Get the highlights from the SAP Sapphire Customer Keynote in Madrid! This reel recaps key moments where global business leaders shared their transformation stories, demonstrating how today’s innovations power tomorrow’s resilience. We also touch on major SAP announcements around Joule, AI, and strategic partnerships.

👉 BASF: Shared their greenfield S/4HANA transformation with RISE with SAP, adopting Clean Core principles and going live with their agro business pilot without interruption, now focusing on AI with good data for smart decisions.

👉 CAF: Detailed their adoption of SAP Business Data Cloud in partnership with Databricks to connect IT and OT worlds, aiming to optimize costs and improve maintenance through a “virtuous cycle” of results.

👉 DSM Firmenich: Explained their tiered SAP strategy post-merger, using the Business Suite, GROW with SAP, and RISE with SAP to simplify a complex landscape and foster a unified way of working.

👉 Pandora: Discussed choosing RISE with SAP for scalability and to avoid building extensive in-house capabilities, implementing Joule for Developers to accelerate global transformation with a “crawl, walk, run, sprint” AI adoption approach.

👉 Siemens Healthineers: Outlined how they are building on SAP, with future systems in the RISE environment, and view the integrated toolchain (Signavio, LeanIX, etc.) as the digital backbone for continuous operational excellence.

Watch the full Customer Keynote here: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6057N2stJ

#SAPSapphire #CustomerSuccess #CloudTransformation #BusinessAI

In a world where the pace of change is accelerating, today’s transformation is crucial for tomorrow’s resilience. The SAP Sapphire Customer Keynote highlights how SAP, alongside leading global brands, is enabling businesses to achieve faster time-to-value, continuous innovation, and cost control through strategic partnerships and evolving solutions.

👉 BASF: Tackled a monolithic global system with over 300,000 custom codes by adopting a greenfield SAP S/4HANA approach with RISE with SAP and Clean Core principles, achieving successful go-lives without business interruption and now focusing on AI capabilities.

👉 CAF: As a global transportation solutions provider, CAF adopted SAP Business Data Cloud with Databricks to connect IT and OT worlds, optimizing costs, improving maintenance with predictive algorithms, and using GenAI for tender processing.

👉 dsm-firmenich: Following a major merger, DSM Firmenich is using the SAP Business Suite, GROW with SAP, and RISE with SAP in a tiered approach to simplify a complex, fragmented landscape, foster a unified way of working, and leverage BTP for flexibility.

👉 Pandora: The world’s largest jewelry manufacturer embarked on its SAP journey with SAP S/4HANA via RISE, achieving 98% standard adherence. They leverage RISE for scalability and are implementing Joule for Developers to accelerate their global transformation.

👉 Siemens Healthineers: This global medtech company is finalizing its RISE with SAP journey and views the integrated toolchain (LeanIX, WalkMe, Signavio, Tricentis) as the future digital backbone for operational excellence and continuous landscape transformation.

Volatility is the new norm, and productivity is paramount. SAP is delivering the full promise of Business AI and the SAP Business Suite to drive real productivity gains at scale, helping your business create momentum and resilience.

Hear from industry leaders and discover innovations designed to make your business ready for anything.
• Thomas Pfiester, Head of Global Customer Engagement, SAP
• Manos Raptopoulos, Chief Revenue Officer APAC/EMEA/MEE, SAP
• Petra Scheithe, SVP Digitalization of Services and ERP Platforms, BASF Digital Solutions
• Stefan Henkel, CIO, Siemens Healthineers
• Mariane Heidingsfelder, SVP Business Transformation, Pandora
• Ipek Ozsuer, Chief Digital and Information Officer, dsm-firmenich
• Iosu Ibarbia, Technology Director. Member of ExCom, CAF

Watch all SAP Sapphire replays on demand: https://sap.to/6056N2PaA

#SAPSapphire #CloudTransformation #BusinessAI #RISEwithSAP

SAP 🤝 @TeamLiquidID — the duo leveling up esports. With 140+ titles and a global roster, Team Liquid is pushing performance further with SAP BTP and AI co-pilot Joule.

🎮 This is next-level gaming. Learn more: https://sap.to/6058N2udk

@TeamLiquidLoL @TeamLiquidCS @TeamLiquidCS

Big ideas. Real impact. Cheers to another #SAPSapphire. ✨

Watch the Global Keynote highlights: https://sap.to/6058N2urY

Relive all the moments on-demand: https://sap.to/6059N2url

In a world facing constant uncertainty, learn how SAP helps your business run in harmony and turn visions into reality. Watch the full SAP Sapphire 2025 keynote replay from Madrid to see how SAP Business AI, data, and applications come together to reimagine how businesses run, making your journey to the cloud faster, simpler, and more cost-effective.

👉 The SAP Flywheel: Discover how our applications, data, and Business AI create a powerful flywheel effect, infusing intelligence back into the apps that run your company and enabling innovations like our Alibaba Cloud partnership.

👉 Joule Everywhere & Answers Everything: Experience Joule as an omnipresent AI assistant, now extended across non-SAP apps with WalkMe. Joule provides comprehensive answers by partnering with Perplexity to connect SAP data with external knowledge.

👉 Next-Gen AI Agents: See how AI agents are transforming business processes from “insight to action” to “reason and act.” We’re shipping many new out-of-the-box agents, all manageable via the new AI Agent Hub in SAP LeanIX.

👉 AI Foundation on BTP: Explore our enhanced AI operating system with 60+ new capabilities, including Prompt Optimizer to eliminate prompt engineering, full AI Foundation from European data centers, and pioneering Physical AI with Neura Robotics & Nvidia.

👉 SAP Business Data Cloud: Unlock your data’s potential with new Intelligent Applications (Cloud ERP Intelligence, People Intelligence, Spend Intelligence), an expanded Adobe partnership, and full hyperscaler availability for BDC with Databricks.

👉 Faster, Simpler, Lower Cost Cloud Transformation: We’re making RISE and GROW with SAP journeys 35% faster with embedded AI agents, simpler with new LOB-specific solution packages and an expanded Microsoft partnership, and lower cost by covering typical fit-to-standard migration expenses.

👉 SAP Runs SAP: Learn from our own transformation journey with Business AI, BDC, RISE with SAP, and our move to a two-tier public cloud architecture for volume business, featuring insights from customers Blanka and Amer Sports.

Discover how SAP is committed to helping you navigate uncertainty, making your business more resilient and competitive. It’s time to bring out your best.

Watch all SAP Sapphire replays: https://sap.to/6054NF88y

#SAPSapphire #BusinessAI #Joule

Step into the SAP Sapphire Experience Center for an immersive showcase rooted in high-tech innovation.

Discover how SAP Business Suite, the SAP Business Data Cloud solution, and agentic AI turn siloed systems into connected enterprises—fueling resilience, growth, and continuous reinvention across industries in the next era of enterprise management.

https://sap.to/6057NLv1V

SAP Document AI is an end-to-end document processing solution for structured and unstructured data from a wide range of business documents that helps streamline data handling and automate business processes. By implementing SAP Document AI, you can reduce manual effort and errors, improve decision-making with AI, and cut processing costs.

Find out more about the benefits of SAP Document AI: https://sap.to/6055NLtwP

Innovation, inspiration, and more at this year’s #SAPSapphire! Relive the memories now.

Access over 400 hours of on-demand learning: https://sap.to/6057NxXSH

The work we do today enables tomorrow’s resilience. See highlights from the SAP Sapphire Customer Success Keynote on how today’s transformation powers your future.

👉 RISE with SAP Evolves: Now covering the full SAP Business Suite (“fit to suite”) for a more comprehensive transformation methodology.

👉 Customer Transformations: Hear from Mercedes-Benz on leveraging RISE with SAP and AI, Phoenix Global’s rapid 8-month success with GROW with SAP, and Mars’ agile multi-tier ERP strategy.

👉 Advancing Business AI: Utilize embedded AI, Joule, and a new AWS partnership to build custom generative AI apps on BTP for cloud ERP workloads.

👉 Reimagined SAP Business Suite: Unlock productivity with an integrated, data-driven, and AI-powered enterprise foundation.

👉 Integrated Toolchain for Value: Leverage tools like SAP Signavio, SAP LeanIX, and SAP Cloud ALM, with validated partners, for faster, cost-effective transformations.

Hear from industry leaders and discover innovations designed to make your business ready for anything.

– Thomas Saueressig, Customer Services & Delivery, SAP Executive Board, SAP SE
– Jan Gilg, Chief Revenue Officer, SAP Americas and SAP Business Suite, and Member of the SAP Extended Board, SAP
– Geoff Scott, CEO & Chief Community Champion, ASUG
– Katrin Lehmann, CIO, Mercedes-Benz Group
– Will Beery, Global CIO, Mars Snacking
– Praveen Moturu, Global Vice President – Digital Platforms, Mars Information Services, Inc
– Jeff Suellentrop, CITO, Metal Services LLC

Watch the full Global Keynote: https://youtu.be/bYx20gVgO10

Watch all SAP Sapphire replays: https://sap.to/6055Na8VV

#SAPSapphire #BusinessAI #RISEwithSAP

At its annual SAP Sapphire conference, SAP unveiled innovations and partnerships that put the power of Business AI in every user’s hands, revolutionizing the way work gets done. Hear from SAP’s Thomas Saueressig, Sebastian Steinhaeuser, Gina Vargiu-Breuer, and Tigon Advisory Corp. ‘s Helen Yu.

Get the news: https://sap.to/6051NvVFN

00:00 Thomas Saueressig
00:13 Sebastian Steinhaeuser
00:28 Gina Vargiu-Breuer
00:48 Helen Yu
00:59 Sebastian Steinhaeuser
01:10 Thomas Saueressig
01:23 Helen Yu