by emphasizing partnership and execution, showing how SAP helps customers translate strategy into measurable value. She’s joined by Todd Inlander, CIO of Southern California Edison, who shares a customer’s view of transformation in action: using data and AI to deliver reliability, efficiency, and sustainability in one of the world’s most complex industries.

From there, Sebastian Steinhaeuser, Irfan Khan, Michael Ameling, and Brenda Bown showcase the SAP Business Suite innovations that are redefining what’s possible across every line of business. They explore how SAP Business Technology Platform (BTP), SAP Data & Analytics, and Business AI work together to extend, integrate, automate, and innovate—enabling organizations to respond faster, adapt continuously, and scale with confidence.

Etosha Thurman, Hagen Heubach, and Jessica Keehn highlight how SAP’s AI-native applications empower teams to elevate customer experience and drive engagement with intelligent insights built directly into the flow of work. Across each moment, the keynote demonstrates how businesses can harness SAP’s connected ecosystem to deliver immediate outcomes while laying the groundwork for long-term transformation.

Closing the session, SAP leaders reaffirm our commitment to helping every customer achieve clarity in complexity—running confidently on a suite that brings together data, AI, and applications to drive innovation across every function.

Whether you’re an enterprise leader focused on transformation or a practitioner driving innovation on the ground, this keynote reveals how SAP is helping organizations transform bold ideas into tangible results—today.

Watch the full Opening Keynote: https://sap.to/6051As6Gd
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6053As6GU

#SAPConnect #SAPBusinessSuite #AI

See the biggest moments from #SAPConnect 2025 – where SAP leaders and customers show how AI, data, and innovation turn bold ideas into measurable results.

In this highlight reel from the second SAP Connect keynote, we go beyond vision to execution – demonstrating how SAP Business Suite empowers organizations to move faster, connect smarter, and transform with confidence.

00:00 – Welcome & From Vision to Execution
01:20 – Anja Schneider on Turning Strategy into Impact
03:00 – Todd Inlander, Southern California Edison – Customer Perspective
05:15 – Sebastian Steinhaeuser and Irfan Khan on Data and AI in Action
07:10 – Michael Ameling on Extending and Automating with BTP
09:00 – Brenda Bown and Etosha Thurman on AI-Native Innovation in CX and Finance
11:10 – Hagen Heubach and Jessica Keehn on Connected Experience and Brand Momentum
12:45 – Closing Message – Seizing the Opportunities of Tomorrow

Anja Schneider opens the keynote by emphasizing SAP’s partnership-driven approach – helping customers turn potential into performance. She’s joined by Todd Inlander, CIO of Southern California Edison, who shares how SAP solutions help build agility and sustainability at scale.

From there, SAP leaders Sebastian Steinhaeuser, Irfan Khan, Michael Ameling, and Brenda Bown highlight how AI, data, and SAP Business Technology Platform connect every process and decision across the enterprise. Together, they illustrate how companies can extend, integrate, automate, and innovate on a unified foundation to deliver faster outcomes and greater resilience.

Marketing leaders Etosha Thurman, Hagen Heubach, and Jessica Keehn then showcase how AI-native applications reimagine customer experience, finance, and spend management—demonstrating how data-driven insight and human creativity combine to accelerate growth.

These highlights capture SAP’s core message: that business transformation happens when AI and data work together in one suite — where every decision is connected, every process is intelligent, and every idea can be turned into action. With SAP Business AI and SAP Business Suite, enterprises can innovate continuously and move with clarity in a changing world.

Watch the full Central Keynote: https://youtu.be/tMdKPzPvRtg
Watch all SAP Connect replays: https://sap.to/6051As691
Explore SAP Business Suite: https://sap.to/6052As69G

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6057As69z

#SAPConnect #SAPBusinessSuite #AI

See the biggest moments from #SAPConnect 2025 – where AI, data, and people unite to turn disruption into opportunity.

In this highlight reel from the Opening Keynote, SAP leaders reveal how enterprises can thrive in a volatile world by combining SAP Business AI, Joule Agents, and a unified Business Suite.

00:00 – Welcome & Opening Vision
01:15 – AI Flywheel Explained
03:00 – SAP Supply Chain & SAP Ariba Announcements
05:20 – Evolving the Workforce in the Age of AI
07:00 – Assistants in Joule and Autonomous Execution
08:10 – Closing Message – Turning Volatility into Advantage

Muhammad Alam sets the stage with SAP’s vision for a seamless connection between applications, data, and AI—the flywheel that powers real-time decision-making across every business function. From this foundation, the keynote moves quickly through the defining announcements and conversations that shaped the event.

Discover how AI-native innovation is already transforming the enterprise. See the introduction of SAP Supply Chain Orchestration, which uses a network knowledge graph to predict and prevent disruptions, and the major update to SAP Ariba Source-to-Pay Suite, the industry’s first truly AI-native procurement platform built on SAP Business Technology Platform.

The cut-down also features powerful moments from SAP’s thought leaders and partners:
• Dominik Asam, SAP CFO, and economist Ulrike Malmendier on navigating uncertainty through data transparency and flexibility.
• Gina Vajro-Breuer and futurist Ian Beacraft on how “skills are the new supply chain” in the human + AI workforce.
• Priyanka Khaitan demonstrating how Joule Assistants deliver autonomous execution and cross-domain orchestration.

These highlights capture SAP’s core message: that intelligence only matters when it’s connected—when people, processes, and technology operate as one. With SAP Business AI and Joule Agents, enterprises can move faster, act smarter, and build resilience that lasts.

Watch the full Opening Keynote: https://sap.to/6055AqqQL
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6052AqqQA

#SAPConnect #SAPBusinessSuite #AI

While a fractured global environment presents disruption, it also generates extraordinary opportunity. Enterprises must go beyond navigating challenges—they need to adapt and thrive. With enterprise-wide data capability and Joule Agents, SAP Business Suite instantly turns insight into action—converting volatility into sustained advantage.

At #SAPConnect 2025, SAP leaders share a bold vision for how organizations can not only navigate disruption—but thrive through it. In this opening keynote, Muhammad Alam outlines the future of enterprise software, powered by the seamless connection between applications, data, and AI. This integrated flywheel is redefining the way businesses operate, helping them transform unpredictability into opportunity.

00:00 – Opening and Welcome
03:45 – Setting the Vision – Why AI + Data + Applications Matter
10:22 – Keynote by Muhammad Alam: Reimagining Enterprise AI
25:15 – Introducing Role-Based Assistants in Joule
38:40 – Joule Agents in Action – Finance and People Use Cases
51:05 – Data That Defies Boundaries – SAP Business Data Cloud Connect
1:04:15 – Applications That Turn Data into Action
1:17:55 – Customer Stories and Partner Ecosystem
1:25:30 – Closing Remarks – The Future of Connected Intelligence

The session opens with SAP’s perspective on the evolving landscape of business applications, where embedded intelligence and AI-native experiences are reshaping how enterprises achieve resilience and growth. Muhammad Alam introduces five patterns of AI-driven innovation that will guide the next decade—from agentic systems and autonomous execution to no-app experiences powered by Joule and SAP Business AI.

As the conversation turns to economic volatility, CFO Dominik Asam and UC Berkeley economist Professor Ulrike Malmendier explore how leaders can approach uncertainty with transparency, flexibility, and real-option thinking. Their insights set the stage for new SAP innovations that help businesses respond to disruption in real time. Among the announcements: SAP Supply Chain Orchestration, an AI-native solution that senses risks across global networks; and a major update to SAP Ariba Source-to-Pay, now a fully AI-native procurement platform built on SAP Business Technology Platform.

The keynote then moves from uncertainty to empowerment. Chief People Officer Gina Vargiu-Breuer and futurist Ian Beacraft discuss how work itself is being redefined in the age of AI—where skills are the new supply chain and every employee becomes a partner to intelligent systems. Priyanka Khaitan demonstrates how Joule Assistants and autonomous agents transform processes across HR, finance, and manufacturing, bringing the human–AI partnership to life.

Finally, Chief Revenue Officer Jan Gilg is joined by Travis Franklin, CFO of Heartland Dental, to show how connected applications drive measurable outcomes—from efficiency gains to improved patient care. The keynote concludes with Laura Marwood revealing SAP Engagement Cloud, a breakthrough solution uniting customer, supplier, and employee engagement into one intelligent experience powered by SAP Business Data Cloud.

Together, these moments illustrate SAP’s commitment to helping enterprises achieve the global maxima—a world where people, processes, and technology move in harmony to deliver continuous advantage.

Watch all SAP Connect replays: https://sap.to/6056AqqQ0
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6052AqqQA

#SAPConnect #SAPBusinessSuite #AI

That’s a wrap on our newest annual #SAPConnect event. If you missed it, don’t worry, because we’ll be back next October 5th – 7th, 2026, for you and all your lines of business. 😉

Catch up on all SAP Connect replays: https://sap.to/6057AqtTP

At its inaugural SAP Connect event in Las Vegas, Nevada, SAP announced a flurry of new products and upgrades. Among them, a new network of role-based assistants in Joule, that partner with humans to elevate performance.

00:00 – SAP Connect | Las Vegas, Nevada
00:08 – Muhammad Alam, SAP
00:17 – SAP Connect Announcements
00:28 – Role-based Assistants in Joule
00:49 – Sebastian Steinhauser, SAP
01:04 – Liz Miller, Constellation Research
01:16 – AI Assistants in Joule and the Human-AI Partnership
01:41 – The Future

Read the news: https://sap.to/6058AqiQu

Whose idea is it really – yours or AI’s? Let’s debate. 👇

This is the last part of asking our Social Media Team about using AI at work. 🥹 Follow us for more conversations like these!

At #SAPConnect, we revealed how the integration of AI, data and applications creates unparalleled business value.

✅ AI assistants in Joule
✅ Introducing SAP Supply Chain Orchestration
✅ Rebuilt SAP Ariba Source-to-Pay Suite
✅ New Intelligent Applications in SAP Business Data Cloud
✅ Announcing SAP Engagement Cloud

Check out the H2 2025 SAP Innovation Guide: https://sap.to/6051AUwbl