Justin King from B2B eCommerce Association breaks down the value of B2B networks and why integrations matter for your customers.
Learn more about SAP Business Network and sign up for a supplier account today. 👉 https://www.sap.com/products/business-network/suppliers/overview.html
Looking for better ways to serve your customers? Justin King from B2B eCommerce Association explains how companies benefit from collaborating on SAP Business Network.
Learn more about SAP Business Network and sign up for a supplier account today. 👉 https://www.sap.com/products/business-network/suppliers/overview.html
Your B2B platform profile isn’t just for transactions. It can be a growth channel. In this episode of B2B Exchange, Mark Bell (SAP) sits down with Justin King, Director at the B2B eCommerce Association, author, and longtime voice in digital commerce, to unpack why many suppliers underuse one of their most visible digital assets: their network presence.
Justin explains what it really means to be “digital” in B2B, and why it’s different from retail. In manufacturing and distribution, buyers aren’t browsing for inspiration. They’re trying to solve a problem fast, confirm availability and price, place the order, and get back to work. That mindset changes what “great” looks like in B2B buying experiences, and why a digital strategy shouldn’t stop at “build a website.”
You’ll hear why B2B networks can act like plug-and-play channels that support discovery and speed, especially when they’re integrated into a buyer’s purchasing process. And if you’re on the supply side, Justin shares the practical foundation that makes everything else work: product content. The attributes, titles, descriptions, and images buyers search for aren’t a one-time upload. They’re an ongoing program. The most successful suppliers treat their profile like an active sales and marketing asset, continuously improving content, testing keywords, and sharpening how they show up in search results.
Finally, Justin challenges a common “best practice”: don’t copy B2C experiences. Instead, borrow the customer focus behind B2C and build B2B experiences that match how professionals actually buy: efficient, task-driven, and designed for real work.
Chapters:
00:00 – Welcome + introductions
01:59 – What “digital” means in B2B (beyond e-commerce)
02:43 – Common barriers to digital sales success
04:19 – Why a B2B network profile matters (more than a checkbox)
06:04 – The foundation: product content as an ongoing program
08:31 – What B2B buyers really want (speed, availability, price)
10:26 – A myth to drop: copying B2C experiences
11:54 – Checklist vs. strategy: how suppliers unlock growth
Explore SAP Business Network for suppliers. 👉https://sap.to/6057BBczct
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6057BBczcN
#SAPBusinessNetwork #B2BeCommerce #DigitalCommerce
In this episode of SAP Design Talks, Rachel Rosenson, Head of Design at Zalando, shares how she defines good design as solving meaningful problems, powered by curiosity, intention, and craft. From improving everyday experiences to refining how teams work, Rachel explains why great design is not about “cool and flashy” moments. It is about creating outcomes that genuinely help customers and earn their trust.
Rachel also unpacks what it takes to design responsibly as AI reshapes products and services. She draws a clear line between excitement and meaningful impact, and why teams need to keep returning to fundamentals: customer behavior, business impact, and whether an experience truly “moves the needle.” When designing with AI, she emphasizes safe and responsible approaches, and the importance of making new experiences intuitive, transparent, and trustworthy, so customers understand what is happening and feel confident using it.
Finally, Rachel highlights a powerful truth about the design community: most teams are still figuring it out. Sharing how we organize, collaborate, and experiment helps everyone learn faster, without the pressure of pretending we have already solved it all. If you work in design, product, or technology, this conversation is a practical reminder to stay grounded in customer value while building what is next.
Learn more and explore the full SAP Design Talks series. 👉 https://www.sap.com/sapdesigntalks
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html
#SAPDesignTalks #ResponsibleAI #ProductDesign
Cow milk, country air, or eight arms? 🤔 Spoiler: It’s SAP. https://sap.to/6054BBjMu0
Kuhmilch, Landluft oder acht Arme? 🤔 Spoiler: Es ist SAP. https://sap.to/6054BBjMu0
@TSGHoffenheim1899 #SAPSportsOne #SAP
Fresh country air? Magic cow milk? Or does Oli Baumann secretly have eight arms?
Spoiler: None of the above. What’s really behind @TSGHoffenheim1899’s strong season is a combination of team spirit, data-driven decisions, and SAP’s AI-powered technologies.
Find out how SAP Sports One helps the club optimize processes, make smarter decisions, and build sustainable competitive advantages, on and off the pitch.
👉 Read more: https://sap.to/6055BBjzCT
—
Gute Landluft? Magische Kuhmilch? Oder hat Oli Baumann heimlich acht Arme?
Spoiler: Nein. Was die TSG Hoffenheim in dieser Saison wirklich stark macht, ist eine Kombination aus Teamgeist, datengestützten Entscheidungen und KI-gestützten Technologien von SAP.
Erfahre, wie SAP Sports One dem Club hilft, Abläufe zu optimieren, bessere Entscheidungen zu treffen und nachhaltige Wettbewerbsvorteile aufzubauen, auf und neben dem Platz.
👉 Mehr erfahren: https://sap.to/6055BBjzCT
—
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6050BBjzCk
#SAPSportsOne #Football @TSGHoffenheim1899
New month, new capabilities. Get a quick tour of the April 2026 feature highlights across SAP Datasphere and SAP Business Data Cloud, with practical takeaways you can use right away.
In this update, Klaus-Peter Sauer covers what shipped in April, focusing on improvements that help teams keep data products current, monitor pipelines with more confidence, tune Spark compute, strengthen secure connectivity, and simplify day-to-day modeling and monitoring.
You will see what is new in:
✅ Update action for installed data products (SAP Business Data Cloud): Update installed data products in your SAP Datasphere space when a new minor version is available.
✅ BDC cockpit data product monitoring: Better visibility into SAP-managed data product pipelines, including where data stands and where it breaks.
✅ Local table partitioning: Partition existing SAP-managed local tables in SAP HANA Cloud spaces, even when they already contain data.
✅ Spark configuration (file spaces): Adjust compute per task activity and create custom configurations per file space.
✅ Cloud Connector support for Google BigQuery: Configure private connectivity so traffic runs through secure tunnels, supporting targets without public endpoints.
✅ Task chain deletion types: New support for delete all records and delete filtered records for local tables and local tables on files.
✅ Semantic onboarding of SAP HANA Cloud calculation views: Import calc views as remote tables while preserving semantic information.
✅ Analytic model clarity: Toggle inherited elements in the properties panel to separate inherited vs. local elements.
✅ Improved monitoring tool navigation: A cleaner monitoring menu that groups key activities in one place.
Chapters:
00:29 – Update Action for Installed Data Products
00:59 – BDC Cockpit Data Product Monitoring
01:46 – Local Table Partitioning
02:11 – Spark Configuration
03:02 – Cloud Connector Support for Google BigQuery
03:32 – Task Chains Deletion Types
04:02 – Semantic Onboarding of HANA Cloud Calc Views
04:56 – Analytic Model: Inherited vs. Local Properties
05:25 – Improved Monitoring Tool Navigation
06:02 – Summary and Outro
Learn more about SAP Datasphere: https://www.sap.com/products/technology-platform/datasphere.html
Join our SAP Datasphere community to stay up to date: https://community.sap.com/topics/datasphere
Check out our product roadmap for SAP Datasphere: https://roadmaps.sap.com/board?PRODUCT=73555000100800002141
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html
#SAPDatasphere #SAPBusinessDataCloud #BusinessData
How does a 125-year-old technology company reinvent itself for the AI era? In this executive conversation, NEC CIO Toshihiko Nakata shares how NEC is becoming an AI-native enterprise by transforming core systems, processes, and ways of working with SAP.
NEC’s Client Zero approach puts internal transformation first, then turns those learnings into value for customers and society in Japan. Nakata-san explains how NEC strengthened data-driven management by moving core systems to the cloud, standardizing process data, and using dashboards to improve business visibility and performance.
You will also hear why NEC chose RISE with SAP and how a clean core strategy helps reduce complexity by addressing around 1,600 add-ons, enabling faster innovation and more efficient updates. The discussion closes with NEC’s view of AI as digital labor, including how SAP Business AI and Joule support everyday work and scalable enterprise adoption.
Chapters:
00:00 – Introduction
00:12 – NEC transformation and Client Zero in Japan
01:03 – Data-driven management dashboards
01:59 – Why NEC chose RISE with SAP
03:23 – Clean core and reducing add-ons with AI
05:55 – AI as digital labor with SAP Business AI and Joule
07:45 – What’s next for NEC and SAP
Discover more customer stories and insights on SAP News 👉 https://news.sap.com
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html
#BusinessAI #RISEwithSAP #SAPBusinessAI
When your business outgrows its processes, the instinct is to patch the gaps. But temporary fixes become business as usual – and suddenly you’re reacting to growth instead of ready for it.
SAP GROW is a complete AI-embedded cloud ERP that connects finance, operations, supply chain, and HR in one place. Industry-specific processes built in from day one. Go live in weeks, not years. Start with what matters, expand when you’re ready. No disruption, no starting over.
00:00 The challenge of scaling
00:34 What is SAP GROW?
00:50 AI built in from day one
01:04 Faster decisions, smarter teams
01:14 Go live in weeks, not years
Bring it with SAP GROW. https://sap.to/6052BB10NG
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6057BB10Nz
#SAPGROW #CloudERP #AI
The @kentuckyderby doesn’t come together by chance. It runs on thousands of details moving in sync, from 300,000+ fans to 127,000+ mint juleps and 400+ red roses for the winner’s garland. To keep pace with growth across racing, online wagering, and gaming, Churchill Downs turned to SAP GROW, an AI cloud ERP foundation unifying finance, HR, procurement, travel, and operations across its business.
Explore the Churchill Downs story to see SAP in action behind “The Most Exciting Two Minutes in Sports®: https://www.sap.com/asset/dynamic/2025/01/bcc388dd-ef7e-0010-bca6-c68f7e60039b.html
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html
#SAPGROW #CloudERP #KentuckyDerby @churchilldowns