New Research from SAP and Forrester Consulting Reveals the State of Global Transformation Readiness

New research from Forrester Consulting, commissioned by SAP, has revealed that 74% of organizations plan to increase investment in transformation. But when it comes to the maturity required to execute transformation effectively, only 6% qualify as leaders.

Competitive pressures, systemic risks, technological disruption, and workforce shifts are reshaping the modern business landscape constantly, meaning most organizations already run multiple transformations simultaneously. In fact, Forrester’s research reveals that 72% of organizations are pursuing four or more transformation initiatives annually.

However, despite its continuous nature, many still treat business transformations as a series of disconnected projects, limited to specific functions or technology upgrades—a fragmented approach that slows execution, reduces impact, and prevents organizations from realizing the full value of their investments.

That’s why SAP partnered with Forrester Consulting to deliver a comprehensive survey of enterprise-level global organizations, assessing levels of business transformation management maturity.

Better navigate constant change by turning business transformation from a project into a core capability

The results clearly show that developing a repeatable, scalable transformation capability is how organizations best prepare themselves to address the challenges mentioned above and transform successfully again and again. Building and growing such a capability means bringing together strategy, processes, technology, and culture into a cohesive and strategic framework that accelerates execution, improves measurement, and enables ongoing innovation.

The 6% club

Conducted online with over 1,000 cross-industry senior decision-makers at organizations in APAC, EMEA, Latin America, and North America, the “From Ambition To Execution: Building Repeatable Business Transformation” survey was able to segment respondents into four maturity tiers—beginner, intermediate, advanced, and leader—based on their strengths across five dimensions: strategy and leadership, applications and technology, process, data, and people and culture.

Only 6% of the surveyed firms qualified as transformation leaders, with most organizations still facing significant gaps in execution, governance, and cultural alignment. The findings also showed:

  • Transformation is now ‘business as usual.’ Over half of organizations (52%) plan to increase transformation investments by 11% to 20% in the next 12 months; another 22% expect to boost spending by more than 20%. Only 1% plan to reduce investment.
  • Barriers to success are common. Fifty-six percent of respondents struggle with poor data, 55% encounter persistent organizational silos, and 52% highlight employee fatigue from continuous change
  • Governance is lacking. Only 24% of organizations have a cross-functional transformation governance board, and just 25% embed transformation goals into KPIs. 

Fortunately, even organizations that haven’t yet reached the leader stage are conscious of the benefits of building a transformation capability, with respondents highlighting the following expected outcomes:

  • Increased ability to pivot in response to market shifts or disruptions (68%)
  • Faster upskilling and reskilling of the workforce (66%)
  • Faster execution of strategic initiatives (65%)
  • Increased consistency and reliability in process execution (65%)
  • Increased leadership alignment and accountability (64%)

Unlocking the benefits

Overall, survey respondents were committed to transformation at scale, but fragmented execution and the lack of an overall strategy have hampered their efforts. This missing piece of the puzzle is where business transformation management solutions from SAP can be of most use.

“Transformation challenges will always exist, particularly in aligning localized execution with an enterprise-wide approach,” Dee Houchen, head of Marketing for SAP Signavio and SAP LeanIX, says. “Our research shows that true transformation leaders embed change into their organization’s DNA. That means prioritizing early employee involvement, building dedicated change functions, and putting a high premium on digital adoption management.”

SAP Signavio,  SAP LeanIX, and WalkMe solutions offer clarity and transparency in business transformation, helping organizations turn transformation from isolated plans into comprehensive action across the entire organization,” Houchen adds. “This report is an invaluable resource for anyone wondering how they can build repeatable transformation capability and become transformation leaders in their own right.”


Lucas de Boer is global marketing program lead for SAP Signavio.

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SAP and Syngenta Announce Partnership to Scale AI-Assisted Agriculture

WALLDORF SAP SE (NYSE: SAP) and Syngenta, a global leader in agricultural innovation, today announced a multiyear strategic technology partnership to accelerate AI-assisted innovation across Syngenta’s global operations.

Create transparent, resilient, sustainable food supply chains with SAP

The partnership will embed artificial intelligence at the core of Syngenta’s enterprise, modernizing operations and enabling accelerated innovation through advanced data analytics across the business — from manufacturing and supply chain to grower-facing products and services.

The agricultural industry continues to navigate challenges driven by climate variability, supply chain complexity and global uncertainty. By deploying AI-assisted tools enterprise wide, this partnership positions Syngenta to meet the challenge of feeding a projected 10 billion people by 2050 while unlocking faster innovation, stronger operational resilience and scalable impact across the business.

“AI is the catalyst for agricultural transformation and has quickly become a core competitive edge for Syngenta,” said Feroz Sheikh, chief information and digital officer at Syngenta Group. “Our partnership with SAP is transforming how we run the enterprise, modernizing core operations and unlocking new ways to work — a testament to our commitment to becoming an agriculture company with AI at its core.”

“Syngenta’s transformation sets a benchmark for digital innovation in agriculture,” said Philipp Herzig, chief technology officer at SAP SE. “Together, we’re demonstrating how cloud and AI technologies can drive sustainable growth and efficiency in one of the world’s most critical industries. This partnership will help Syngenta future-proof its operations to feed the world responsibly.”

Scaling an AI-First Operating Model for Agriculture

Syngenta’s transformation will begin with SAP Cloud ERP Private solutions, modernizing core operations across the value chain to deliver agility, resilience and scalability. The company’s ambition is clear: unlock innovation faster, strengthen its leadership in agriculture and future-proof operations against volatility.

Through the SAP Business Data Cloud solution, Syngenta will create a unified, more secure and scalable data foundation essential for real-time decision-making and AI integration. Combined with SAP Business AI and AI-assisted tools such as the Joule copilot, this will help the company explore smarter, faster decisions that drive operational efficiency and accelerate innovation. Additionally, Syngenta will be able to deliver better products and services to growers worldwide while enabling them to retain control and privacy over their proprietary information.

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Media contacts:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
SAP Press Room; press@sap.com
Syngenta Media Relations, media@syngentagroup.com

Top image courtesy of Syngenta

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SAP Business AI: Release Highlights Q4 2025

We want our customers to get value from AI. So when organizations cite barriers to deriving value, such as integration complexity, regulatory compliance, AI sovereignty, or data quality, we work to alleviate them.

SAP Business AI: Be more productive, faster, across every team in your business

That’s why, in Q4 2025, we significantly enhanced the way customers work with AI through new models, sovereign cloud offerings, and partnerships, alongside numerous product updates. Let’s dive straight in.

SAP-RPT-1 is a novel AI model that is optimized explicitly for predictions on tabular data. While LLMs predict the next word in a text sequence, SAP-RPT-1 forecasts the next field in a table row; it can interpret relational business data and handle virtually any predictive task. Additionally, as our single, universal AI engine, SAP-RPT-1 enables customers to simplify their approach to working with AI by eliminating the need for a myriad of narrow AI specialist models, each requiring arduous training, maintenance, and investments. SAP-RPT-1 also requires 50,000 times less energy, 100,000 fewer GPU FLOPs, and offers up to 3.5 times better predictions and 50 times more speed than state-of-the-art LLMs. Announced at SAP TechEd and now available in our generative AI hub, customers can leverage the SAP-RPT-1-small and SAP-RPT-1-large models.

EU AI Cloud is our new full-stack sovereign cloud offering that supports EU data residency and full sovereignty. It makes meeting regulatory and operational requirements easier by giving customers complete control over their infrastructure, platform, and software. Customers can deploy it on SAP’s own data centers, on trusted European infrastructure, or as a fully managed solution on-site. Now, European enterprises and public sector organizations can benefit from the latest AI innovations securely, in full compliance with European standards and with the sovereignty and flexibility they need.

We also took steps to simplify our customers’ data landscape and preserve the business context of all data. SAP Snowflake combines Snowflake and SAP Business Data Cloud (SAP BDC). This partnership enables zero-copy data sharing across Snowflake and SAP BDC Connect. Customers using Snowflake can integrate their existing instances with SAP BDC for seamless, real-time access to combined, semantically rich SAP and non-SAP data in SAP BDC. SAP Snowflake will be made generally available in Q1 2026, and SAP BDC Connect for Snowflake will be available later in H1 2026.

Furthermore, SAP’s generative AI hub includes the latest frontier models from Mistral, OpenAI, Gemini, and Anthropic, allowing customers to implement the model that best suits their specific use cases. The 350 AI features, including Joule Agents, along with the over 2,400 Joule skills, are already delivering unparalleled value to customers—built on AI Foundation in SAP Business Technology Platform (SAP BTP).

Here are some of the highlights from Q4 2025:

  • Joule was more integrated than ever in Q4. The bidirectional integration with Microsoft 365 Copilot offers a unified user experience, allowing users to access insights directly within their workflows. Joule for Consultants has enhanced citation visibility, while Joule deep research capability provides users with synthesized explanations for complex inquiries that draw on both internal and external data—structured or unstructured—using capabilities like Model Context Protocol, document grounding, and Perplexity. Joule analytics center offers customers granular insights into user adoption, and the Joule preview landscape provides a dedicated customer environment for testing and validating software updates before they are released to production. Explore all the new capabilities for Joule in the section below as well as within the specific products.
  • SAP Business AI for supply chain delivers unprecedented clarity. New analysis capabilities in SAP Integrated Business Planning summarize complex optimization, inventory, and forecast results, translating intricate calculations into clear, natural language. The new Production Planning and Operations Agent automates prerequisite checks for releasing production orders by identifying material shortages and suggesting workarounds to prevent delays. There’s more to discover below.
  • SAP Business AI for human resources is transforming talent management and reducing administration. The Performance Preparation Agent automates data collection and generates talking points to ensure managers are fully prepared for more impactful one-on-one meetings. Employees can also boost internal mobility by identifying and surfacing hidden skills directly from their resumes. There is so much more to explore; dive into everything below.
  • SAP Business AI for finance is packed this quarter, with new agents automating more complex processes. The Accounting Accruals Agent helps expedite the period-end close. The International Trade Classification Agent ensures robust compliance for global shipping, and the Cash Management Agent provides unparalleled oversight of cash flow. Joule also now assists with master data governance, analyzes allocation run results, and simplifies risk management tasks. There is just the beginning in finance, so check out everything below.
  • With SAP Business AI for IT and developers, customers can build, automate, and analyze more quickly and easily than ever. Joule Studio agent builder is in GA and enables users to create custom AI agents that automate complex, end-to-end business processes. To manage this growing landscape, the new AI agent hub in SAP LeanIX offers a central dashboard for governing agents. SAP is also introducing its own foundational models: SAP-RPT-1, a new model for structured business data, and SAP-ABAP-1 to accelerate ABAP code generation. See more below.
  • The latest SAP Business AI innovations for spend management, procurement, and customer experience are simplifying complex processes and making them more personalized. In spend management, the new Booking Agent simplifies trip planning with tailored recommendations, while the Receipt Analysis Agent ensures accurate expense reports. Procurement customers can use natural language to route demands in SAP Ariba and automate the creation of statements of work in SAP Fieldglass. In customer experience, marketers can now instantly build reports in SAP Emarsys using simple prompts, and service agents receive AI-generated summaries to resolve billing inquiries more efficiently.

Joule

Joule with Microsoft 365 Copilot
General availability

Bidirectional integration between Joule and Microsoft 365 Copilot has been completed. This integration helps deliver a unified user experience across enterprise systems. Users can now access Joule capabilities directly from within Microsoft 365 Copilot, bringing Microsoft-powered insights into the generative AI environment in Joule.

This tight interoperability will help strengthen how organizations work, collaborate, and make decisions within their SAP and Microsoft landscapes.

How Heartland Dental Is Leveraging SAP for Digital Transformation in Dental Care

What happens when digital transformation meets dental care? Robert “RJ” Jerome, senior vice president and chief digital officer at Heartland Dental, reveals how SAP solutions contributed to the company’s technological journey.

See how Heartland Dental uses SAP cloud ERP to manage data across its dental practices

Heartland Dental is the largest dental support organization in the United States, with over 3,000 supported doctors in more than 1,900 supported practices across 39 states and Washington, D.C. But beyond numbers, what sets Heartland apart is its tight knit community and people culture. As Jerome shared, “The first thing I associate with Heartland is community; we’re doctor-led. In our support role, we don’t tell dentists how to practice. Our role is to make their lives easier—enabling dentists to concentrate on patient care.”

Making lives easier is a vision Heartland shares not only for its supported dentists but for its own operations. The company’s digital journey began “backwards” starting in 2018 with SAP Business Technology Platform (SAP BTP), instead of with ERP, to resolve disparate data from all over. Once SAP BTP was established and adopted by the organization, it then began to incorporate SAP Cloud ERP.

What makes this journey truly stand out is how Heartland is using technology to serve people, supported through seamless integration with tools like SAP Concur solutions, embedded AI—such as smart invoice management—and embedded analytics. These features are freeing up time and resources so teams can focus on what matters most: supporting doctors and improving patient care.

The team has rolled out SAP Build Work Zone across its supported practices and is investing in AI tools like Joule to help employees access information faster, automate repetitive tasks, and focus on what really matters—patient care and experiences. Jerome explained, “Just like we take the administrative burden off our supported doctors, SAP takes the tech burden off us, so we can focus on supporting doctors and their teams.”

Heartland’s next big milestone is going live with SAP S/4HANA Cloud Public Edition and taking AI a step further to automation.

Heartland Dental’s story shows that with the strategic adoption of technological innovations, it’s possible to build a future-ready healthcare support organization grounded in people and purpose.


Chris Putvinski is a communications specialist at SAP.

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The Digital Ocean: In Conversation with the Biggest Cleanup Project in Human History

In a world where technology moves at lightning speed, I am fortunate to have a vantage point and a unique opportunity to see the connections business leaders make and the possibilities they create in defining moments for their industry.

Beyond Tech – Expanding Perspectives” is about their stories. With this series, I hope to provide a glimpse into the inspiring minds I encounter, capturing their ideas to spark insight and innovation.

For the first episode, I had the privilege of speaking with Nisha Bakker, director of Partnerships at The Ocean Cleanup, an organization proving that, with the right vision, evidence, and engineering, we can solve global challenges at scale.

Plastic is one of humanity’s greatest inventions and one of its most persistent problems. Durable, cheap, and versatile, it has transformed food security, medicine, logistics, and manufacturing. But that same durability means most of the plastic ever produced still exists today. And much of it has ended up where it shouldn’t: in our rivers, our oceans, our ecosystems—even our bodies.

Today, the world produces more than 430 million tons of plastic annually. Production is still rising, projected to grow 66 percent by 2040, even as waste management systems are overwhelmed. Only nine percent of plastic is recycled globally. A third is mismanaged, left to leak into the environment through open dumping, unregulated landfills, and littering. As a result, more than 109 million tons of plastic have accumulated in rivers and lakes, far more than the 30 million tons in the oceans themselves.

Rivers are the main conveyor belt carrying waste to the sea. In 2020 alone, 1.4 million tons of plastic flowed from rivers into the ocean. Without intervention, this will more than double by 2060. Just a thousand rivers account for 80 percent of this flow, largely in rapidly developing economies where growth, urbanization, and weak waste systems collide.

This is where The Ocean Cleanup has focused its mission. The organization aims to rid the world’s oceans of plastic through a comprehensive strategy that includes removing legacy plastic accumulated in the ocean and along coastlines while also stopping new plastic pollution from entering the marine environment. Their ambition is bold and unambiguous: to put themselves out of business by 2040.

Data, vision the difference in cleanup efforts

During our conversation, Nisha explained how the work is driven not only by passion, but by evidence. “You could look at a river, see the problem, and start removing plastic immediately,” she said. “But we first determine the best place to remove it, and then build the entire value chain around it—including recycling, operators, permits, and long-term partners. Data is what sets us apart.”

Behind every cleanup is an enormous amount of engineering and analysis. The Ocean Cleanup’s teams map political, economic, and social dynamics in each country with an affected river system. They deploy trackers to understand how fast plastic moves, where it gets stuck, and how seasonal changes from monsoons to dry months affect pollution flows. Cameras equipped with detection algorithms help quantify volumes and patterns. Modelling and simulations guide where to deploy Interceptor systems and how to scale them.

This foundation of data explains their success: more than 46 million kilograms of waste intercepted and removed from marine and freshwater environments, thanks to System 03, their towed ocean technology spanning over 2.2 kilometers, which can clean an area the size of a football field in five seconds; and over 20 Interceptor systems deployed across the world’s most polluted rivers. The organization recently unveiled plans to tackle up to a third of all plastic emissions from rivers through its 30 Cities Program, targeting urban centers with important waterways and major pollution problems.

But as Nisha stressed, cleanup is only one part of the solution. “We’re buying time for systemic change,” she told me. “Ultimately you need governments, producers, recyclers, and communities working together.”

There are signs of progress: more than 90 countries now have plastic bag bans; extended producer responsibility regulations are expanding; and negotiations toward a global plastics treaty have brought unprecedented international attention to the issue despite agreement remaining elusive.

The importance of systems

What struck me most in our discussion was the philosophy that drives The Ocean Cleanup. With employees from 40 nationalities, they are building bridges across sectors, disciplines, and geographies. They are proving what is possible when a global movement is anchored in evidence-based design and relentless experimentation.

At SAP, we recognize this mindset. Helping the world run better and improving people’s lives requires more than intention; it requires agile systems capable of putting insights at the fingertips of business. That’s why The Ocean Cleanup relies on SAP to deliver on its mission. Every hour they spend building business systems is an hour not spent developing ocean systems, river systems, or new engineering solutions. Our role is to provide a stable, integrated digital foundation so they can focus on innovation, not administration. Technology should accelerate impact and enable scale, not get in the way of it.

The same is true for every organization. Whether fighting pollution, reimagining supply chains, or transforming business models, the biggest breakthroughs happen when you combine purpose with technology that can support it. Clean, connected data, intelligent processes, and applications that automate what can be automated so people can focus on what matters most: This is why SAP is more relevant than ever.

The Ocean Cleanup shows what is possible when bold ideas meet the right technology and the right partnerships. This is exactly the type of conversation I look forward to bringing you through Beyond Tech – Expanding Perspectives, stories of inspiring minds that demonstrate that the future is not something we predict, but something we build together.


Manos Raptopoulos is global president of Customer Success, Europe, APAC, Middle East & Africa, and a member of the Extended Board at SAP.

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Redefining the Path to Loyalty-Led Growth with SAP Order Management Services

Just two years ago at NRF, SAP introduced SAP Order Management Services, a cloud-native, composable, and modular order management solution designed to help unify data and processes for orders, inventory, POS transactions, and fulfillment management across all channels.

Since the launch, SAP Order Management Services has empowered organizations to streamline operations for increased efficiency, reduced manual workloads, and untangled multi-channel complexity. With this approach, businesses can deliver on customer promises with seamless customer experience. This momentum has also been recognized in the market, as SAP Order Management Services was named a Leader in the Order Management Market 2025 report by IHL Group for its robust capabilities and enterprise readiness.

Overcome omnichannel order and fulfillment complexities with SAP Order Management Services

Hornbach, a leading German home improvement retailer, is already seeing the benefits. With SAP Order Management Services, Hornbach connects digital and physical stores with full visibility into day-to-day transactions, providing omnichannel retail experience at scale to its customers.

However, the retail landscape is evolving continuously. While profitable growth is critical to businesses, earning and sustaining customer loyalty now is becoming more important. Ahead of the curve, SAP has heavily invested in expanding capabilities in the SAP Order Management Services bundle to help retailers deliver on customer promises with intelligence, scalability, and adaptability, leading to boosts in customer loyalty.

At NRF 2026, SAP is unveiling new and enhanced capabilities that power retailers to not only operate more efficiently but also achieve loyalty-led growth through every order.

AI in SAP Order Management Services

Joule in SAP Order Management Services: SAP’s AI copilot, Joule, is now available in SAP Order Management Services. Access order-related data, analysis, and insights through conversations in natural language and visual display.

Order Reliability Agent: Accelerate operational efficiency with the Order Reliability Agent in SAP Order Management Services. Proactively mitigate and resolve any potential issues and gaps, such as stock discrepancies or process bottlenecks, to help ensure every order is fulfilled seamlessly and to boost customer loyalty.

AI-assisted copy generation and translations: Create promotional copy in seconds and translate it into any language with AI assistance, helping to reduce manual workload and accelerate time-to-market.

UI enhancements

Workflow-optimized UI: The enhanced and unified UI in SAP Order Management Services can deliver a consistent user experience across order, inventory, and fulfillment operations. Teams can now work faster, reduce training time, and maintain full visibility across every step of the order lifecycle.

Watch the SAP Order Management Services retail demo video to get a closer look at the AI capabilities in action. Visit the SAP booth at NRF 2026, January 11 – 13, to learn more about SAP Order Management Services and catch an in-person demo.


Emilie Fournelle is head of Product Management for SAP Order Management Services at SAP.

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BITZER Helps SAP Pioneer Project Embodied AI

BITZER plays a vital role in everyday life—delivering safety, health, and comfort around the globe.

Its advanced refrigeration, air conditioning, and heat pump technologies keep supermarket shelves, hotel rooms, and hospital operating theaters at the right temperatures, whatever the ambient temperature is. Its compressors are essential for storing medicines, preserving perishable goods in shipping containers, and processing frozen foods. And if that isn’t impressive enough, its technology keeps ice hockey players gliding across the ice and breweries fermenting yeast for your beer.

Headshot: Christian Stenzel, vice president of Organization and IT at BITZER
Image courtesy of BITZER

The company is a longstanding RISE with SAP customer and, like SAP, is constantly innovating its products to stay ahead. Christian Stenzel, vice president of Organization and IT at BITZER, has a clear vision for an SAP strategy that prioritizes integration and rapid adoption of AI: “Optimizing business processes is as important as product innovation at BITZER.”

The SAP Research and Innovation team is equally committed to keeping SAP ahead by exploring new technologies and one team is currently dedicated to Project Embodied AI. Embodied AI combines artificial intelligence with a physical form, such as robots, that can perceive and act in the real world. Embodied AI agents take this a step further: extending the impact of SAP Business AI into physical operations by making robots cognitive.

To explore potential use cases where cognitive robots could bring value, the Project Embodied AI team invited a select group of forward-thinking leaders and innovation professionals from SAP customers to join its Physical AI and Cognitive Robots Exploration Council. And BITZER was one of them.

“Demand-driven production is key in our business,” said BITZER’s Stenzel, who immediately saw the potential value in using robots to meet demand fluctuations.

BITZER headquarters building
Image courtesy of BITZER

Running on SAP Business Technology Platform (SAP BTP) and SAP Extended Warehouse Management (SAP EWM) for SAP S/4HANA Cloud, already in place, BITZER already had the ideal software landscape to serve as a proof-of-concept test ground.

Before deployment, NEURA’s 4NE1, one of Europe’s most advanced humanoid robots, was virtually trained for the pick-task use case on NVIDIA Isaac Sim software.

Watch the video: SAP x NEURA x BITZER

A new benchmark for intelligent automation

This proof of concept for Project Embodied AI sets a new benchmark for intelligent automation in warehouses, Stenzel said. The results highlight:

  • Seamless integration: SAP EWM connected directly with physical warehouse operations, no costly middleware required.
  • True autonomy: Robots performed pick-tasks independently, demonstrating advanced task-level autonomy.
  • Agility and flexibility: Robots could enable demand-driven production, operating 24/7 to meet shifting needs.
  • Reliable processes: Orders of materials were automatically created, demonstrating how operational mistakes could be minimized.

A decisive step forward

Dr. Lukasz Ostrowski, head of Embodied AI and Robotics at SAP, heralded this proof-of-concept as a decisive step forward: “The proof of concept at BITZER is great first step for experiencing firsthand how the impact of SAP Business AI can be extended into physical operations. Further proofs of concept are planned as Project Embodied AI continues to assess the business value of embodied AI for customers.”

AI in 2026: Five Defining Themes

AI is quickly evolving from a set of powerful tools to a central component of the competitive enterprise. Specialized models, AI agents, and AI-native architecture will ensure that AI continues to embed itself into the very core of enterprise operations—with potentially powerful benefits.

To navigate AI’s evolution, organizations need to understand that it’s no longer just a question of “What can AI do?” but “How do we set our organization up for success with AI? How do we build for it? What problems do I solve with which models? How do we govern it?”

Looking ahead to five critical themes that will define enterprise AI in 2026, these present both opportunities and challenges for organizations. Let’s dive in.

Create transformative impact with the most powerful AI and agents fueled by the context of all your business data

1. New categories of AI foundation models unlock enterprise value

Advances in generative AI stem from breakthroughs in “foundation models,” massive neural networks trained on vast amounts of data that can be adapted to a wide range of tasks.

Large language models (LLMs) were the first wave of foundation models at scale. General-purpose LLMs, trained on the equivalent of all the text on the internet, opened the door to many value-adding use cases, including summarizing documents, writing code, and powering applications like ChatGPT and Claude. Over the last few years, we have already seen the foundation model approach applied to other domains, such as video creation and voice.

In 2026, specialized foundation models optimized for specific data types and domains will power the high-value enterprise AI use cases. Video generation models have already shown that models grounded in real-world physics data can reason about scenes and physical dynamics. Emerging world models demonstrate that simulating the physical world unlocks new possibilities in simulation, synthetic training data, and digital twins. Vision-language-action models demonstrate that robot-specific foundation models can generalize to new tasks and environments, enabling the transformation of web-scale knowledge into real-world actions in logistics and manufacturing.

In the enterprise domain, a similar shift is underway for structured data found in databases and transactional business software. While LLMs are impressive across many enterprise use cases, they cannot handle tasks like numerical predictions, such as inferring a delivery date or supplier risk score. However, work on relational foundation models shows that training on structured datasets—for example, data in tables, rather than generic text or images from the internet—can deliver high predictive accuracy without the tedious feature engineering and training required in classical machine learning. This means organizations can deploy predictive models in days, not months. Recent launches of relational foundation models, such as SAP-RPT-1, Kumo, and DistilLabs, highlight how new models can directly support use cases like forecasting, anomaly detection, and optimization across ERP, finance, manufacturing, and supply chain scenarios.

In 2026, these specialized models are expected to scale to deliver superior performance and economics for structured business tasks, surpassing general-purpose LLMs and state-of-the-art machine learning algorithms. These models will emerge as the workhorses behind high-value enterprise tasks.

2. Software evolves toward AI-native architecture

AI has seen various approaches create value over the decades, from the first rules-based expert systems to probabilistic deep learning and the recent explosion in generative AI. In 2026, organizations will shift from enhancing existing AI applications and processes to AI-native architectures, which will fully realize the promise of modern AI.

AI-native architecture adds a continuously learning, agentic intelligence layer on top of deterministic systems, enabling applications to become intent-driven, context-aware, and self-improving rather than being statically coded around fixed workflows. Agentic systems will still only be as good as the context layer they can reliably retrieve and ground on. Here, organizations should invest in truly comprehensive, semantically rich knowledge graphs that provide a scalable source of context, making AI-native software dependable and self-improving.

Enterprise applications will increasingly be built natively around AI capabilities, featuring user experiences designed for multi-model, natural language interaction; AI agents reasoning through complex processes; and a foundation managing foundation models, services, and a knowledge graph capturing semantically rich business data. AI-native architecture also enables more employees to create apps—such as smaller, ad-hoc productivity applications—in a matter of minutes without straining IT. 

AI-native architecture builds on, and even requires, established SaaS principles and investments in modern cloud applications. The technical term for combining probabilistic, adaptive AI models with deterministic systems of record is called neurosymbolic AI. It brings together AI’s best capabilities to adapt with reliable, governable, and deterministic processes. Next-gen applications will not just have AI bolted on; they’ll be built around AI at their core. This means combining reasoning, business rules, and data to deliver insights and automation seamlessly. Imagine ERP systems that proactively flag anomalies, recommend actions, and even execute workflows autonomously—all while staying aligned with company policies and regulations.

3. Agentic governance becomes mission-critical

Over the past two to three years, generative AI has introduced a wave of value-added use cases. These use cases were largely based on users sending a prompt to a model, receiving a response, and then interacting with the model again.

Last year saw the start of the next wave of innovation: AI agents capable of planning and iteratively reasoning through multi-step tasks, including selecting tools, self-reflecting on progress, and collaborating with other AI agents. These advanced AI agents promise to tackle complex business processes that were previously immune to automation, such as analyzing myriad documents, records, and policies to resolve a dispute or book a trip.

However, the proliferation of AI agents, many of which handle critical tasks and sensitive data, demands the development of new capabilities. Agentic governance will emerge as a critical capability as organizations deploy hundreds of specialized AI agents. The “agent sprawl” challenge will mirror previous shadow IT crises, but with higher stakes given agents’ autonomous decision-making capabilities.

Forward-thinking enterprises will establish comprehensive governance frameworks addressing five dimensions: agent lifecycle management (version control, testing protocols, deployment approval, retirement procedures); observability and auditability (agent inventory, logging, reasoning paths, and action traces); policy enforcement (embedding business rules, regulatory constraints, and ethical guidelines into agent execution); human-agent collaboration models (defining autonomy boundaries, approval requirements, and escalation pathways); and performance monitoring (tracking accuracy, efficiency, cost, and business impact).

The organizational shift will prove profound—from viewing AI as an independent tool to managing agents as digital coworkers requiring onboarding, performance reviews, and continuous improvement. HR and IT functions will collaborate on “digital workforce management” as organizations treat agentic governance as seriously as they do traditional workforce oversight.

4. Intent-driven ERP and generative UI emerge as a new user experience

Consumers are becoming increasingly familiar with computer interactions requiring prompts in natural language, voice, and even images and gestures. At the same time, generative AI’s ability to create text, graphs, code, and HTML on the fly is improving rapidly. In parallel, AI agents enable users to simply express their intentions, allowing the agent to determine how to work toward achieving that goal.

These advancements open the door to varied and entirely new modalities for users to work with enterprise software, as well as “no-app ERP” experiences. For example, to book a customer visit, a worker typically needs to open an analytics application to review the account, look in the CRM system to retrieve the customer’s address, and then navigate to another application to book travel, among other tasks. 

In 2026, we will see “gen UI” experiences increasingly surface via digital assistants, relieving users from the need to navigate between multiple applications and perform manual tasks. With time, AI will allow the user to simply express the intent: “Prepare a trip to my customer with the most leads.” From here, an AI agent will plan out the steps and required systems, interacting with the user to confirm travel details while dynamically generating analytical graphs and briefing material in the window. As AI agents develop stronger calculation and prediction tools, users will be able to “speak to their data” more naturally, with agents making data-based decisions in the background. To be clear, interactions with agents will extend far beyond a chat box; organizations will enjoy rich visualizations, complete workflows, and the ability to build hyper-personalized apps with just a few commands.

The user interface will not disappear. No-app ERP experiences and autonomous agents require the same foundational substrate that humans rely on for their daily work: structured workflows, security, governance, and business logic defined in business applications. The difference is that agents consume these primitives programmatically at scale, not only through a GUI, and humans can interact with these agents via natural language without ever needing to open the application.

These capabilities will usher in a new paradigm for human-AI collaboration and productivity in the workplace. Personalized experiences and adaptive workflows across applications and data sources will lower adoption barriers. This ability to focus solely on achieving a user’s intention, regardless of the interaction modality and underlying systems, will drive return on investment (ROI) in AI and enterprise software.

5. Deglobalization drives sovereign AI offerings

AI sparked debates about digital sovereignty among nations due to AI’s potential impact on everything from scientific discovery and national security to economic productivity and even culture. Events in geopolitics, such as supply chain disruptions caused by tariffs and war, have only intensified the urgency that many nations and organizations feel to become digitally sovereign.

Digital sovereignty has two broad definitions. First, digital sovereignty is an information security designation governing data storage and access, such as U.S. FedRAMP and German VSA, required to process sensitive governmental data in a “sovereign cloud.” Second, and more broadly, sovereignty refers to the provenance of physical assets, intellectual property, legal jurisdiction, and services along the cloud stack. For example, does an application utilize an AI model created in Europe, the U.S., or China, and is the data center geographically isolated? 

The high stakes, geopolitical uncertainty, and complexity of “sovereign AI” will lead enterprises to increasingly demand AI and cloud solutions that are simultaneously cutting-edge, flexible, and fully sovereign. This intensifies the shift from globalized one-size-fits-all cloud to regionally compliant, AI-powered enterprise platforms. At the same time, governments will continue to refine their national AI strategies to invest in areas along the stack where they can compete and create value.

Executing on the 2026 AI themes

In 2026, AI is poised to move from a supporting tool to a fundamental pillar of the enterprise. This shift is driven by a convergence of defining trends—including increasingly capable agents, generative UI, and AI-native architecture—that push AI from the application layer and into the very core of business operations.

Organizations that thrive will be those that recognize this shift and build an enterprise that is purpose-built for AI: establishing robust governance to manage a new, collaborative workforce of humans and AI agents; embracing gen UI to lower adoption barriers and an intent-driven user experience that helps employees interact naturally; seeking out specialized foundation models that are precisely tuned for enterprise use cases to drive business value; and, finally, building applications natively around AI that combine reasoning, business rules, and data, delivering proactive insights and automation.

However, in 2026, organizations will still need high-quality, connected data. Data siloes severely limit the effectiveness of AI. As mentioned, AI-native architecture requires established investments in modern cloud applications that harmonize data across the entire business—because unified data means AI’s outcomes are more accurate and relevant.


Jonathan von Rueden is chief AI officer at SAP SE.
Walter Sun is senior vice president and global head of AI for SAP Business AI at SAP.
Sean Kask is vice president and head of AI Strategy for SAP Business AI at SAP.

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SAP Builds AI Into the Core of Retail at NRF 2026

Embedded AI streamlines planning, operations, fulfillment and commerce to help retailers scale with speed, resilience and loyalty


NEW YORK SAP SE (NYSE: SAP) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail’s Big Show.

SAP at NRF 2026: Retail’s Big Show

SAP continues to infuse AI into the DNA of every part of its retail solutions, reinforcing its suite-first strategy and helping retailers operate with greater intelligence, resilience and trust while delivering better experiences for customers everywhere.

“Retailers face a landscape where AI is no longer optional,” said Balaji Balasubramanian, President and Chief Product Officer for Customer Experience and Consumer Industries, SAP SE. “SAP provides one closed-loop, AI-enhanced retail operating system that ties planning, execution and engagement together. We put data and AI at the heart of retail, delivering speed, personalization and growth across every channel and segment.”

AI that turns retail data into actionable intelligence

The Retail Intelligence solution in SAP Business Data Cloud provides accurate demand and inventory planning, leveraging retailers’ data from across SAP software and third-party systems to drive profitable growth through actionable, real-time insights. Purpose-built for retailers and direct-to-consumer businesses, it will be generally available in the first half of 2026.

Harmonizing real-time data from sales, inventory, customers and suppliers, Retail Intelligence uses AI-generated simulations so planners can anticipate outcomes and optimize inventory. This improves forecast accuracy, reduces manual planning effort, lowers inventory costs and raises service levels. All this drives more seamless omnichannel engagements, which strengthen customer loyalty and enable growth without adding complexity for retailers.

“Retailers are seeking built-in, embedded AI solutions to help balance daily operations, future planning and agility to manage a dynamic market,” said Ananda Chakravarty, Vice President of IDC Retail Insights. “What sets SAP apart is the holistic nature of its approach, offering an agentic operating system that works in the background, connects data and orchestrates agents. SAP makes it an easy lift for retailers to achieve enterprise-wide intelligence, avoiding the complexity of many point solutions.”

AI that streamlines modern retail operations

Retailers must make fast, confident decisions across assortments, pricing and planning. To meet that need, SAP announced new AI-assisted assortment management capabilities, allowing planners to create, modify or retire assortments using natural language through the Joule copilot. This reduces the bottleneck on expert users, enabling faster responses to market shifts and freeing time for higher-value merchandising decisions.

SAP also introduced omnichannel sales promotions in sales orders, integrating the SAP Omnichannel Promotion Pricing solution with the SAP S/4HANA Cloud Public Edition, retail, fashion and vertical business solution. This enables advanced promotions such as bonus buys to be applied consistently across diverse channels, enabling a single source of truth for pricing and promotions in store and online, so retailers can deliver a consistent experience.

In addition, SAP is delivering deeper merchandising, segmentation and manufacturing support in the solution, tailored to fashion wholesalers and manufacturers. These enhancements provide the data and process foundation needed for AI-assisted fashion operations across the business.

AI that drives better customer engagement

As shopping journeys increasingly begin with AI assistants rather than storefronts or search engines, retailers need new ways to be present wherever buying decisions are made. SAP helps retailers connect products, pricing, inventory and promotions directly to AI-enabled discovery and shopping experiences, unlocking agentic commerce with its new storefront MCP server, part of the SAP Commerce Cloud solution.

Retailers can now make their storefronts intelligible to AI, driving shopping experiences not only on their storefronts but also on platforms such as ChatGPT. This creates a truly channel-less commerce experience, one where engagement, discovery and transaction happen more seamlessly across human and AI-assisted touch points.

AI that builds customer loyalty

As customer expectations rise and fulfillment networks grow more complex, retailers need confidence that every order will be delivered as promised, using AI solutions that provide proactive visibility and guidance to help keep operations running smoothly and at scale. And as brand visibility shifts in the age of agentic commerce, reliable and consistent shopping experiences are more important than ever to drive sustained customer loyalty and trust.

SAP announced Order Reliability Agent as part of the SAP Order Management Services bundle, planned for release in the second quarter of 2026. The new agent proactively identifies and resolves potential order issues, helping associates answer common questions about order status, stock availability and fulfillment risks before they impact customers.

By combining agentic autonomy with human oversight where judgment matters, these innovations from SAP drive insightful planning and improve operational efficiency, both enhancing the customer experience and driving profitable growth.

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Media contact:
Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET
SAP Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2026 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

David Robinson Named President of SAP North America

NEWTOWN SQUARE  SAP SE (NYSE: SAP) today announced the appointment of David Robinson as president of SAP North America. In this role, Robinson will oversee the company’s North America market units and lead sales operations across the broader Americas region. He will focus on driving customer success, accelerating business transformation, and helping organizations realize the full value of their SAP solutions.

“David’s deep understanding of our North American markets and strategic vision will accelerate SAP’s momentum in this geography as we continue to empower businesses with AI embedded in mission critical applications and powered by unified data to drive real business outcomes,” said Jan Gilg, Global President of Customer Success & Americas and member of the Extended Board of SAP SE. “With his appointment, we are bringing special focus and extra leadership capacity to SAP’s most important growth market.”

Robinson has 22 years of SAP experience and proven leadership across multiple business functions. Most recently serving as president and chief revenue officer for Cloud ERP and acting managing director for SAP U.S. Public Services, he has been instrumental in driving SAP’s and customers’ cloud transformation strategies. His SAP career includes leadership roles as senior vice president for RISE with SAP, global vice president and managing director, COO for Customer Success, and regional vice president for business finance in North America. Earlier in his career, he served as chief innovation officer for public services and led industry advisory, value advisory, and product engineering teams at SAP Labs.

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Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
SAP Press Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2026 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

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