Discover how Rose+Krieger is transforming its engineering, product development, and manufacturing processes with SAP Integrated Product Development.

In this customer interview, Sarah Mei Niesel from SAP speaks with Heiko Ennen, Head of Digitalization and IT, about Rose+Krieger’s decision to adopt SAP’s public cloud strategy and how SAP Integrated Product Development enables a harmonized, integrated, and future-proof PLM landscape across the entire organization.

Chapters:
00:00 – Describe SAP’s portfolio for PLM in three words
00:12 – Introduction to Rose+Krieger
00:59 – Why did Rose+Krieger choose SAP?
01:30 – Favorite feature of SAP’s portfolio for PLM
01:42 – How is AI impacting daily work?
01:50 – What are the next steps with SAP solutions for PLM?
02:34 – Managing change and transformation
03:38 – Integrating AI capabilities from SAP
03:58 – Long-term goals

Explore PLM solutions from SAP. 👉 https://sap.to/6053CupV3

Product Lifecycle Management teams: this one’s for you!
Felix Finster (Cideon Software & Services) shares a hidden gem in SAP Integrated Product Development with Sarah Mei Niesel (SAP).

Learn more. 👉 https://sap.to/6059C3Ckb

Product data drives what you order, how you produce, and how you stay compliant. When it’s wrong or siloed, supply chains become blind, fragile, and expensive: wrong materials get bought, production stalls, and risk rises.

In this video, we break down the difference between disconnected vs. connected product data, and why connecting it from day one helps every team work from a single source of truth.

Chapters:
00:00 – Product data powers the supply chain
00:39 – What breaks when data is wrong
01:06 – Where the trouble starts: design silos
01:46 – Connected data from day one
02:33 – The resilience takeaway

Learn more about product lifecycle management and connected product data. 👉 https://sap.to/6058Cupy2

Modern manufacturing needs speed, precision, and agility. With SAP Manufacturing, you can align manufacturing and supply chain across fabrication, batch, and continuous production using AI.

In this video, learn how SAP helps you improve quality, support inventory and production accuracy, and scale with demand. See where AI can help in operations, including AI-assisted production engineering, conversational AI for better IT and OT alignment, and visual inspection to catch issues early. You will also see how connecting design, planning, logistics, and manufacturing supports real-time visibility and faster decisions.

Chapters:
00:00 – Manufacturing and supply chain alignment
00:23 – SAP Manufacturing with AI
00:40 – Engineering and conversational AI
00:52 – Visual inspection for quality
01:00 – Connect design to manufacturing
01:25 – Improve processes with SAP Signavio content
01:56 – Cloud path with Customer Evolution Kit

Learn more. 👉 https://sap.to/6056CO6pE

See what’s new in SAP HANA Cloud Q4 2025 in under 6 minutes.

Join Thomas Hammer, Lead Product Manager, for a quick walkthrough of key release highlights: semantic search enhancements for text embeddings and re-ranking, high availability improvements that enable active use of replicas for read-intensive analytics, and zero-copy consumption of data products from SAP Business Data Cloud.

You’ll also learn about selective, incremental migration from SAP HANA 2.0 to reduce downtime, plus column lineage insights for graphically modeled calculation views to strengthen transparency and trust.

Chapters:
0:00 – Intro
0:37 – Advanced Semantic Search
1:30 – High availability with active use of replicas
2:22 – Consume Data Products from SAP Business Data Cloud
3:06 – Selective, incremental migration
4:00 – Column lineage insights
4:35 – Further innovations

👉 Learn more about SAP HANA Cloud: https://sap.to/6059AwvoP
👉 Join the SAP HANA community to stay in the know: https://sap.to/6050Awvou

Customers run mixed tech environments: SAP plus many other platforms. Joule Studio was built to extend Joule beyond the SAP landscape, connecting workflows across heterogeneous systems to better match real customer needs.

🎧 Full episode: https://youtu.be/7-DWT6qd15I
💎 Joule Studio: https://sap.to/6050CM1G8

Skills are a more deterministic way to power Joule: predefined, atomic operations Joule copilot can execute reliably. With Joule Studio, you can bring your custom processes and connect third-party systems so Joule fits how your business really runs.

🎧 Full episode: https://youtu.be/7-DWT6qd15I
💎 Joule Studio: https://sap.to/6057CM16h

Turn AI into action with skills: structured, repeatable operations that Joule can execute. In Joule Studio, you can add your own processes and integrate non-SAP systems, so Joule supports end-to-end workflows across your landscape.

🎧 Full episode: https://youtu.be/7-DWT6qd15I
💎 Joule Studio: https://sap.to/6050CME76

Host Niklas Siemer is joined by Maria Kondratyeva (Product Manager, Joule Studio in SAP Build) for a hands-on look at the newly announced SAP Build Agent Builder. They explore how teams can move from deterministic Joule skills to goal-driven AI agents, and why both approaches matter when you are scaling automation across SAP Business Technology Platform (SAP BTP).

In this episode, you will learn:

✅ What’s new in SAP Build Agent Builder and how it fits into Joule Studio
✅ The difference between deterministic skills and goal-driven agents, plus where each works best
✅ How to approach design, testing, and deployment with enterprise needs in mind
✅ What scalable value looks like when agents and skills work together across SAP BTP

Chapters:
00:00 – Skills vs. agents: what changes with Agent Builder
01:12 – Welcome + meet Maria (Joule Studio, SAP Build)
04:13 – Joule Studio recap and Skill Builder foundation
06:03 – Skills vs. agents explained with real examples
10:18 – Benefits and top use cases for custom AI agents
17:45 – How to get started: prerequisites, personas, low-code
25:17 – Integrations and guardrails: APIs, MCP, LLMs, grounding
31:24 – Governance, responsible AI, release date, and next steps

Start building with SAP Build: https://sap.to/6054CMD2r

A globe-spanning season – wins, milestones, and decisions powered by SAP Business AI and cloud ERP with Mercedes-AMG PETRONAS F1. 🏁

From the garage to the pit wall, the Mercedes-AMG PETRONAS Formula One Team uses SAP solutions to turn complexity into clarity, optimizing resources under the F1 cost cap, forecasting budgets, and streamlining operations so every decision is faster and smarter.

Together we’re building a future-ready digital core with SAP S/4HANA and SAP Business AI to help the team manage parts, people, and spend – from the factory to race day – to keep performance high and operations compliant. This season wrap highlights key races, fan moments, and behind-the-scenes milestones from a partnership focused on measurable impact on and off the track.

Learn more about the partnership: https://sap.to/6051CDsXc

@MercedesAMGF1