Unlock the secrets behind SAP’s own digital transformation. Join SAP Chief Operating Officer and Executive Board member, Sebastian Steinhauser, as he reveals how SAP leverages its own powerful suite of solutions—the apps, data, and AI flywheel—to drive innovation, efficiency, and stay ahead of demanding business needs. Learn firsthand about our journey with Joule AI, the Business Data Cloud, RISE with SAP, and our strategy for a future-proof IT landscape

00:02: Introduction: SAP COO Sebastian Steinhauser
01:10: How SAP Runs SAP: The Apps, Data, and AI Flywheel
01:19: AI in Action: Efficiency Gains with Joule
01:48: Data Transformation: Becoming Customer Zero of Business Data Cloud
02:57: Our RISE with SAP Journey: Moving from ECC to Cloud ERP
03:26: What’s Next: A Two-Tier Architecture & Standard Public Cloud

Watch the full SAP Sapphire Global Keynote: https://sap.to/6054NaRSu
Watch all SAP Sapphire replays: https://sap.to/6056NaRSr

#SAPSapphire

Watch an insightful conversation with Janet Truncale, EY Global Chair and CEO, as she joins us at SAP Sapphire! Discover how EY, a global powerhouse and valued SAP partner and customer, is leveraging RISE with SAP to navigate complexity, drive growth, and transform its operations.

Janet shares firsthand insights into EY’s own RISE with SAP journey, emphasizing the importance of a trusted partnership with SAP that spans over two decades. Learn how solutions like SAP SuccessFactors, SAP Ariba, and SAP Concur are consistently rolled out across EY’s 400,000-strong organization in 150 countries.

Dive deep into the critical role of AI in today’s business landscape, the future of work with “humans at the center,” and strategies for leveraging technology to overcome uncertainty and make precision decisions.

0:00 – Welcome EY Global Chair & CEO, Janet Truncale!
0:33 – Janet Truncale on EY’s Differentiating RISE Journey
1:09 – EY as an SAP Customer: Navigating Complexity for 400,000 Employees
1:49 – Benefits of RISE: Streamlined Processes, Clean Core & Greater Automation
2:22 – EY & SAP: Partnering for Client Transformation Across the Globe
3:03 – Success Story: Rapid SAP Implementation for a Pharmaceutical Startup
4:01 – The Role of AI in Customer Projects: Value, Humans, Trust & Data
5:11 – AI & the Workforce: Keeping Humans at the Center
6:02 – The Importance of Data Strategy in the Age of AI
6:32 – Outlook: Navigating Uncertainty & the Role of Technology

Watch the full SAP Sapphire Global Keynote: https://sap.to/6053NaRW3
Watch all SAP Sapphire replays on demand: https://sap.to/6054NaRWO

#SAPSapphire #RISEwithSAP #EY

That’s a wrap on another #SAPSapphire.

👉 See you in 2026! 🇪🇸 https://sap.to/6052NNsCQ
👉 Access the replays now: https://sap.to/6053NNsCv

Hear directly from global business leaders in this highlight mashup of customer stories from across the SAP Sapphire Madrid keynotes! Discover how companies are partnering with SAP to drive transformation, navigate uncertainty, and build resilience for the future.

👉 DHL: Transforming a diverse global financial system landscape into a unified, cloud-based, standardized one, starting with a greenfield clean core setup, to boost efficiency and enable faster innovation.
👉 Blanka: Moving to the SAP Business Suite to support rapid global scaling, investing in a robust system to cover worldwide operations and relying on SAP for operational excellence.

👉 Amer Sports: Leveraged RISE with SAP for their Arc’teryx brand to manage massive D2C growth, valuing the fashion-specific solution, cost predictability, and foundation for their cloud and AI journey.

👉 BASF: Undertaking a major digital transformation in the chemical industry with RISE with SAP, moving from a monolithic system to a clean core, greenfield S/4HANA landscape to enable smart decisions with good data and AI, successfully piloting their agro business go-live.

👉 CAF: Adopting SAP Business Data Cloud with Databricks to connect their IT and OT worlds, aiming for sustainable mobility by optimizing maintenance and creating a “virtuous cycle” of positive results.

👉 DSM Firmenich: Post-merger, using a tiered approach with SAP Business Suite, GROW with SAP, and RISE with SAP to simplify a complex, fragmented landscape and foster a unified way of working across the new entity.

👉 Pandora: Chose RISE with SAP for scalability during peak seasons and to avoid building extensive in-house SAP capabilities, using Joule for Developers to accelerate their global transformation with a “crawl, walk, run, sprint” AI adoption strategy.

👉 Siemens Healthineers: As a global medtech leader, they are building on SAP, with future systems in the RISE environment, viewing the integrated toolchain as the digital backbone for continuous operational excellence.

These diverse stories showcase how SAP solutions are helping businesses of all sizes and industries to achieve their best.

Watch all SAP Sapphire replays on demand: https://sap.to/6052N2tcC

#SAPSapphire #CustomerSuccess #DigitalTransformation

Get the highlights from the SAP Sapphire Customer Keynote in Madrid! This reel recaps key moments where global business leaders shared their transformation stories, demonstrating how today’s innovations power tomorrow’s resilience. We also touch on major SAP announcements around Joule, AI, and strategic partnerships.

👉 BASF: Shared their greenfield S/4HANA transformation with RISE with SAP, adopting Clean Core principles and going live with their agro business pilot without interruption, now focusing on AI with good data for smart decisions.

👉 CAF: Detailed their adoption of SAP Business Data Cloud in partnership with Databricks to connect IT and OT worlds, aiming to optimize costs and improve maintenance through a “virtuous cycle” of results.

👉 DSM Firmenich: Explained their tiered SAP strategy post-merger, using the Business Suite, GROW with SAP, and RISE with SAP to simplify a complex landscape and foster a unified way of working.

👉 Pandora: Discussed choosing RISE with SAP for scalability and to avoid building extensive in-house capabilities, implementing Joule for Developers to accelerate global transformation with a “crawl, walk, run, sprint” AI adoption approach.

👉 Siemens Healthineers: Outlined how they are building on SAP, with future systems in the RISE environment, and view the integrated toolchain (Signavio, LeanIX, etc.) as the digital backbone for continuous operational excellence.

Watch the full Customer Keynote here: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6057N2stJ

#SAPSapphire #CustomerSuccess #CloudTransformation #BusinessAI

In a world where the pace of change is accelerating, today’s transformation is crucial for tomorrow’s resilience. The SAP Sapphire Customer Keynote highlights how SAP, alongside leading global brands, is enabling businesses to achieve faster time-to-value, continuous innovation, and cost control through strategic partnerships and evolving solutions.

👉 BASF: Tackled a monolithic global system with over 300,000 custom codes by adopting a greenfield SAP S/4HANA approach with RISE with SAP and Clean Core principles, achieving successful go-lives without business interruption and now focusing on AI capabilities.

👉 CAF: As a global transportation solutions provider, CAF adopted SAP Business Data Cloud with Databricks to connect IT and OT worlds, optimizing costs, improving maintenance with predictive algorithms, and using GenAI for tender processing.

👉 dsm-firmenich: Following a major merger, DSM Firmenich is using the SAP Business Suite, GROW with SAP, and RISE with SAP in a tiered approach to simplify a complex, fragmented landscape, foster a unified way of working, and leverage BTP for flexibility.

👉 Pandora: The world’s largest jewelry manufacturer embarked on its SAP journey with SAP S/4HANA via RISE, achieving 98% standard adherence. They leverage RISE for scalability and are implementing Joule for Developers to accelerate their global transformation.

👉 Siemens Healthineers: This global medtech company is finalizing its RISE with SAP journey and views the integrated toolchain (LeanIX, WalkMe, Signavio, Tricentis) as the future digital backbone for operational excellence and continuous landscape transformation.

Volatility is the new norm, and productivity is paramount. SAP is delivering the full promise of Business AI and the SAP Business Suite to drive real productivity gains at scale, helping your business create momentum and resilience.

Hear from industry leaders and discover innovations designed to make your business ready for anything.
• Thomas Pfiester, Head of Global Customer Engagement, SAP
• Manos Raptopoulos, Chief Revenue Officer APAC/EMEA/MEE, SAP
• Petra Scheithe, SVP Digitalization of Services and ERP Platforms, BASF Digital Solutions
• Stefan Henkel, CIO, Siemens Healthineers
• Mariane Heidingsfelder, SVP Business Transformation, Pandora
• Ipek Ozsuer, Chief Digital and Information Officer, dsm-firmenich
• Iosu Ibarbia, Technology Director. Member of ExCom, CAF

Watch all SAP Sapphire replays on demand: https://sap.to/6056N2PaA

#SAPSapphire #CloudTransformation #BusinessAI #RISEwithSAP

SAP 🤝 @TeamLiquidID — the duo leveling up esports. With 140+ titles and a global roster, Team Liquid is pushing performance further with SAP BTP and AI co-pilot Joule.

🎮 This is next-level gaming. Learn more: https://sap.to/6058N2udk

@TeamLiquidLoL @TeamLiquidCS @TeamLiquidCS

Big ideas. Real impact. Cheers to another #SAPSapphire. ✨

Watch the Global Keynote highlights: https://sap.to/6058N2urY

Relive all the moments on-demand: https://sap.to/6059N2url

In a world facing constant uncertainty, learn how SAP helps your business run in harmony and turn visions into reality. Watch the full SAP Sapphire 2025 keynote replay from Madrid to see how SAP Business AI, data, and applications come together to reimagine how businesses run, making your journey to the cloud faster, simpler, and more cost-effective.

👉 The SAP Flywheel: Discover how our applications, data, and Business AI create a powerful flywheel effect, infusing intelligence back into the apps that run your company and enabling innovations like our Alibaba Cloud partnership.

👉 Joule Everywhere & Answers Everything: Experience Joule as an omnipresent AI assistant, now extended across non-SAP apps with WalkMe. Joule provides comprehensive answers by partnering with Perplexity to connect SAP data with external knowledge.

👉 Next-Gen AI Agents: See how AI agents are transforming business processes from “insight to action” to “reason and act.” We’re shipping many new out-of-the-box agents, all manageable via the new AI Agent Hub in SAP LeanIX.

👉 AI Foundation on BTP: Explore our enhanced AI operating system with 60+ new capabilities, including Prompt Optimizer to eliminate prompt engineering, full AI Foundation from European data centers, and pioneering Physical AI with Neura Robotics & Nvidia.

👉 SAP Business Data Cloud: Unlock your data’s potential with new Intelligent Applications (Cloud ERP Intelligence, People Intelligence, Spend Intelligence), an expanded Adobe partnership, and full hyperscaler availability for BDC with Databricks.

👉 Faster, Simpler, Lower Cost Cloud Transformation: We’re making RISE and GROW with SAP journeys 35% faster with embedded AI agents, simpler with new LOB-specific solution packages and an expanded Microsoft partnership, and lower cost by covering typical fit-to-standard migration expenses.

👉 SAP Runs SAP: Learn from our own transformation journey with Business AI, BDC, RISE with SAP, and our move to a two-tier public cloud architecture for volume business, featuring insights from customers Blanka and Amer Sports.

Discover how SAP is committed to helping you navigate uncertainty, making your business more resilient and competitive. It’s time to bring out your best.

Watch all SAP Sapphire replays: https://sap.to/6054NF88y

#SAPSapphire #BusinessAI #Joule

Step into the SAP Sapphire Experience Center for an immersive showcase rooted in high-tech innovation.

Discover how SAP Business Suite, the SAP Business Data Cloud solution, and agentic AI turn siloed systems into connected enterprises—fueling resilience, growth, and continuous reinvention across industries in the next era of enterprise management.

https://sap.to/6057NLv1V