AI-Powered SAP Customer Experience: What’s New in Q3 2025

Today, success in customer experience is rarely defined by sweeping campaigns or one-time transactions. It is earned in the countless small moments that make up every interaction: a question answered instantly, a recommendation guided by intelligent insights, or a service engagement that anticipates a need before it is voiced.

Unite your business processes end to end with customer experience solutions from SAP

These moments are the building blocks of delivering seamless and memorable experiences — and lasting loyalty.

At SAP, we believe every touchpoint is more than a chance to meet a need. It is an opportunity to deepen trust, demonstrate value, and strengthen the relationship between customer and brand. That belief is at the heart of the SAP Customer Experience (SAP CX) portfolio — now infused with the power of AI.

Our Q3 2025 release reflects this vision. Intelligence is embedded across the entire customer journey. Generative AI helps service teams classify cases the moment they arrive. Autonomous agents in commerce guide customers to the right products with real-time stock visibility. For marketers, AI personalizes campaigns and generates segment descriptions and translations, ensuring relevance at scale. For sales teams, AI keeps data clean and actionable, eliminating duplicates and surfacing the right opportunities at the right time.

 AI isn’t just about efficiency alone; it is about elevating every interaction into a moment where trust can be deepened and loyalty earned.

Join us on October 6-8 at CX Connect at SAP Connect, where we will showcase these innovations and  how the latest AI-infused SAP CX solutions optimize operations, generate action-ready insights, and deliver delightful experiences at every step of the customer journey.

Here are the highlights from SAP CX in Q3 2025.

AI that drives results

From decision-making to customer engagement, AI-powered intelligence and agents streamline processes and remove friction. Teams gain the ability to respond faster, deliver smarter interactions, and grow with confidence while delivering customer experiences that feel effortless, reliable, and personalized.

SAP Service Cloud

  • Business information extraction in cases: Save time by automatically extracting registered product information from the case description, using pre-delivered elements for business information extraction.
Business information extraction in cases

SAP Sales Cloud 

  • Contact and individual customer duplicate checks: Maintain clean, accurate records by managing redundant contact and individual customer data. This generative AI capability checks for duplicates and returns a confidence score, leaving the decision-making in human hands.

SAP Emarsys 

  • AI-assisted product finder: Enable marketers to use natural language prompts and keywords to quickly search and locate products for targeted campaigns. Automatic product catalog sync ensures you are always working with the most up-to-date data.
  • AI-assisted segment description generator: Generate human-readable segment summaries to improve execution. This ensures that existing segments are easily discoverable with descriptions that are intuitive and straightforward.
  • AI-assisted campaign translator (pilot): Translate email campaign copy flexibly and seamlessly within the editing workflow. Localize product descriptions across languages to quickly build, optimize, and launch multi-language campaigns.
AI-assisted product finder

SAP Commerce Cloud 

  • Shopping Agent: Using product stock awareness to return real-time inventory data, the configurable Shopping Agent can display or hide out-of-stock products in its recommendations. This makes for smarter recommendations, reducing friction and abandoned carts. For B2B transactions, merchants can also choose whether the agent answers questions about bulk product availability.
Shopping Agent

SAP Revenue Growth Management

  • AI-assisted promotion creation: Create new promotions quickly by getting recommendations for promotion names, when to run a promotion, what products to include, which spend type to use, and recommendations for discount type.
AI-assisted promotion creation

Scale smarter with greater flexibility

Scaling efficiently while providing flexibility for customers means optimizing operations, offering expanded channel options, and extending visibility to customers and partners.

SAP Emarsys 

  • Microsoft Ads integration: Scale personalized ad experiences across the Microsoft Search Network, including Bing, Yahoo, AOL, and other Microsoft properties.
  • Conversational messaging for LINE (SAP Early Adopter program): After expanding our offering to WhatsApp in the Q2 release, we now support the popular conversational channel LINE, giving marketers a direct way to connect with customers in the channels they use every day and making it easier to turn engagement into conversion.

SAP Commerce Cloud 

  • Central order service: This feature for SAP Order Management foundation seamlessly integrates online and offline transactions, paving the way for flexible customer experience scenarios like “buy online, return in store” (BORIS) and “buy in store, return online” (BISRO).
  • Availability push: SAP Order Management for sourcing and availability now allows customers to proactively send real-time product availability information to external systems like webshops and marketplaces, ensuring they have the most current stock data without needing to request it.

SAP Sales and Service Cloud 

  • SAP Preferred Success: We are empowering our customers to make the most of their SAP investments with the business process management (BPM) masterclass. This interactive workshop helps participants pinpoint which processes to optimize, outsource, or remove for the greatest impact. Learn how to identify critical processes, define roles and responsibilities, and establish a sustainable approach to process governance.
  • Integration review V2: A comprehensive solution launch checklist for SAP Sales Cloud and SAP Service Cloud Version 2 integrations ensures successful rollouts and compliance with SAP best practices. The checklist systematically evaluates authentication mechanisms, interface configurations, middleware settings, and SAP Integration Suite implementation. 

SAP Enterprise Service Management

Updates to SAP Enterprise Service Management include:

  • Case summary enhancements: Sentiment trend and sentiment graph can now be enabled in the interaction summary for additional information on a customer. Internal and external case notes can be configured and used to generate the resolution summary overview.
  • Custom services: Gain more flexibility and extend capabilities without modifying the core application. Integrate external functionality into SAP Service Cloud V2 with custom services.
  • Template visibility and restrictions: Every document is also an opportunity to establish trust. Now you can strengthen document security by limiting template access to those who need it.

SAP Revenue Growth Management 

New to SAP Revenue Growth Management are:

  • Custom KPIs: Assess the performance of your account and promotion planswith custom KPIs, tracking metrics that suit your planning and reporting processes. Save time by creating KPI profiles to define a set of standard pre-defined KPIs.
KPI configuration
  • Promotion calendar export to PDF: Reduce uncertainty, lower costs, and build relationships with better alignment on annual promotions and EDLP agreements with customers. Key account managers can now share a promotion calendar and associated promotion details in a PDF file, making collaboration easier and decisions faster.

Trust advantage in AI-powered customer experience

AI is now woven into the fabric of the SAP CX road map, guiding how data, processes, and experiences come together. This deep integration sets the stage for a new era of customer engagement, one where intelligence anticipates needs, adapts in real time, and continuously strengthens loyalty at every touchpoint.

Learn more about what is new in SAP CX Q3 2025


Balaji Balasubramanian is president and chief product officer for SAP Customer Experience.

Join us at SAP Connect to discover how to maximize SAP solutions across every line of business with live demos and real-world case studies

Solar panels on buildings reflect the city.

Eight Ways to Power Your Sustainable Advantage with AI

This week in New York, business leaders from every corner of the world are uniting to address evolving global challenges and accelerate solutions. Across multiple events and stages, SAP is sharing how its artificial intelligence (AI) edge is helping leading companies shape the future of business by turning environmental, regulatory, and market pressures into opportunities for action.

AI, with already proven applications, can unlock insights to reduce global greenhouse gas emissions by 5%-10% by 2030. According to KPMG, over half of sustainability executives say one of their top actions in the next three years is expanding their use of AI to enhance ESG capabilities.

Most businesses have not yet realized AI’s full potential for sustainability. In fact, only 14% of companies are using AI today to reduce carbon emissions. But those ready to do so will gain a decisive advantage that goes beyond emissions reduction. SAP’s ERP-centric approach enables organizations to deliver sustainability outcomes with applications, data, and AI embedded into SAP Business Suite. With sustainability reporting, data processing, automation, and strategic insights, AI can navigate your business through today’s climate challenges and ensure tomorrow’s competitiveness.

Power on, ethically and responsibly

Put sustainability at the core of your business with AI-driven solutions

Scaling AI solutions comes with considerable energy and water usage. To ensure net benefit, this needs to be part of return on investment conversations. With robust governance and renewables-backing however, AI is able to reduce more emissions than it generates.

All SAP data centers are powered by 100% renewable energy and any emissions from use of third-party AI systems are calculated and included in the company’s Scope 3 emissions.

Used ethically and responsibly, AI can be the catalyst of your sustainable business transformation. Here are eight ways that businesses use SAP’s AI-powered systems to build their sustainable advantage.

Improve efficiency with automation

1. Compliance information processing

The SAP S/4HANA for product compliance, AI-assisted compliance information processing capability can automatically extract compliance information from updated documents and map the information to compliance requirements.

This can reduce costs in product compliance disclosures, reduce penalties and fines in environmental management, and automate processes to reduce the risk of manual errors.

This helps turn a 50-minute task into a five-minute job and reduce processing and evaluation costs by 90%.

2. Declaration image analysis

With the SAP Green Token, AI-assisted declaration image analysis capability, you can automatically extract data and information from sustainability declarations regardless of format.

This helps cut review time, eliminate manual error risk, and ensure your reports are ready for required external audits.

Without AI, it takes roughly five minutes to review, extract, and post information from declarations. With AI, it’s just 20 seconds.

3. Permit management

SAP S/4HANA Cloud Public Edition, EHS environment management, AI-assisted permit management can read hundreds of pages in seconds, extract the compliance requirements, and propose clear tasks to meet permit requirements.

This AI-assisted capability can save days of permit review and interpretation, remove the need to hire external consultants, and lead up to an 80% reduction in environmental penalties and fines.

Your personal AI carbon consultant

4. Emission factor mapping

With SAP Sustainability Footprint Management, SAP’s AI-enhanced solution can calculate and assign emission factors directly to purchased products. Where actual supplier emissions data is given, it can source that from the ERP system. When estimates are required, it can automatically find the most accurate emission factors.

Audit-ready emission factor mapping turns a 10-minute manual task into a two-minute verification.

5. Report generation

In the SAP Sustainability Control Tower solution, you can generate comprehensive ESG reports in just a few clicks:

  • Automatically generate reports that align with internal sustainability strategies and meet external requirements such as the Corporate Sustainability Reporting Directive (CSRD).
  • Take data collection from a half hour to a half minute and report creation and drafting from 30 hours down to just five hours, all the while eliminating confusion and the risk of manual errors.

6. Carbon emissions analysis 

From reporting on today to planning for tomorrow, Joule, SAP’s copilot, can take current carbon emissions data and return actionable insights that help reduce emissions and guide corporate sustainability strategies. 

By combining financial and carbon data, Joule can create carbon intensity KPIs and can be your ultimate corporate sustainability consultant.

The AI safety officer for your EHS team

7. Safety observation reporting

Complex safety reporting procedures dissuade employees from reporting potential hazards. With the SAP S/4HANA Cloud Public Edition, EHS workplace safety, AI-assisted safety observation reporting capability, basic users can input safety observations in natural language, and the AI model can process that into a formal incident report, prompting the user for any missing details.

This can increase the likelihood that employees report safety hazards and helps prevent severe incidents by identifying potential safety issues in advance.

8. Safety instruction generation

Your AI safety officer can generate clear safety instructions for specific equipment based on the latest risk assessments and job hazard analyses.

With SAP S/4HANA Cloud Public Edition, EHS workplace safety, AI-assisted safety instruction generation, the time and effort of manually prescribing and updating safety instructions can be dramatically reduced.

Solve today’s sustainability challenges while preparing for tomorrow

The right AI integration can ensure you future-proof your operations while shining a light on the path that drives competitiveness.

What sets SAP apart is our suite-first, AI-first approach that helps ensure sustainability isn’t an add-on, but a strategic enabler that can deliver measurable outcomes at scale. SAP’s one sustainability data model can drive consistent reporting, deeper insight, and confident decisions across every sustainability process, product, and partner network.

With a responsible AI partner, businesses can realize measurable financial returns on AI investments and unlock sustainability benefits; automate manual-heavy paperwork; identify emissions hot spots and steer their business toward a decarbonized economy; and make environmental impact tracking visible to all lines of business based on a reliable single source of truth. With an integrated set of capabilities, SAP Sustainability solutions help businesses address their sustainability needs holistically and across topics. The result is speed, trust, and traceability, which turn sustainability into strategy, not just compliance.

Get in touch to find out how SAP can help your business power on with sustainability solutions.


Monica Molesag is global head of Sustainability Communications at SAP.

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SAP Confirms EU Commission’s Formal Proceedings on On-Premise Maintenance Policies

SAP confirms that the European Commission has started formal proceedings involving the company.

These proceedings address some areas of our on-premise maintenance and support policies, which are based on long-standing standards that are common across the global software sector. SAP believes that its policies and actions are fully in line with competition rules. However, we take the issues raised seriously and we are working closely with the EU Commission to resolve them.

We do not anticipate the engagement with the European Commission to result in material impacts on our financial performance.

As a major European player in a very dynamic global industry, SAP is committed to open competition. We trust the European Commission will aim for a quick and fair conclusion to these proceedings

How SAP and UNICEF Help Tackle Global Youth Unemployment

The divide between the digital skills young people possess and the needs of employers is a big challenge and contributes to a high youth unemployment rate, particularly in the Global South. The SAP Educate to Employ initiative is set up as a digital pathway through Youth Agency Marketplace (YOMA), a public-private-youth ecosystem from UNICEF’s Generation Unlimited. The program aims to address this challenge and enable young people’s skills for a digital economy.

Nearly 90 percent of the 1.8 billion young people between the ages of 10 and 24 in the world today, are in low-and middle-income countries. An estimated 22 percent do not have jobs and are not in education or training.

Globally, young people are three times more likely to be unemployed than adults. Edmond Shange is one of the many young people who have faced difficulties navigating the employment market right out of high school. “In South Africa there’s not a lot of opportunities when it comes to the employment sector,” the 27-year-old shared.

Making copies of a CV or resume and going to a potential employer to drop them off costs money, something in very short supply among South Africa’s unemployed youth. Despite this, Shange says that as many as 300 young people often queue up to drop off their CVs at a potential employer. “I faced a lot of challenges trying to apply for jobs,” he said. “It’s very tough for young people like me.”

Shange is not alone. “In Africa over 70 percent of the population are young people and another 4 million join the job market every single year competing for less than half a million new jobs,” said Nadi Albino, deputy director at UNICEF’s Generation Unlimited.

SAP and OpenAI Partner to Launch Sovereign OpenAI for Germany

WALLDORF and SAN FRANCISCO — SAP SE (NYSE: SAP) and OpenAI today announced the launch of OpenAI for Germany, a partnership to bring SAP’s enterprise applications expertise and OpenAI’s leading AI technology to Germany’s public sector.

SAP Sovereign Cloud: Embrace the cloud — without compromise

To ensure sovereignty, OpenAI for Germany will be supported by SAP’s subsidiary Delos Cloud, running on Microsoft Azure technology. The collaboration will enable millions of public sector employees to use AI safely and responsibly while meeting strict data sovereignty, security, and legal standards.

Christian Klein, CEO of SAP SE, said, “Applied AI is what truly creates value. As a Business AI company with decades of experience serving public sector organizations, we believe OpenAI for Germany represents a huge step forward. We’re bringing together SAP Sovereign Cloud expertise with OpenAI’s leading AI technology to pave the way for AI solutions that are built in Germany, for Germany.”

Sam Altman, CEO of OpenAI, said, “Germany has long been a pioneer in engineering and technology, so it’s no surprise that millions of Germans already use ChatGPT to make their lives easier, drive scientific breakthroughs, and build new businesses. With OpenAI for Germany, we’ll work with local partners to extend this potential to the public sector—helping to improve services and ensuring that the benefits of AI are shared across the country, and doing so in line with German values of trust and safety.”

Satya Nadella, Chairman and CEO of Microsoft, said, “With this partnership we are looking forward to bringing more AI capabilities to Germany’s public sector. Azure as the platform for Delos Cloud will power this, helping to ensure AI is deployed with the highest standards of sovereignty, data privacy, regulatory compliance, and operational resilience—empowering public institutions to adopt AI confidently and responsibly.”

Through this collaboration, planned for launch in 2026, OpenAI, SAP and Microsoft will focus on helping employees in German governments, administrations and research institutions accelerate their daily work and spend more time on people, not paperwork. OpenAI for Germany also serves as a cornerstone for developing customized public sector applications and integrating AI agents directly into existing workflows to automate and improve processes such as records management and administrative data analysis.

In support of this approach, SAP plans to expand the existing infrastructure of Delos Cloud in Germany to 4000 GPUs for AI workloads. Subject to future demand, SAP plans to further invest in applied AI capabilities in Germany, scaling through existing SAP-owned infrastructure as well as through new collaborations with co-location providers and other partners. These efforts aim to extend the sovereign offering to additional industries and markets across Europe.

OpenAI for Germany directly supports Germany’s national AI ambitions. The German Federal Government’s High-Tech Agenda targets AI-driven value creation of up to 10% of GDP by 2030, signaling a major push to adopt AI across the economy and public sector. Meanwhile, the “Made for Germany” initiative, which is now backed by 61 leading companies and global investors, including SAP—has pledged more than €631 billion in investments to accelerate growth and modernization. SAP also recently announced an investment of more than €20 billion to strengthen Germany’s digital sovereignty.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

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About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
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SAP Press Roompress@sap.com
Larissa Haida, +49 176 62614186, larissahaida@openai.com, CEST

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
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AWS and SAP Expand Collaboration to Advance Digital Sovereignty Across Europe


New sovereign cloud collaboration combines SAP enterprise applications expertise with AWS cloud infrastructure, enabling customers in highly regulated industries to pursue AI innovation


WALLDORF — Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), and SAP SE (NYSE: SAP) today unveiled plans to make SAP Sovereign Cloud capabilities available on the AWS European Sovereign Cloud, a new, independent cloud for Europe backed by a planned €7.8 billion investment from Amazon.

The collaboration builds on the companies’ longstanding partnership and SAP’s comprehensive new approach to digital sovereignty and AI innovation. SAP Sovereign Cloud capabilities are security-hardened cloud solutions from SAP, aligned with industry standards for regulated industries and governments. The collaboration will focus on uniting these capabilities and SAP’s deep enterprise expertise with AWS infrastructure and operational expertise to meet customers’ evolving digital sovereignty needs across Europe.

SAP Sovereign Cloud: Embrace the cloud — without compromise

“We’re delighted that SAP Sovereign Cloud capabilities will be available on the AWS European Sovereign Cloud. This will give organizations more choice in how they meet their sovereignty requirements while leveraging best-in-class cloud technologies,” said David Brown, vice president of Compute and Machine Learning at AWS. “SAP and AWS share a mutual vision – we want to ensure that our customers have access to some of the most advanced sovereignty solutions available, so organizations can focus on innovation and driving tangible outcomes. We’re looking forward to our ongoing collaboration with SAP and seeing the ways that organizations across Europe will innovate with the AWS European Sovereign Cloud.”

The AWS European Sovereign Cloud, which is set to launch its first AWS Region in Brandenburg, Germany by the end of 2025, is designed to give public sector organizations and customers in highly regulated industries further choice. The offering can help these organizations meet their unique digital sovereignty needs, including data residency, operational autonomy, and resiliency requirements. SAP Sovereign Cloud capabilities are already available on AWS in Australia and New Zealand (since 2023), the UK (since 2024), Canada and India (since 2025), and the addition of SAP’s capabilities to the AWS European Sovereign Cloud is a significant milestone for customers across Europe.

SAP Sovereign Cloud empowers organizations to innovate more securely, comply with local laws, and scale on their own terms. SAP Sovereign Cloud on AWS European Sovereign Cloud solutions will initially include SAP Business Technology Platform and SAP Cloud ERP. These solutions will provide customers with a secure foundation for managing critical business processes and sensitive data, while supporting compliance with relevant regulations.

“With our expanded SAP Sovereign Cloud offerings, we’re enabling customers across all industries to harness the full power of cloud innovation and AI,” said Thomas Saueressig, Member of the Executive Board of SAP SE, Customer Services and Delivery. “By deploying the SAP Sovereign Cloud portfolio on the AWS European Sovereign Cloud, customers gain access to our comprehensive suite of sovereign cloud solutions, further strengthened by our trusted, long-standing partnership with Amazon Web Services.”

The AWS European Sovereign Cloud will be separate and independent from AWS’s existing Regions and will have no critical dependencies on non-EU infrastructure. Backed by strong technical controls, sovereign assurances, and legal protections, customers can benefit from the full capacity of AWS with the same industry-leading security, resilience, and expansive service portfolio available in existing Regions.

AWS and SAP have been innovating in the cloud together for more than 16 years.  This new collaboration builds on that history to support customers’ digital sovereignty requirements and accelerate their digital transformation in Europe.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

About Amazon Web Services

Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 120 Availability Zones within 38 geographic regions, with announced plans for 10 more Availability Zones and three more AWS Regions in Chile, the Kingdom of Saudi Arabia, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Dana Roesiger, +49 6227 7 63900, dana.roesiger@sap.com, CET
SAP Press Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
© 2025 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
Please consider our privacy policy. If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

Future-Proofing Your Business with People Intelligence

In an era defined by constant disruption, business leaders face a formidable challenge: aligning their people strategy with business goals amidst unpredictable workforce dynamics. From surging turnover to rapidly shifting skill requirements, the pressure on human resources has never been greater.

The key to navigating this complexity and building a resilient, future-proof organization lies not in guesswork but in harnessing an organization’s most valuable and often underutilized asset: its people data. By adopting a data-driven approach to HR and talent management, HR can evolve from a reactive administrative function into a proactive, strategic driver of business success.

A unified view of your workforce

The first and most significant hurdle for many organizations is the prevalence of data silos. When critical workforce information is scattered across disconnected HR, finance, and operational systems, it is impossible to get a clear, holistic view of the organization. This fragmentation is a major barrier to progress, leading to inefficiencies and compromised decision-making and preventing leaders from seeing the critical connections between their people and business outcomes.

Establishing a HR analytics dashboard as single source of truth for all people-related data is the foundational step. By harmonizing data from across the enterprise, leaders can gain real-time visibility into workforce composition, compensation equity, and internal mobility. This unified view fosters a culture of transparency and provides the clarity needed to make confident, data-backed decisions about organizational structure and talent management.

Turning data into insight with AI

Simply collecting vast amounts of data is not enough. The true power is unlocked when that data is transformed into actionable, forward-looking intelligence. This is where artificial intelligence (AI) and people analytics become essential. The adoption of these technologies is accelerating as well. According to IDC’s Human Capital Management Survey, 59% of HR talent teams and people leaders are strategizing around new use cases for AI-backed workforce analytics.*

Take a data-driven approach to HR and talent management with People Intelligence

AI-powered applications can analyze complex data sets to identify patterns, trends, and provide tailored recommendations. This allows HR leaders to forecast talent upskilling and reskilling needs, identify employees at risk of attrition, and understand the drivers of engagement so they can proactively address issues before they impact the bottom line.

Driving strategic results across HR

When a foundation of unified data is combined with the power of SAP Business AI, the strategic impact can become tangible across all HR functions, driving better employee experiences.

First, consider employee engagement and retention. Disengagement is a critical issue, with companies facing a 92% likelihood of performance-related revenue losses when employees are disengaged.** A data-driven approach helps uncover the root causes of turnover by analyzing feedback, performance, and compensation data. This allows organizations to address issues related to skills, workforce composition, or compensation, improving retention and building a more engaged workforce.

Second, in the face of a growing skills gap, data is indispensable. The World Economic Forum predicts that 59% of the global workforce will require reskilling by 2030 to meet changing demands.*** The People Intelligence package in SAP Business Data Cloud allows organizations to map the skills their workforce has against the skills they will need, identifying critical gaps with precision. AI-enabled intelligence applications can then help create personalized learning paths for employees, ensuring that training investments are targeted, effective, and directly aligned with future business needs.

Finally, a data-driven strategy revolutionizes the hiring process. By analyzing metrics like time-to-fill, quality of hire, and source effectiveness, organizations can streamline recruiting, reduce bias, and make stronger hiring decisions. This not only enhances the quality of hires but also creates significant efficiencies and time savings, freeing up teams to focus on building relationships with top candidates.

The path to building a resilient and competitive organization is paved with data. By breaking down silos, leveraging the power of AI, and applying insights across the employee lifecycle, businesses can transform their people strategy. This evolution elevates HR into a critical strategic partner, capable of guiding the organization with clarity and confidence. In today’s landscape, a data-driven people strategy is no longer a future aspiration but a present-day necessity for success.

Interested in learning more about how People Intelligence can transform your HR strategy? Hear from experts on the latest trends shaping the future of talent and learn more about the latest AI and data-driven innovations in SAP SuccessFactors solutions.


Ponti Manolides is a growth priority marketing lead for Learning & Talent at SAP SuccessFactors.

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*IDC, “Spotlight: Optimize Engagement and Business Impact to Maximize the Potential of Your Talent Practice” August 2025.
**IDC, “Webinar: Reimagining Talent: The Power of AI, Skills, and People Intelligence,” 2025.
***World Economic Forum, “The Future of Jobs Report 2025,” January 7, 2025.

SAP Global Line of Business Partner Excellence Awards: 2025 Winners and Finalists

The SAP Global LoB Partner Excellence Awards are an SAP partner recognition program focusing on valuable contributions towards achieving SAP’s cloud growth ambitions through the following lines of business: HCM, SAP Customer Experience, Spend Management, and Supply Chain Management.

Complementing the SAP Pinnacle Awards, SAP’s premier global partner recognition program, the SAP Global LoB Partner Excellence Awards allow more granular recognition for achievements within the specific lines of business.

The four lines of business reward partners in the following five categories: Indirect Sales and Customer Success, Partner Solution Success, Delivery Quality, Sales Success – Large Enterprise, and SAP Business AI – Customer Adoption. For each category, partners are selected based on data and key performance indicators, ensuring all eligible partners are considered for this prestigious recognition.

Here are the SAP Global LoB Partner Excellence Awards 2025 winners and finalists:

HCM

SAP Global HCM Partner Excellence Award 2025 for Indirect Sales and Customer Success

  • Winner: NTT DATA
  • Finalist: IBM
  • Finalist: EPI-USE

SAP Global HCM Partner Excellence Award 2025 for Partner Solution Success

  • Winner: OpenText
  • Finalist: Workforce
  • Finalist: Qualtrics

SAP Global HCM Partner Excellence Award 2025 for Delivery Quality

  • Winner: EPI-USE
  • Finalist: Accenture
  • Finalist: HR Path

SAP Global HCM Partner Excellence Award 2025 for Sales Success – Large Enterprise

  • Winner: Accenture
  • Finalist: Deloitte
  • Finalist: PwC

SAP Global HCM Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

  • Winner: NTT DATA
  • Finalist: PwC
  • Finalist: EPI-USE

SAP Customer Experience

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Indirect Sales and Customer Success

  • Winner: All for One
  • Finalist: NTT DATA
  • Finalist: Netconomy

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Partner Solution Success

  • Winner: Coveo
  • Finalist: SEW
  • Finalist: DataXstream

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Delivery Quality

  • Winner: Sybit
  • Finalist: Querplex
  • Finalist: All for One

SAP Global SAP Customer Experience Partner Excellence Award 2025 for Sales Success – Large Enterprise

  • Winner: Accenture
  • Finalist: Deloitte
  • Finalist: EY

SAP Global SAP Customer Experience Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

  • Winner: Accenture
  • Finalist: NTT DATA
  • Finalist: Capgemini

Spend Management

SAP Global Spend Management Partner Excellence Award 2025 for Indirect Sales and Customer Success

  • Winner: NTT DATA
  • Finalist: Deloitte
  • Finalist: Delaware

SAP Global Spend Management Partner Excellence Award 2025 for Partner Solution Success

  • Winner: Blackline
  • Finalist: Vertex
  • Finalist: Icertis

SAP Global Spend Management Partner Excellence Award 2025 for Delivery Quality

  • Winner: Deloitte
  • Finalist: PwC
  • Finalist: IBM

SAP Global Spend Management Partner Excellence Award 2025 for Sales Success – Large Enterprise

  • Winner: Accenture
  • Finalist: Deloitte
  • Finalist: IBM

SAP Global Spend Management Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

  • Winner: Deloitte
  • Finalist: PwC
  • Finalist: Accenture

Supply Chain Management

SAP Global Supply Chain Management Partner Excellence Award 2025 for Indirect Sales and Customer Success

  • Winner: NTT DATA
  • Finalist: Deloitte
  • Finalist: Westernacher

SAP Global Supply Chain Management Partner Excellence Award 2025 for Partner Solution Success

  • Winner: DSC Software AG
  • Finalist: TeamViewer
  • Finalist: Prospecta Software

SAP Global Supply Chain Management Partner Excellence Award 2025 for Delivery Quality

  • Winner: Deloitte
  • Finalist: Accenture
  • Finalist: NTT DATA

SAP Global Supply Chain Management Partner Excellence Award 2025 for Sales Success – Large Enterprise

  • Winner: Accenture
  • Finalist: Deloitte
  • Finalist: PwC

SAP Global Supply Chain Management Partner Excellence Award 2025 for SAP Business AI – Customer Adoption

  • Winner: Deloitte
  • Finalist: NTT DATA
  • Finalist: Infosys

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ADP and SAP Collaborate to Elevate the Global Payroll Experience

ROSELAND, N.J. and WALLDORF ADP, a global leader in HR and payroll solutions, and SAP SE (NYSE: SAP), a global leader in enterprise applications and business AI, are partnering to enable shared clients to run ADP Global Payroll in the cloud.

This collaboration marks the next milestone in the longstanding partnership between ADP and SAP and illustrates a shared commitment to help enterprises transform their payroll operations.

Run core operations with confidence using a ready-to-run cloud ERP from SAP

Working in close partnership with the professional services team from SAP, ADP has seamlessly upgraded the first wave of 50 global payroll clients to SAP Cloud ERP.

“This achievement is a testament to the power of collaboration and the shared vision between ADP and SAP,” said Frank Smits, senior vice president of ADP Global Payroll. “Together, we are setting a new standard for global payroll, empowering organizations to focus on supporting their people and driving growth.”

Maryann Abbajay, chief revenue officer of SAP SuccessFactors said, “Every business depends on flawless payroll to run smoothly. The SAP and ADP partnership delivers cloud innovation to transform how organizations manage their most valuable resource: their people.”

Through the partnership, clients can benefit from:

  • Global reach: Payroll solutions supporting millions of employees through ADP Global Payroll in over 140 countries
  • Trusted expertise: Combining ADP and SAP’s leadership in payroll and enterprise cloud technology
  • Future-ready payroll: Providing security and scalability for global enterprises
  • Accelerated cloud migration: Successfully partnered to migrate first wave of clients in less than 12 months

The partnership offers ADP a reliable and scalable technological foundation for its global payroll solutions to meet the specific client needs in each country. This includes ADP localized templates and expertise, managed services and additional HR offerings. As part of ADP’s continued investment in the global payroll experience it provides clients, the partnership leverages ADP’s well-established expertise in payroll implementation, managed services and compliance, laying the groundwork for integrated AI assistance to boost productivity.

To learn more, visit ADP.com.

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About ADP (NASDAQ: ADP)

ADP has been shaping the world of work with innovation and expertise for more than 75 years. As a global leader in HR and payroll solutions, ADP continuously works to solve business challenges for our clients and their workers, from simple, easy-to-use tools for small businesses to fully integrated platforms for global enterprises—and everything in between. Always Designing for People means we’re focused on just that—people. We use our unmatched AI-driven insights and proven expertise to design innovative solutions that help people achieve greater success at work. More than 1.1 million clients across 140+ countries rely on ADP’s exceptional service to support their people and drive their business forward. HR, Talent, Time Management, Benefits, Compliance, and Payroll. Learn more at ADP.com.

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

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UiPath Goes Live with SAP Cloud ERP Private

WALLDORF SAP SE (NYSE: SAP) today announced that UiPath Inc. (NYSE: PATH), a global leader in agentic automation, has successfully gone live with an SAP Cloud ERP Private solution as part of its strategic digital transformation initiative.

Run your core operations with confidence using a ready-to-run cloud ERP from SAP

The company achieved 93% clean core in solution design and 88% clean core across the overall implementation, advancing its goals to modernize ERP, a component of its ongoing journey toward operational excellence.

As part of UiPath’s growth strategy, the company targeted ERP as a critical area of transformation, taking an automation-first approach to streamline and standardize its operations. As a global company, UiPath needs to comply with multi-GAAP reporting across different geographies. By moving to the cloud, UiPath is now able to connect fragmented systems, cut time and resources spent on billing cycles, and simplify complex multi-GAAP reporting processes—including order to cash, lead to cash, finance, procurement and human resources.

“Our transformation efforts are centered around two key goals—how can we leverage automation to improve customer experience and, in doing so, make our teams and overall business more efficient and agile,” UiPath CFO and COO Ashim Gupta said. “Modernizing our ERP system was a strategic move to meet those two goals, enabling greater agility and efficiency through the automation and standardization of key processes and workflows. SAP Cloud ERP Private gave us the ability to do just that with the added benefit of a frictionless transition with minimal disruption, positioning us for future growth and innovation.”

The high clean core scores reflect UiPath’s commitment to adopt best practices from SAP and minimize custom code to help ensure long-term agility and ease of innovation. The implementation was delivered on time and within scope, supported by a collaborative effort between UiPath and SAP. With SAP Cloud ERP Private now live, UiPath is well positioned to accelerate its automation-first vision and drive continuous innovation across its global operations, enabling scalable growth, improved compliance and enhanced user experience across its enterprise functions.

“UiPath’s successful go-live with SAP Cloud ERP shows how next-generation ERP, when combined with intelligent automation can deliver tangible business outcomes: faster processes, leaner operations and the ability to scale globally,” said Jan Gilg, chief revenue officer and president, SAP Americas and the Global Business Suite. “This is what disciplined execution and an outcomes-driven transform looks like in an AI-first economy, which is why we’re proud to partner with UiPath on their journey.” 

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2024 Annual Report on Form 20-F.
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