George Russell: “The Dream was to Reach Formula 1.” | Significant Figures

For George Russell, arriving at Formula 1 was just the beginning.

In the latest episode of Significant Figures, the @MercedesAMGF1 driver opens up on why he can’t stand still and why every goal reached only sharpens his focus on the next one.

Watch the full episode here: https://www.youtube.com/watch?v=S58Uqz4mDRw

The George Russell You Don’t See on a Race Weekend | Significant Figures

We’re back for episode 2 of Significant Figures, a new SAP series where we’re joined by some of the most exciting and ambitious names across sport and industry to discover the numbers that have defined them.

In Episode 2, we’re joined by @MercedesAMGF1 driver, George Russell.

Watch the full episode here: https://sap.to/6056B112RO

George Russell: “It’s So Difficult to Prove Yourself.” | Significant Figures

In the latest episode, George Russel opens up about his journey to the @MercedesAMGF1 team, the scars that remain from replacing Lewis Hamilton on debut, and why he still feels he hasn’t achieved anything yet.

Watch the full episode of Significant Figures here: https://sap.to/6059B112T9

Kimi Antonelli: The Call That Changed Everything | Significant Figures

One phone call changed his career. One season taught him how to carry it.

Kimi Antonelli talks honestly about the day everything changed, a call into Toto’s office at Silverstone, the phone call with @MercedesAMGF1 that followed, and the tough European season that tested him, on this episode of Significant Figures.

Watch the full episode here: https://sap.to/6052BEaHjm

George Russell on Perfectionism, Mindset, And The Car He Didn’t Fit In | Significant Figures

@MercedesAMGF1 driver George Russell has spent his career being handed moments before anyone expected him to be ready.

A front-row start in a car that usually starts towards the back of the grid. A phone call on a Tuesday that put him in a Mercedes by the weekend. Grand Prix wins and a seat alongside the driver whose autograph he queued for as a nine-year-old. He will still tell you he has completed nothing yet. So what keeps a driver climbing when he is already near the top?

In the second episode of Significant Figures, George sits down with Jason Bell and Ariana Bravo to revisit the moments behind the numbers that have shaped his life so far.

There is 63, the racing number that was never really his. The 0.026 seconds that stood between him and pole position at his first race for Mercedes, in a car he could not physically fit inside. The 1.5 kilograms that took a Grand Prix victory away from him at Spa. The 0.04 that measures how closely he ran Lewis Hamilton across a full season.

And then his “Bring It” Number: the number George brings to the table himself, a single lap in the wet that he calls the greatest performance of his career. Because the numbers are only the beginning. The real story is what happened in the moments behind them.

Significant Figures is a new series about the people behind the public achievements – the pressure, relationships, turning points, and beliefs that shape their lives and careers.

🔔 Subscribe to watch Episode 3 and follow the series as more Significant Figures reveal the stories behind their numbers.

CHAPTERS:
00:00 – What’s To Come
01:08 – 63 – The Family Number
16:08 – 0.026 – The Mercedes Debut
28:05 – 1.5kg – The Win Taken Back
39:13 – 0.04 – Head To Head With Hamilton
49:19 – The Bring It Number
57:28 – Debrief

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6056B1Ea0Q

What do esports and B2B SaaS have in common? | @teamliquiddota Co-CEO × SAP

Turns out – a lot. Team Liquid Co-CEO Victor Goossens explains how 50 billion data points, a 3-hour prep window, and AI voice analysis are changing competitive gaming. SAP is Team Liquid’s official innovation partner.

Learn more: https://sap.to/6050B1EKe4

Where does PDM end and PLM begin? 🤔

Many companies think the PLM journey ends with managing CAD and engineering data. But that’s only the beginning.

In this SAP interview, Achim Rossel, SVP Business Development at @dsc_software_ag, explains why Product Lifecycle Management creates its greatest value when engineering connects with manufacturing, supply chain, and the broader enterprise.

Hosted by Sarah Mei Niesel, Global Product Marketing for PLM Solutions at SAP.

Explore SAP PLM: https://sap.to/6059B18vmv

#SAP #PLM #ProductLifecycleManagement

ContiTech’s Global Manufacturing Transformation with SAP Digital Manufacturing | Customer Insights

Discover how ContiTech built a scalable manufacturing template with SAP Digital Manufacturing to support traceability, standardization, and faster global rollouts.

In this customer success story, Hendrik Neumann and Yannick Kreuz from ContiTech join Christian Köllner from implementation partner IGZ to share how ContiTech created a modern MES foundation for its global production network. Starting with a greenfield facility in Aguascalientes, Mexico, the team implemented SAP Digital Manufacturing, built reusable templates, and established in-house capabilities for future deployments.

In this video, you’ll:
✔️ Learn how ContiTech built an MES solution from scratch in a greenfield environment
✔️ See how a lighthouse project in Aguascalientes created a template for global rollouts
✔️ Understand why ContiTech transitioned from SAP Manufacturing Execution to SAP Digital Manufacturing
✔️ Explore how full traceability supports production from material reception to finished goods
✔️ Hear how intuitive dashboards and digital workflows help operators work more effectively
✔️ Learn how IGZ transferred knowledge so ContiTech teams can support future rollouts independently
✔️ See how cloud-based manufacturing capabilities can support long-term scalability

Whether you’re modernizing manufacturing execution, moving from SAP ME to SAP Digital Manufacturing, or building a standardized rollout model across multiple plants, this story shows how ContiTech is creating a foundation for scalable, future-ready operations.

Explore SAP Digital Manufacturing:
https://sap.to/6058B18vTE

Chapters:
00:00 – Project impact and adoption
00:20 – Meet ContiTech and IGZ
00:52 – Greenfield MES and rollout challenges
01:22 – Why SAP Digital Manufacturing
01:47 – Lighthouse project in Aguascalientes
02:10 – Template scalability and knowledge transfer
02:31 – Traceability, dashboards, and business value

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LinkedIn: https://sap.to/6050B18vTG
Instagram: https://sap.to/6051B18vTH
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6054B18vTK

#SAPDigitalManufacturing #SmartManufacturing #SAP

Retail Giant Salling Group Runs on SAP

SAP cloud tech helps Salling Group support more than 2,100 of their stores across six countries.

SAP Cloud ERP 3SL Migration at AAF with XEPTUM | Expert Talk

Discover how AAF moved from a two-system landscape to a three-system landscape with SAP Cloud ERP to support ERP harmonization, governance, and future growth.

Join host Yannick from SAP Product Success with Uwe Detroy from AAF, Hans Tscherwitschke from implementation partner XEPTUM, and Calin Cernea from SAP Product Management as they explore AAF’s real-world transformation journey. AAF, also known as American Air Filter and part of Daikin Group, needed to consolidate multiple standalone ERP systems, standardize processes across Europe, and create a scalable foundation for continued rollout and innovation.

In this Expert Talk, you’ll:
✔️ Learn why AAF chose SAP Cloud ERP to harmonize ERP processes across European entities
✔️ Understand the business challenges behind fragmented systems, manual alignment, and master data complexity
✔️ Hear why the two-system landscape became difficult for transport management, governance, and rollout planning
✔️ See how AAF, XEPTUM, and SAP approached the move to a three-system landscape
✔️ Explore how test data conversion helped support continuity in the new test environment
✔️ Learn how SAP Cloud ALM, transport management, and localization capabilities can support scalability
✔️ Hear how the new landscape helps AAF prepare for faster innovation, future rollouts, and AI capabilities with Joule

Whether you’re running SAP Cloud ERP, evaluating a 2SL to 3SL migration, or supporting a multi-entity ERP rollout, this Expert Talk shows how a modern system landscape can help organizations move from technical complexity to a more flexible, governed, and innovation-ready ERP foundation.

Explore SAP Cloud ERP:
https://www.sap.com/products/erp/s4hana.html

Chapters:
00:13 – Welcome and AAF transformation story
01:29 – Why AAF chose SAP Cloud ERP
03:23 – Standardizing processes across Europe
07:16 – Why the 2SL setup became challenging
10:52 – Moving from 2SL to 3SL
13:17 – The 3SL conversion journey with XEPTUM
20:19 – New capabilities, scalability, and AI readiness
25:28 – Key takeaways and closing

Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPCloudERP #SAPS4HANA #ERPTransformation

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