See how ZF Group is using SAP RISE, SAP Business Data Cloud, and AI to modernize a complex global manufacturing landscape.

At SAP Sapphire Madrid 2026, Thomas Buck, Chief Information Officer at ZF Group, shares how ZF Group is preparing for AI at scale while transforming a highly customized SAP ECC environment shaped by years of growth and acquisitions. With more than 150,000 employees across 29 countries and 160+ plants, ZF is using RISE with SAP and SAP Business Data Cloud to move toward clean core, make data AI-ready, and build a stronger foundation for innovation.

The conversation explores how ZF is applying AI to an industry-specific quality management challenge: the 8D problem-solving process. Today, teams manually review historical reports, search for similar cases, identify root causes, and assess whether issues could recur across other products. Working with SAP through a forward-deployed engineering approach, ZF built a custom AI framework with four agents to help analyze historical data, compare current cases, support root cause analysis, and propose solutions based on past cases.

ZF also shares the expected business value, including faster processes, improved quality, and potential savings in the mid double-digit millions of euros. The discussion closes with how WalkMe helps users adopt new AI-enabled ways of working and how SAP Max Success Plan supports ZF’s broader transformation journey.

Chapters:
00:00 – Welcome and ZF’s AI journey
00:28 – ZF’s global manufacturing scale
01:13 – Moving from complex ECC landscapes to clean core
01:56 – RISE with SAP and SAP Business Data Cloud
03:08 – Industry AI and the 8D quality process
04:24 – Building a four-agent AI framework
05:07 – Forward-deployed engineering with SAP
06:05 – AI value and expected savings
07:14 – Driving adoption with WalkMe
08:31 – What’s next for ZF and SAP

Watch the full Customer Success Keynote. 👉https://sap.to/6050B8GXnq
Watch all SAP Sapphire replays on demand. 👉https://sap.to/6052B8GXns

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6050B8GXn0

#RISEwithSAP #SAPBusinessAI #SAPSapphireMadrid2026

See how Fonterra is using RISE with SAP, clean core, and AI to modernize business processes while delivering value along the way.

At SAP Sapphire Madrid 2026, Toby Granwal, Chief Information Officer at Fonterra, shares how the farmer-owned dairy cooperative is transforming a large, complex manufacturing and supply chain footprint. As New Zealand’s largest business, exporting dairy products to more than 100 countries, Fonterra is moving to SAP S/4HANA through RISE with SAP to simplify ways of working, move back to standard, and create a foundation for innovation.

The conversation explores why Fonterra sees this transformation as more than a technology upgrade. With two manufacturing sites and its U.S. market already live, the team is focused on delivering value before the full rollout is complete. That includes embedding AI into real workflows across cash application, maintenance order recommendations, and conversational planning for transportation management.

Fonterra also discusses how SAP and Fonterra teams worked together through a forward-deployed engineering approach to identify high-value AI opportunities. One example is services procurement, where Joule can help turn unstructured invoice data into service entry sheets through a more intuitive user experience. The discussion closes with the importance of adoption and change management, including how tools like WalkMe can help users embed new ways of working at scale.

Chapters:
00:00 – Welcome to SAP Sapphire Madrid
00:19 – Fonterra’s global scale and supply chain
00:51 – Transforming with RISE with SAP
01:34 – Delivering value during transformation
02:05 – Clean core as a foundation for AI
03:10 – Finding high-value AI use cases
03:48 – AI in cash application and transportation planning
04:05 – A best-practice approach to AI value
05:16 – Forward-deployed engineering with SAP
05:49 – Services procurement with Joule
06:46 – Scaling agentic workflows
07:28 – SAP as a transformation partner
08:16 – Adoption, change management, and WalkMe

Watch the full Customer Success Keynote. 👉 https://youtu.be/dG9aBkJCcso
Watch all SAP Sapphire replays on demand. 👉https://www.sap.com/events/sapphire.html

Follow SAP:
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#RISEwithSAP #SAPBusinessAI #SAPSapphireMadrid2026

See how EssilorLuxottica and SAP are exploring AI-powered smart glasses to make retail operations faster, smarter, and more personal.

At SAP Sapphire Madrid 2026, Davide Schinetti, Chief Operating Officer at EssilorLuxottica, joins SAP to showcase how wearable technology, SAP Joule, and connected back-end systems can support new retail experiences. The conversation begins with the scale of EssilorLuxottica’s global business, from advanced eye care solutions and iconic eyewear brands to retail networks and smart glasses.

The live demo shows how a store associate could use Ray-Ban smart glasses with Joule embedded to access customer order history, reorder products, check store availability, and support personalized recommendations in real time. By connecting speech, AI, customer data, inventory, and SAP back-end systems, the experience helps store teams respond faster while keeping the interaction natural and human.

EssilorLuxottica also shares how the use case was developed jointly with SAP in just two weeks and how the teams are continuing to explore opportunities across retail operations and supply chain. With 602 sites and 119 distribution centers, EssilorLuxottica is looking at how SAP and AI can help simplify complex operations and create more seamless experiences for customers and employees.

Chapters:
00:00 – Welcome to SAP Sapphire Madrid
00:28 – EssilorLuxottica’s global scale and brands
01:19 – Wearable technology use cases
02:01 – Introducing smart glasses on stage
03:02 – Using Joule to access customer order history
04:02 – Reordering eyewear with SAP back-end data
04:32 – Personalized upsell recommendation
05:13 – Checking product availability in store
06:06 – Adding products to checkout
06:40 – Technology behind the demo
07:14 – Built together in two weeks
07:47 – What’s next for SAP and EssilorLuxottica

Watch the full Customer Success Keynote. 👉 https://youtu.be/dG9aBkJCcso
Watch all SAP Sapphire replays on demand. 👉https://www.sap.com/events/sapphire.html

Follow SAP:
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessAI #RetailAI #SAPSapphireMadrid2026

See how Ericsson is scaling AI with Joule, SAP Business Data Cloud, and a problem-first approach to transformation.

At SAP Sapphire Madrid 2026, Esra Kocatürk Norell, Vice President, Customer Experience, Enterprise IT at Ericsson, shares how AI is becoming central to both Ericsson’s technology road map and the way the company runs day to day. Esra from Ericsson joins SAP’s Manos to discuss the company’s 150-year history of innovation, its vision for limitless connectivity, and how AI, cloud, and advanced mobile networks are coming together to power the next wave of digitalization.

The conversation explores Ericsson’s approach to scaling AI: start with real business pain points, prioritize measurable outcomes, and apply AI where it can make a meaningful difference. Ericsson also shares how it has moved beyond isolated pilots, reaching 85,000 active live users on unified Joule through strong executive sponsorship, governance, and a clear focus on scalable use cases.

Ericsson also explains why data is foundational to AI at scale. With a business data fabric powered by SAP Business Data Cloud, Ericsson can define business meaning, manage access rules, and build reusable governed data products across AI, analytics, and applications. The discussion also covers Ericsson’s modernization with RISE with SAP, clean-core extensions on SAP Business Technology Platform, and co-innovation with SAP in human capital management.

Chapters:
00:00 – Welcome to SAP Sapphire Madrid
00:36 – Ericsson’s 150-year innovation journey
01:20 – AI, cloud, and advanced mobile networks
02:32 – A problem-centric approach to AI
03:17 – Scaling beyond isolated pilots
03:52 – Why AI at scale becomes a data challenge
04:18 – SAP Business Data Cloud and business data fabric
05:21 – Modernization with RISE with SAP
05:54 – Innovating and transforming with data and AI
06:27 – Co-innovation in human capital management
07:06 – Creating new ways of working with AI

Watch the full Customer Success Keynote. 👉 https://sap.to/6052B8Gphy
Watch all SAP Sapphire replays on demand. 👉https://sap.to/6056B8GphM

Follow SAP:
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6053B8GphT

#SAPBusinessAI #SAPJoule #SAPSapphireMadrid2026

AI agents are multiplying fast. SAP AI Agent Hub helps you discover, manage, and govern them in one place.

As organizations adopt agentic AI across platforms, models, and MCP servers, visibility becomes essential. Without a clear view of how many agents exist, what they do, who owns them, and which business processes they support, teams risk duplicating work, increasing costs, and creating governance gaps.

In this video, see how SAP AI Agent Hub acts as a command center for enterprise AI agent management and governance. It helps make AI agents, AI models, and MCP servers visible across the full lifecycle — from planning and discovery to optimization and decommissioning. By grounding agents in architecture and business process context, SAP AI Agent Hub helps organizations understand how each agent contributes to business outcomes.

You’ll also learn how SAP AI Agent Hub maps agents to the business capabilities they support, the processes and applications they touch, and the data they access. With runtime verification and lifecycle governance, teams can strengthen compliance, improve control, and better understand workforce implications as AI agents become part of everyday operations.

Explore SAP AI Agent Hub:
https://www.sap.com/products/artificial-intelligence/ai-agent-hub.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessAI #AgenticAI #EnterpriseAI

See how Joule Studio helps teams build governed AI agents faster, using business context, reusable agents, and no-code development.

At SAP Sapphire Madrid 2026, Deloitte demonstrates how consultants can use the new Joule Studio to extend, build, and integrate AI agents directly within the SAP ecosystem. The demo shows how teams can create a Sales Order Rescue Agent by telling Joule what they want to achieve, while Joule helps investigate requirements, refine intent, and turn business needs into a clear solution blueprint.

The walkthrough highlights how Joule Studio feels less like a developer tool and more like a colleague. Joule asks clarifying questions, checks existing agents in the landscape, identifies reusable components, and documents the business process, data products, and system connections behind the solution. This helps teams create AI solutions that are clean, governed, and reusable.

The demo also shows how Joule can generate a product requirements document in minutes, update it through natural-language instructions, and support the creation of multi-agent systems. With evaluation scenarios generated from the customer’s own data and landscape, teams can monitor agent performance and keep solutions aligned to business goals.

Watch the full Global Keynote: https://youtu.be/GHsOjk3KeKE
Learn more about Joule Studio:
https://www.sap.com/products/artificial-intelligence/joule-studio.html

Chapters:
00:00 – Building an agent in Joule Studio
00:28 – Creating a Sales Order Rescue Agent
00:48 – Refining intent with Joule
01:27 – Discovering reusable agents
01:51 – Reviewing the proposed solution
02:20 – Generating requirements in minutes
02:56 – Building the agent
03:12 – Inside a multi-agent system
03:45 – AI and experts working together

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

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#JouleStudio #SAPBusinessAI #SAPSapphireMadrid2026

See how Joule helps people work with AI agents, apply judgment, and keep business-critical decisions moving.

At SAP Sapphire Madrid 2026, Philipp Herzig, Chief Technology Officer at SAP, demonstrates how teams can interact with AI agents in Joule when business exceptions require human judgment. After building a Sales Order Rescue Agent, the demo shows how the agent identifies a high-value sales order at risk due to a delivery delay that could trigger an SLA penalty.

Rather than automatically making a costly decision, the agent brings the exception back to the user. Through the new voice mode, the user can review the recommendation, weigh the impact on customer satisfaction, consider compliance, and decide whether to switch the shipment to airfreight.

The demo also shows how Joule can capture business context from that interaction. Once the user approves the decision, the agent speeds up the shipment and adds a new rule for comparable top-tier customer cases, helping reduce future interruptions while keeping people in control of critical decisions.

Watch the full Global Keynote: https://youtu.be/CocpyxAizwE?si=gDW8cldI-Xo1eq9k
Learn more about SAP Joule:
https://sap.to/6052B8DOb2

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6056B8DObA

Follow us on social:
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#SAPJoule #SAPBusinessAI #SAPSapphireMadrid2026

See how Joule Agents and Assistants help enterprises turn intent into action across end-to-end business workflows.

AI can do more than answer questions. With SAP Joule Agents and Assistants, people can work with AI that understands their role, their business process, and the data behind every decision. Joule Assistants translate intent into action by coordinating Joule Agents, purpose-built AI agents that execute well-defined, multi-step business tasks with precision.

In this video, learn how Joule Agents and Assistants support the next evolution of enterprise AI: helping teams automate routine work, connect processes across SAP and third-party applications, and keep people focused on the decisions that matter most. Joule Agents are grounded in SAP’s business process expertise, SAP Knowledge Graph, and trusted business data, helping organizations move from isolated productivity gains to enterprise-wide AI value.

Joule Agents can work across finance, procurement, supply chain, customer experience, human resources, business transformation, and industries – helping teams accelerate complex workflows, collaborate across functions, and scale AI with governance built in. Assistants act like smart teammates, while agents carry out the work behind the scenes. Together, they help make the Autonomous Enterprise possible: people set the direction, AI executes, and the business can move with greater speed, confidence, and control.

Learn more about Joule Agents from SAP: https://sap.to/6050B8822Y

Chatpers:
00:00 – Meet Joule Agents and Assistants
00:15 – From intent to action
00:35 – How assistants coordinate agents
00:58 – Automating end-to-end business workflows
01:20 – AI grounded in SAP business context
01:42 – Powering the Autonomous Enterprise

Learn more about Joule Agents and Joule Assistants: https://sap.to/6050B8822Y

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6055B8822U

#SAPSapphire #Joule #AI

In the age of AI, business advantage comes from being connected, ready, and able to act when it matters most.

Every customer journey begins with a moment that demands change. Real value is created when that moment becomes momentum. In this SAP Sapphire Madrid 2026 customer keynote, SAP leaders and customers explore how business AI, clean core transformation, SAP Business Data Cloud, Joule, RISE with SAP, and SAP Business Technology Platform help organizations turn complexity into clarity and innovation into measurable outcomes.

Hear from SAP leaders Thomas Saueressig and Manos Raptopoulos as they discuss SAP’s vision for the Autonomous Enterprise: a future where people set the direction, AI supports execution, and business processes run with speed, trust, and resilience. Customer leaders from Ericsson, EssilorLuxottica, Fonterra, and ZF Group share real transformation stories across telecommunications, retail, manufacturing, supply chain, and mobility. Together, they show how connected data, trusted AI agents, clean core principles, and responsible governance can help companies modernize operations, accelerate decision-making, and create new capacity for growth.

You’ll also see how SAP is helping customers move to the cloud, adopt SAP Business AI at scale, use Joule Studio to build agents, improve AI adoption with WalkMe, and apply migration and modernization assistants to make transformation more predictable.

Speakers and SAP leaders featured include:
• Tomas Pfiester, Head of Customer Engagement & Adoption & Member of the Extended Board of SAP SE, SAP
• Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board, SAP SE
• Esra KOCATURK NORELL, Vice President, Customer
• Thomas Buck, Chief Information Officer, ZF Group
• Toby Granwal, Chief Information Officer, Fonterra
• Davide Schinetti, Chief Operating Officer, EssilorLuxottica

Chapters:
00:00 – Welcome to the SAP Sapphire Madrid customer keynote
01:00 – Turning disruption into opportunity
02:40 – Delivering value through SAP technology and partners
04:18 – SAP’s vision for the Autonomous Enterprise
05:21 – Verified agents, governance, and human oversight
06:38 – SAP Business AI Platform and agent extensibility
08:29 – Partner ecosystem and new AI collaborations
09:59 – Joule Studio and building agents faster
11:36 – Ericsson on AI, connectivity, and business transformation
14:57 – Ericsson’s problem-centric approach to AI
17:33 – Modernization, clean core, and SAP Business Data Cloud
20:11 – Why precision and business context matter for AI
21:25 – Joule Studio, SAP Knowledge Graph, and contextual AI
23:36 – EssilorLuxottica joins the keynote
25:18 – Retail AI use case with wearable technology
26:49 – Joule-powered store operations demo
30:42 – Turning a customer experience use case into reality
32:26 – Moving faster toward the Autonomous Enterprise
34:16 – RISE with SAP, clean core, and AI readiness
36:05 – Migration and modernization assistants demo
40:39 – AI-assisted project management and rollout planning
41:57 – Fonterra on RISE with SAP and clean core transformation
45:24 – Identifying practical AI use cases with SAP
47:12 – Forward-deployed engineering and services procurement
50:19 – Change management, WalkMe, and user adoption
51:38 – Scaling AI adoption across the enterprise
54:44 – ZF Group on RISE, SAP Business Data Cloud, and clean core
58:14 – Industry AI and quality management use cases
01:01:00 – Measuring AI value and ROI
01:02:14 – WalkMe and the future of AI adoption
01:05:43 – From AI moments to business momentum
01:06:48 – Key lessons from customer transformation stories

Watch all SAP Sapphire replays on demand. 👉 https://www.sap.com/events/sapphire.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPSapphire #SAPBusinessAI #AutonomousEnterprise

AI in SAP Integration Suite helps teams design, build, and operate integrations faster, with intelligence embedded from the start.

As enterprise landscapes become more complex, integration teams need a faster, more reliable way to connect systems, data, and processes across hybrid and multi-cloud environments. In this video, see how embedded AI capabilities in SAP Integration Suite support the full integration development lifecycle, from project discovery to live operations.

You’ll learn how Joule can recommend prebuilt integration content from SAP Business Accelerator Hub, helping developers start with proven assets instead of building from scratch. The video also shows how AI-assisted integration flow generation can turn natural language requirements into draft integration flows, helping teams move more quickly from business need to working design.

SAP Integration Suite also uses AI to improve quality and reliability. Intelligent script optimization provides best-practice recommendations for Groovy and JavaScript code, helping detect inefficiencies, reduce debugging, and improve integration performance from the start. Once integrations are live, anomaly detection helps identify unusual patterns early, while API volume forecasting supports capacity planning and helps teams prevent performance bottlenecks.

As agentic AI becomes more important to enterprise agility, SAP Integration Suite provides a foundation for connected, intelligent, and scalable integration. With innovations such as MCP server support, SAP helps unify intelligence and control across hybrid and multi-cloud landscapes.

Learn more about SAP Integration Suite: https://sap.to/6059B882v7

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6056B882aE

#SAPIntegrationSuite #BusinessAI #EnterpriseAI