Customers as Loyal Fans: The Power of Brand Advocacy

Home to more than 1,000 leading brands across fashion, homeware, and beauty, BrandAlley offers its more than 13 million members the labels they love at up to 80% off recommended retail price. BrandAlley is the UK’s largest members-only flash sales website. These online platforms offer heavily discounted products or services for a limited time, typically lasting a few hours to a few days. The significant discounts attract customers and create a sense of urgency, as customers need to act quickly to make a purchase before the sale ends or the available stock runs out.

Key to BrandAlley’s success is its deep understanding of its members and the impressive fact that 70% of these customers keep coming back for more. Fifty-two percent of them buy instantly, purchasing an average of three items, or £140 of value.

Michelle Hurney, head of Marketing at BrandAlley, explains the company’s core principle: “We launch up to 40 campaigns every day that offer up to 75% off on some of the best brands such as Reiss, Dyson, Levi’s, and many more.” Campaigns are exclusively for members and interested customers have to sign up to browse the website and to shop. Registration is free.

Getting Started with the New European Regulation to Mitigate Deforestation

Forests are rapidly disappearing around the world, with deforestation and forest degradation currently posing the biggest threats to the world’s woodlands. In a bid to halt this devastating situation, the EU is in the process of implementing the EU Regulation on Deforestation-free (EUDR) products.

The Burning Platform

Around 10% of the world’s forests – an area larger than the European Union – have been lost over the past 30 years due to deforestation and another approximately 10% of forests globally are severely fragmented with little or no connectivity. While this is not a new phenomenon, the current scale and pace of destruction is alarming, causing significant social, economic, and environmental impacts, locally and globally.

Deforestation is one of the main drivers of climate change and biodiversity loss, and countries across the EU contribute to it by demanding and consuming a significant share of products associated with deforestation. In an effort to take accountability for this, the EU is determined to help end the issues by protecting and improving the health of existing forests, especially primary forests, while significantly increasing sustainable, biodiverse forest coverage worldwide. To achieve this goal, the EU has developed the Regulation on Deforestation-free products, scheduled to go into effect in December 2024.

To improve the health of existing forests and significantly increase sustainable, biodiverse forest coverage worldwide, the EUDR spans five main priorities:

  • Reduce the footprint of EU consumption and encourage consumption of products from deforestation-free supply chains
  • Work in partnership with producer countries to reduce pressures on forests
  • Strengthen international cooperation to halt deforestation and encourage forest restoration
  • Redirect finance to support more sustainable land-use practices
  • Support availability and access to information on forests and commodity supply chains and support research and innovation

What’s at Stake

A number of industries and market segments are impacted by this new regulation, including consumer products, chemicals, pharma, agriculture, energy, retail, automotive, and mill and forestry industries covering paper, lumber, and wood. The regulation impacts seven commodities, which primarily consist of agricultural or raw materials, including cocoa, coffee, soy, wood, palm oil, rubber, and cattle, that are directly linked to deforestation and forest degradation. It also impacts derivatives, which are the products made using these commodities, such as chocolate from cocoa, furniture from wood, or fresh chicken meat made by feeding soya-based feed to poultry.

Companies such as manufacturers and exporters of these commodities and their derivatives are the ones most impacted by the regulation. Large companies in these categories must adhere to the regulation by December 2024, while small or mid-sized ones have until June 2025 to comply. To be approved for use in the EU, products must be covered by a due diligence statement (DDS) per delivery linked to a traceability system with evidence of chain-of-custody from the source of origin demonstrating that the product is deforestation-free and produced in accordance with relevant legislations.

Accelerate your transition to certified sustainable materials with SAP Green Token

Main Impact on Operators

The legislation has two broad ramifications:

  • Companies must carry out supplier risk assessments to ensure their suppliers of these seven commodities meet requirements, have mapped the land areas (shape files) of sourcing, and that their production does not violate local laws and regulations. If necessary, they must implement remedial action plans.
  • Companies must do day-to-day DDS reporting per delivery to the EUDR portal, including the geolocation shape file of all plots of land where the relevant commodities or their derivates were produced, which requires supply chain traceability.

Responding to these impacts is an onerous task and for a typical large EU operator could involve hundreds of thousands of due diligence statements being created and sent ot he EU annually. Due diligence statements must be kept for five years and must be auditable, making these tasks ripe for automation.

How to Get Started

Non-conformance to the EUDR may lead to fines, lack of market access, reputational risk, and other repercussions. Companies need an inexpensive, efficient solution to help meet their immediate reporting requirements, and SAP Green Token sustainability tracking software is being upgraded to fit the bill.

The out-of-the-box SAP Green Token solution currently includes DDS reporting capabilities and can cover the majority of technical requirements for customers. It can share information for commingled commodities in segregated supply chains with downstream partners and generate declarations.

SAP Green Token is being developed to help support automated EUDR DDS reporting and meet the audit history requirements. Also in the works is integration with data providers for standardized location information and integration with the EUDR reporting platform, called TRACES, for importing operators. Further expansions will enable a connection to SAP‘s sustainability business networks and end-to-end user experience scenarios.

Are You Equipped to Deal with the Upcoming Changes?

There is no better time than the present to prepare for the new regulatory landscape that is scheduled to take effect by the end of the year.

Companies can begin preparations by collaborating with suppliers to initiate the due diligence process, which includes three steps. It begins with collecting relevant data on types of products that are impacted and ensuring that they are being produced in accordance with regulations. If not, remedial steps can be taken in collaboration with partners and suppliers.

Next, companies must conduct risk assessments that address country-specific issues that can range from human right violations to tracing product origins. Again, remedial steps can be initiated collaboratively. And finally, the right technology is key to achieving compliance.

SAP Green Token can provide companies with the capability to track commingled materials in products using digital twins, segregated accounting, and blockchain technology to help prove sustainability. Not only can SAP Green Token help tackle this new regulation, but it can help demonstrate progress towards environmental, social, and governance (ESG) commitments in general and create a streamlined, transparent process for tracking and tracing materials to help drive a more sustainable, circular approach to business – one that benefits people and our planet while still driving profit.


Gloria Figaroa is part of Product Marketing for SAP Green Token at SAP.

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TAM International Chooses SAP to Drive Ambitious Growth

Production planning and scheduling is the bloodline of a successful manufacturing facility – it supports agility to adapt to market demands in real-time regardless of market fluctuations while optimizing inventory, distributing the workforce, decreasing waste, and ensuring the projected financial performance.

TAM International is a manufacturer of drilling products and services for the oil and gas industry with headquarters in Houston, Texas, and a presence on six continents. With a lofty goal of growing tenfold over the next 10 years, the company set out to ensure its business operations were adaptable, innovative, and efficient in a world that’s always changing. To achieve this, TAM International decided to adopt a state-of-the-art ERP system that would drive transparent and efficient business operations across finance, scheduling, and manufacturing.

“Our legacy scheduling system did little to empower our ambitions, and at times it felt like we were working for it. To quickly shift gears and remain competitive in a volatile industry, we needed to modernize and adopt solutions that would work for us, not have us work for them. We needed automated workflows and reporting, quality control, and the ability to connect different parts of our business for transparent planning and execution across the entire enterprise,” explained Rebecca DeHoyos, supply chain director, TAM International.

TAM International was aware that SAP was the gold standard for ERP in industrial manufacturing but believed that only the biggest corporations could afford it.

“We did not include SAP in our early conversation, thinking we were too small for them. Then, an executive from the SAP North America digital hub reached out to our CFO and presented not only the benefits of SAP, but also a convincing message backed by customer references that SAP’s cloud portfolio was indeed suitable for companies of all sizes. This changed everything,” DeHoyos said.

Digital hubs, located on six continents, are the engines that execute SAP’s digital customer engagement. The multi-disciplined and digitally skilled talent in the hubs use AI and the latest technologies to help support customers regardless of where they might be located or at which stage of their value journey with SAP they are. Through a powerful combination of automation and expert engagement, customers can realize their digital transformation business outcomes exponentially faster and at greater convenience.

“The first contact with a new customer is critical. Our digital customer engagement teams embed AI to scale SAP’s industry best practices to accelerate and deepen the understanding of customer needs, concerns, and aspirations before the very first meeting,” said Sam Masri, global head, SAP Digital, Customer Success. “We are delighted to have played an important role in facilitating an immediate connection to a dedicated account manager and multiple SAP experts who addressed the challenges that TAM International had, setting a strong starting point for a successful digital transformation road map for the customer.”

To gain a full understanding of the customer’s fundamental business goals and the obstacles caused by the disconnection between finance, scheduling, and production, the Industries and Value and Solution Advisory teams at SAP were engaged right from the start. Following the solution demos and the business case presentation, SAP S/4HANA Cloud and SAP Business Technology Platform (SAP BTP) were identified as the solutions of choice for TAM International.

“There is another major benefit of our partnership with SAP,” DeHoyos added. “Our workforce is incredibly diverse and young, with a majority sitting in the 27 to 41 age group. They are tech natives and will only work with businesses that share their passion for business success driven by technological innovation. Working with SAP’s ERP is a goal for many, and our relationship with SAP has also elevated our profile, making us more relevant to this talent group.”


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MAHLE Group Drives Forward Leveraging RISE with SAP

WALLDORF SAP SE (NYSE: SAP) announced today that MAHLE Group has chosen the RISE with SAP solution to move to the cloud. By choosing SAP S/4HANA Cloud, MAHLE Group, a global automotive supplier and leading international development partner to the automotive industry, will move its entire on-premise SAP landscape to the cloud.

In line with its vision to shape the future of mobility, MAHLE is moving its entire ERP processes — from warehousing, finance, analytics and transportation to material management — to the cloud. With access to the latest updates and enhancements from RISE with SAP, MAHLE will be able to increase flexibility, have the highest security standards and be able to access cutting-edge technologies, which will empower the company to further innovate.

“MAHLE and SAP have been working together for more than 30 years now, traveling a joint journey from SAP R/2 software to SAP S/4HANA and now RISE with SAP. It truly made us partners,” said Markus Kapaun, member of the MAHLE Group Management Board for Finance and IT. “This partnership is of strategic importance to us even more so today as it helps to ensure future market success for our group. With RISE with SAP, MAHLE will have a powerful tool to become an even stronger partner for our customers using state-of-the-art business processes based on future-oriented technologies.”

With sales of about 12.8 billion euros and 148 production locations around the world that provide products, services and systems for vehicles, MAHLE plays an important role in ensuring the vehicles on the roads are efficient, sustainable and safe. According to its strategy, MAHLE 2030+, the company acknowledges that the future of mobility comprises a mix of electric drives as well as clean and efficient combustion engines that run on renewable fuels such as hydrogen.

“This move to the cloud marks an important milestone for both SAP and MAHLE Group,” said Thomas Saueressig, member of the Executive Board of SAP SE, Customer Services & Delivery. “With multiple SAP solutions already implemented, MAHLE Group can now benefit from all our great innovations in the cloud.

Both MAHLE and SAP are aligned to ensure a sustainable future in our respective industries for the world, and I’m glad to be working together to realize our goals.”

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Media Contacts:
Kerstin Cynthia Lau, +49 711 501 13185, kerstin.cynthia.lau@mahle.com, CET
MAHLE Newsroom
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
SAP Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2023 Annual Report on Form 20-F.
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SAP-WalkMe Agreement Elevates Business AI Solutions

SAP has announced a definitive agreement to acquire WalkMe, a leading digital adoption platform (DAP) provider. The acquisition aims to fortify SAP’s business AI offerings and significantly improve customer experience. SAP SE’s Executive and Supervisory Boards, along with WalkMe’s board of directors, have sanctioned the transaction at a price of $14.00 per share. This all-cash […]

The post SAP-WalkMe Agreement Elevates Business AI Solutions appeared first on InsideSAP.

Docusign Launches Connector to Boost SAP Ariba Solutions

Docusign has announced the imminent release of its Docusign Connector for SAP Ariba solutions, a breakthrough tool designed to automate workflows between Docusign CLM and SAP Ariba solutions. In the dynamic procurement environment, businesses often grapple with challenges such as limited contract visibility, inefficient approval processes, and disconnected tools. These issues lead to prolonged procurement […]

The post Docusign Launches Connector to Boost SAP Ariba Solutions appeared first on InsideSAP.

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BlackLine’s New Financial Tool Now an SAP Solution Extension

BlackLine has recently announced that its Financial Reporting Analytics solution will be marketed as an SAP Solution Extension under the title SAP Account Substantiation and Automation by BlackLine, financial review option. This cutting-edge tool is designed to empower CFOs with advanced capabilities for proactive analysis of financial statement items and variances, offering efficient commentary functions, […]

The post BlackLine’s New Financial Tool Now an SAP Solution Extension appeared first on InsideSAP.

WayCool Builds India’s Sustainable Food Chain with SAP S/4HANA

There’s no better proving ground for the incredible power of digitalized food chains than India, one of the most populated countries worldwide. As India’s leading food agritech company, WayCool Foods has pioneered a data-driven strategy designed to close the gap between supply and demand, decreasing food waste and increasing revenue for every organization across the value chain.

“With one integrated platform that connects data from farmers through processing, warehouses, and retail, we are transforming the traditional food chain from supplier-driven to demand-driven,” said Karthik Jayaraman, co-founder and managing director at WayCool. “We selected RISE with SAP because it is a flexible, cloud-based foundation for our growing business. SAP S/4HANA provides a single source of truth company-wide and across our ecosystem, helping us produce and deliver the delicious food that consumers want on their table.”  

The company has already reduced food wastage by up to 96% while improving the average income of farmers by over 13%.

SAP Preferred Success Expanded to Smooth Integration of Contingent Workers

Companies are leaning more on contingent workers to meet strategic goals and objectives, increasing the proportion of contractors, crowdsourced consultants, freelancers, and gig workers in their total workforce. But do they have the tools to manage this talent smoothly and integrate it with internal employees? Not necessarily.

According to Deloitte, the makeup of the modern workforce is growing so complex that organizational leaders are realizing that their existing workforce management systems are inadequate for bridging the gap between internal and external contributors.

This doesn’t have to be the reality anymore, thanks to the expanded edition of the SAP Preferred Success plan for SAP Fieldglass solutions. Organizations can now create a consistent strategy and experience for their entire workforce – from planning and staffing to onboarding and payment. More important, the plan can empower business leaders to innovate strategies that address future disruption, accelerate capacity ramp-up, and reduce costs.

Setting a Higher Standard for Workforce Management

This expanded edition adds more adoption and utilization-driving features to the base subscription of the SAP Preferred Success plan. Offering greater access to expert guidance, enhanced services, prescriptive reviews, and firsthand assistance with feature adoption, the expanded edition helps surround organizations with the guidance and conversations they need.

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A product specialist orchestrates opportunities for an SAP customer to collaborate closely with relevant experts. This includes regular calls to discuss and triage concerns, assess business processes and technology usage, review implementation calendar and plans, document the solution landscape, and deliver services and follow-up.

One enhanced service is a solution review. The one-on-one workshop is tailored to meet the needs and objectives for an effective and efficient operation of SAP Fieldglass solutions, setting a higher standard for operational excellence. Engaging with SAP experts, organizations can obtain recommendations and advice on solution configuration changes that can alleviate pain points, improve the user experience, and eliminate or reduce bottlenecks.

SAP experts dive even deeper into an organization’s specific organizational and workforce needs during the business review. This semiannual, remote, one-on-one workshop allows collaboration with experts to help ensure deployed SAP Fieldglass solutions are optimized and aligned with evolving processes, strategies, and leading practices. Areas where new functionalities can be incorporated into the solutions are also assessed and identified, while business process improvements are considered based on KPI analysis.

The expanded edition also facilitates the activation of new features from SAP Fieldglass solutions that are relevant to business goals and can further enhance the user experience. Assisted by experienced subject-matter experts, organizations can identify, evaluate, deploy, and measure the impact of new features. The new features can also be tested before going live to pinpoint potential effects and determine changes necessary to maximize adoption.

But the benefits of the expanded edition of SAP Preferred Success for SAP Fieldglass solutions don’t end there. It also includes cloud release guidance on new capabilities in the contingent workforce management solutions, allowing organizations to reach their goals on their terms and timelines. Before each release, SAP experts identify release dates, notes, and crucial details surrounding new and sunsetting functionality to help organizational stakeholders stay current on what’s relevant to their business.

Moreover, managed learning resources are available through SAP Learning Hub for up to five administrative users at no extra cost. This component of the expanded edition helps empower the workforce with guided, hands-on training that can maximize the organization’s investment in SAP Fieldglass solutions. Access to learning content for all SAP solutions can enable business teams to learn faster with a redesigned learning experience, innovate smarter, and manage their knowledge proactively.

Driving Resilience with a Well-Managed Workforce

The expanded edition of SAP Preferred Success for SAP Fieldglass solutions offers a comprehensive framework for managing the total workforce, including contingent workers. The plan can empower organizations to navigate complexities and innovate strategies, achieving operational excellence and staying ahead in a dynamic landscape.

Ready to elevate the management of your workforce and forge a resilient path to future success? Visit sap.com or contact your local SAP representative to learn more about the expanded edition of SAP Preferred Success for SAP Fieldglass solutions.


John Wagner Jr. is global practice lead for SAP Preferred Success at SAP.

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