H&M and SAP are using Business AI to connect digital, physical, and operational retail experiences in real time.

In this SAP Sapphire Orlando 2026 conversation, Sebastian Steinhaeuser, Chief Operating Officer, Strategy & Operations, and member of the SAP Executive Board, welcomes Ellen Svanström, Chief Digital & Information Officer of H&M, to discuss how H&M is building a digital and AI foundation to strengthen its position as a fashion brand. Ellen explains how SAP supports H&M’s transformation through RISE with SAP, SAP Business Data Cloud, SAP Commerce Cloud, and SAP SuccessFactors.

The discussion highlights how H&M is layering AI on top of that foundation to improve operations, reimagine stores and supply chains, and empower store colleagues with more precise decision-making. One example is the Store Intelligence app, which tracks store performance in real time and uses a Store Intelligence Agent to prepare store readiness and suggest next best actions for store managers.

Ellen also shares how H&M and SAP are exploring a customer-facing Store Concierge Agent that connects online and in-store experiences with personalized recommendations, real-time availability, and contextual advice. Together, these examples show how SAP Business AI can help retailers create more relevant, helpful, and human customer experiences at scale.

Chapters:
00:00 – H&M’s digital and AI journey
00:43 – Building a digital foundation
01:23 – SAP at the core of H&M processes
01:33 – Layering AI into operations
02:15 – H&M and SAP collaboration
02:35 – Store Intelligence app
03:04 – Store Intelligence Agent
03:19 – Agents across the value chain
03:44 – Real-time demand and store recommendations
04:06 – Store Concierge Agent
04:36 – Connecting online and in-store experiences
05:00 – Personalized recommendations and availability
05:31 – AI styling for SAP Sapphire

Watch the full Global Keynote: https://youtu.be/9aa-etRsaLU?si=j0rDQJCtoxUai0fX
Watch all SAP Sapphire replays on demand: https://www.sap.com/events/sapphire.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAP #BusinessAI #SAPSapphire

SAP is helping enterprises turn the promise of Business AI into real outcomes across data, processes, and governance.

In this closing segment from SAP Sapphire Orlando 2026, Christian Klein, SAP’s Chief Executive Officer, returns to the question he asked at the start of the keynote: Will SAP be a software company in the future? With help from Joule, the answer is clear: SAP is becoming a Business AI company.

The video recaps the major keynote announcements, including SAP Business AI Platform, SAP Autonomous Suite, and the role of RISE with SAP in supporting change management and AI adoption. Together, these innovations help organizations bring the Autonomous Enterprise to life with accurate, secure, and scalable AI outcomes.

The segment closes with a clear message: SAP is working with customers and partners to help companies move from AI promise to enterprise-wide impact.

Watch the full Global Keynote: https://youtu.be/9aa-etRsaLU?si=j0rDQJCtoxUai0fX
Watch all SAP Sapphire replays on demand: https://www.sap.com/events/sapphire.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAP #BusinessAI #SAPSapphire

SAP Business AI Platform is opening new ways for enterprises to build, extend, and adopt AI agents at scale.

In this SAP Sapphire Orlando 2026 keynote segment, Christian Klein, SAP’s Chief Executive Officer, announces three updates to help customers and partners accelerate AI adoption: open data exchange between SAP AI agents and third-party agents, free AI development with Joule Studio 2.0, and more than €100 million in ecosystem investment to build agents and drive adoption.

The video also introduces SAP Autonomous Suite, a major evolution of SAP’s application business. Spanning Autonomous Finance, Spend, Supply Chain, HCM, and CX, the suite is designed to help businesses move from systems of execution to systems that can listen, understand, steer, and manage work with people in the loop.

With role-centric Joule Assistants, outcome-based agents, audit-ready traceability, extensibility by design, and open orchestration across SAP and non-SAP agents, SAP is reimagining how enterprises run in the age of AI.

Watch the full Global Keynote: https://sap.to/6053BBLz7t
Watch all SAP Sapphire replays on demand: https://sap.to/6054BBLz7Q

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6051BBLz7F

#SAP #BusinessAI #SAPSapphire

SAP Business AI Platform brings together business data, process context, and governance to help enterprises scale AI with confidence.

In this SAP Sapphire Orlando 2026 keynote segment, Christian Klein, SAP’s Chief Executive Officer, explains why enterprise AI needs more than generic models. While AI can generate text, images, and code with increasing speed, mission-critical business processes require accurate, reliable, and compliant outcomes.

The video introduces SAP Business AI Platform, which brings together SAP’s AI foundation, SAP Business Data Cloud, and SAP Business Technology Platform to support SAP’s vision for the Autonomous Enterprise. Christian explains how SAP infuses deep ERP process knowledge, SAP Knowledge Graph, SAP Domain Models, and a semantic data layer across SAP and non-SAP systems into AI agents.

He also introduces Joule Studio 2.0 as an open, agnostic build layer for developing agents with direct access to business logic, along with a governance layer designed to manage SAP and non-SAP agents through SAP AI Agent Hub in LeanIX.

Chapters:
00:00 – Welcome to SAP Sapphire 2026
00:52 – The beginning of something better
01:23 – How AI is changing work and life
02:19 – Why 80% accuracy is not enough in business
02:51 – Why many companies see limited AI value
04:09 – How SAP solves the enterprise AI challenge
04:21 – ERP as the brain of every company
05:10 – Connecting Joule to ERP business context
06:02 – Launching SAP Business AI Platform
06:52 – Vision for the Autonomous Enterprise
07:04 – Context layer, Knowledge Graph, and SAP Domain Models
07:43 – Connecting SAP and non-SAP data
08:12 – Joule Studio 2.0 and the build layer
08:49 – Governance layer and SAP AI Agent Hub

Watch the full Global Keynote: https://sap.to/6053BBLz4U
Watch all SAP Sapphire replays on demand: https://sap.to/6054BBLz4q

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6051BBLz4x

#SAP #BusinessAI #SAPSapphire

SAP is helping customers start their AI journey faster, wherever they are today.

In this SAP Sapphire Orlando 2026 keynote segment, Christian Klein, SAP’s Chief Executive Officer, announces a new partnership with Palantir and Accenture to offer AI migration tools for the most complex transformation scenarios. The announcement highlights the role of SAP’s ecosystem in helping customers modernize with confidence and move toward the Autonomous Enterprise.

The video also explains how SAP GROW gives new SAP customers a clear path to the Autonomous Enterprise. With more than 20 AI assistants activated out of the box at no additional cost, SAP GROW is designed to help organizations begin using AI quickly while building a foundation for future business transformation.

Together with its ecosystem, SAP is making it easier for customers to modernize, adopt AI, and unlock value from SAP Business AI.

Watch the full Global Keynote: https://sap.to/6053BBLzAR
Watch all SAP Sapphire replays on demand: https://sap.to/6055BBLzAT

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6050BBLzAk

#SAP #BusinessAI #SAPSapphire

Catch #SAPSapphire replays on demand! https://www.sap.com/events/sapphire/virtual.html

In the age of AI, business advantage comes from being connected, ready, and able to act when it matters most.

Watch highlights from the SAP Sapphire Orlando 2026 customer keynote, where SAP leaders and customers share how connected data, clean core transformation, SAP Business Suite, and SAP Business AI help organizations turn complexity into clarity and innovation into measurable outcomes.

Thomas Saueressig and Jan Gilg discuss SAP’s vision for the Autonomous Enterprise: a future where people set the direction, AI supports execution, and business processes run with speed, trust, and resilience. Customer leaders from Lockheed Martin, Aeropuertos Argentina, ExxonMobil, and Levi Strauss & Co. share real examples of transformation in action, from mission readiness and airport operations to data foundations, retail agility, and AI agents at scale.

Across industries, one theme is clear: transformation is not just about technology. It takes leadership, standardized processes, trusted data, and a strong foundation for continuous innovation. See how SAP helps customers modernize their core, move to the cloud, and use AI assistants to make migration and modernization more guided, predictable, and efficient.

Speakers include:
• Thomas Saueressig, Chief Customer Officer, SAP Executive Board, SAP
• Jan Gilg, Global President Customer Success & Americas, Member of the SAP Extended Board, SAP SE
• Jason Gowans, Chief Digital and Technology Officer, Levi Strauss & Co.
• Gustavo Sabato, Chief Information Officer, Aeropuertos Argentina
• Maria Demaree, SVP and CIO, Enterprise Business and Digital Transformation, Lockheed Martin
• Bill Keeler, Vice President, ExxonMobil Global Services

Chapters
00:00 – Why connected systems matter
00:49 – The Autonomous Enterprise vision
01:23 – Customer transformation stories begin
02:33 – Aeropuertos Argentina and the Snow Agent
03:44 – ExxonMobil on data and clean core
04:41 – Levi Strauss & Co. on AI agents and agility
05:50 – Modernizing the core and moving to cloud
06:23 – AI-assisted migration and modernization
07:04 – Why AI makes enterprise software more essential
07:48 – The human side of transformation

Watch all SAP Sapphire replays on demand. 👉 https://www.sap.com/events/sapphire.html

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Instagram: https://www.instagram.com/sap
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPSapphire #SAPBusinessAI #AutonomousEnterprise

In the age of AI, business advantage comes from being connected, ready, and able to act when it matters most.

Every customer journey begins with a moment that demands change. Real value is created when that moment becomes momentum. In this SAP Sapphire Orlando 2026 customer keynote, SAP leaders and customers explore how connected data, clean core transformation, SAP Business Suite, and SAP Business AI help organizations turn complexity into clarity and innovation into measurable outcomes.

Hear from Thomas Saueressig and Jan Gilg as they discuss SAP’s vision for the Autonomous Enterprise: a future where people set the direction, AI supports execution, and business processes run with speed, trust, and resilience. Customer leaders from Lockheed Martin, Aeropuertos Argentina, ExxonMobil, and Levi Strauss & Co. share real transformation stories across aerospace and defense, aviation, energy, and retail. Together, they show how connected systems and responsible AI can improve readiness, simplify operations, accelerate decision-making, and create new capacity for growth.

You’ll also see how SAP is helping customers modernize their core, move to the cloud, adopt clean core principles, and use AI agents and assistants to reduce migration complexity and make transformation more predictable.

Speakers:
• Thomas Saueressig, Chief Customer Officer, SAP Executive Board, SAP
• Jan Gilg, Global President Customer Success & Americas, Member of the SAP Extended Board, SAP SE
• Jason Gowans, Chief Digital and Technology Officer, Levi Strauss & Co.
• Gustavo Sabato, Chief Information Officer, Aeropuertos Argentina
• Maria Demaree, SVP and CIO, Enterprise Business and Digital Transformation, Lockheed Martin
• Bill Keeler, Vice President, ExxonMobil Global Services

Chapters
00:00 – Welcome and why the world runs on connected systems
03:17 – SAP’s commitment to customer success and operational excellence
05:22 – The Autonomous Enterprise and AI at scale
09:26 – Customer stories begin
10:26 – Lockheed Martin on readiness, transformation, and mission outcomes
17:16 – Aeropuertos Argentina on the Snow Agent and proactive airport operations
24:02 – Partners, RISE with SAP, and the AI platform ecosystem
26:17 – ExxonMobil on clean core, data, and business-led transformation
35:00 – Levi Strauss & Co. on retail agility, data, and AI agents
41:36 – Common transformation lessons across industries
42:31 – AI-assisted migration and modernization demo
47:46 – Customer rapid-fire insights on enterprise technology
49:36 – Closing: AI, enterprise software, and the future of business

Watch all SAP Sapphire replays on demand. 👉 https://www.sap.com/events/sapphire.html

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPSapphire #SAPBusinessAI #AutonomousEnterprise

Experience what it takes to move from competition to collaboration through the lens of a major global sports event at the Sapphire.

See how SAP brings together data, applications, and AI through the Autonomous Enterprise so you can operate as one and perform when it matters most. https://sap.to/6051BBv4gT

#SAPSapphire #AutonomousEnterprise #AI

See the biggest SAP Sapphire Orlando 2026 keynote highlights in 14 minutes.

SAP leaders Christian Klein, Philipp Herzig, Muhammad Alam, and Sebastian Steinhaeuser introduce SAP’s vision for the Autonomous Enterprise, where AI agents, trusted business data, and enterprise-grade governance come together to help companies move faster, work smarter, and deliver better business outcomes.

Explore key announcements across SAP Business AI Platform, Joule Studio 2.0, SAP Business Data Cloud, AI Agent Hub, SAP Autonomous Suite, Joule Assistants and Agents, Joule Work, Industry AI, and new RISE and GROW with SAP offerings designed to accelerate AI adoption and ERP modernization.

Hear from SAP leaders and guests including:
• Christian Klein, Chief Executive Officer, SAP
• Muhammad Alam, Member of the Executive Board, SAP Product Engineering, SAP
• Philipp Herzig, Chief Technology Officer and Member of the SAP Extended Board, SAP
• Sebastian Steinhaeuser, Chief Operating Officer, Strategy & Operations and Member of the Executive Board, SAP
• Jeremy Barnum, Chief Financial Officer, JPMorganChase
• Ellen Svanström, Chief Digital & Information Officer, H&M

Chapters:
00:00 – Welcome to SAP Sapphire 2026
00:22 – Trusted AI for business outcomes
00:35 – SAP Business AI Platform
01:27 – Joule Studio 2.0 for AI agents
02:45 – SAP Business Data Cloud and context
04:19 – Predictive AI with RPT-1.5
05:06 – AI Agent Hub and governance
06:35 – Customer trust with JPMorganChase
06:48 – SAP Autonomous Suite
07:16 – Joule Assistants, Agents, and domains
09:07 – Company Memory and Financial Closing Assistant
09:54 – Joule Work and new user experiences
10:52 – Industry AI and H&M collaboration
12:40 – RISE and GROW with SAP
14:17 – Welcome to the Autonomous Enterprise

• Watch the full Global Keynote. 👉 https://youtu.be/9aa-etRsaLU
• Watch all SAP Sapphire replays on demand. 👉https://www.sap.com/events/sapphire.html

Follow us on social:
LinkedIn: https://www.linkedin.com/company/sap/
Instagram: https://www.instagram.com/sap
Facebook: https://www.facebook.com/SAP/
Threads: https://www.threads.com/@sap

About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://www.sap.com/index.html

#SAPSapphire #Joule #BusinessAI