How the Newly Updated SAP AI Ethics Handbook Helps Create Ethical AI at SAP

The latest version of the SAP AI Ethics Handbook is the one-stop shop for applying the SAP Global AI Ethics policy and creating ethical AI solutions that support our commitment to deliver relevant, reliable, and responsible AI.

The updated handbook now contains information about generative and other types of AI and how to apply SAP’s updated ethical AI guiding principles. Here is a brief introduction to the handbook and how you can use it to apply SAP’s AI ethics policy to your work.

SAP’s Guiding Principles on AI Ethics

Principles 1-7 are applicable for teams involved in creating AI systems; principles 8-10 are for governance requirements.

  1. Proportionality and Do Not Harm
  2. Safety and Security
  3. Fairness and Non-Discrimination
  4. Sustainability
  5. Right to Privacy and Data Protection
  6. Human Oversight and Determination
  7. Transparency and Explainability
  8. Responsibility and Accountability
  9. Awareness and Literacy
  10. Multistakeholder and Adaptive Governance and Collaboration

Who Is the Target Audience for This Handbook?

In a nutshell – everyone developing and implementing AI.

This handbook is for everyone who wants to give users confidence in the SAP AI ethics processes and confidence that humans are at the core of SAP’s AI processes. In short, it’s for everyone who wants help create a human-centered AI culture. Specifically, principles 1-7 apply to teams creating AI solutions, while principles 8-10 apply to governance teams.

The handbook explains how human-centered AI is achieved with tools like user research, design thinking, and user stories. These tools help create products that are closely aligned to the needs of SAP’s target groups, increasing benefits and mitigating the risk of unintended harm in SAP AI use cases.

What Is an AI Use Case at SAP?

An AI use case means that the AI system is built either on symbolic AI, traditional/narrow AI, or generative AI. This handbook is applicable to all three types of AI use cases.

How Do You Determine an AI Use Case?

In the handbook, there is an ideation checklist that guides you through the process to determine the type of use case – red line, high-risk, or standard. The handbook also has detailed checklists for validation, realization, productization, and operation.

What Is a Red Line Use Case?

Red line cases are AI use cases that are prohibited because they undermine personal freedom, undermine society, and/or cause intentional damage to the environment.

What Is High-Risk Use Case?

An AI use case that meets one of the high-risk criteria listed below is a high-risk use case:

  • Personal data is processed.
  • Sensitive personal data is processed.
  • It could negatively affect the well-being of individuals or groups, such as social, safety, financial, and/or physical harm.
  • It has automated decision-making.
  • It is a high-risk sector, like HR, healthcare, law enforcement, or democratic processes.

What Happens with High-Risk Use Cases?

The use case classification is checked by the SAP Global AI Ethics organization. If the organization agrees that the high-risk classification is correct, the SAP Global AI Ethics steering committee will review the case and recommend what, if any, further action needs to be taken.

Additional Information

Information about AI ethics is available at:

Guiding Principles That Resonate

Hear what guiding principles resonate the most with some of our in-house AI ethics experts:

“The guiding principle Safety and Security resonates with me because it covers everything that we need to take care of: AI security to ensure our systems are robust and work as designed and AI safety for protecting individuals, society, and the environment from harm done by AI systems. The guiding principle Transparency and Explainability resonates with me because it describes critical prerequisites to ensure human oversight – for humans on the loop like technical experts as well as humans in the loop such as business experts. Additionally, my cognitive scientist self is intrigued by the challenge to make AI output understandable for humans.”

– Bettina Laugwitz, Director, AI Ethics & Responsible AI

“The guiding principle Fairness and Non-Discrimination resonates with me because I believe this is currently the biggest gap in the development of AI and the reason why AI has the potential to harm human rights. Many AI scandals to date have been violations of this principle, including discrimination against women in finances and HR, to name but a few. AI cannot grow without the co-creation of, for example, minorities, the Global South, and women. The guiding principle Sustainability may be my biggest concern about AI, but it is also our biggest innovation possibility. Indigenous rights, co-creation, protection, and understanding how to protect fragile ecosystems parallel to the exploration and development of AI is crucial. SAP has the potential to explore how to become ‘green’ on this topic. This principle should be a priority for designing for future generations.”

– Camila Lombana Diaz, AI Ethics Expert and Researcher

“I am convinced the guiding principle Responsibility and Accountability gets to the heart of something very important: no matter how human AI appears to us, it cannot and should not be held morally accountable for its actions. AI is built and used by humans – and therefore responsibility and liability for all decisions and actions taken by AI must be assigned to human actors in order to ensure effective protection for those affected by AI. The guiding principle Fairness and Non-Discrimination in the development of AI makes a significant contribution to protecting human rights; it is difficult, however, to standardize processes to ensure fairness and many case-by-case decisions need to be made, which can be a challenge for those developing AI. Nevertheless, compliance with this principle is non-negotiable, which is why I am committed to supporting developers building fair AI.”

– Saskia Welsch, AI Ethics and Responsible AI Team Member

Alexa MacDonald is a senior editor for SAP News.

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SAP Intelligent CX Boosts Enterprise Success with Gainsight

In order to enhance revenue growth and customer retention while fortifying SAP intelligent CX, the German enterprise software giant is incorporating Gainsight’s customer success solutions into its SAP Sales Cloud platform. The goal of SAP and Gainsight’s partnership is to use intelligent customer experience (CX) strategies to better coordinate sales and customer success initiatives. This […]

The post SAP Intelligent CX Boosts Enterprise Success with Gainsight appeared first on InsideSAP.

SAP Garden: Where Innovation Unites Sports, Talent, and Technology

In the heart of Munich Olympic Park, SAP Garden is making its debut as the new home of the Red Bull Munich Ice Hockey Club.

This modern venue adds a fresh landmark to a thriving culture and promises to influence the sports-enthusiastic city for decades to come. Located in one of Europe’s key technology hubs, SAP Garden strengthens the company’s presence with customers and partners. It also provides a creative space for employees and future talent at the nearby SAP Labs Munich location, situated on the grounds of the Technical University of Munich (TUM).

Navigating the Path to Decent Work and Reducing Youth Unemployment

The global education goal, part of the United Nations’ Sustainable Development Goals (SDGs), remains significantly off track. Various reports, including from UNESCO and UN news, highlight the concerning trend that unless drastic changes occur the world will not meet its commitments to ensure inclusive and equitable quality education by 2030.

The world today is grappling with a polycrisis – a complex set of interconnected global challenges that impact economies, industries, and job markets simultaneously. From climate change and geopolitical tensions to technological disruptions and economic instability, these crises are reshaping the landscape of work, especially for young people. While youth unemployment remains high, employers worldwide are also struggling to fill critical roles, highlighting a significant skills gap.

According to the International Labour Organization (ILO), global youth unemployment was 13% in 2023, with many young people facing limited prospects for stable and decent work. On the flip side, the World Economic Forum (WEF) found that 44% of businesses report difficulties in finding talent with the right skills to fill jobs. This contrast reflects a deepening mismatch between the supply of young job seekers and the demand for skilled talent, which, if left unaddressed, will exacerbate both unemployment and the talent shortage.

To tackle this challenge, we must take a comprehensive, systems-based approach, focusing on five interconnected elements: economy, education, employability, equality, and the ecosystem. Together, these factors can help close the skills gap, reduce youth unemployment, and create pathways to decent work for all.

Economy: Growing Jobs and Funding

Economic growth remains a critical driver of job creation, but the quality and inclusivity of that growth matter. In many parts of the world, jobless growth has become a pressing concern, as economies expand without generating enough formal employment opportunities for young people. Youth unemployment continues to rise even in nations with positive GDP growth, indicating that inclusive economic policies and investment in key sectors are lacking (ILO, 2024).

Moreover, the alignment between economic growth and investment in education is critical. The Global Education Monitoring Report 2023 highlights that national budgets for education often fall short of the recommended 4%-6% of GDP that UNESCO advocates. Without adequate financial support, education systems cannot provide the skills and competencies needed to prepare young people for modern job markets, leaving many young workers without the necessary tools to succeed.

Education: Providing the Foundation for Lifelong Learning

Education systems need to evolve to meet the changing demands of the workforce. The OECD – OCDE emphasizes the importance of embedding skills, knowledge, attitudes, and values into education systems to ensure that young people are prepared for lifelong learning. In particular, stackable credentials – modular qualifications that allow learners to build expertise over time – are becoming an essential component of successful education-to-employment transitions.

Despite the need for adaptable learning pathways, many education systems remain rigid and slow to adopt these models. However, countries that have embraced flexible learning, such as Germany with its robust vocational education and training (VET) programs, have been able to reduce youth unemployment significantly. The integration of industry-specialized learning and competency-based education is critical for preparing young people to thrive in an evolving workforce, particularly in sectors like technology and sustainability.

Employability: Training the Right Skills for Employment or Entrepreneurial Success

One of the most significant barriers to reducing youth unemployment is the skills mismatch – the gap between what young people learn and what employers need. The World Economic Forum’s Future of Jobs Report 2023 projects that 50% of employees will need reskilling by 2025 due to rapid technological advancements. Yet, traditional education systems are often not aligned with industry needs, leaving many young workers without the skills required for high-growth sectors.

Governments and businesses must collaborate to ensure that training programs are directly linked to market demand. Public-private partnerships, such as apprenticeship programs and industry-led training initiatives, can play a pivotal role in closing the skills gap. For example, in Switzerland, where education and training are tightly integrated with the labor market, youth unemployment is among the lowest in the world. Building a system that continually adapts to changing workforce needs is essential for improving youth employability.

SAP is driving long-term social impact

Recent trends show that many young people increasingly prefer entrepreneurship over traditional employment, driven by the desire for independence and the ability to create change. A 2019 study by Deloitte found that 76% of millennials view entrepreneurship as a key vehicle for driving social impact. However, research highlights the need for robust support systems to help these young entrepreneurs succeed. The 2021 Global Entrepreneurship Monitor emphasizes that access to entrepreneurial education, mentorship, and skill development is critical for youth to thrive in their ventures.

Equality: Ensuring an Inclusive and Diverse Talent Pipeline

Any strategy to reduce youth unemployment must prioritize equality, ensuring that opportunities are equally accessible to all young people, regardless of their background, gender, or location. Despite advances in education, women and marginalized communities continue to face barriers to entry in high-growth industries, particularly in STEM fields. According to UNESCO, only 35% of STEM graduates are women, highlighting the gender gap in science, technology, engineering, and mathematics.

Programs that specifically target underrepresented groups – such as mentorships and women-in-tech initiatives – can help diversify the talent pipeline. Furthermore, companies that emphasize inclusive hiring practices, gender parity, and equity in leadership are not only contributing to social justice but also benefiting from a more innovative and dynamic workforce. The data is clear: promoting diversity is a strategic advantage in the modern economy.

Ecosystem: Aligning Stakeholders for Maximum Impact

A thriving job market requires more than just a functioning economy and well-prepared workers – it needs a cohesive ecosystem where governments, businesses, educational institutions, and civil society work together efficiently. The OECD underscores the importance of synergy across the value chain, ensuring that all stakeholders are aligned toward the goal of reducing unemployment and fostering decent work.

Successful models of ecosystem collaboration, like those seen in Singapore, offer valuable lessons for other nations. In these countries, the government plays a central role in orchestrating cooperation between educational institutions and industries to ensure that young people are being trained in fields that are projected to grow. Such synergies foster an environment where young people can transition smoothly from education to employment and where employers can easily find the talent they need.

As respective leaders, SAP and UNICEF join forces to create innovative solutions to global skilling and workforce challenges with an aim to help young people transition to earning. Together, we’re generating inclusive opportunities for underserved young people worldwide, preparing them for decent work with the skills that employers need.

We expanded our partnership in 2022, with a three-year investment focused on impacting youth in Kenya, Nigeria, and South Africa through a new program that supports learning to earning pathways in growing digital and green economies. The program helps equip youth with the essential skills they need to flourish – wherever they may see their future. Further, it builds on UNICEF’s Generation Unlimited (GenU) signature program, Youth Agency Marketplace (YOMA), a platform developed by young Africans to tackle labor market challenges and increase youth agency across the globe. By the end of the first year, SAP and UNICEF’s GenU reached more than 600,000 youth, granting them access to foundational and digital skills opportunities that help young people unlock opportunities in the changing global economy.

One of the learn to earn pathways on YOMA is the SAP Educate to Employ initiative designed by SAP to help equip beneficiaries with essential competencies for the digital economy. The free initiative, implemented by the local non-profit UMUZI, focuses on developing skills, knowledge, attitudes, and values to help prepare candidates for employment. It also aims to assist employers in accessing diverse and certified talent, thereby accelerating digital transformation in each country through a skilled talent pipeline. More than 1,000 learners completed one or more foundational skills courses, while 165 learners completed over 400 hours of critical skills development training and achieved an SAP certification for technology consultant beginners. Additionally, 100 learners have completed their intermediate training on the SAP Learning site and are preparing for SAP-certified associate exams.

This multistakeholder approach underscores the power of partnership in addressing complex social challenges. By pooling expertise and resources, SAP, UNICEF’s GenU, and UMUZI are collectively ensuring that youth not only gain relevant skills but also access meaningful pathways to employment. These partnerships exemplify the collaborative frameworks needed to drive sustainable impact on a global scale. As digital and green economies continue to reshape the future of work, partnerships that unite private, public, and civil society actors will remain crucial in ensuring that marginalized youth are not left behind.

A Path Forward

The polycrisis we face today demands multidimensional solutions that address both the supply and demand sides of the labor market. By focusing on the interconnected elements of economy, education, employability, equality, and ecosystem, we can create a comprehensive strategy to reduce youth unemployment and foster decent work for all.

Policymakers, business leaders, and educators must come together to close the skills gap, promote inclusive growth, and build resilient labor markets. The challenges are great, but so are the opportunities. With coordinated effort and sustained investment, we can build a future where young people have the skills, opportunities, and support they need to thrive in the global economy.

For more information on how SAP is helping the world run better and improving people’s lives all year round, visit sap.com/csr.


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SAP Partner K2 University Expands Learning Classes to North America, Providing Greater Opportunity and Flexibility for Enablement

With businesses continuing to transition to the cloud and new technologies reshaping the job landscape, the demand for future-focused, cloud-first SAP skills remains high. And it comes as no surprise that AI and cloud computing are among the fastest growing, highest demand emerging skills, as a recent report from the World Economic Forum states.

In response to this trend, SAP is lowering access to acquiring these critical skills with an expanded partnership with SAP PartnerEdge member K2 Partnering Solutions and its education brand K2 University. K2 University is expanding its portfolio further, offering instructor-led training for SAP solutions in the United States and Canada. Bringing high-quality and vetted SAP learning content, methodology, and system access to even more people, this strategic move aims to provide individuals with the opportunity to deepen their SAP knowledge through scheduled, live, instructor-led courses guided by experienced trainers – and to bring SAP solutions to life.  

Breaking down barriers and providing future-focused education to a broader audience, this collaboration is a testament to our commitment to empower individuals through accessible learning opportunities. Hearing that SAP professionals like Beau van den Berg, a recent university graduate, can access amazing job opportunities thanks to their SAP skills, underscores the importance of those learning programs. Beau knew that tech, and specifically SAP, was in increased demand. And while his story is inspiring, there are many more.  

SAP Sustainability Solutions Support Net Zero Efforts with Ambipar

As part of a new partnership with Ambipar, SAP sustainability solutions are at the forefront of helping companies lower their carbon footprint and get closer to net zero goals. A step toward improving carbon management through technology is the collaboration between SAP and Ambipar, a business known for its environmental solutions. SAP’s partnership with Ambipar […]

The post SAP Sustainability Solutions Support Net Zero Efforts with Ambipar appeared first on InsideSAP.

SAP Net-Zero Strategy Expands Beyond Carbon Neutrality

With its ongoing commitment to sustainability, the German enterprise software giant will be investing more in climate projects and environmental conservation beginning in 2024 as part of the SAP net-zero strategy. The SAP net-zero strategy aims to balance the amount of greenhouse gases entering the atmosphere with the amount being removed, which is in line with the Science […]

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Ecosystem Matters: Lessons Learned from 14 Years of Driving Social Impact

After 14 years of championing social entrepreneurship and social innovation, we’ve learned a few things. But one stands out above the rest: ecosystem development is everything. So why are so few investing in it?

It’s easy to pour funds into the next big idea, but without a robust ecosystem to support these innovations even the most groundbreaking social enterprises struggle to scale their impact. That’s why at SAP we’re putting our money where others won’t – into unrestricted funding for organizations such as the Global Alliance for Social Entrepreneurship, Catalyst2030, or the Social Enterprise World Forum (SEWF). These organizations are the backbone of social innovation yet often operate on shoestring budgets and tight resources. It’s high time we all recognize that building ecosystems isn’t an overhead, but essential infrastructure.

Ecosystem development isn’t just another way of funding organizations. Think of it as creating interconnected pathways that enable social enterprises to thrive. Over the years, we’ve discovered three critical areas where focused efforts can make a transformative difference: integrating social enterprises into supply chains, fostering radical collaboration, and empowering social entrepreneurs worldwide, especially the next generation.

Integration into Supply Chains: A Game Changer and the Biggest Lever

Integrating social enterprises into mainstream supply chains is our biggest lever. Through SAP Business Network, SAP runs the world’s largest B2B marketplace, where more than US$5.3 trillion in annual commerce is transacted across 190 countries. If SAP can help its customers shift a small percentage of that spending to impact business suppliers, we can create a significant financial investment in sustainable development.

As of November 2023, SAP Business Network recognizes verified social enterprises, and in less than a year the number of verified social enterprises on SAP Business Network has surged from 1,200 to over 4,400. Beyond the numbers, this growth is about creating real opportunities for businesses that prioritize social and environmental impact. By enabling these enterprises to identify themselves as potential sellers, we provide them with access to B2B opportunities, allowing them to scale their operations and increase their influence on global supply chains. In addition, we support a unified standard for social enterprises called the “People and Planet First Verification” in partnership with the Social Enterprise World Forum, which reaches social enterprise suppliers in more than 120 countries.

Frankly, this is not an altruistic move, but fulfills the cliché of a win-win situation. We’ve learned that by opening doors for impact-driven businesses to compete on a level playing field, we’re enriching the entire supply chain with innovation, sustainability, and social value. To help prepare markets for these kinds of trading relationships, we are hosting social procurement roundtables in multi-stakeholder settings and are also integrating social procurement into more customer-facing events and campaigns, helping to ensure our customers have the tools and resources to prioritize sustainability in their purchasing decisions.

Ultimately, when social enterprises succeed, we all win. Integrating them into supply chains transforms their businesses and ours, fundamentally changing the procurement system.

The Urgent Need for Radical Collaboration

Integrating social enterprises into supply chains is just one piece of the puzzle. Today, offerings to social enterprises are too fragmented. Non-profits, private sector initiatives, and governmental programs often operate in silos, duplicating efforts and diluting impact. Radical collaboration is something that’s needed on all ends.

SAP is powering equitable access to economic opportunity, education and employment, and the circular economy

That’s why, for example, we collaborate with Unilever, EY, and MovingWorlds to run the TRANSFORM Support Hub – an on-demand acceleration platform that provides personalized guidance, access to consultants, mentors, and coaches, and introductions to sales and partnership opportunities. We’re collecting and summarizing the offerings, breaking down barriers, and creating a location for unified support.

Just last year, 120 SAP employees completed 51 projects via the TRANSFORM Support Hub, providing pro-bono consulting to social enterprises and generating an in-kind contribution of $458,835. One of these employees was David Elliott, a senior user assistance developer who collaborated with Faces Up Uganda, a youth development NGO that uses arts and crafts education to help young people overcome psychosocial challenges and develop essential personal and professional skills. He leveraged his expertise to review the organization’s website and strategic plan, enhancing the communication of its vision, mission, and values, and wrote grant applications to help secure funding.

But collaboration must go beyond platforms. It requires a collective shift in mindset. It’s time we stop asking, “What new thing can I create?” and start asking “What can we achieve together?” and “What is already out there?”

To sum it up with a fact: 70.6% of young social entrepreneurs believe access to relevant global connections is critical to their work while 94.1% believe increasing collaboration with other organizations is important. So, corporations should start to open their networks and resources to connect industry experts with social entrepreneurs to foster the entire social innovation ecosystem.

Empowering the Next Generation of Social Entrepreneurs

While we are already talking about young social entrepreneurs, let’s not overlook them, as they are the future of this movement. They face unique barriers – limited access to funding, mentorship, and networks – that can stifle their potential before it even takes root.

We’re investing in programs that provide tailored support to young innovators. Through mentorship opportunities, capacity-building workshops, and access to our global networks, we’re leveling the playing field. Collaborations with organizations like Social Impact Award, We Are Family Foundation, and initiatives like Africa Forward can ensure that the next generation doesn’t just have a seat at the table, but is helping to set the agenda.

Let’s talk about Africa Forward, a critical step in our strategy to empower the next generation of African social entrepreneurs. Co-created by African members of Catalyst2030, this initiative is designed to advance progress on the UN Sustainable Development Goals and address the continent’s most pressing challenges through a partnership-driven approach.

This is about investing in long-term solutions by building a Pan-African data platform, promoting policy reform, and facilitating leadership training. Africa Forward is helping to create an ecosystem where social businesses can thrive. The goal is to enable a new wave of innovators, giving them the tools and opportunities they need to scale their impact. By focusing on capacity-building, youth training, and financial development, we’re laying a foundation for lasting change in Sub-Saharan Africa.

A Call to Action

So, after 14 years, what’s our biggest takeaway? Real change doesn’t happen in isolation. It happens when we invest in the connective tissue – the ecosystems – that empower social enterprises to scale and succeed. I’m challenging corporations, investors, and policymakers to rethink their approach. Don’t just fund the next shiny project; invest in the infrastructure that supports them all.

Why are so few willing to invest in ecosystem development? Perhaps it’s not as immediately gratifying as funding a new app or launching a big campaign to reach a big number of people. But if we truly want to tackle systemic issues – poverty, inequality, climate change – we need to dig deeper. We need to build the foundations that allow solutions to grow sustainably.

We’d like to invite you to join us. Let’s pool our resources, break down the silos, and build an ecosystem that accelerates social impact on a global scale. Together, we can transform not just businesses but entire industries.

So, here’s the question: Are you ready to invest where it counts? Are you ready to invest in social entrepreneurship ecosystems?


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SAP Increases Innovation Footprint in Silicon Valley

From flying cars to robotic concierges and even the quest for longevity, artificial intelligence (AI) promises to transform our work and personal lives, like never before.

SAP AppHaus: Humanize business software and make innovation real

AI is pushing the boundaries of every realm, as we inch ever-closer to science fiction becoming reality. While the global AI market is rightfully expected to skyrocket and touch US$2.7 trillion, it is equally important for organizations to rapidly move beyond the exploratory phases to scaling enterprise-wide solutions that deliver tangible impact. Only then will we unlock the full potential of AI and drive the next wave of innovation.

To help customers keep pace with AI and other technology innovations, SAP continues to invest in its SAP AppHaus Network. SAP AppHaus empowers customers by turning cutting edge technology into real, tangible business value for organizations.

As an example, SAP recently created a “Business AI Explore Workshop,” which serves as a blueprint for organizations to go beyond the AI hype and determine how generative AI can deliver business value for them and their customers. It is available now and provides templates, collaborative tools, and step-by-step guidelines to help organizations define the best use cases for AI to drive impact and make a list of actionable steps to get started. 

As part of SAP’s ongoing investment in the Silicon Valley, the company has built a new, enlarged SAP AppHaus at its Palo Alto campus. The space will host customer-facing activities that leverage SAP Business AI, SAP Business Technology Platform (SAP BTP), and other SAP technologies.

Opening today, SAP AppHaus Palo Alto is co-located with the SAP Experience Center, providing a holistic engagement space for customers and partners.

Unique Method for Sustainable Co-Innovation

SAP AppHaus differentiates itself through its human-centered approach to innovation. By combining design thinking and enterprise architecture, SAP AppHaus supports customers through the entire journey — from ideation to deployment — and ensures a sustainable implementation of innovation in customers’ landscape.

SAP AppHaus is not simply a showcase for technology, but a creative space where SAP collaborates with customers to develop solutions that address their most pressing business problems. Using methodologies and tools that democratize human-centered design, SAP AppHaus network delivers ground-breaking solutions into the hands of people.  All solutions are built on SAP BTP, allowing customers to easily take advantage of the platform’s best-in-class capabilities around automation, data and analytics, integration, and developer tools .

The newly renovated SAP AppHaus is part of a global network that consists of 24 SAP AppHaus locations: three run by SAP — in Palo Alto, Berlin, and Heidelberg — and the rest by partners around the world. The renewed Silicon Valley site is just the latest chapter in SAP AppHaus’ 10-year history of helping customers find the most compelling, sustainable value in new technology.

As technology writer Steven Johnson said,” If you look at history, innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.” Now Silicon Valley has a brand new space where inventors and business leaders can generate the next big thing.

Celebrating a Decade of Customer Co-Innovation

Last year marked the 10th anniversary of SAP AppHaus, celebrating a decade of successful co-innovation with customers. In honor of this milestone, Tim Brown, chair of IDEO and a pioneer of design thinking in business, said, “Congratulations to 10 years of SAP AppHaus! It is remarkable what you achieved. All your competitors tried it, but you succeeded.”


Kulmeet Bawa is chief revenue officer for SAP Business Technology Platform at SAP.

SAP’s Partnership with ChannelEngine, the Leader in Marketplace Integration

When it comes to customer experience (CX), brands must invest in an end-to-end, industry-specific platform that is informed by data. These deep connections enable business AI to come to life and ensure the agility and flexibility to innovate based on consumer demand and market needs.

That is why SAP is always developing new partnerships and integrations to continue providing value to CX customers. 

CRM and CX from SAP: Deploy industry-tailored solutions that are connected, insightful, and adaptive

The integration between SAP Order Management Services and ChannelEngine, a global leader in marketplace integration and management software, is the next step in this journey.

By leveraging SAP Order Management Services, a central hub for unified customer transactions, and incorporating AI-enhanced integrations, ChannelEngine is enabling merchants to augment the order and inventory management process for third-party marketplace selling. This enables merchants to automate and optimize third-party marketplace operations, increasing their revenue and profitability. 

What does this mean for SAP customers?

“Our direct integration allows SAP Order Management Services users to seamlessly activate over 950 new sales channels and reach international markets,” said Jorrit Steinz, CEO of ChannelEngine. “By incorporating AI-driven automation into our platform, we’ve taken a pivotal step toward simplifying global unified e-commerce. This collaboration enables merchants to harness the immense potential of third-party online marketplaces, driving efficiency and scaling opportunities while capitalizing on the built-in trust and vast customer base of these platforms.” 

By having a centralized view of e-commerce operations across first- and third-party channels through reporting, analytics, and insights into sales performance and marketplace KPIs, merchants can target consumers with precision and drive customer loyalty. Additionally, this integration enables merchants to streamline their e-commerce operations, accelerate time-to-market, and participate in a broader range of marketplaces. 

Analysts also understand this need to align inventory management and marketplace connectivity due to an increasingly fragmented e-commerce environment.

“The fusion of order management technology with third-party marketplace integration solutions marks a strategic move for enterprises seeking to optimize operational efficiency and expand their market presence,” explained Heather Hershey, Research Director for IDC. “This approach enables businesses to manage complex sales channels while leveraging the advantages of AI-driven insights to better meet customer demands.” 

The ChannelEngine marketplace integration platform is now available on SAP Store, the online marketplace for SAP and partner offerings.


Ritu Bhargava is president and chief product Officer of SAP CX and Industries.

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