Discover how DSM-Firmenich, a global leader in nutrition, health, and beauty, successfully merged two historic companies and transformed its IT landscape with SAP. Join Chief Digital & Information Officer Ipek Ozsuer as she shares the inside story of integrating diverse cultures, streamlining complex systems, and driving innovation with SAP Business Suite, GROW with SAP, and RISE with SAP.

Learn how DSM-Firmenich achieved business agility, won innovation awards, and set a new standard for digital transformation in the consumer industry. If you’re navigating a merger, leading digital change, or curious about SAP solutions in action, this interview is packed with actionable insights and proven strategies.

0:00 – Introduction & Company Background
0:28 – The Merger Story
1:19 – Products in Everyday Life
1:52 – IT Architecture Challenges
2:58 – SAP Solutions in Action
4:14 – Measurable Impact & Awards
5:27 – Lessons Learned for Leaders

Watch the full Customer Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6054NNx1m

#SAPSapphire #CustomerSuccess @dsm-firmenich

Join Mariane Heidingsfelder, SVP Business Transformation at Pandora, as she shares how the world’s largest jewelry brand is scaling globally with RISE with SAP and S/4HANA Cloud. Discover how Pandora is building a lean digital core, unlocking agility and scalability, and embedding AI and automation to deliver seamless, personalized experiences for customers worldwide. Learn how Pandora’s cloud-first approach, clean core strategy, and hyperautomation are powering their next phase of growth and innovation.

Watch the full Customer Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6051NNQrV

#SAPSapphire #CustomerSuccess #Pandora

Join Dr. Stefan Henkel, CIO of Siemens Healthineers, as he shares the company’s global business transformation journey with RISE with SAP. Discover how the world’s largest medtech company leverages SAP’s integrated toolchain, including LeanIX, WalkMe, Signavio, and Tricentis, to drive process excellence, accelerate innovation, and enable continuous improvement. Learn best practices for digital transformation, the power of proof of concept, and how Siemens Healthineers is preparing for the future with AI and automation.

00:15 – Siemens Healthineers Transformation Overview
00:56 – RISE with SAP Journey
01:25 – Integrated Toolchain Experience
02:40 – Vision for Digital Backbone
04:14 – Innovation & Next Steps
05:16 – Best Practices & Change Management

Watch the full Customer Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6057NNtgS

#SAPSapphire #CustomerSuccess @SiemensHealthineers

Join Thomas Hammer, Lead Product Manager, as he shares his top features of SAP HANA Cloud’s Q2 2025 release.

0:00 – Intro
0:34 – GenAI toolkit in SAP Build Code
1:12 – Advanced features for vector data processing with Auto ML
2:40 – Generative AI-assisted table data generation in Database Explorer
3:54 – SAP HANA Cloud, Data Lake Relational Engine
5:00 – Enhanced self-service Migration Tool
5:55 – Further Information

👉 To learn more about SAP HANA Cloud, please visit: https://sap.to/60554jG9N
👉 Join our SAP HANA on-premises and cloud databases community to stay up to date: https://sap.to/60564jG94
👉 Dive deeper into SAP HANA Cloud updates via our #whatsnewinsaphanacloud tag: https://sap.to/60574jG9f

#SAP #whatsnewinsaphanacloud #saphanacloud

Join Petra Scheithe, Senior Vice President of Digitalization at BASF, as she shares insights into BASF’s ambitious Greenfield transformation to SAP S/4HANA and RISE with SAP. Learn how BASF is modernizing its complex ERP landscape, applying clean core principles, and leveraging AI to enable faster, smarter business decisions. Discover the challenges of transforming a monolithic system with over 300,000 custom codes and how BASF plans to unlock AI-driven value across business units by 2030.

00:04 – Introduction & Role at BASF
01:14 – Business Challenges & AI Needs
02:55 – Monolithic ERP Landscape & Custom Code
03:46 – Greenfield Transformation Successes
05:00 – Roadmap & Parallel RISE Adoption
06:20 – AI Strategy & Future Use Cases

Watch the full Customer Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays on demand: https://sap.to/6057NNsuT

#SAPSapphire #CustomerSuccess @basf

Hear directly from Juraj Fehervari, CEO of Be Lenka, and Stefan Schubert, CIO of Amer Sports Group, as they share their transformation stories with GROW with SAP and RISE with SAP. Learn why these industry leaders chose SAP to scale globally, modernize operations, and enable innovation. Discover practical advice on building value, leading change, and overcoming the “gravity of legacy” for successful digital transformation.

0:08 – Customer Introductions
00:40 – Be Lenka: Why GROW with SAP
01:43 – Be Lenka: Scaling & Next Steps
02:31 – Amer Sports: Why RISE with SAP
04:13 – Amer Sports: Legacy & Transformation
05:35 – Customer Advice for Transformation

Watch the full Global keynote: https://youtu.be/XrJFgLoFeig
Watch all SAP Sapphire replays on demand: https://sap.to/6058NNSxy

#SAPSapphire #CustomerSuccess #AmerSports #BeLenka

In just 60 seconds, experience how SAP Business Suite, Business Data Cloud, and Agentic AI come together to transform businesses across every role and industry.

Experience the visitor journey on the show floor to see how customer interactions and immersive showcases create a holistic innovation experience. https://sap.to/60584GlEy

Join Sascha Tekok from DHL as he shares how the world’s leading logistics company is unifying its global finance systems with SAP Business Suite. Discover how DHL is leveraging a clean core, public cloud, and embedded AI—including SAP Document AI and Agentic AI—to automate processes, boost efficiency, and enable innovation at scale. Learn about real-world AI use cases, from invoice automation to GL account determination, and see how DHL is preparing for the next wave of AI-driven finance transformation.

00:04 – Welcome & DHL Transformation Context
00:29 – Global Finance System Unification
01:16 – Cloud Adoption & Process Efficiency
02:19 – AI Use Cases & Value Assessment
03:35 – Invoice Automation with Document AI
04:58 – Next Steps: AI Agents & Future Vision

Watch the full Global keynote: https://youtu.be/XrJFgLoFeig
Watch all SAP Sapphire replays on demand: https://sap.to/6056NNqIm

#SAPSapphire #CustomerSuccess #DHL

SAP and Microsoft are expanding their strategic partnership with the launch of the SAP Business Suite Acceleration Program on Microsoft Cloud. This initiative brings together SAP’s and Microsoft’s partner ecosystems to provide a smoother path to SAP Cloud ERP, faster time to value, and embedded AI innovations. Customers on the RISE with SAP journey can now benefit from SAP Cloud ERP on Microsoft Azure with a 99.95% reliability SLA. Discover how this program delivers seamless integration, expert support, and next-generation AI to help businesses transform faster and smarter.

Watch the full Global Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays: https://sap.to/6057N2u6B

#SAPSapphire #Microsoft

Discover the next phase of SAP and Alibaba’s strategic partnership. SAP announces Alibaba as a certified hyperscaler for RISE with SAP in China, empowering Chinese enterprises and multinationals to run SAP solutions on Alibaba Cloud. Learn how the integration of Alibaba’s Qwen large language model via SAP’s Generative AI Hub brings localized AI capabilities directly into SAP applications, driving innovation and business value for organizations operating in China.

Watch the full Global Keynote: https://youtu.be/nF35qFUxuzs
Watch all SAP Sapphire replays: https://sap.to/6057N2u6B

#SAPSapphire #Alibaba #Qwen