Join Petra Scheithe, Senior Vice President of Digitalization at BASF, as she shares insights into BASF’s ambitious Greenfield transformation to SAP S/4HANA and RISE with SAP. Learn how BASF is modernizing its complex ERP landscape, applying clean core principles, and leveraging AI to enable faster, smarter business decisions. Discover the challenges of transforming a monolithic system with over 300,000 custom codes and how BASF plans to unlock AI-driven value across business units by 2030.

00:04 – Introduction & Role at BASF
01:14 – Business Challenges & AI Needs
02:55 – Monolithic ERP Landscape & Custom Code
03:46 – Greenfield Transformation Successes
05:00 – Roadmap & Parallel RISE Adoption
06:20 – AI Strategy & Future Use Cases

Watch the full Customer Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6057NNsuT

#SAPSapphire #CustomerSuccess @basf

Hear directly from Juraj Fehervari, CEO of Be Lenka, and Stefan Schubert, CIO of Amer Sports Group, as they share their transformation stories with GROW with SAP and RISE with SAP. Learn why these industry leaders chose SAP to scale globally, modernize operations, and enable innovation. Discover practical advice on building value, leading change, and overcoming the “gravity of legacy” for successful digital transformation.

0:08 – Customer Introductions
00:40 – Be Lenka: Why GROW with SAP
01:43 – Be Lenka: Scaling & Next Steps
02:31 – Amer Sports: Why RISE with SAP
04:13 – Amer Sports: Legacy & Transformation
05:35 – Customer Advice for Transformation

Watch the full Global keynote: https://youtu.be/XrJFgLoFeig
Watch all SAP Sapphire replays on demand: https://sap.to/6058NNSxy

#SAPSapphire #CustomerSuccess #AmerSports #BeLenka

In just 60 seconds, experience how SAP Business Suite, Business Data Cloud, and Agentic AI come together to transform businesses across every role and industry.

Experience the visitor journey on the show floor to see how customer interactions and immersive showcases create a holistic innovation experience. https://sap.to/60584GlEy

Join Sascha Tekok from DHL as he shares how the world’s leading logistics company is unifying its global finance systems with SAP Business Suite. Discover how DHL is leveraging a clean core, public cloud, and embedded AI—including SAP Document AI and Agentic AI—to automate processes, boost efficiency, and enable innovation at scale. Learn about real-world AI use cases, from invoice automation to GL account determination, and see how DHL is preparing for the next wave of AI-driven finance transformation.

00:04 – Welcome & DHL Transformation Context
00:29 – Global Finance System Unification
01:16 – Cloud Adoption & Process Efficiency
02:19 – AI Use Cases & Value Assessment
03:35 – Invoice Automation with Document AI
04:58 – Next Steps: AI Agents & Future Vision

Watch the full Global keynote: https://youtu.be/XrJFgLoFeig
Watch all SAP Sapphire replays on demand: https://sap.to/6056NNqIm

#SAPSapphire #CustomerSuccess #DHL

SAP and Microsoft are expanding their strategic partnership with the launch of the SAP Business Suite Acceleration Program on Microsoft Cloud. This initiative brings together SAP’s and Microsoft’s partner ecosystems to provide a smoother path to SAP Cloud ERP, faster time to value, and embedded AI innovations. Customers on the RISE with SAP journey can now benefit from SAP Cloud ERP on Microsoft Azure with a 99.95% reliability SLA. Discover how this program delivers seamless integration, expert support, and next-generation AI to help businesses transform faster and smarter.

Watch the full Global Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays: https://sap.to/6057N2u6B

#SAPSapphire #Microsoft

Discover the next phase of SAP and Alibaba’s strategic partnership. SAP announces Alibaba as a certified hyperscaler for RISE with SAP in China, empowering Chinese enterprises and multinationals to run SAP solutions on Alibaba Cloud. Learn how the integration of Alibaba’s Qwen large language model via SAP’s Generative AI Hub brings localized AI capabilities directly into SAP applications, driving innovation and business value for organizations operating in China.

Watch the full Global Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays: https://sap.to/6057N2u6B

#SAPSapphire #Alibaba #Qwen

Watch how SAP’s integrated tool chain—powered by AI, automation, and Joule—transforms complex, fragmented procurement processes into agile, modular SAP Business Suite operations.

See real-time process analysis, application mapping, and automated project planning with SAP LeanIX, SAP Cloud ALM, Tricentis, and WalkMe. Discover how you can achieve faster, more cost-effective digital transformation with continuous improvement built in.

00:02 – Introduction to Transformation
01:01 – Process Analysis with Joule
01:44 – Application Landscape Mapping
02:56 – Project Planning in LeanIX
03:54 – Execution & Testing Automation
04:35 – User Adoption & Continuous Improvement

Watch the full SAP Sapphire Global Keynote: https://sap.to/6050NLqrr
Watch all SAP Sapphire replays on demand: https://sap.to/6051NLqrT

#SAPSapphire #BusinessAI #SAPBusinessSuite

Join Jeff Suellentrop, CIO of Phoenix Global—a world leader in metals and mining services—as he shares their journey from rapid growth and operational challenges to a streamlined, digital future with SAP GROW and S/4HANA Cloud Public Edition.

Discover how Phoenix Global replaced legacy systems, eliminated paper-based processes, and unlocked new efficiencies and profitability across global steel mill operations.

Learn about their ongoing innovation with AI and maintenance management, setting new standards for sustainability and operational excellence.

00:16 – Welcome: Phoenix Global CIO
00:33 – Sustainability in Steel Recycling
01:16 – Rapid Growth & Operational Challenges
02:11 – Cloud ERP Transformation with SAP
02:54 – Standardized Data & Continuous Innovation
03:17 – AI & Maintenance Management Impact

Watch the full SAP Sapphire Global Keynote: https://sap.to/6059NLqP9
Watch all SAP Sapphire replays on demand: https://sap.to/6050NLqPi

#SAPSapphire #BusinessAI #Sustainability

Join Katlin Lehmann, CIO of Mercedes-Benz Group, as she shares the company’s bold digital transformation journey with SAP.

Discover how Mercedes-Benz is migrating thousands of applications to the cloud with RISE with SAP, leveraging AI across the enterprise, and embracing innovation at scale. Learn about the challenges, strategies, and real-world AI use cases driving Mercedes-Benz into the future.

00:12 – Welcome: Mercedes-Benz CIO On Stage
01:15 – IT Landscape Assessment
01:37 – LeanIX & Migration Planning
02:18 – RISE with SAP Benefits
02:49 – AI Across the Enterprise
04:09 – AI for Quality & Operations

Watch the full SAP Sapphire Global Keynote: https://sap.to/6059NLqMx
Watch all SAP Sapphire replays on demand: https://sap.to/6050NLqMI

#SAPSapphire #BusinessAI #Joule

Vital tapped SAP to modernize its ERP system and share data across the company to make better pricing decisions and garner significant savings in Argentina’s fast paced economy where speed matters.

Learn more: https://sap.to/60554BuhP

00:00 Vitals Introduction
00:30 Why SAP
01:12 Technology Helps Evolve Vital Groceries Group
01:26 Next AI?