Cirque du Soleil transforms finance operations with SAP Business AI, automating invoices and enhancing supplier experiences.

Creativity meets intelligence in Cirque du Soleil’s journey with SAP. Known for reimagining live entertainment, Cirque du Soleil also innovates behind the scenes—streamlining operations and scaling global finance processes with SAP Business AI.

With more than 4,000 employees and 50 shows running worldwide, Cirque du Soleil needed a faster, smarter way to manage complex supplier relationships and financial transactions. The company adopted the AI Invoice Assistant, powered by SAP Business AI, to simplify invoice processing, reduce manual workloads, and deliver faster response times with multilingual support.

Now, finance teams can focus on strategic work while automation handles repetitive tasks—improving accuracy, consistency, and supplier satisfaction. With SAP Business AI, Cirque du Soleil has achieved new levels of operational agility, enabling them to continue inspiring audiences through innovation both on and off the stage.

“AI is helping us simplify, scale, and automate,” says Marianne LaRochelle, Vice President of Marketing, Cirque du Soleil. “With SAP, we’re embracing the next chapter of intelligent business.”

This partnership demonstrates how SAP Business AI integrates seamlessly into enterprise processes, combining intelligence with trusted business data. From finance and procurement to HR and supply chain, SAP helps organizations work smarter, faster, and more creatively.

00:00 – Introduction
00:26 – The Challenge: Complex Global Finance Operations
01:05 – Introducing the AI Invoice Assistant
02:02 – Automation and Multilingual Efficiency
02:48 – Supplier Experience Transformation
03:30 – The Future of Business AI at Cirque du Soleil

Discover how Cirque du Soleil brings creativity and intelligence together with SAP: https://sap.to/6056B8GRX6

Get a quick tour of the SAP Sapphire 2026 data and analytics highlights, with practical context on what they mean for enterprise AI.

In this special Sapphire 2026 update, Klaus-Peter Sauer breaks down the major announcements across SAP Business AI Platform, SAP Business Data Cloud, SAP HANA Cloud, Reltio, Joule agents, and BDC Connect. The focus: why enterprise AI needs more than better models. It needs trusted business data, process context, and governance built into the foundation.

You will see what is new in:

✅ SAP Business AI Platform: A unified platform to build, integrate, manage, run, and govern enterprise AI agents, apps, and workflows.
✅ SAP Business Data Cloud as the context layer for AI: The business data fabric that helps agents, applications, and decisions draw from trusted, governed business context.
✅ SAP Knowledge Graph: A structured map of business entities, processes, and relationships across the SAP landscape, helping AI agents navigate business context instead of guessing.
✅ SAP HANA Cloud in SAP Business Data Cloud: SAP HANA Cloud becomes the AI database for SAP Business Data Cloud, supporting transactional, analytical, and multi-model workloads in one engine.
✅ Reltio in SAP Business Data Cloud: Multi-domain master data management, AI-based entity resolution, and golden records across SAP and non-SAP sources.
✅ SAP Master Data Governance in SAP Business Data Cloud: Governance becomes part of the data flow, helping verify and align data products before agents use them.
✅ Joule Agents in the business data fabric: Create data products, planning models, analytics models, and dashboards through natural language.
✅ SAP Analytics Cloud story generation: Joule can use data models and business context to generate dashboards and visualizations automatically.
✅ BDC Connect for Amazon Athena: Planned bidirectional, zero-copy integration between SAP Business Data Cloud and Amazon Athena, expanding the open data ecosystem.

Chapters:
00:04 – Welcome to the Sapphire 2026 Special Edition
00:25 – Why Enterprise AI Needs Business Context
01:03 – Data and Analytics Announcements at Sapphire
01:11 – SAP Business AI Platform
02:10 – SAP Knowledge Graph
02:30 – Where SAP Business Data Cloud Fits
03:08 – Four Major SAP Business Data Cloud Announcements
03:15 – SAP HANA Cloud as the AI Database for BDC
03:58 – Reltio and Master Data Management
05:05 – Joule Agents in the Business Data Fabric
06:17 – BDC Connect for Amazon Athena
07:12 – What Sapphire 2026 Signals for Enterprise AI
07:46 – Summary and Outro

Learn more about SAP Business Data Cloud: https://sap.to/6051B8GLQX
Learn more about SAP Datasphere: https://sap.to/6053B8GLQZ
Join our SAP Datasphere community to stay up to date: https://sap.to/6054B8GLQw
Check out our product roadmap for SAP Datasphere: https://sap.to/6056B8GLQj

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6055B8GLQl

#SAPBusinessDataCloud #SAPBusinessAI #BusinessData

See how ZF Group is using SAP RISE, SAP Business Data Cloud, and AI to modernize a complex global manufacturing landscape.

At SAP Sapphire Madrid 2026, Thomas Buck, Chief Information Officer at ZF Group, shares how ZF Group is preparing for AI at scale while transforming a highly customized SAP ECC environment shaped by years of growth and acquisitions. With more than 150,000 employees across 29 countries and 160+ plants, ZF is using RISE with SAP and SAP Business Data Cloud to move toward clean core, make data AI-ready, and build a stronger foundation for innovation.

The conversation explores how ZF is applying AI to an industry-specific quality management challenge: the 8D problem-solving process. Today, teams manually review historical reports, search for similar cases, identify root causes, and assess whether issues could recur across other products. Working with SAP through a forward-deployed engineering approach, ZF built a custom AI framework with four agents to help analyze historical data, compare current cases, support root cause analysis, and propose solutions based on past cases.

ZF also shares the expected business value, including faster processes, improved quality, and potential savings in the mid double-digit millions of euros. The discussion closes with how WalkMe helps users adopt new AI-enabled ways of working and how SAP Max Success Plan supports ZF’s broader transformation journey.

Chapters:
00:00 – Welcome and ZF’s AI journey
00:28 – ZF’s global manufacturing scale
01:13 – Moving from complex ECC landscapes to clean core
01:56 – RISE with SAP and SAP Business Data Cloud
03:08 – Industry AI and the 8D quality process
04:24 – Building a four-agent AI framework
05:07 – Forward-deployed engineering with SAP
06:05 – AI value and expected savings
07:14 – Driving adoption with WalkMe
08:31 – What’s next for ZF and SAP

Watch the full Customer Success Keynote. 👉https://sap.to/6050B8GXnq
Watch all SAP Sapphire replays on demand. 👉https://sap.to/6052B8GXns

Follow SAP:
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6050B8GXn0

#RISEwithSAP #SAPBusinessAI #SAPSapphireMadrid2026

See how Fonterra is using RISE with SAP, clean core, and AI to modernize business processes while delivering value along the way.

At SAP Sapphire Madrid 2026, Toby Granwal, Chief Information Officer at Fonterra, shares how the farmer-owned dairy cooperative is transforming a large, complex manufacturing and supply chain footprint. As New Zealand’s largest business, exporting dairy products to more than 100 countries, Fonterra is moving to SAP S/4HANA through RISE with SAP to simplify ways of working, move back to standard, and create a foundation for innovation.

The conversation explores why Fonterra sees this transformation as more than a technology upgrade. With two manufacturing sites and its U.S. market already live, the team is focused on delivering value before the full rollout is complete. That includes embedding AI into real workflows across cash application, maintenance order recommendations, and conversational planning for transportation management.

Fonterra also discusses how SAP and Fonterra teams worked together through a forward-deployed engineering approach to identify high-value AI opportunities. One example is services procurement, where Joule can help turn unstructured invoice data into service entry sheets through a more intuitive user experience. The discussion closes with the importance of adoption and change management, including how tools like WalkMe can help users embed new ways of working at scale.

Chapters:
00:00 – Welcome to SAP Sapphire Madrid
00:19 – Fonterra’s global scale and supply chain
00:51 – Transforming with RISE with SAP
01:34 – Delivering value during transformation
02:05 – Clean core as a foundation for AI
03:10 – Finding high-value AI use cases
03:48 – AI in cash application and transportation planning
04:05 – A best-practice approach to AI value
05:16 – Forward-deployed engineering with SAP
05:49 – Services procurement with Joule
06:46 – Scaling agentic workflows
07:28 – SAP as a transformation partner
08:16 – Adoption, change management, and WalkMe

Watch the full Customer Success Keynote. 👉 https://youtu.be/dG9aBkJCcso
Watch all SAP Sapphire replays on demand. 👉https://www.sap.com/events/sapphire.html

Follow SAP:
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#RISEwithSAP #SAPBusinessAI #SAPSapphireMadrid2026

See how EssilorLuxottica and SAP are exploring AI-powered smart glasses to make retail operations faster, smarter, and more personal.

At SAP Sapphire Madrid 2026, Davide Schinetti, Chief Operating Officer at EssilorLuxottica, joins SAP to showcase how wearable technology, SAP Joule, and connected back-end systems can support new retail experiences. The conversation begins with the scale of EssilorLuxottica’s global business, from advanced eye care solutions and iconic eyewear brands to retail networks and smart glasses.

The live demo shows how a store associate could use Ray-Ban smart glasses with Joule embedded to access customer order history, reorder products, check store availability, and support personalized recommendations in real time. By connecting speech, AI, customer data, inventory, and SAP back-end systems, the experience helps store teams respond faster while keeping the interaction natural and human.

EssilorLuxottica also shares how the use case was developed jointly with SAP in just two weeks and how the teams are continuing to explore opportunities across retail operations and supply chain. With 602 sites and 119 distribution centers, EssilorLuxottica is looking at how SAP and AI can help simplify complex operations and create more seamless experiences for customers and employees.

Chapters:
00:00 – Welcome to SAP Sapphire Madrid
00:28 – EssilorLuxottica’s global scale and brands
01:19 – Wearable technology use cases
02:01 – Introducing smart glasses on stage
03:02 – Using Joule to access customer order history
04:02 – Reordering eyewear with SAP back-end data
04:32 – Personalized upsell recommendation
05:13 – Checking product availability in store
06:06 – Adding products to checkout
06:40 – Technology behind the demo
07:14 – Built together in two weeks
07:47 – What’s next for SAP and EssilorLuxottica

Watch the full Customer Success Keynote. 👉 https://youtu.be/dG9aBkJCcso
Watch all SAP Sapphire replays on demand. 👉https://www.sap.com/events/sapphire.html

Follow SAP:
LinkedIn: https://www.linkedin.com/company/sap/
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessAI #RetailAI #SAPSapphireMadrid2026

See how Ericsson is scaling AI with Joule, SAP Business Data Cloud, and a problem-first approach to transformation.

At SAP Sapphire Madrid 2026, Esra Kocatürk Norell, Vice President, Customer Experience, Enterprise IT at Ericsson, shares how AI is becoming central to both Ericsson’s technology road map and the way the company runs day to day. Esra from Ericsson joins SAP’s Manos to discuss the company’s 150-year history of innovation, its vision for limitless connectivity, and how AI, cloud, and advanced mobile networks are coming together to power the next wave of digitalization.

The conversation explores Ericsson’s approach to scaling AI: start with real business pain points, prioritize measurable outcomes, and apply AI where it can make a meaningful difference. Ericsson also shares how it has moved beyond isolated pilots, reaching 85,000 active live users on unified Joule through strong executive sponsorship, governance, and a clear focus on scalable use cases.

Ericsson also explains why data is foundational to AI at scale. With a business data fabric powered by SAP Business Data Cloud, Ericsson can define business meaning, manage access rules, and build reusable governed data products across AI, analytics, and applications. The discussion also covers Ericsson’s modernization with RISE with SAP, clean-core extensions on SAP Business Technology Platform, and co-innovation with SAP in human capital management.

Chapters:
00:00 – Welcome to SAP Sapphire Madrid
00:36 – Ericsson’s 150-year innovation journey
01:20 – AI, cloud, and advanced mobile networks
02:32 – A problem-centric approach to AI
03:17 – Scaling beyond isolated pilots
03:52 – Why AI at scale becomes a data challenge
04:18 – SAP Business Data Cloud and business data fabric
05:21 – Modernization with RISE with SAP
05:54 – Innovating and transforming with data and AI
06:27 – Co-innovation in human capital management
07:06 – Creating new ways of working with AI

Watch the full Customer Success Keynote. 👉 https://sap.to/6052B8Gphy
Watch all SAP Sapphire replays on demand. 👉https://sap.to/6056B8GphM

Follow SAP:
LinkedIn: https://sap.to/6058B8GphO
Instagram: https://sap.to/6059B8GphP
Facebook: https://sap.to/6050B8Gphu
Threads: https://sap.to/6051B8GphR

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6053B8GphT

#SAPBusinessAI #SAPJoule #SAPSapphireMadrid2026

AI agents are multiplying fast. SAP AI Agent Hub helps you discover, manage, and govern them in one place.

As organizations adopt agentic AI across platforms, models, and MCP servers, visibility becomes essential. Without a clear view of how many agents exist, what they do, who owns them, and which business processes they support, teams risk duplicating work, increasing costs, and creating governance gaps.

In this video, see how SAP AI Agent Hub acts as a command center for enterprise AI agent management and governance. It helps make AI agents, AI models, and MCP servers visible across the full lifecycle — from planning and discovery to optimization and decommissioning. By grounding agents in architecture and business process context, SAP AI Agent Hub helps organizations understand how each agent contributes to business outcomes.

You’ll also learn how SAP AI Agent Hub maps agents to the business capabilities they support, the processes and applications they touch, and the data they access. With runtime verification and lifecycle governance, teams can strengthen compliance, improve control, and better understand workforce implications as AI agents become part of everyday operations.

Explore SAP AI Agent Hub:
https://www.sap.com/products/artificial-intelligence/ai-agent-hub.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPBusinessAI #AgenticAI #EnterpriseAI

See how Joule Studio helps teams build governed AI agents faster, using business context, reusable agents, and no-code development.

At SAP Sapphire Madrid 2026, Deloitte demonstrates how consultants can use the new Joule Studio to extend, build, and integrate AI agents directly within the SAP ecosystem. The demo shows how teams can create a Sales Order Rescue Agent by telling Joule what they want to achieve, while Joule helps investigate requirements, refine intent, and turn business needs into a clear solution blueprint.

The walkthrough highlights how Joule Studio feels less like a developer tool and more like a colleague. Joule asks clarifying questions, checks existing agents in the landscape, identifies reusable components, and documents the business process, data products, and system connections behind the solution. This helps teams create AI solutions that are clean, governed, and reusable.

The demo also shows how Joule can generate a product requirements document in minutes, update it through natural-language instructions, and support the creation of multi-agent systems. With evaluation scenarios generated from the customer’s own data and landscape, teams can monitor agent performance and keep solutions aligned to business goals.

Watch the full Global Keynote: https://youtu.be/GHsOjk3KeKE
Learn more about Joule Studio:
https://www.sap.com/products/artificial-intelligence/joule-studio.html

Chapters:
00:00 – Building an agent in Joule Studio
00:28 – Creating a Sales Order Rescue Agent
00:48 – Refining intent with Joule
01:27 – Discovering reusable agents
01:51 – Reviewing the proposed solution
02:20 – Generating requirements in minutes
02:56 – Building the agent
03:12 – Inside a multi-agent system
03:45 – AI and experts working together

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

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#JouleStudio #SAPBusinessAI #SAPSapphireMadrid2026

See how Joule helps people work with AI agents, apply judgment, and keep business-critical decisions moving.

At SAP Sapphire Madrid 2026, Philipp Herzig, Chief Technology Officer at SAP, demonstrates how teams can interact with AI agents in Joule when business exceptions require human judgment. After building a Sales Order Rescue Agent, the demo shows how the agent identifies a high-value sales order at risk due to a delivery delay that could trigger an SLA penalty.

Rather than automatically making a costly decision, the agent brings the exception back to the user. Through the new voice mode, the user can review the recommendation, weigh the impact on customer satisfaction, consider compliance, and decide whether to switch the shipment to airfreight.

The demo also shows how Joule can capture business context from that interaction. Once the user approves the decision, the agent speeds up the shipment and adds a new rule for comparable top-tier customer cases, helping reduce future interruptions while keeping people in control of critical decisions.

Watch the full Global Keynote: https://youtu.be/CocpyxAizwE?si=gDW8cldI-Xo1eq9k
Learn more about SAP Joule:
https://sap.to/6052B8DOb2

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6056B8DObA

Follow us on social:
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#SAPJoule #SAPBusinessAI #SAPSapphireMadrid2026

See how Joule Agents and Assistants help enterprises turn intent into action across end-to-end business workflows.

AI can do more than answer questions. With SAP Joule Agents and Assistants, people can work with AI that understands their role, their business process, and the data behind every decision. Joule Assistants translate intent into action by coordinating Joule Agents, purpose-built AI agents that execute well-defined, multi-step business tasks with precision.

In this video, learn how Joule Agents and Assistants support the next evolution of enterprise AI: helping teams automate routine work, connect processes across SAP and third-party applications, and keep people focused on the decisions that matter most. Joule Agents are grounded in SAP’s business process expertise, SAP Knowledge Graph, and trusted business data, helping organizations move from isolated productivity gains to enterprise-wide AI value.

Joule Agents can work across finance, procurement, supply chain, customer experience, human resources, business transformation, and industries – helping teams accelerate complex workflows, collaborate across functions, and scale AI with governance built in. Assistants act like smart teammates, while agents carry out the work behind the scenes. Together, they help make the Autonomous Enterprise possible: people set the direction, AI executes, and the business can move with greater speed, confidence, and control.

Learn more about Joule Agents from SAP: https://sap.to/6050B8822Y

Chatpers:
00:00 – Meet Joule Agents and Assistants
00:15 – From intent to action
00:35 – How assistants coordinate agents
00:58 – Automating end-to-end business workflows
01:20 – AI grounded in SAP business context
01:42 – Powering the Autonomous Enterprise

Learn more about Joule Agents and Joule Assistants: https://sap.to/6050B8822Y

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6055B8822U

#SAPSapphire #Joule #AI